Ted Rubin Profile

Ted Rubin is a leading social marketing strategist, keynote speaker, brand evangelist and acting Chief Marketing Officer of Brand Innovators. Ted began his online career working with bestselling author and entrepreneur, Seth Godin, at Yoyodyne, which was acquired by Yahoo! in 1998. From 2008 to 2010, Ted served as Chief Marketing Officer for e.l.f. Cosmetics, where he built an engaged multi-million member database of advocates for the brand. From 2010 to 2011, he served as Chief Social Marketing Officer for OpenSky, where he began building a similar database.

Ted has become well known for his active use of Twitter, where he has over 100,000 followers. He grew over 60,000 followers for e.l.f. Twitter handles in 2009, and over 100,000 for OpenSky in 2010. He has grown well over one million followers for Collective Bias, and he continues to add more every day through deep engagement and interaction.

Social Media Marketing Magazine named Ted “The most followed CMO on Twitter,” and Say Media called him “One of the most interesting CMOs on Twitter.” Forbes named Ted to their “Top 50 Social Media Power Influencers,” and he was number two on Leadtail’s August 2013 list of “Top 25 People Most Mentioned” by digital marketers.

Ted has served as a social marketing and engagement advisor to Big Fuel Communications, and he is currently on the advisory boards of Crowdsourcing Week, EvenVoice, Expressible, Flyplist, OpenSky, SheSpeaks and Zuberance. In 2013, Ted published Return on Relationship, a book outlining his “ROR” approach to social media marketing.

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    Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO.  In 2009, he started publicly using and evangelizing the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for brands, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one for OpenSky where Ted was Chief Social Marketing Officer until 2011.

    With e.l.f. Cosmetics and OpenSky, Ted became known for his active use of Twitter where he gained in excess of 700,000 followers throughout his network, and grew 60,000+ followers for e.l.f. Twitter handles in 2009, over 100,000 for OpenSky in 2010, and now well in excess of 2MM… all with deep engagement and interaction.

    Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is “The most followed CMO on Twitter” according to Social Media Marketing Magazine; one of the “Most interesting CMOs on Twitter” according to Say Media, #13 on Forbes “Top 50 Social Media Power Influencers,” and number #2 on the Leadtail list of “Top 25 People Most Mentioned” by digital marketers. His book, Return On Relationship was released in 2013, and How to Look People in the Eye Digitally, in 2015.

    Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening. Number one is always try to understand who your customer is and pay attention.”

    Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in 1998 by Yahoo!

    Ted also served as a Social Marketing and Engagement Advisor to Big Fuel Communications, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, OpenSky, and SheSpeaks.

    A native New Yorker, Ted Rubin holds a Bachelor of Science in Business and Economics from Cornell University.


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Rating Entries

    • #13 on the Forbes Top 50 Social Media Power Influencers, 2013
    • #8 on AdWeek’s Top 50 People Most Retweeted by Mid-Size Marketers list
    • 15 Loyalty Thought Leaders You Should Follow on Twitter
    • One of the 5 Finalists in the Marketing Book of the Year
    • #11 on Onalytica’s Big Data and Customer Experience Top 100 Influencers list
    • One of the most interesting CMOs on Twitter according to Say Media
    • Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow
    • 50 Must-Follow Marketing & Media Mavens Influencing the Hispanic Market Today
    • #2 among Top 25 People Most Mentioned by digital marketers
    • #16 among 25 most retweeted by Digital Marketers
    • AGBeat’s Top 50 Industry Influencers
    • #5 on SAP’s list of Top 60 Customer Experience Influencers
    • Most followed CMO on Twitter according to Social Media Marketing Magazine

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Books by Ted Rubin:


Return on Relationship
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources?

In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers. In this book you will also discover:

    • How to Maximize your potential by using the right community-focused tools on the Internet
    • The importance of moving from convince and convert to converse and convert
    • What main problems will keep you from seeing dramatic results
    • How building engaged and responsive communities around your brand will significantly impact your bottom line

Whether your business is just starting out or if you’ve been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.

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