[x]

CLIENT LOGIN: ADD SPEAKER TO FOLIO

Please enter your username and password below to add this speaker to your folio.


Tabs
Ranked among the top women speakers in business, Shawna Suckow uses her 20 years of expertise as a million-dollar B2B Buyer to help sales professionals and business leaders better engage today's evolving customer. Suckow has worked with audiences across 5 continents to sharpen their networking skills, update their sales tactics, and modernize their marketing approaches.

A Certified Meeting Professional, Suckow's relevant takeaways and vibrant presentation style have earned her a place among Successful Meetings Magazine's "25 Most Influential People in the Meetings Industry" for three consecutive years. She is one of Meeting & Conventions Magazine's Planners' Favorite Speakers of 2014 and 2015, sharing a list with household names like Bill Clinton, Patrick Stewart, and Anderson Cooper.

Suckow is a three-time author. Her first two books put planners and suppliers in each other's shoes, imparting insights on what each party looks for in the other as well as what they staunchly avoid and why. Her upcoming book Don't Become Extinct: Join the Sales Evolution! looks at how the buying process has changed, what works today in sales, and what doesn't.

Full Profile

Shawna Suckow, CMP, was a million-dollar buyer for more than 20 years. She brings that experience to the stage to deliver a unique message of how both B2B and B2C customers think, and how they’ve evolved following technology advancements and culture shifts.

She’s studied buyer behavior extensively. She knows what’s working in sales and marketing right now (and what’s not!), and strong opinions on what the landscape looks like in five to ten years. Her mission is to bridge the communication gap between customers and salespeople, to make the entire buying process easier for everyone. She’s now spoken on 5 continents and in 12 countries.

Honors include being named to the TNW Top 100 Tech & Business Women Speakers in 2015, Top 25 Women in the Meetings Industry in 2015 by M&C Magazine, Planners’ Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. Her third book is due in 2017: Don’t Become Extinct: Join the Sales Evolution!

Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her teenagers don’t agree.

Her philosophy: “What are you waiting for? Take the risk or you will never know what could have been.”

Shawna Suckow ON Speaking Back to top


I hate the fact that so many salespeople feel the need to be on-call 24/7/365. There are many tools available that are working, so salespeople can be successful AND have a personal life.

SPEAKING.COM: What do you want people to learn/take away from your presentations?

SUCKOW: Most of all, I want them to feel a sense of relief – that they don’t have to keep trying to work harder and harder to be successful. I hate the fact that so many salespeople feel the need to be on-call 24/7/365. There are many tools available that are working, so salespeople can be successful AND have a personal life.

I also want audiences to feel empowered to try new tools, and let go of old ones that no longer produce results.

SPEAKING.COM: Have you had any particularly memorable speaking engagements / unusual situations arise while on the road?

SUCKOW: There was that time when my daughter was eight, and I was on a quick overnight trip with a presentation in the morning. Imagine my surprise when I was getting dressed in the morning, and realized I had packed HER underwear, and not my own! (How’s that for authenticity?!).

SPEAKING.COM:What types of audiences would most benefit from your message?

SUCKOW: Audiences of sales professionals and business leaders resonate with my message – especially those who are particularly aware of the consumer behavioral changes underway.

SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

SUCKOW: I love my newest keynote where I get to reveal my findings from a buyer survey. There are some real game-changers, and I love to see the faces in the audience when they have “a-ha” moments. I also love my session on Sales Hacks for Productivity & Profit. It’s all about apps, as well as non-techie tips that will save them a bundle of time and frustration. I update it monthly because the market changes so rapidly and new tools are constantly coming on-line.

Once I realized that I had a very unique message as the only sales speaker representing the buyer perspective, I knew I had an obligation and an opportunity.

SPEAKING.COM: What inspired you to start doing speaking engagements?

SUCKOW: I was one of those people who hated public speaking until I was forced to do it several times as a buyer. I would have never foreseen this career path for myself! Once I realized that I had a very unique message as the only sales speaker representing the buyer perspective, I knew I had an obligation and an opportunity.

SPEAKING.COM: How do you keep your audience engaged and actively listening during your keynotes? Do you use case studies, personal stories and/or in your speeches?

SUCKOW: I’ve been told that my presentations are like listening to a friend tell you the truth. I speak in a really comfortable, easy style that keeps the audience actively listening, but I’m not blind to the shortening attention spans in our society! I infuse my engagements with case studies, videos, audience conversations, and personal examples I’ve experienced as a buyer.


