Rory Aplanalp Profile

A motivational speaker of extraordinary experience, Rory Aplanalp has made well over 6500 presentations, influencing more than a million people across the planet. When inviting Rory to speak to you on teambuilding, customer service or change management, you can be guaranteed passion, humor, charming anecdotes and relevant, real-world business examples. Most of all you can be certain that your audience will leave with new ideas and a determination to be more proactive in their work and home lives.

Rory has spent his life as a trainer and a participant in the business world. Beginning as an Evans Training Personnel franchise owner, he rose to become National Training Director for the company. After founding Clearing Resource Development, an industry leader for sales training, he has become affiliated with Franklin Covey Company where he is one of their top presenters. He is also president of StarQuest which is a division of Rory Aplanalp & Associates. In this capacity he offers seminars and keynotes on value-based time management, sales and human potential. He has a membership with the professional bodies the National Speakers Association, Meeting Professional International and ASTD.

Rory is passionate about being able to help people become more self-assured and take control of their own lives. His inspirational and empowering message has been heard by such clients as Exxon Mobil, Chase Bank, AT&T, Pricewaterhouse Coopers, General Motors, the US Army and Navy, the Department of Justice and many others.

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      Packed with take-home value, Rory Aplanalp has the unique ability to relate to and inspire your audience. A professional speaker with well over 6,500 paid presentations to his credit, he has positively impacted the lives of in excess of a million people around the globe. Attendees leave with a renewed commitment to be more proactive in their approach to life and living – both at work and at home.

    Rory has a gift of helping you change the way you perceive your choices and the realm of the possible. He accomplishes this through unique learning sessions incorporating his masterful use of humor, personal anecdotes, and real-world business examples passionately delivered for an unforgettable experience. Attendees leave the event armed with new ideas and actions they can do immediately to improve their effectiveness – both professionally and personally.

    Rory has lived in and worked in the real world of business. He began his career as an Evans Training Personnel franchise owner, and later, became the National Training Director for all the Evans franchises. He then founded Human Resource Development, a leader in the sales training field. For the past fourteen years, Rory was affiliated with Franklin Covey Company as one of their top presenters.

    Today, he is president of StarQuest, a division of Rory Aplanalp & Associates, which offers value-based time management, sales, and human potential seminars and keynotes. He is a professional member of the National Speakers Association, Meeting Professional International & ASTD.

    His client list includes a diverse group of associations and organizations including: numerous Banking Associations, Promotional Products Assoc. Int’l, American Apparel and Footwear Association, ExxonMobil, Chase Bank, Crowe Chizek, PriceWaterhouse Coopers, REMAX, AT&T, The Children’s Miracle Network, Hearst Publishing, Nestlé’s, General Motors, U.S. Army, Navy and The Department of Justice, Humana Health, MD Anderson, Stewart Title, and numerous ISD’s.

    Originally from Salt Lake City, Utah, Rory now resides in Houston and enjoys golf, tennis and spending time with his family. He believes that his greatest success is being able to do something that has a continuing impact on the lives of others and gains his greatest satisfaction in helping people become self-assured, thus enabling them to take control of their lives.

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Rory Aplanalp's Speech Descriptions

Rory Aplanalp has a large number of programs and keynotes available, each one carefully shaped to your audience and rooted in many years of experience and over 6500 presentations. Rory investigates individual psychology, economics, sales techniques and more to show how you have the power to connect and truly make a difference in someone else’s life.

Rory believes passionately in making connections, that real success is not about money or promotion but how you deal with those for whom you love and care. He shows his audiences how to combine passion, intelligent decision-making and new behavior to develop action plans that can make extraordinary differences to individual lives.

Bringing humor and real-world examples to his work, Rory bases all his sessions, whether on improving sales, becoming an authentic leader, changing the way you talk to yourself or maintaining connections with colleagues and clients, on the basic principles of personal development and caring for others. His inspiration has made many thousands not only become better business people but better mothers, fathers, wives, husbands, friends… the thousands of letters of thanks he receives demonstrate that his talks truly are a life-changing experience.

