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Robert Cialdini

Communication Skills, Leadership, Management, Negotiation, Sales

Travels from Arizona, USA

Robert Cialdini's speaking fee falls within range:
$50,000 to $75,000

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Robert Cialdini Profile

  • New York Times, USA Today and Wall Street Journal Best-Selling author.

  • Frequently regarded as the “Godfather of influence.”

  • Dr. Cialdini translates scientific research into practical business applications.
  • Dr. Robert Cialdini has enjoyed a distinguished academic career, during which his research into the science of influence has made him a recognized global expert on persuasion, compliance and negotiation. Dr. Cialdini received his Ph.D. from the University of North Carolina and undertook postdoctoral training at Columbia University. He has been a visiting scholar at Ohio State, at the University of California, the Annenberg School of Communications and the Graduate School of Business at Stanford University. He currently serves as Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

    His research into why people comply with requests in business settings led to his book Influence: Science & Practice, which has sold over three million copies and been translated into over thirty languages. His latest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade quickly became a New York Times and Wall Street Journal Bestseller.

    Dr. Cialdini serves as president INFLUENCE AT WORK, which provides keynote presentations and customized in-house workshops on the science of ethical influence.

    Dr. Cialdini’s international reputation has given him an impressive client list, including, among others, Google, Microsoft, Cisco Systems, Bayer, Coca-Cola, KPMG, Kodak, IBM, The Mayo Clinic, Harvard University, the United States Department of Justice and NATO.

    • View Extended/Alternate Bio

      Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

      His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over three million copies, is a New York Times Bestseller and has been published in over 30 languages.

      His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.

      Because of the world-wide recognition of Dr. Cialdini’s cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

      Dr. Cialdini received his Ph.D from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

      Dr. Cialdini is President and CEO of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

      Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, Mutual of Omaha, RE/MAX, AstraZeneca, Kimberly-Clark Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

      Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, PBS, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, the Los Angeles Times, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.

    Robert Cialdini Speaking Videos

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    Robert Cialdini's Speech Descriptions

    Dr. Robert Cialdini guides his audiences through the power of Influence, the persuasive approaches that make people most likely to accede to our requests. Drawing on many years of research and his bestselling published works, he explains how this highly effective tool can be used in an ethical manner for the benefit of all parties.

    Dr. Cialdini applies the principles of Influence to many different scenarios, from sales to team work, and also explores how to build “We” relationships, where seemingly disparate people with apparently conflicting interests can come together and achieve meaningful collaboration.

    Pre-Suasion: Opening the Door to Persuasion
    (Suggested length 40-90 minutes)

    The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

    What separates ordinary communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

    In this program, Dr. Cialdini draws on his extensive experience as the most cited social psychologist of our time to illustrate how the Pre-Suasion process works and how it can be used in your organization. He explains the techniques a person can implement, ethically, to become more influential both professionally and personally. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. All that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

    Influence: The Ultimate Power Tool
    (Suggested length 90+minutes)

    What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?

    Dr. Robert Cialdini, author of the ground-breaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely acclaimed studies are highly instructive to those who want to be more influential.

    Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable.

    Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes. Participants receive answers to such questions as:

      • What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers?
      • How can we effectively establish our authority and trustworthiness with those we meet for the first time?
      • After we have given, what words can we use to increase dramatically the likelihood that we will receive in return?
      • When others are sitting “on the fence”, which principles of persuasion are most likely to spur them to act?
      • And, which is the most underused, yet effective, principle of persuasion?

    In this program, Dr. Cialdini answers all these questions and more. Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change. When the science is available, why use anything else?