Shawna Suckow Speaker Videos Back to top

Shawna Suckow, Sales Expert: Keynote Excerpt


Whether they're doing more of their own research or using caller i.d. to avoid telemarketers, today's customers are using technology to keep sales professionals out of their lives, rendering techniques like cold calling or email bombarding obsolete. Shawna Suckow discusses how to evolve prospecting methods so that you can spend more time connecting with consumers who are a good fit for your product or service.

The experienced million-dollar buyer lays out a framework sales professionals can implement immediately: SPADES, which stands for Social Proof, Authenticity, Differentiation, Education, and Solutions. Pointing out that "social proof" is the most important of the five factors, Suckow explains, "Buyers don't believe what you say about your company anymore. We believe what our peers say - even if they're complete strangers."

Shawna Suckow, Sales Expert: Session Excerpt


Shawna Suckow, Sales Expert: The Evolution of Meetings



Speeches / Speaking Engagements Back to top


From caller ID to the phasing out of e-mail, technological changes are rendering even the sales techniques of 3-5 years ago obsolete. Shawna Suckow helps you get into the minds of B2B and B2C customers so that you can boost your ability to identify and connect with promising prospects in today's dramatically different buyer landscape. In addition to presenting relevant tools that you can immediately put into use, Shawna gets the entire room exchanging experiences, ideas, and laughter.

Shawna's presentations will challenge your audience to think differently about:

  • how they engage their customers.
  • how they will break through sales barriers.
  • how they will adapt to coming changes and capitalize on market trends.

    They'll walk away with a new understanding of buyer behavior - both today and in the future - and actionable steps to defy growth goals.

    Shawna's spoken to audiences all over the world, because buyers are evolving everywhere. She tells it like it is to frustrated salespeople and business leaders, so they can move past what's not working for them, understand the new buyer landscape, and multiply their results. Her sessions are engaging, award-winning, and never snooze-inducing.



  • Shawna Suckow Speaker Testimonials Back to top

    Partial Client List:

    American Chamber of Commerce of India
    American Chamber of Commerce of Egypt
    Platinum DMC Collection
    Business Travel Association
    Society of Government Meeting Planners
    Produce Marketing Association
    National Association of College Stores
    Professional Liability Underwriters Society
    Connecticut Governor’s Conference on Tourism
    Illinois Governor’s Conference on Tourism
    American Society of Association Executives
    National Speakers Association: International Speakers Day
    Forum Eventos, Brazil
    Portugal Association of Destination Management Companies
    Leadership Summit of Cambodia
    Hyatt Hotels
    Best Western International
    Meeting Professionals International (speaker at 35+ chapters)
    SalesPros National Convention
    Vancouver Convention & Visitors Bureau
    Association of Corporate Travel Executives
    Hospitality Sales & Marketing Association
    New Jersey Youth Alliance for Children, Youth, & Families
    Minnesota Department of Health
    International Meetings, Events & Expositions – Frankfurt
    International Meetings, Events & Expositions – North America




    Exclusive Interview with Shawna Suckow

    Customers are seeking out ways to avoid contact with sales unless they simply can’t complete the transaction without them OR they have a trusted relationship with a particular salesperson.
    In this interview, sales keynote speaker Shawna Suckow discusses:
    • Why salespeople are an endangered species.
    • Steps they can take to increase success, decrease frustration, and avoid extinction.
    • Surefire ways to get prospects' attention.

    * Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

    Share

    • Share on Twitter
    • Share on LinkedIn
    • Share on Facebook
    • Share on Google Plus

    Top25 Speaker Voting

    Shawna Suckow needs 5 vote(s) to make it into the Top 25 speakers on Speaking.com!


    Speaker Booking Tip

    “Tip: some speakers might provide one of their popular book titles as a free gift to your audience. ”

    For Event Planners



    Keynote Speaker Booking Toolkit.
    Booking a Celebrity Speaker.
    How to Find and Book the Right Speaker.
    Google+ Event Planning Forum.
    Tips for International Clients Booking U.S. Based Speakers.


    Similar Speakers

    • Fraser Doherty One of the world’s youngest self-made millionaires, Fraser Doherty turned his love of making jam with his grandmother into an internationally sold brand, SuperJam. He…
    • Ira Blumenthal A visionary business development expert, Ira Blumenthal has been invited to open for speakers like President George H. W. Bush, General Colin Powell, Bob Dole,…
    • Michael Soon Lee For over 25 years, Michael Soon Lee has been the go-to expert for how to boost sales to diverse populations. Michael equips teams with the…

    SPEAKING.com Testimonials

    Hewlett Packard

    Everyone at your speakers agency were professional and helpful throughout the process, making it easy to book, communicate, and prepare for our event.

    Hewlett Packard



    About SPEAKING.com

    Established in 1994, we are exclusive agents for some of the world's leading experts, celebrities and professional speakers.

