Renée Mauborgne Profile

Co-author of one of the most influential business publications ever written, Renée Mauborgne teaches strategy at the prestigious INSEAD, the world’s second largest business school. Her research-based best-selling book Blue Ocean Strategy centers on building success by creating new markets rather than competing against other companies for existing customers. To date the book, which has been translated into 43 languages, has sold over 3.5 million copies.

Mauborgne has the distinction of being one of the most honored women within the business world. Along with her colleague and coauthor, W. Chan Kim, the pair has ranked number 2 on the Thinkers50 list of the World’s top management gurus in 2011 and 2013. They are winners of the Thinkers50 2011 Strategy Award and the 2014 Carl S. Sloan Award for Excellence from the Association of Management Consulting Firms due to the impact their management research has made on the global consulting industry. In regard to her teaching, Mauborgne has been ranked among the best 50 business schoolteachers in the world by and one of the top five by MBA rankings.

Currently she co-directs INSEAD’s Blue Ocean Strategy Institute where she continues to pioneer academic research efforts in the fields of strategy and management.

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    Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD, one of the world’s top business schools. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

    Mauborgne is co-author of the recently released New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and over 3.6-million-copy international bestseller BLUE OCEAN STRATEGY, published in a record-breaking 46 languages and recognized as one of the most iconic and impactful strategy books ever written.

    Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms and is a Fellow of the World Economic Forum.

    Mauborgne is a frequent speaker at some of the world’s largest and most prestigious global and corpo-rate events. She has shared the stage with former President Bill Clinton, former President George W. Bush, former Secretary of State Colin Powell, former Vice President Al Gore, the King of Swaziland Mswati III, the Prime Minister of Thailand Prayut Chan-o-cha, Jack Welch, Rudy Giu-liani, Bill Gates, former Secretary of State Henry Kissinger, Paul Krugman, film director James Cameron, Wynton Marsalis, among many others.

    Mauborgne is the recipient of numerous prestigious awards such as the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, Eldridge Haynes Prize awarded by the Academy of International Business, the Carl S. Sloane Award for Excellence, the Leadership Hall of Fame by Fast Company, and the World’s 50 Best Business School Professors by

    L’Expansion named Mauborgne along with her colleague W. Chan Kim as “the number one gurus of the future.” The Sunday Times (London) calls them “two of Europe’s brightest business thinkers,” and the The Observer called them “the next big gurus to hit the business world.” She is the winner of the Asia Brand Leadership Award and Prix DCF (Prix des Dirigeants Commerciaux de France).

    Mauborgne co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the blue ocean family of concepts that embraces academics, consultants, executives, and government officers.

Renée Mauborgne Speaking Videos

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Renée Mauborgne's Speech Descriptions

Scholar Renée Mauborgne draws from her decades of research at INSEAD, the world’s second largest business school to report the latest trends and findings in marketing, business strategy, management, and innovation. She uses multiple examples from well-known companies to illustrate key concepts, making her presentations friendly and interesting even to those who normally might shy away from academic economics.

BLUE OCEAN SHIFT - Move Beyond Competing

Traditional competition-based strategies aren't enough to sustain high performance. Companies must tap into the blue ocean of opportunities that will take them beyond competition. That's what this talk is all about: how to shift perspective, challenge boundaries and inspire people’s confidence so your organization will shift from competing to creating, from cutthroat markets to wide open ones, from red oceans to clear blue ones.

In this talk, Renée Mauborgne lays out a systematic five-step process anyone can use to make the shift. She shares real-life cases of how leaders in diverse industries and sectors moved from red to blue oceans using this process and how you can do it too. You’ll learn what works, what doesn’t, and how to avoid pitfalls along the way so you can succeed on your own blue ocean journey. If you're ready to seize new growth, inspire confidence and build a compelling future for your company, you need to hear Renée talk about making a Blue Ocean Shift.