    Leadership Through the Power of Persuasion
    (Suggested length 90+minutes)

    It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

    As such, it is important for those wishing to lead effectively to understand fully the workings of the influence process. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts. In his presentation, Dr. Robert B. Cialdini extracts from this formidable body of work the six universal principles of influence--those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are:

      • Reciprocation. People are significantly more willing to comply with requests (for favors, services, information, concessions, etc.) from a leader who has provided such things first.
      • Commitment/Consistency. People are more willing to be moved by a leader if they see the change as consistent with commitment they have previously and publicly made.
      • Authority. The particular combination of expertise and trustworthiness renders a leader the most persuasive communicator science has ever uncovered.
      • Social Validation. People are more willing to perform a recommended action if a leader provides evidence that many similar others are performing it.
      • Scarcity. People find recommended opportunities more attractive to the degree that a leader can honestly position them scarce, rare, or dwindling in availability.
      • Liking. People say yes to the leaders they like.

    Dr. Cialdini’s presentation illustrates how these six principles have been and can be harnessed to meet specific influence objectives. Dr. Cialdini emphasizes the nonmanipulative use of the principles so that those who are influenced feel personally committed to the new direction and to their relationship with the leader. It is only in this fashion that the influence process can be simultaneously effective, ethical, and enduring. And it is only in this fashion that it can enhance a lasting sense of partnership between those involved.


    The Power of Unity
    (Suggested length 45-75 minutes)

    With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success. This unique presentation explores what scientific research demonstrates about the ability of certain relationships to facilitate our goals. Dr. Cialdini skillfully interprets the implications of these relationships both inside and outside the organization. Audience members learn the answers to such questions as:

      • What can change rivals to make them want to work together?
      • What can make seemingly unrelated, angry people bond together to accomplish meaningful goals?
      • What can make a negotiation more satisfying and come to fruition faster?
      • What simple statement can lead to Unity? What simple request can do the same?
      • And, how can this be accomplished ethically and effectively in business settings?

    Dr. Cialdini explores and answers these questions and more in this unique program.
    The Power of Unity shows how to develop, engage, and focus relationships for optimal working success.

    Yes! - Proven Ways for Managers to Become More Persuasive
    (Suggested length 1, 2, or 3 hours)

    Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all—at least not without knowing certain secrets of the persuasion process. The dual purpose of this program is to reveal a valuable set of these powerful secrets to participants and to do so in a way that will enable them to achieve their professional goals more rapidly.

    In addition, the emphasis will be on how participants can increase the likelihood of Yes! without having to change the features and merits of their case but, instead, by changing only—and more persuasively—the way they present those features and merits. Consequently, this program would be of particular benefit to those individuals and organizations that have a strong case to make but have not realized an equivalent return because critical others have not been convinced to open their ears and minds fully to that strong case. The secrets of persuasion covered in the program are specifically designed to open such ears and minds.

    So that participants can implement the program material immediately and with confidence, its content has been crafted to have the following elements.

    It is scientifically grounded. Persuasion is no longer just an in-born art, available only to those who instinctively know just what to say and when to say it. After more than a half century of research, it has also become a solid science; and the researchers who study it have uncovered a set of hidden rules for moving people toward Yes! that can be learned by all who want to become more persuasive.

    It is ethically appropriate. There is an important distinction between persuasion and manipulation. The approaches advocated in this program can be used in entirely non manipulative ways that never deceive or coerce others into assent. Rather, they inform/educate others into Yes! by providing honest evidence for wise decisions. In so doing, these ethical approaches preserve the personal relationships necessary for long-term business success.

    It is not widely known. The intent of the program is not to re-teach or reinforce what participants already know. Instead, it is to bring to light some little-recognized aspects of persuasion that will give them an advantage over competitors in two ways—(1) by covering research that in many cases is so new that it is unavailable to the general public and (2) by showing how this new research often runs counter to common but mistaken tactics that rivals will continue to employ.

    It can involve small changes in practice. A goal of the program is to show participants how to make relatively minor modifications to their persuasive practices that will result in major increases in their effectiveness. Although busy, overloaded participants may well be reluctant to learn and deploy large-scale changes to their existing workplace approaches, they are willing to make small alterations that they are convinced will lead to greater success. For this reason, the program focuses on strategies that require small changes—a few words or the sequence of a few words—yet have the largest impact on Yes!