Connections Make the Difference

Real success is not defined by the money you make or the positions you obtain but by the connections shared with those you love and care about. These persons can include significant others, family members, coworkers, friends, clients and vendors - all who make life precious, fun and sometimes even bearable.

You know this, but what are you doing about it?

Learn real, tangible things you can do immediately to better connect with those who matter most. Regardless of how busy or hectic your life is, you have unique power to make a difference in someone′s life - starting today!
After participating in this session, you will be able to:

  • Take action TODAY to build and strengthen your relationships at work and home.
  • Enjoy a greater sense of inner peace knowing that what matters most is handled.
  • Increase interpersonal skills.
  • Reduce stress.
  • Increase integrity between values and actions.

Who should attend: Appropriate for all levels within the organization

Not Taking Possession of the National Recession

This keynote shows how to “Make a Difference.” It starts with the 5-minute commitment to change and creating an action plan. It is not difficult or complicated. It is understanding the strength of the human spirit and how to apply three basic principles that yield immediate results. Positive, proactive, permanent change takes place when a person not only makes a decision but adds to that the power of their passion. This keynote shows you exactly where to start and gives you a new skill enabling you to get there.

Rory Aplanalp co-authored a book entitled The Five Minute Rule. It is about how change is created and how the impact of that change is felt in the first five minutes. Sharing proven techniques, Rory engages the audience through humor, real-life examples, and time-tested business principles to touch the Heart (emotion), Mind (intelligent decision) and Body (action) of all participants. Filled with ‘take-home’ value, attendees are changed as they discover for themselves the unique power they have to “Make A Difference” in all avenues of life.

Participants will learn to:

  • Use the power of heart (passion), Mind (intelligent decision) and Body (new behavior)
  • Understand why perception is more powerful than reality
  • When to use the past to empower and how to let it go to get away from harm
  • See the damage done by sitting back and waiting for things to pass
  • Minimize the influence of FEAR (False Evidence Appearing Real)
  • Have an action plan to immediately Make a Difference

“When you change the way you look at things, the things you look at change.”

Who should attend: Appropriate for all levels within the organization.

Care Sells
Value-based Selling Skills

A fresh approach to selling that shows the customer you CARE. It has been said, “people don’t care how much you know until they know how much you care”. Very rarely do we think of that in terms of Sales. In the customer’s mind, there is always the attitude “what’s in it for me?” Rory teaches how to Create A Rich Experience based on the acronym CARE.

Who should attend: Sales professionals who want to improve their sales with a fresh new approach to selling.

What you will learn:

  • Commit and Convey you CARE about the customer with “name magic”.
  • Ask and Assess – most people don’t know the difference between features and benefits (they have nothing to do with what you think and everything to do with what the customer thinks).
  • Reciprocity and Reinforcement - if you want something of value (their business and loyalty) you must first give something of value. Find out what that is.
  • Evaluate and Empower to the End – find out what the three questions are that you should ask before you request a commitment.

How you will benefit:

  • Immediate improvement in your attitude of sales.
  • Take Aways” that can be used “right away”.
  • Use a new way to create loyalty.

Self Talk

Improve performance and achieve success by changing the way you talk to yourself!

In this session, you will learn the importance of your internal dialogue and how to change it from limiting to empowering. Taught with humor, insight and personal experiences these simple, easy to apply and remember principles are instantly beneficial. Self-Talk will revolutionize personal performance and communication skills.

What you will learn:

  • Exceed sales goals and improve communication skills
  • Improve organization and effectiveness
  • Change limiting behavior
  • Develop leadership abilities -- learn how to motivate others
  • Positive re-enforcement for self and others
  • Techniques to guide customers through sales process
  • That the most important conversation you will ever have is the one you have with yourself

How you will benefit:

  • Increase ability to maintain focus on desired outcome, even in times of setbacks
  • New motivation when faced with difficult tasks
  • Strengthen relationships with co-workers and others

The Art of Becoming an Authentic Leader

Many analysts and business scholars simultaneously rate leadership as the most sought after elusive quality in business today! Effective leadership largely determines the level to which an organization will rise. Titles, authority and responsibility can be conferred, but recognition as an authentic leader can only be bestowed by those who choose to follow.

