Paul Matsen Profile

Deemed a “CMO You Should Know” by Advertising Age magazine, Chief Marketing Officer Paul Matsen has helped put Cleveland Clinic on the map as a destination hospital, attracting patients from over 100 countries and all 50 states. Since 2006, he’s been reinventing the medical facility’s public image through a combination of traditional, social, and digital media, making Cleveland Clinic one of most recognizable health care brands in the world.

After a successful 12 years doing marketing for Delta, Mr. Matsen transferred many of the airline industry’s digital web-based features to Cleveland Clinic at a time when web content and services were almost non-existent in the healthcare sector. Today, the clinic offers news stories and advice written by physicians on a daily basis through its original Healthhub as well as Facebook and Twitter.

Mr. Matsen’s innovation along with the teamwork he’s inspired have raised the center’s profile to the ranks of John Hopkins and the Mayo Clinic, garnishing a glowing endorsement from President Barack Obama and a contract with home improvement retailer Lowe’s to handle its employees’ healthcare needs nationwide.

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    Paul Matsen joined Cleveland Clinic in 2006. He is responsible for all marketing and communications programs at Cleveland Clinic including global development of the brand; marketing of key clinical lines of service, regional and international locations and digital marketing. Mr. Matsen also leads Cleveland Clinic’s Employee Communications and Public Relations departments.

    Prior to joining Cleveland Clinic, Mr. Matsen was most recently the Executive Vice President and Chief Marketing Officer of Delta Air Lines. At Delta, his accomplishments included the launch of the airline’s first website, the launch of the SkyMiles frequent flyer program and the joint Delta/American Express credit card. He played a pivotal role in creating one of the leading airline alliances, SkyTeam, which included partners such as Air France, Continental and KLM Royal Dutch Airlines.

    He was active in the Atlanta community, serving as a member of the Board of Directors for the Atlanta Convention and Visitors Bureau, Woodruff Arts Center and CARE, the international relief and development organization.

    Mr. Matsen began his career in New York, working at a number of leading advertising agencies including Grey and Young & Rubicam. He is a graduate of Rutgers University, N.J.

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Paul Matsen's Speech Descriptions

Because Cleveland Clinic’s brand is known globally, its brand equity is highly valued. Mr. Matsen helps audiences identify the aspects of branding and shares how to build, manage and protect brand equity in an ever-increasing competitive marketplace. He also shares how patient and employee loyalty can be created and developed through marketing efforts and details how Cleveland Clinic established itself as an industry leader in healthcare digital and social media as well as media relations.

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