    Yes! - Proven Ways for Marketers to Become More Persuasive
    (Suggested length 1, 2, or 3 hours)

    Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all—at least not without knowing certain secrets of the persuasion process. The dual purpose of this program is to reveal a valuable set of these powerful secrets to participants and to do so in a way that will enable them to achieve their professional goals more rapidly.

    In addition, the emphasis will be on how participants can increase the likelihood of Yes! without having to change the features and merits of their case but, instead, by changing only—and more persuasively—the way they present those features and merits. Consequently, this program would be of particular benefit to those individuals and organizations that have a strong case to make but have not realized an equivalent return because critical others have not been convinced to open their ears and minds fully to that strong case. The secrets of persuasion covered in the program are specifically designed to open such ears and minds.

    So that participants can implement the program material immediately and with confidence, its content has been crafted to have the following elements.

    It is scientifically grounded. Persuasion is no longer just an in-born art, available only to those who instinctively know just what to say and when to say it. After more than a half century of research, it has also become a solid science; and the researchers who study it have uncovered a set of hidden rules for moving people toward Yes! that can be learned by all who want to become more persuasive.

    It is ethically appropriate. There is an important distinction between persuasion and manipulation. The approaches advocated in this program can be used in entirely non manipulative ways that never deceive or coerce others into assent. Rather, they inform/educate others into Yes! by providing honest evidence for wise decisions. In so doing, these ethical approaches preserve the personal relationships necessary for long-term business success.

    It is not widely known. The intent of the program is not to re-teach or reinforce what participants already know. Instead, it is to bring to light some little-recognized aspects of persuasion that will give them an advantage over competitors in two ways—(1) by covering research that in many cases is so new that it is unavailable to the general public and (2) by showing how this new research often runs counter to common but mistaken tactics that rivals will continue to employ.

    It can involve small changes in practice. A goal of the program is to show participants how to make relatively minor modifications to their persuasive practices that will result in major increases in their effectiveness. Although busy, overloaded participants may well be reluctant to learn and deploy large-scale changes to their existing workplace approaches, they are willing to make small alterations that they are convinced will lead to greater success. For this reason, the program focuses on strategies that require small changes—a few words or the sequence of a few words—yet have the largest impact on Yes!

    Yes! - Proven Ways for Salespeople to Become More Persuasive
    (Suggested length 1, 2, or 3 hours)

    Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all—at least not without knowing certain secrets of the persuasion process. The dual purpose of this program is to reveal a valuable set of these powerful secrets to participants and to do so in a way that will enable them to achieve their professional goals more rapidly.

    In addition, the emphasis will be on how participants can increase the likelihood of Yes! without having to change the features and merits of their case but, instead, by changing only—and more persuasively—the way they present those features and merits. Consequently, this program would be of particular benefit to those individuals and organizations that have a strong case to make but have not realized an equivalent return because critical others have not been convinced to open their ears and minds fully to that strong case. The secrets of persuasion covered in the program are specifically designed to open such ears and minds.

    So that participants can implement the program material immediately and with confidence, its content has been crafted to have the following elements.

    It is scientifically grounded. Persuasion is no longer just an in-born art, available only to those who instinctively know just what to say and when to say it. After more than a half century of research, it has also become a solid science; and the researchers who study it have uncovered a set of hidden rules for moving people toward Yes! that can be learned by all who want to become more persuasive.

    It is ethically appropriate. There is an important distinction between persuasion and manipulation. The approaches advocated in this program can be used in entirely non manipulative ways that never deceive or coerce others into assent. Rather, they inform/educate others into Yes! by providing honest evidence for wise decisions. In so doing, these ethical approaches preserve the personal relationships necessary for long-term business success.

    It is not widely known. The intent of the program is not to re-teach or reinforce what participants already know. Instead, it is to bring to light some little-recognized aspects of persuasion that will give them an advantage over competitors in two ways—(1) by covering research that in many cases is so new that it is unavailable to the general public and (2) by showing how this new research often runs counter to common but mistaken tactics that rivals will continue to employ.

