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Rasmus Ankersen Profile

  • Bestselling author and global thought leader on talent development and high-performance cultures, with acclaimed books The Gold Mine Effect and Hunger in Paradise.

  • Trusted advisor to leading global brands including Facebook, Google, LEGO, Microsoft, and Coca-Cola, sharing insights on building and sustaining high-performance organizations.

  • Innovative football executive, formerly Chairman of FC Midtjylland and co-director of football at Brentford FC, known for pioneering the use of big data in sports decision-making.
  • Former football player Rasmus Ankersen, a.k.a. “The High-Performance Anthropologist,” has carved himself a unique niche in the worlds of coaching and performance improvement. Always sought-after as a speaker and adviser to businesses and athletes, he travels the globe to research, advise major corporations and give keynote speeches.

    Rasmus has lived his research to the full; he has trained with the world’s fastest sprinters in Jamaica, played football with the aspiring talents of the Brazilian favelas, which produce the most talented players on earth, and followed the female golfers of Korea to investigate how they have managed to overwhelm the international golfing world.

    Based in London, Rasmus uses the knowledge he has gained from his research to show companies, organizations, and teams how they too can assume the mental habits necessary for world-class performance. He takes down our fundamental ingrained beliefs and replaces them with winning strategies that have been proven to work in the real world.

    Personal coach to top athletes and senior executives, Rasmus has published a number of books that have been bestsellers in his native Denmark.

    • View Extended/Alternate Bio

      Rasmus Ankersen is a bestselling author and a trusted advisor to business around the world.

      In his first book ‘The Gold Mine Effect’ he explores how some countries and cities develop a disproportionate amount of top talent. In his second book ‘Hunger in Paradise’ he describes how successful organisations can remain successful by eliminating complacency.

      Rasmus has been hired by well-known global brands like Facebook, Google, LEGO, Boston Consulting Group, Microsoft, Roche, Astra Zeneca, Coca-Cola, Cisco and many more to share his research on how to build high performance organisations.

      He is also a football executive and for almost eight years he held the position as Chairman of FC Midtjylland and co-director of football at Brentford FC, both known as some of the world’s most innovative football clubs, especially recognised for their use of big data to drive decision-making.

    Rasmus Ankersen Speaking Videos

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    Rasmus Ankersen's Speech Descriptions

    Rasmus Ankersen brings his unconventional but deeply researched and tested approach to success in the business world. Using the lessons he has gleaned from high-performance athletes, he challenges organizations to re-evaluate their procedures for nurturing talent. He shows companies the secrets behind effective recruitment that can allow them dramatically to increase their access to the most talented people.

    Encouraging companies to develop a sense of urgency, Rasmus can help you identify and strengthen those aspects of your business which make you a success and to establish a winning culture.

    Rasmus Ankersen is a trusted advisor to influential businesses, teams and individuals around the world. Unconventional but revolutionary, he challenges organizations to re-think how they identify, grow and ignite talent. Rasmus is well known for providing advice that is down to earth and relevant and that takes into account the real-world complexities. He specialises in:

    • How to build high performing organisations
    • Developing effective recruitment systems, which improve your "hit rate" dramatically – and find the talent you never thought existed
    • Identifying and strengthening high performance patterns in teams and individuals
    • Developing winning cultures that live for real and not only on an impotent "mission statement poster" in the reception
    • Killing complacency and replacing it with a true sense of urgency

    What People are Saying about Seeing Rasmus Speak

    Rating Entries

    “Rasmus was consistently rated as one of the best speakers to take the stage. Importantly, he was able to draw on wide range of experiences and stories that resonated with a particularly diverse audience.”
    – Google

    “Rasmus’ real-life examples on the issue of saving the success from failure made important contribution to the meeting as well as provided valuable insights to CCI’s leadership team.”
    – Coca-Cola

    “The business world owes Rasmus much gratitude for his facts based, in depth studies of what it truly takes to be, identify and build talent”

    Jørgen Vig Knudstorp, CEO and President, The LEGO Group

    “Rasmus really understands the DNA of world class performance. From him you don′t just get theories, you get concrete tools working in the real world. Rasmus is the ultimate coach.”

    Casper Stylsvig, Global Sponsorship Director, Manchester United

    “Rasmus is an inspiration for anyone wishing to deliver high performance. His work and ideas are just fascinating and have not only challenged me, but also helped improve the quality of my daily training”

    Tom Kristensen, the only person to win the 24 hours at Le Mans eight times

    “As our personal coach Rasmus has been a massive inspiration. Especially his methods and ideas about how to make process goals measurable, how to adjust the pressure level from within and how to move the limit for what we think is possible have done a major difference for us. Rasmus has made us understand what attitude and mental strength are really about.”

    Bjorn Bitsch & Ashli Willamson, Double World Ten Dance Champions

    “This was the best presentation I have ever seen in my life – extremely interesting and inspiring! 
Thanks a lot, Rasmus!”

    Julija Firsova 
Sub Custody Operations, SEB

    “the leadership teams really enjoyed the session – and we’ve already worked with some of the ideas we discussed – among these being our management meetings. You made everyone feel comfortable and equally important. We loved absolutely every minute.”

    Margaret Brusletto, Director of Communication, McDonald’s

    “Rasmus makes one see what is really important… powerful and touching at the same time! Nobody was left indifferent!”

    Peter Demchenkov, General Manager, Alidi Group (named as a entrepreneur of the year in Russia)

    “Sometimes you get excited about a book before you start reading it. With The Gold Mine Effect you get excited AFTER you read the book because it′s content stirs the mind and motivates you to take action. Reading The Gold Mine Effect is a life changing experiences.”

    Austin Curtis, Professional Golf Coach UK93

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    Books by Rasmus Ankersen:


    Hunger in Paradise: How to Save Success from Failure

    Ankersen invested five years of research for his latest book, Hunger in Paradise: How to Save Success from Failure. He studied how successful companies remain successful, rather than giving way to the complacency or arrogance that can undermine an organization. His latest, highly successful presentation is based on the work, answering the questions “How do you stay motivated when met with success?” “How do you create a sense of urgency when all is going well?” Or to echo the book’s title, “How do you create hunger in paradise?”

    Order Here





    The Gold Mine Effect: Crack the Secrets of High Performance

    Why have the world’s best middle distance runners grown up in the same Ethiopian village? Why are 137 of the world’s 500 best female golfers from South Korea? How did one athletic club in Kingston, Jamaica, succeed to produce most of the world’s best sprinters? What is the secret behind Brazil’s mass production of soccer super stars? In The Gold Mine Effect Ankersen presents his surprising conclusions in seven lessons on how anyone – or any business, organisation or team – can defy the many misconceptions of high performance and learn to build their own gold mine of real talent.

    Order Here




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