Sally Hogshead Profile

Sally Hogshead is an expert in achievement of peak performance, marketing and most notably is the world’s leading expert on fascination. A Hall of Fame speaker, she has conducted intense research involving hundreds of thousands of people. Combining this with her record as a top-flight advertising creative, she can show you how to capture and keep modern, short attention-span audiences interested.

After graduating from Duke University, Sally began a career in advertising, swiftly garnering many awards. As Creative Director/Managing Director of CP&B she worked for clients including Nike, Coca-Cola, Godiva, Aflac and Mini Cooper. Her leadership of “Project Fascinate” for the Jagermeister brand resulted in it being named among the “Hottest Global Brands” by Advertising Age.

Moving into research, Sally led a groundbreaking national study by a global market research firm. She discovered that the human brain is hardwired to focus on seven specific messages and also that the average attention span is just nine seconds long. She used her research to create The Fascination Advantage, the first personality assessment to turn the traditional model around and measure what makes you most engaging to others.

As well as appearances in national media, including on NBC and in the New York Times, Sally is one of the youngest inductees into the Speakers Hall of Fame, being invited to speak to, among others, Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, Inc. Magazine Leadership, and Intuit.

Sally has published three books, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life, FASCINATE and How The World Sees You, all of which have received global attention and acclaim.

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    SALLY HOGSHEAD: Hall of Fame speaker, international author, and the world’s leading expert on fascination.

    Sally measured hundreds of thousands of people to identify a scientific approach to personality branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span.

    When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option.

    As a world-class branding expert, Sally discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

    Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of her career, including almost every major international advertising awards. She showed the world the best of how the world sees a brand, and today she does the same for people and companies around the world.

    To break through and stand out in any competitive environment, you must understand how to fascinate.

    In 2006, Sally began her research on fascination, including a groundbreaking national study by a global market research firm. Her research uncovered that the average attention span is now only 9 seconds, and that the brain is hardwired to focus on 7 specific types of messages.

    Sally is the creator of The Fascination Advantage: the world’s first personality assessment that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world—but how the world sees you.

    She frequently appears in national media including NBC’s Today Show and The New York Times.

    Growing up with the last name “Hogshead” would give anyone an unconventional point of view.

    While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, she began a career in advertising, and in her early 20s, won more awards than any other writer in the U.S. At age 27, she founded her first ad agency, and next, was Creative Director/Managing director of illustrious agency CP+B. Clients included Nike, Coca-Cola, Godiva, Aflac, and MINI Cooper.

    In 2010 and 2011, Sally led “Project Fascinate” for the Jägermeister brand (yes, that notorious liqueur). Within months, Jägermeister was named one of the “Hottest Global Brands” by Advertising Age.

    Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. She is one of the youngest inductees into the Speakers Hall of Fame.

    Her clients have included Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, Inc. Magazine Leadership, and Intuit, with audiences ranging from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.

    Sally’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Published by Penguin, it outlines the rules for building a no-compromises career with a fascinating personality brand. Marcus Buckingham, one of the leaders behind Gallup’s StrengthsFinder, writes: “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.”

    Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including The Today Show and The New York Times.

    On July 1, 2014, Sally’s newest book, How The World Sees You, will be in a bookstore near you. How the World Sees You explores the science of fascination, based on Hogshead’s decade of research with hundreds of thousands of participants, including Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.


      • The world is not changed by people who sort of care.
      • You don’t learn how to be fascinating. You unlearn how to be boring.
      • In a competitive environment, the most fascinating option always wins.
      • Stand out, or don’t bother.

Sally Hogshead Speaking Videos

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Sally Hogshead's Speech Descriptions

Sally Hogshead brings her immense real-world experience in advertising and her intensive research to keynote speeches, which are notable thanks to her energetic delivery.

Sally has discovered the secret of catching the interest of others in the shortest possible time. In her own words, you don’t learn how to be fascinating; you unlearn how to be boring. She provides a series of triggers which, when tripped, will ensure that people pay attention to you, remember you and buy from you.

In a world where the average attention span has declined from twenty minutes to nine seconds, Sally demonstrates her step-by-step system for standing out and catching the attention of your audience in that tiny window of opportunity.

Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? Advertising icon Sally Hogshead has the answers. In her acclaimed book, FASCINATE, Hogshead brings a strategic marketing approach to the art of influence. Often compared to the work of Malcolm Gladwell and Seth Godin, Hogshead’s research weaves together neurology, economics, history, biology, and pop culture.

Sally’s energetic style and research-based content instantly command an audience’s attention. She’s best suited for main stage keynotes, and other events that demand a speaker with authority, power, and passion. A few of her most popular topics include:

Unlocking Your Personality’s Natural, Hardwired Strengths

You can fascinate— Sally Hogshead’s research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality’s natural, hardwired advantages.