    It can involve small changes in practice. A goal of the program is to show participants how to make relatively minor modifications to their persuasive practices that will result in major increases in their effectiveness. Although busy, overloaded participants may well be reluctant to learn and deploy large-scale changes to their existing workplace approaches, they are willing to make small alterations that they are convinced will lead to greater success. For this reason, the program focuses on strategies that require small changes—a few words or the sequence of a few words—yet have the largest impact on Yes!

    Building Trust Through Influence
    (Suggested length 60 minutes)

    It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

    In this presentation, Dr. Robert B. Cialdini first describes the six universal principles of influence—those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are: Liking, Authority, Consensus, Scarcity, Reciprocation, and Consistency. Dr. Cialdini’s presentation next focuses on how the first three of these principles have been and can be harnessed to meet specific, mutually beneficial objectives by building trust.

    Throughout, Dr. Cialdini emphasizes the ethical use of the principles so that those who are influenced feel personally committed to the change and come to trust (appropriately) that their advisor/partner will continue to counsel them correctly. It is only in this fashion that the influence process can be simultaneously effective, ethical, and enduring. And, it is only in this fashion that it can enhance a lasting sense of partnership between those involved in the exchange.

    Influence During Times Of Uncertainty
    (Suggested length 60-90 minutes)

    In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, but focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.

    Dr. Robert Cialdini, author of the ground-breaking book, Influence, and co-author of the New York Times best-seller, Yes! 50 Scientifically Proven Ways To Be Persuasive, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than 2 million copies worldwide. Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

    What People are Saying about Seeing Robert Speak

    Rating Entries

      “Dr. Cialdini was the top speaker we’ve ever had…in or out of the organization. They loved him.”
      KPMG

      “After Dr. Cialdini’s program, the noise of praise was almost deafening.”
      Shea Homes

      “Dr. Cialdini’s ability to make the science of influence understandable and immediately usable is only
      exceeded by his contagious knowledge and passion for the subject.”
      Kaiser Permanente

      “He blew everybody away. They were thrilled. In fact, afterwards one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini’s effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes on ways he can apply this information immediately to his work. And yes, you can quote me on this.”
      Bose Corporation

      “Our Fortune 1000 executive attendees embraced Dr. Cialdini’s thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group’s Annual Chief Sales Executive Forum. That’s significant given our discerning audience who set the bar consistently high!.”
      Gary Tubridy, Senior VP, The Alexander Group

      “If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t’ get elsewhere.”
      Novo Nordisk

      “Along with Malcolm Gladwell and Guy Kawasaki, Dr. Cialdini is one of the highest-rated speakers we have ever had.”
      Pubcon

      “Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”
      Denk Producties

      “Not only was his lecture and the subsequent discussion fascinating but for weeks afterwards I heard people her and elsewhere referring to his insights and examples. My sense is also that Robert’s work is being taken very seriously in Government so I hope that his research will come in time to be more fully reflected in public policy.”
      MATTHEW TAYLOR, The Royal Society for the Encouragement of Arts, Manufactures and Commerce, London, England

      “This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini′s Influence.”
      CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

      “Bob Cialdini is the most brilliant student of influence and negotiation I′ve encountered. If everything were on the line in a negotiation, I can′t think of anyone I′d rather have advising me.”
      TOM PETERS, The Tom Peters Group

      “I want to express my appreciation for your excellent presentation at The Forum on Executive Decision Making and Influence. . . the audience was composed entirely of senior executives from major U.S. and Canadian companies. . . . The evaluations were in the ‘excellent’ range and you received more mentions as ‘The part of the program I liked most’ than any other speaker – quite an accomplishment given the competition!”
      SHERMAN ROBERTS, Director of Executive Seminars
      John F. Kennedy School of Government, Harvard University

      “The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned. . . . If these messages are applied, then our objective of creating a more successful business will have been met.”
      A.M. McINTOSH, IBM, United Kingdom International Products Limited

      “The presentation was perfect. The audience was intrigued with what Dr. Cialdini had to say. He was most effective.”
      ANNETTE HOPGOOD, Georgia Department of Education

