Travels from New York, New York, USA
Rachel Tipograph's speaking fee falls
within range: $15,000 to $20,000
MikMak Founder and CEO, Rachel Tipograph is on the frontlines of e-commerce in the social age. Her app allows people to shop directly from social media platforms like Instagram and Facebook, an approach that has driven sales for brands as much as 500%.
Tipograph’s entrepreneurial success and new direction towards marketing has garnished international attention: she’s been named one of Forbes’ “30 under 30 Who Are Changing The World,” Fast Company’s “Most Creative People in Business,” and The Wrap’s “11 Change Agents Disrupting Hollywood.”
Tipograph’s first taste of e-commerce came as a teenager when she sold her Bat mitzvah presents on e-Bay. By age 24 she was one of the youngest executives at Gap, serving as the Global Director of Digital and Social Media. During that time she ran several video experiments and also came head-to-head with multiple pain points that were not unique to the Gap, but indicative of industry-wide challenges on the horizon.
MikMak started up with entertaining mini-mercials, building a reputation as the “QVC for the social age.” After reading the market and receiving requests from over 300 companies, Tipograph chose to license MikMak’s platform software to brands and retailers.
Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation.
MikMak Founder and CEO, Rachel Tipograph gives a preview of where e-commerce is headed and how brands need to start thinking if they’re going to stay on the radar. Today, mobile video viewing accounts for 85% of Internet activity, following a trend that’s been rapidly on the rise for so many years now that online news organizations are firing their editorial staff and replacing them with short-form video production teams.
“I am a big believer that whatever happens to media will soon happen to commerce,” Tipograph states. She makes the case that social media and three-second videos are the future of online shopping. After all, despite the multiple evolutions in technology, shopping remains an emotional experience. Where are people most often making emotional connections online that would prompt them to purchase?
“Social is the first place where people interact with your brand,” Tipograph says. “If it’s not the heartbeat of what you’re doing from a marketing standpoint, then you’ve completely missed the boat.”
One of the top influencers in e-commerce, Rachel Tipograph explains the major trends shaping e-commerce and how brands can harness social media to connect with consumers. Backed by overwhelming evidence, she claims that the future of marketing is short-form social videos. As the founder of MikMak, which has broken ground as the “QVC for the social age,” Tipograph is one of the most qualified guides for brands wishing to win over the billions of people scrolling away on their mobile devices.
The eCommerce Revolution: Leveraging Social Media for Big Profits
The Future of Retail is Social Video
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