You’ll learn first-hand how to:
• MOVE beyond competition and seize new growth opportunities
• GROW through nondisruptive creation
• BUILD people’s confidence to seize new opportunities & change
• SHAPE industry boundaries in your favor

BLUE OCEAN STRATEGY - Create Uncontested Market Space and Make the Competition Irrelevant

Prospects in most established market spaces—red oceans—are shrinking steadily. Technological advances have substantially improved industrial productivity, permitting suppliers to produce an unprecedented array of products and services. The result is that in more and more industries, supply is overtaking demand where companies try to outperform their rivals to grab a greater share of existing demand.

In this talk, Renée Mauborgne addresses one of the most important issues facing companies, nonprofits and governments today: how to break out of bloody competition, seize new growth, and create uncontested market space. She shows you how to shift your perspective to see opportunities where others only see constraints, and offers practical tools and a proven process that anyone can apply to create explosive growth.

NONDISRUPTIVE CREATION – Go Beyond Disruption to Seize New Growth

Disrupt this, disrupt that. Disrupt or die. That has been a popular mantra. But is disruption the only way to create new markets? And is it the best way? Renée Mauborgne says, no. In this talk she talks about why a focus on disruption is limiting and leaves half the opportunities to create new markets and new growth off the table. That other half is what she and her co-author Chan Kim call nondisruptive creation, whereby new markets are created without disrupting an existing one. Mauborgne shares real-life cases of how leaders in diverse industries and sectors created growth through non-disruptive creation by making a shift from red to blue oceans using the systematic blue ocean shift process.

What People are Saying about Seeing Renée Speak

Rating Entries

“It was fantastic to have Renée speak at Curious2018, Merck’s 350 year celebration where over 1,000 of the world’s top scientists including Nobel Prize winners gathered together. As the opening keynote speaker, Renée’s talk on Blue Ocean Shift was absolutely great. Brilliant content, brilliant delivery. Awesome and inspiring. I look forward to working with Renée in the future.”
– Merck Curious2018 Conference Chair

“Our audience loved Renée. Her talk was one of the best I’ve ever heard. It was inspiring and rich in substance with great insight on how to move beyond competing to creating. Everyone left our auditorium ready to shift into clear blue waters.”
– Director, Public Events, The Rotman School of Management

“If you are searching for a engaging speaker with a powerful presentation, look no further than Renee Mauborgne. She is an outstanding speaker who will WOW your audience and leave them wanting more. In this age of disruption, when so many business owners and executives are looking for answers, her stories, research, ideas and presentation is right on the mark. I have hosted numerous speakers over the years including: Steve Forbes, Condolezza Rice, Newt Gingrich and many others – but Renee Mauborgne is among the best, getting rave reviews and always delivering value. We enjoyed having her so much in our city, we hosted her TWICE. She has my highest recommendation.”
– Chairman & Publisher, Greater Baton Rouge Business Report

“As the Vice President and LAMP Chair of GAMA International, my vision for the theme of our LAMP Conference was Blue Ocean, a book I read many years ago that changed my life. I wanted to have Renee as our opening speaker for this conference and I was excited to say the very least, when she accepted our invitation. As soon as I met Renee and had the opportunity to talk with her, I knew this year’s event would be one of, if not the most memorable event we’ve ever held. Renee’s vision and passion that inspired me in the book, was even more powerful as she stood on the main platform in front of 2,500 industry leaders and talked about what “Blue Ocean Shift” meant and how to differentiate yourself in the marketplace. Not only is Renee a global bestselling author, she has a charismatic way of reaching the audience. I would highly recommend her for any event.”
– Vice President and LAMP Chair of GAMA International, the financial services industry’s premier annual meeting

“Renée Mauborgne recently spoke at our Watermark 2018 Innovation Conference. We were beyond thrilled to secure Renée to speak about Blue Ocean Shift. Her talk with simply top notch, with overwhelmingly positive reviews from our 230+ attendees. She was inspirational, genuine, passionate, and focused on actionable strategy. We look forward to hosting her in the future!“
– Watermark Innovation Conference

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Books by Renée Mauborgne:

Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.

• New York Times bestseller
• #1 Wall Street Journal bestseller
• USA Today bestseller
• Los Angeles Times bestseller
• Winner of the Best Strategy and Leadership book 2017
• One of the biggest books of the year by Apple iBooks
• Already being translated into 30 languages


Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

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