      “Both your content and style of presentation make it easy for one to relate your ′Principles of Influence′ to virtually any business or endeavor.”
      JOHN M. THOMPSON, Vice President, Merrill Lynch

      “Dr. Cialdini was the top speaker we′ve ever had…in or out of the organization. They loved him.”
      Jennifer L. Botelho, KPMG, LLP

      “Bob Cialdini was the top scoring speaker at our Financial Advisers Conference, where some awarded him scores above the maximum. Additionally, he was at the top of the speakers of the European Annual Meeting. Bob′s ability to bring together fundamental behaviours of vital importance, with the logic and scientific evidence that support his concepts, made the presentations particularly powerful. He presented in an attractive and entertaining way that held the interest of the audiences throughout in both conferences.”
      COLIN KELSEY, General Manager, LIMRA Europe & Africa

      “The Training Directors’ Forum is the third event Robert Cialdini has keynoted for us and each time he has done an outstanding job–providing ethical and actionable information on the “Science of Influence” that our participants can immediately apply in their work.”
      Julie Groshens, Conference Program Director, VNU Inc, Training Directors’ Forum

      “We′ve known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens. Our agents are now better positioned to influence their clients — in an ethical manner — to make better buying decisions. We could not be happier with his presentation.”
      Mark Blackburn, Sr. Vice President, Director of Insurance Operations,
      State Auto Insurance Companies

      “Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results.”
      Pratap Nambiar, Regional Executive Partner, KPMG Global Markets Asia Pacific

      “After Dr. Cialdini′s program, the noise of praise was almost deafening.”
      Eric Snider, Ph.D., Vice President, Sales and Marketing, Shea Homes

      “Dr. Robert Cialdini has a very important message for all of us. I have worked with him in the past and each time, he overwhelms the audience. This time was no different. His presentation was informative, yet engaging. His experience in the field of influence cannot be matched.”
      DON MOFFATT, Senior VP of Customer Care, Rogers Group

      “This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell but even more importantly for all of us who negotiate and buy.”
      ROGER FISHER, Director, Harvard Negotiation Project

      “His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone that works with the public and wants to persuade them in a decision or just influence thinking (executive, teacher, sales person, politician) should attend Bob′s presentation. It is an educational, entertaining and value adding experience.”
      HOWARD A. CHRISTENSEN, Co-Chairman, Christensen & Associates

      “Because this was a rather long program, we expected only 90% of the people to return after the break, but after the break we had 104% show up. Thank you Dr. Cialdini.”
      Harold Pumford, CEO, Association of Governmental Risk Pools

      “Bob is one of the better speakers on the subject of what persuades/influence people to use our products and services. His book should be in every sales and marketing person’s briefcase and reread frequently.”
      R. CRAIG WILSON, Sr. Vice President/Sales Manager, Northern Trust

      “…we recently got back our reader survey results from the Oct. issue and your article was both the most read and the one that people found the most useful. Congratulations!”
      ALDEN M. HAYASHI, Senior Editor, Harvard Business Review

      “I respect Dr. Cialdini′s work and knew he would be an interesting speaker at our conference. What I didn′t anticipate was how popular his presentation would be among the attendees. He easily filled a 750-seat auditorium, and we were turning people away at the door.”
      TAD SIMMONS, Editor-in-Chief, Presentations Magazine

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    Books by Robert Cialdini:

    Pre-Suasion: A Revolutionary Way to Influence and Persuade
    *New York Times and Wall Street Journal Bestseller
    *Financial Times Best Business Books of 2016
    *Inc.com’s Best Sales and Marketing Book of 2016

    The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

    What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

    His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

    From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”






    The small BIG: small changes that spark big influence

    At some point today you will have to influence or persuade someone – your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?

    In The small BIG, three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
    In the last few years more and more research – from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics – has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.

    Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.






    Influence – Science and Practice – The Comic

    Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre-programmed responses from unknowing victims.






    Influence: Science and Practice

    Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

    Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.






    Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

    Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

    Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

    Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

    Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.






    Influence: The Psychology of Persuasion, Revised Edition

    Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

    You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.






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