This thought-provoking learning experience introduces participants to the break-through concept of Heart (emotion), Mind (logic) and Body (action) of authentic leadership. Bottom-line: focus on building people first and the people will build the organization. Through the use of exercises, real-life business examples and powerful discovery techniques, Rory Aplanalp provides managers with results oriented, tangible actions they can apply immediately to enhance on the job performance and satisfaction in themselves and others.

Who should attend: All levels of management.

What you will learn:

  • Find your enthusiasm and quickly pinpoint what motivates those you manage
  • Adapt your communication style to meet the needs of others
  • Actions to elevate and serve those in your charge
  • Gain commitment and overcome resistance to change
  • Create strong working relationships and professional trust
  • Keep people focused during change, stress and setbacks

How you will benefit:

  • Become a more dynamic and effective leader
  • Retain key people through mentorship and professional growth
  • Increase interpersonal confidence and effectiveness
  • Enhance the productivity of yourself and others
  • Build foundations of trust and appreciation

The Five-Minute Rule
A Practical Solution for Building Successful Relationships 5-Minutes at a Time

Sixteen years ago, I was flying home from a speaking engagement reading the results to a survey about how much time the average father spends each week with his children. There were two criteria: It had to be one-on-one conversations and those conversations had to be done in a normal tone of voice. The national average: Seven minutes. That’s not seven minutes per day; seven minutes per week! This same survey tracked the amount of time a husband spends talking to his wife – again, one-on-one and in a normal tone of voice. Not much better—twenty-seven minutes for the week.

Shocked, I tracked myself – sadly, I was very close to the national average. That’s when I decided to do something about being the kind of husband and father my family deserved. I created the Five-Minute Rule. That was 16 years ago and it’s made all the difference my relationships. It was so successful at home; I applied it at work and achieved the same astounding results.

What is it?

Take five minutes each day to connect with the people that are important in your life. At home, at work, over the phone, via e-mail and tell that person how much you appreciate them and a reason why they matter. Simple, yet profound.

Who should attend: Appropriate for all levels within the organization.

What you will learn:

  • Tangible ways to better connect with others
  • Start the habit of looking for what’s ‘good and right’ about a person or situation
  • Build an environment of emotional trust and integrity
  • How to help others become more successful and reach their full potential
  • Develop an attitude of gratitude in yourself and in others

How you will benefit:

  • Improve your attitude and outlook
  • Develop leadership and mentoring qualities
  • Become a the kind of person that brings out the best in others

Keep the Connection

The long-term success of any organization is built upon relationships...the relationships we have with the people we work with, the customers we serve, and the people we care most about.

You know this, but what are you doing about it?

Learn real, tangible things you can do immediately to connect on a deeper level with others. Regardless of what industry you are in, occupation or position you hold, you have a unique ability to ′connect′ in a powerful way starting today!

From this event, participants will learn:

  • To quickly establish rapport
  • Increase interpersonal skills
  • Enhance loyalty and commitment
  • Lessen workplace stress
  • Increase integrity between values and actions
  • Resolve problems and conflict

Who should attend: Appropriate for all levels within the organization.

Presented at Meeting Professional′s International World Education Congress, with rave reviews.

Make A Difference

Everyone in the organization makes a difference and this affects the bottom-line. Attitudes – whether positive or negative –matter and they have the power to impact the success of your organization.

Sharing proven techniques, Rory Aplanalp engages the audience through humor, real-life examples, and time-tested business principles to touch the Heart( emotion), Mind (logic) and Body (action) of all participants. Filled with ‘take-home’ value, attendees discover for themselves the unique power they have to Make A Positive Difference on and off the job.

