Robert Tucker

Change Management, Creativity, Futurists, Innovation

Travels from California, USA

Robert Tucker's speaking fee falls within range:
$15,000 to $20,000 (Speakers' virtual presentation fees are generally around 60-80% of the in-person fee range noted here.)

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Robert Tucker Profile

Having studied the topic of innovation and the world’s greatest innovators for over three decades, Robert B. Tucker has been an adjunct professor at UCLA and is currently president of The Innovation Resource, a consulting firm whose raison d’être is to assist companies wishing to improve their performance across the board through innovation.

Tucker’s bestselling book Winning the Innovation Game was based on his interviews with over 50 leading innovators. His other popular book is Managing the Future: 10 Driving Forces of Change for the New Century, which is now available in 13 languages.

Much sought after for his insights into the global innovation movement, Tucker frequently appears in the pages of the Journal of Business Strategy, Strategy & Leadership and Harvard Management Update. They featured guest on the PBS series, Taking the Lead, he has also appeared on CNBC and CBS News, amongst others.

Tucker has been asked to speak at conferences and company convocations across the globe, to Fortune 500 companies and national and international trade associations. Taiwan’s Economic Development Ministry and the Japan Marketing Association are among the organizations that have used his services as a consultant.

  • View Extended/Alternate Bio

    Robert B. Tucker is a renowned global futurist, innovation thought leader and sought after keynote speaker with a client list that includes over 200 of the Fortune 500 companies. President of The Innovation Resource (TIR), and an internationally recognized pioneer in the field of innovation, Tucker’s highly interactive presentations lead audiences on a guided tour inside the world’s most creative companies.

    Through stories and examples, Tucker shows leaders how to tap the mindset, skillset and toolset of innovation to embrace change, discover opportunity and avoid obsolescence. Known for his in-depth customization, Tucker provides today’s leaders with practical strategies, cutting edge insights, and inspiration to take action once back at the office.

    With clients in over 50 countries, Tucker has worked with groups ranging from the economic development ministries of Singapore, Dubai, and Taiwan, to multi-national companies like IBM, American Express, and Nestle, as well as numerous trade and customer-user groups in a wide variety of industries. A former adjunct professor at UCLA, Tucker’s pioneering research in identifying the critical attributes of innovators became the acclaimed book, Winning the Innovation Game.

    His international bestseller, Managing the Future: 10 Driving Forces of Change, was described by Intel Chairman Andrew Grove as a “lucid, practical guide to total quality in business,” and was translated into over 17 languages. In Driving Growth Through Innovation, Tucker identified the emergent best practices of global Innovation Vanguard companies who were pioneering radically more effective approaches to the practice of innovation. In his latest book, Innovation Is Everybody’s Business: Making Yourself Indispensable in Today’s Hypercompetitive World, Tucker takes up the issue of leadership development, and reveals the “Innovation Skills” essential to success in today’s hyper-change era.

    Considered one of the top thought leaders in the burgeoning Innovation Movement, Tucker is a frequent contributor to publications such as The Futurist, Strategy & Leadership, BusinessWeek, Los Angeles Times and many others. Tucker has appeared on Bloomberg, Channel News Asia, Network 18 India, the PBS series Taking the Lead, CBS News, and was a featured guest on the CNBC series The Business of Innovation. A multi-year winner of the Top Five Speaker hall of fame, Tucker was recently awarded the prestigious Brand Personality Award, by the Asia Pacific Brands Foundation for outstanding contributions to the field of innovation.

Robert Tucker Speaking Videos

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Robert Tucker's Speech Descriptions

Robert Tucker offers a series of presentations on innovation. Using three years of full-time, devoted research, he guides his audiences through the internal workings of 23 Innovation Vanguard companies, demonstrating how innovation can be fostered in any organization.

Many companies are finding that they do not have enough internal innovators in their workforce; Tucker has a presentation which gives his audiences the tools and strategies to make current employees into productive innovators.

Tucker also offers an exciting new take on the panel discussion, with panelists becoming “guests” on a “live show” which offers an exciting and stimulating diversion for your audience and makes the important points of the discussion far more likely to stick.

