Roberto Carlos (RöC)

Roberto Carlos (RöC)'s Speech Descriptions

When was the last time a keynote changed your life? Marketing, branding, and innovation expert, Roberto Carlos (RöC) delivers lively, dynamic, and entertaining presentations that will help your business make customers say “Wow!” RöC shows entrepreneurs, marketing executives, university audiences, and business leaders how to build and grow a thriving enterprise or reinvigorate and reinvent an existing business. His practical interactive programs delve into topics that are key to success, such as building trust within your teams, turning clients into raving fans, and fostering a culture of innovation in your workplace.

RöC is frequently called upon to address the following themes:

World Innovation Trends

The accelerating pace of technological changes is forcing businesses to rethink their innovation models. How much innovation is enough? How do I know if I’m creating evolutionary or disruptive innovation? Who is doing it well and how can I make that happen in my business?

How to Turn Your Clients into Fans

Why do my clients leave me? How satisfied are my clients with me? How can know if my brand has customer loyalty? This keynote takes an in-depth look at the 10 best tools for achieving not only client satisfaction, but creating true fans of your brands.

How to Market your Brand for Free

Do you know that there are hundreds of ways to market your business without paying anything? In this keynote, RöC shares the top 20 techniques for generating free publicity, many of which you can use the very next day.

Building Trust in your teams

This program offers leaders practical tools that will help them strengthen their teams in the areas of integration, trust, and feedback.

How to Make a Million-dollar Business

This inspirational keynote (featuring a bit of shock therapy!) shows you how to lay the foundation for creating high-growth businesses.

How to Create Extraordinary Customer Experiences

What is about great businesses that leave us pleasantly surprised? What do they differently? Factor WOW is a highly successful keynote that outlines effective methodology for generating extraordinary client experiences that will never be forgotten.

Keynotes range from 50 to 90 minutes in length, depending on the requirements of the event.

Detailed Keynote Descriptions:

Wowing Your Customers
The world is changing fast and companies that aren’t truly focused on the client can easily become forgotten and obsolete. What is it that great companies do to pleasantly surprise us? This interactive keynote presents strategies to generate extraordinary customer experiences that they will never forget.

Key Topics Covered:

• How to identify your client’s“pain points.”
• What world class innovators have done to revolutionize customer service in the world.
• Why price is never the deciding factor in a purchase.
• How to attract, amaze, and retain clients.
• The ABCs of shifting focus in your company.

You will come away with an exciting vision that helps you think of your clients 100% of the time, resulting in customer that are “in love” with your companies as well as employees who are happy knowing that they are changing lives.

4LEADER: Leading with Your Strengths

4LEADER is based on self-awareness – your ability to describe your biggest strengths of your natural character and use those strengths to develop an unprecedented ability to lead.

Everyone, absolutely every collaborator in your company, can be a leader. Nevertheless, the majority of leadership programs look to change people to “converter them into leaders” rather than focusing on their own characteristics and abilities. RöC's focus is different.

Key Topics Covered:

• 4LEADER helps you understand people’s behavior from the perspective of human nature.
• How human behavior can be constructed within the four basic elements of personality: Action, Knowledge, Humanity, and Passion.
• Training that will enable you to understand your own nature and the nature of your team. You will be able to understand why people do what they do and how behavioral differences are key to building outstanding teams.
• You will better understand people, how to motive and influence them, and be a better leader that they admire and follow, regardless of formal hierarchy or its absence.

4LEADER will awaken your natural inner leader without forcing you to be a different person. You only have to understand how human nature works and acts on your strengths.

4LEADER is a tried and tested tool to raise your self-awareness and influence others. It is especially useful for:

• Developing leadership abilities from your own being.
• Increasing sales.
• Boosting your negotiation power.
• Identifying what motivates others.
• Fostering empathy and your ability to “put yourself in someone else’s shoes.”
• Developing teams that are more united and able to identify with one another.

Innovate or Die
The acceleration of technological change is forcing businesses to revise its innovation models. How much innovation is enough? How do I know if I’m creating evolutionary or disruptive innovation? Who is innovating well and how can I make that happen in my company? Do we really live in a world where we must innovate or die?

Key Topics Covered:

• You’ll find out where ideas come from…and how you can get more great ideas!
• Get to know a practical method for filtering and selecting the best ideas.
• How bright ideas, creativity, and innovation differ.
• New business models that are changing the world through innovation.
• How to foster teams that are more creative and innovative.

You need more than just good ideas and intentions to innovate. Successful innovation requires a methodology and the creation of a culture that encourages experimentation. This keynote provides a giant dose of motivation and a toolbox of innovation that you can use systematically.

Networks of Collaboration

This interactive keynote ensures that participants in the chain of value understand the advantages of having a solid network of internal and external collaboration. It is packed with practical exercises allowing participants to put theory into action.

Key Topics Covered:

• What is a collaborative network?
• How can I develop my own collaborative network?
• What is the value of collaborative networking?
• Internal and external collaborative networks.
• The 10 most important facts you need to know about collaboration networks.
• The four basic styles of collaboration.

You will learn about the value of having a solid network of collaboration and you will get the tools to capitalize on your relationships in order to be more efficient, proactive, and happy.

Turning Clients into Fans

Why do my clients leave me? How is it that some companies have
“fans” who literally get tattoos of the company’s logo?

This fun and interactive keynote reveals the necessary magnetic principles for attracting fanatic clients. You will hear impactful stories of companies that have turned their worse defects to their advantage and have attracted hoards of enthusiasts. You will leave inspired and eager to implement“WOW Methods”and turn your business into an innovation powerhouse.

Key Topics Covered:

• Factor WOW Methodology, how to generate and validate extraordinary ideas.
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• Find out how to tell the difference between “ordinary” and “extraordinary.”
• The importance of setting goals.
• The power of focusing on concrete projects.
• Case studies of innovative companies: What they do and how they do it.
• Understand the theory of “It’s not Worth It.”

Audiences will leave inspired and equipped to innovate and change their environment to a vibrant atmosphere that encourages them to look for the next “WOW” idea within their company.

Generations and Degenerations

This keynote is a visualization of the consumer trends and behaviors of the 4 generations that currently working together in the market: Silents, Baby Boomers, Generation X, and Millenials. Weaving an intelligent and fun narrative, RöC shows how the different styles of each generation affect the gaps between them, so that you and your group can identify behaviors and existing market opportunities in each generation.

Key Topics Covered:

• The characteristics of different generations and how they interact.
• Behaviors of each generation and how they connect to their buying preferences.
• Generational interaction in the workplace.
• Directive styles of leaders according to their generational influence.

You and your group will get to know the characteristics of your own generation in addition to the others, helping you to develop a full understanding of different behavior styles and consumption patterns. You will come away as a more effective leader with a sharpened ability to visualize market trends.