From this event attendees will:

  • Understand the power of attitude and how it effects everything
  • Replace negative behavior by looking for ‘What’s Right’ in others and situations
  • Deepen connections by expressing gratitude and genuine appreciation
  • Have an action plan to immediately Make a Difference on and off the job

Who should attend: Appropriate for all levels within the organization.

The Success Factor - Do It, NOW!

Success Factor - Successful people do that which unsuccessful people are unwilling to do. You can substitute the word ′people′ for any word - a successful teacher, leader, salesperson, manager, shipping clerk, organization, association, father, mother - and the statement is still true. Successful people may not be the brightest, best educated, or most talented. Most times they aren′t but what they do is ACT - NOW on the things that will Make A Difference.

Everyone can learn to do this!

Through the use of humor, real-life examples, stories and powerful discovery techniques, Rory Aplanalp delivers a program that will once and for all remove the obstacles to success in any area of life. Attendees will be laughing while they discover for themselves the internal motivation to Do It, NOW!

Who should attend: Appropriate for all levels within the organization.

What you will learn:

  • The power of the present moment to create the future you desire
  • Create an Attitude of Action within yourself
  • Focus on goals regardless of other′s behavior, uncertainty, change and uncontrollable events
  • Eliminate negative ′Self-Talk′, excuses and procrastination
  • Build the momentum of success

How to be Proactive in a Reactive World
The Ultimate Attitude Adjustment

Full of emotion and heart, Rory presents practical wisdom in a lively, humorous and highly interactive keynote address. His masterful use of personal anecdotes will have the audience laughing one moment and deeply moved the next. Packed with ‘take-home’ value, participants leave with renewed determination to face all of life’s professional and personal challenges with positive determination!

Who should attend: Appropriate for all levels within the organization
How you will benefit:

  • Personally accept accountability for actions and attitudes
  • Adapt and adjust to change
  • Redirect focus from ‘no control’ to ‘total control’ situations
  • Adopt an ”I’ll Do It” attitude and the self-confidence to make a positive difference
  • Fine-tune when slipping into old ‘reactive’ behavior

Note: More than 1,000,000 people worldwide have listened to this powerful keynote address. Rory has received thousands of letters expressing how his words have changed lives.

What People are Saying about Seeing Rory Speak

Rating Entries

Saw Rory perhaps 17 or 18 years ago, when I was with Valley National Bank in New Jersey. I still remember the session vividly-he was terrific! I took a lot away from that presentation; I was involved in many leadership or motivational sessions in my 45 years in the financial industry , and the two I remember are the late Larry Wilson of Wilson Learning, and, of course, Rory. I’m glad he’s still going strong!


I had the chance to experience Mr alplanalp nearly 20 years ago and I still carry his messages with me today and I believe my success is due to his message as I perceived it


    “Rory did an awesome job for us. His professionalism and passion for the subject motivated and challenged our attendees. We asked him to especially focus on a few key issues we needed for our group. Rory wove our subjects seamlessly into his presentation and really made a very positive impact on our group. We could not be more pleased.”
    Steve Brodie-Gulf States Toyota

    “I lost two dear friends in the Pentagon on 9/11. One of them was the best man at my wedding over 9 years ago. He had e-mailed me two weeks prior. Thankfully, I used the Five-Minute Rule you taught and e-mailed him back the same day. This was a source of comfort for me when I learned his life had been cut short by hate and fanaticism.”
    E. Alford, Cardinal Trucking

    “Your talk really touched me and I hope that I can affect others in some small way the way you affected me.”

    “Incredible.” “I wish we could have heard him speak longer.” “Very Uplifting.” “OUTSTANDING!” “Rory′s message changed me.” “Made a difference in me…” “So Inspiring.”

    “Great seminar! I enjoyed your presentation style and genuine sincerity.”

    “I told my wife about ′Throwing Starfish′ when I arrived home…we agreed to work on ′throwing starfish′ to each other daily. Thanks for helping me re-connect with my most important person.”

    “Thanks for sharing your practical wisdom…I feel empowered to make a difference!”

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