You don’t learn how to be fascinating. You unlearn how to be boring.

When you activate your natural fascination advantages, people completely focus on YOU. They’re not checking emails, or thinking about their next meeting. In this state of fascination, they’re more likely to respect you, remember you, and buy from you.

In this keynote, Sally will explore the science of fascination as it relates to personal branding. You will learn the brain’s hardwired “triggers,” and how to:

  • » Identify what makes your own personality most persuasive
  • » Apply this “fascination advantage” throughout your personal brand
  • » Make stronger first impressions with customers and employees
  • » Rapidly earn respect and trust
  • » Command attention in meetings

How to Create a Fascinating Brand in Social Media and Beyond

We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! Your brand might only get 9 seconds to communicate a message… especially in social media.

Lesson one: Stand out, or don’t bother.

Sally Hogshead has developed a research-based system to make brands more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention.

Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination triggers. They will learn how to:

  • » Build trust and respect, using the brain’s hardwired patterns
  • » Out-think the competition, rather than out-spend them
  • » Build word-of-mouth excitement in marketing and social media
  • » Increase prices and drive bottom-line growth
  • » Create raving, loyal fans
  • » Have the biggest budget OR be the most fascinating


    1. The Fascination Advantage personality test All participants receive one free code for The Fascination Advantage Starter Kit (normally $17). This personality test, developed by Sally Hogshead, is based on research of almost 100,000 participants. This test is not about how you see the world, but how the world sees you.
    2. Your group’s custom “Fascination Fingerprint” Sally’s team will do a custom analysis on your audience, revealing their “fascination fingerprint.”

What People are Saying about Seeing Sally Speak

Rating Entries

“In a word, POWERFUL! We were elated with the response to her keynote.”
    Michelle Smith, Event Planner

“Sally’s ability to analyze the present to build a better bridge to the future is simply FASCINATING!”
    Sidney Frank Importing Company

“The F-Score ribbons were a huge hit and helped set the tone for attendees to get to know one another.”
    Katie Pereira, Event Planner

“Sally is a force of nature. When she walks in a room, the place lights up. When she speaks to that room, people learn.”

“Sally is an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she’s done.”
    Human Business Works

“Fascinating! Sally showed our 1,500 small business owners how to use their unique individual strengths, and actively use them to grow their own businesses.”
    Council of Small Business Enterprises

“Since hiring Fascinate, Inc., we’ve won every new business opportunity we have engaged in. We literally just signed more new business in the first month of 2011 than all of 2010, and more sizable business than any of the last four years.”

“Not only does Sally’s work provide us with new insights and creativity in developing our brand to the next level but it is also refreshing and fascinating to work with her.”

“I have worked with and around Sally Hogshead for well over a decade. I can say without reservation that she is one of the most talented creative people and business thinkers in our business. She is relentlessly upbeat, a consummate professional and a pleasure to work with. There is no problem too big or small for her prodigious talents.”
    JWT North America

“An absolutely mesmerizing speaker… she had our global marketing audience totally riveted.”

“Sally’s fresh approach to brand building and creating excitement about our brands stimulated a lot of us to re-think our approach to brand building and marketing our concepts.”

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible.”

“Sally kept my audience fascinated from her first word to the end of her standing ovation. She delivers usable ‘street level’ value for business owners who want to attract, captivate and motivate their customers.”
    Quantum Club

“I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”
    Content Marketing World

“Sally’s reputation stretches around the globe. Yet when she came to Dubai and taught my company how to create more fascinating ideas, she exceeded everyone’s expectations. Sally has universal relevance.”
    JWT Gulf

“Five years after Sally’s first keynote to our group of 4,000 creative professionals, people were still talking about her speech as ‘life-changing.’ We brought Sally back in 2011, and from the response I’m getting, I expect that people will still be talking about her speech five years from now!”
    How Design

“Her information is concise, her communication is direct, her humor is off the charts, and her ability to connect with the audience is 110%. Hire Sally Hogshead NOW.”
    Jeffrey Gitomer, Best-Selling Author, Sales Bible and Little Red Book of Selling

“Outstanding… Sally’s insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to co me. Our sales force walked out excited and with new ideas on how to do their jobs better.”
    The Wall Street Journal

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Books by Sally Hogshead:

Fascinate: Your 7 Triggers to Persuasion and Captivation
What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar “Just Say No” program actually increased drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.

Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life
Do you have a career worth loving?

Do you want to become the most powerful, valuable, fulfilled version of yourself? If so, you’re a careerist. Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including:

    • #15: Aspire to be the dumbest person in the room
    • #31: You can be comfortable, or outstanding, but not both
    • #67: Mistakes are tuition
    • #96: Expressing your truest self is the ultimate competitive advantage
    • #100: Make your memoirs worth reading

With groundbreaking research and startling new ideas for success, Radical Careering will become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results.

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