    We offer event planners a fully staffed speaker logistics planning team, plus a personal SPEAKING.com Account Executive – a knowledgeable and trustworthy partner. We guarantee your satisfaction with your speaker and a smooth booking process.

    Contact us today to book your favorite speaker.



    Partial Client List:

    American Chamber of Commerce of India
    American Chamber of Commerce of Egypt
    Platinum DMC Collection
    Business Travel Association
    Society of Government Meeting Planners
    Produce Marketing Association
    National Association of College Stores
    Professional Liability Underwriters Society
    Connecticut Governor’s Conference on Tourism
    Illinois Governor’s Conference on Tourism
    American Society of Association Executives
    National Speakers Association: International Speakers Day
    Forum Eventos, Brazil
    Portugal Association of Destination Management Companies
    Leadership Summit of Cambodia
    Hyatt Hotels
    Best Western International
    Meeting Professionals International (speaker at 35+ chapters)
    SalesPros National Convention
    Vancouver Convention & Visitors Bureau
    Association of Corporate Travel Executives
    Hospitality Sales & Marketing Association
    New Jersey Youth Alliance for Children, Youth, & Families
    Minnesota Department of Health
    International Meetings, Events & Expositions – Frankfurt
    International Meetings, Events & Expositions – North America


    Straight Talk for Meetings Industry Sales Professionals: How Planners Really Think, Act and Prefer to Do Business
    Times are a-changin', but you already knew that. What you are doing is not working the same way it used to. In the meetings and events industry, planners don’t buy the same way we used to buy, and we don’t communicate the same way we did before. Shawna's uncovered a lot of hard truths in three years of researching both planners and suppliers, and we can each do better.

    The economy has changed, our industry continues to evolve, and technology continues to transform everything. To those who think the way they have always done business is still fine—this is your wake-up call. The way you've sold in the past won't work anymore, but this book is full of solutions, straight from your customers' mouths.


    Planners: Learn What We Do That Drives Suppliers Crazy, and Affects Your Business Outcomes!
    This book is full of insight direct from over 1,000 suppliers on all the things we planners do that drives them absolutely crazy, yet they have no choice but to keep a smile on their face at all times and thank us for the pleasure of serving us (although Shawna knows many times it's definitely NOT a pleasure at all!).

    Shawna's learned a lot from suppliers, and admittedly, she admits she's guilty of many of the bad behaviors she's written about in this book. It's cost her in negotiations, in relationships, and in her reputation, without even knowing it until now. She hopes her planner peers will take note of their suppliers' frustrations and be willing to make some changes in how they conduct business going forward. You'll improve your ability to negotiate, get more of what you want on site without having to be that planner, and improve your reputation among the supplier community (they talk to each other about us, just like we do about them!).

    Shawna's presentations will challenge your audience to think differently about:

  • how they engage their customers.
  • how they will break through sales barriers.
  • how they will adapt to coming changes and capitalize on market trends.

    They'll walk away with a new understanding of buyer behavior - both today and in the future - and actionable steps to defy growth goals.

    Shawna's spoken to audiences all over the world, because buyers are evolving everywhere. She tells it like it is to frustrated salespeople and business leaders, so they can move past what's not working for them, understand the new buyer landscape, and multiply their results. Her sessions are engaging, award-winning, and never snooze-inducing.


  • Shawna Suckow, Sales Expert: Keynote Excerpt


    Whether they're doing more of their own research or using caller i.d. to avoid telemarketers, today's customers are using technology to keep sales professionals out of their lives, rendering techniques like cold calling or email bombarding obsolete. Shawna Suckow discusses how to evolve prospecting methods so that you can spend more time connecting with consumers who are a good fit for your product or service.

    The experienced million-dollar buyer lays out a framework sales professionals can implement immediately: SPADES, which stands for Social Proof, Authenticity, Differentiation, Education, and Solutions. Pointing out that "social proof" is the most important of the five factors, Suckow explains, "Buyers don't believe what you say about your company anymore. We believe what our peers say - even if they're complete strangers."

    Shawna Suckow, Sales Expert: Session Excerpt


    Shawna Suckow, Sales Expert: The Evolution of Meetings



    Becoming a Successful Salesperson, with Sales Keynote Speaker Shawna Suckow

    By Shawna Suckow

    Ranked among the top women speakers in business, sales keynote speaker Shawna Suckow uses her 20 years of expertise as a million-dollar B2B Buyer to help sales professionals and business leaders better engage today’s evolving customer. Suckow has worked with audiences across 5 continents to sharpen their networking skills, update their sales tactics, and modernize ... more

    Share on Google+
    Read More