Managing the Future: Capitalizing on the Driving Forces of Change

Driving Force 1: The war for talent will heat up in 2019

When polled, CEOs acknowledge their growth is now being impacted by workforce disruption even more than an uncertain economy. I am hearing firsthand of positions that cannot be filled, applicants that lack the necessary skills, and a decline in employee engagement. Meanwhile, aging Boomers are retiring at the rate of 10,000 a day and taking their knowledge with them. Result: talent competition will be a dominant tissue in 2019 and beyond, even as automation increases. Smart firms will "think ahead of the curve" and revamp and rethink recruitment, on-boarding, hiring, wages, culture and retention strategies for competitive advantage.

Driving Force 2: Millennials will set the course for 2019 and beyond. Get ready for Generation Z.

Not only are they the majority generation (92 million members) in the workplace, Millennials are the driving demographic cohort in the marketplace, eclipsing Generation X and Boomers in buying power, economic influence, and political clout. The oldest Millennials are in their mid-30s and moving forward fast: getting married, starting families, founding startups, buying houses, investing for retirement, and paying off those burdensome student loans. Millennials are ethnically and racially diverse, open-minded, and tech-savvy. They are not just cutting the cord to cable television, but to businesses, brands, and workplaces that are unresponsive to their needs. With the unemployment rate at a 49 year low, look for higher rates of job-jumping in 2019, as Millennials seek better pay and career advancement.

Driving Force 3: The Fourth Industrial Revolution is a Disruptive Game Changer. Here's how to go from lagging to leading Industry 4.0.

Digital disruption has already reordered the playing field in industries ranging from college textbook publishing to cable television to advertising. But the Fourth Industrial Revolution (Industry 4.0) is an even higher magnitude Driving Force of Change in its infancy. The first three industrial revolutions promulgated steam power, electrification, mass production and early electronics. The Fourth Industrial Revolution (Industry 4.0) is about the acceleration brought on by 50 years of Moore's Law (a doubling of capacity every 18 - 24 months). It is also about the convergence of an array of technological innovations, from the Industrial Internet of things to virtual reality to drones to artificial intelligence, to biotechnology and beyond. To profit from 4.0, businesses and their leaders will need to think ahead of the curve, and revamp the way they do strategic planning and create cultures of innovation. Nothing less will keep up.

Driving Force 4. In the Age of Amazon, real time responsiveness and convenience will become table stakes for staying in the game. Here's how to benchmark yourself, and plan ahead.

Amazon's Same Day Delivery service and its artificial intelligence-based Anticipatory Shipping program are examples of real time convenience innovations now transforming consumer and B to B buyer expectations across industries. Businesses that are mired in "the way we've always done things around here" will falter. But those that treat this Driving Force seriously and think ahead of the curve will win. Among my recommendations for capitalizing on this driving force: challenge time based assumptions. Seek to eliminate customer waiting, friction, cumbersome forms and procedures, whether online, in-store or over time. Look for the Amazon Effect to impact more and more industries, and be prepared to lead your firm in pioneering convenience advances while there's still time.

Driving Force 5. Artificial Intelligence has entered the age of implementation.

Real estate broker Coldwell Banker is experimenting with A.I. to target classes of likely buyers for a specific property. Fidelity is finding ways to apply artificial intelligence, computer algorithms, and voice recognition software to the hidebound world of money management and investing. Every technology goes through the Discovery Phase then enters the Implementation Phase. This is where the action will be in 2019 and beyond: forward thinking firms will begin to automate routine office tasks like accounting and billing, but then seizing the larger opportunities: looking across your entire enterprise, and using A.I. to enhance customer experience, get better at sensing demand trends, automate machines, and serve customers in new ways.

Driving Force 6. Social Media is heightening decline of social distrust. Here's how to understand and manage this trend in your business and career.

Wells Fargo employees, under pressure to meet sales goals, created two million phony accounts, charged improper and unauthorized fees, and withdrew money from customers’ accounts. A data breach at Equifax caused the release of sensitive personal information on 143 million Americans. Volkswagen was fined $30 billion for cheating on emissions requirements. It doesn't take a clairvoyant to see that trust will be a huge issue going forward, as Millennials, among others, begin to distrust entire industries and make consumer decisions accordingly

Leading Ahead of the Curve
In this program, Robert will inspire your audience with a keynote focused on driving GROWTH and preparing for today’s rapid changes; mastering the five best practices of GLOBAL INNOVATION Vanguard; unleashing the OPPORTUNITY MINDSET to embrace new technologies and anticipate market shifts; and engaging your EMERGING LEADERS in cultivating a culture of change and relevance.

Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures
In this dynamic presentation based on three years of in-depth research, Robert B. Tucker will take you and your audience on a guided tour behind the scenes inside 23 Innovation Vanguard companies. You’ll discover their secrets for building innovation into a powerful source of growth, profits, and competitive advantage. You’ll learn unconventional methods to turn innovation into a systematic, imbedded process, and be stimulated to take action in your firm.

Innovation is Everybody’s Business
Organizations all over the world are shedding jobs in record numbers. But they are suddenly, desperately in need of people with the abilities and skills to think ahead of the curve, delight and challenge customers and colleagues, slash costs, and achieve unconventional results. In this practical, highly interactive session, global innovation guru and bestselling author Robert B. Tucker provides the powerful tools and strategies to help your employees to hone their Innovation Skills (I-Skills) and learn to demonstrate initiative, add value, and get new things done more effectively and efficiently.

The Intelligent Talk Show
Ever wished there was a way to spice up those important, but often boring, panel discussions at your trade association meeting? Now there is. Recently, some of your fellow meeting planners have embraced an exciting new format, organized and hosted by Robert B. Tucker, that says good-by to snoresville, hello packed house. Panelists become “guests” on a “live show,” and are more animated, more willing to tackle the tough issues that create industry buzz – and keep attendees coming back for more.

What People are Saying about Seeing Robert Speak

Rating Entries

“Your keynote helped set the stage for our symposium by addressing the theme with wisdom, energy, humor and countless examples that we could all relate to.”
Wade Lovelace, Amgen, Inc. Biotechnology

“Excellent presentation… provided helpful insights for all of us to take back to our workaway world and use.”
J.D. Borowski, Divisional Vice President 3M

“Upbeat, informative, spirited – thank you for a quality performance at this year’s World Congress in San Diego.”
Hazel Pankey, IDRC Conference Manager

“The ‘Power Hour’ talk show you hosted has been the talk of the town…your professionalism, energy and humor added tremendously to the success of this event.”
Jane Peverett, President and CEO, Union Gas Toronto

“Robert Tucker’s presentation has impressed our senior and regional managers and they would love to have him back here again to speak to other groups.”

– Daisy Chan, Citibank Hong Kong

“Robert Tucker was, I’ll say, perfect! He really lit up the crowd, and judging by all the chatter at the conference following, he sparked a lot of thoughts on building innovation culture.”

– Ray Buschmann, Chevron

“In these fast moving times, it’s difficult to keep a person’s attention, let alone a salesperson’s. Robert not only captivated our Ad Sales Group with his marketing insights and anecdotes; he spurred further thought that will lead to hard and fast sales.”

– Lisabeth Hayes, Home & Garden Television

“The team enjoyed your interactive presentation style and the audience was engaged throughout. The presentation was 100% to our expectations and I believe the inspiration your provided the team will pay dividends for our organization in the future.”

– Franklin Small, Johnson & Johnson

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Books by Robert Tucker:

    Innovation is Everybody′s Business: How to Make Yourself Indispensable in Today′s Hypercompetitive World

    Innovation isn′t something you do after you get your work done. It′s how you do your work.

    Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.

    In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you′ll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody′s Business guides you in:

    • Mastering the seven essential I-Skills you need to become indispensable
    • Unleashing the “mindset, skillset, and toolset of the innovator” that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era
    • Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable
    • Assaulting your assumptions at the personal, organizational, and industry levels
    • Building tools for work-life balance and creating your own job satisfaction

    If you′re ready to stop talking about innovation and start adding value today – in your job, department or organization – you′re ready to read and benefit from the powerful message of Innovation is Everybody′s Business.

    Order Here

    Driving Growth Through Innovation

    Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them.

    Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

    Order Here

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