Nicholas J. Webb Profile

Nicholas J. Webb is one of the most prolific business thought leaders in the United States. He is a Senior Partner at Lassen Scientific, Inc. who works with Fortune 500 companies around the world. The goal of his talks is to show companies how to become leaders in innovation and strategy.

Nicholas is known as the “Innovation Evangelist” who speaks around the world about healthcare, innovation, leadership, technology, and the future of the economy. The US Patent and trademark office have awarded him more than 40 patents. His groundbreaking inventions range from one of the world’s smallest medical implants to an assortment of industrial, consumer, and wearable technology.

A medical implant Nicholas created was instrumental in the treatment of ocular surface diseases. He is also the creator of Hanz Toys (, an educational line of toys designed to teach children about innovation. Hanz Toys is one of the top award-winning toys in the toy industry.

Nicholas has developed a large body knowledge from his research of innovation and technology. Nicholas put the results of his research into several best-selling books including Invent Stuff, The Innovation Playbook, The Cost of Being Sick, the Digital Innovation Playbook, and Breakers.

  • View Extended/Alternate Bio
      • Nicholas Webb is a world-renowned author, inventor, entrepreneur and management consultant in the field of innovation and innovation management. He is also the author of three books, including

    The Innovation Playbook

      • (Wiley, 2010).

    Webb is the founder of NupakMedical, LLC, a medical product manufactur-
    ing firm. He has also served as a CEO with several other technology-related
    companies. He is a successful inventor, having been awarded more than
    35 patents from the U.S. Patent and Trademark Office. His technologies
    range from one of the world’s smallest medical implants to industrial and
    computer technologies.

    Webb currently serves as the CEO of Lassen Innovaton, Inc., which pro-
    vides strategic innovation and management consulting services, and he
    has attained certification as a Certified Management Consultant. His client
    list represents some of the best companies and research organizations in
    the world. He is a frequent speaker and workshop leader at vertical in-
    dustry conferences as well as innovation, licensing, and technology forums
    around the world.

    Webb combines his own personal experience of “having been there” with
    a proven strategy for increasing profits and market share through a combination of the use of leading-edge innovation methods and general business best practices.

Nicholas J. Webb Speaking Videos

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Nicholas J. Webb's Speech Descriptions

Nicholas J. Webb is a recognized business futurist and social strategist whose specialties are business, digital engagement and innovation. He helps organizations realize that innovation is more than an intangible concept; innovation is a means by which companies remain relevant in an ever-changing technological landscape. Nicholas has a passion to help organizations remain relevant by embracing advancements in technology.

Customer Service Topic Introduction:

The old days of delivering customer service are completely obsolete. The best organizations in the world know that they must gain far better customer insights, across the entire customer journey. Moreover, they need to engineer each and every customer touch point in order to compete in a hyper-competitive and digitally connected economy. Nicholas Webb is the country’s top thought leader in the area of consumer insights and customer experience engineering. In Nicholas’s keynotes he provides actionable takeaways that your audience can use immediately to drive market-leading customer experiences.

Innovation Topic Introduction:

The word “innovation” is used a lot. Unfortunately, most organizations are struggling to apply this powerful word to their businesses to drive growth, profit, and customer loyalty. Nicholas Webb is one of the world’s top innovation thought leaders. Unlike other innovation speakers, Nicholas is a multiple award-winning inventor that has launched hundreds of products and technologies to the market place. As a senior partner at Lassen Innovation, Nicholas works with organizations to apply the latest principles of innovation best practice into their enterprise. Nicholas delivers actionable insights that your audience can apply immediately.

The Future of Business Topic Introduction

The marketplace and the economy are the subject of explosive change! Unfortunately, most organizations have not developed the necessary infrastructure to drive innovation and customer loyalty. World-renowned corporate strategist and business futurist, Nicholas Webb outlines the future of technology, business and digital engagement. In his powerful
keynote address, Nicholas walks your audience through the economic effect of “hyper-connectivity” and what it means to your business. Nicholas is an award-winning innovator and advisor to some of the top brands in the world. His keynote will leave your audience with the tools to succeed.

The Future of Healthcare Topic Introduction

The best way to describe healthcare is with one word, “disruption”. Most organizations are clamoring to understand the trajectory of change in healthcare. In Nicholas Webb's upcoming book, Wave Three, Webb predicts the future of healthcare in America, in stunning detail. In Webb’s first healthcare book written nearly 15 years ago he predicted all of
the current changes that are now taking place. So, if you're looking to understand the future of change and what it means to your organization look no further.

The Future of Technology Topic Introduction

There is a groundswell of change that will affect every organization in the world. Driven by the hyper connected economy, many organizations will become obsolete in the next 36 months. Technology futurist and successful inventor, Nicholas Webb walks you through the effects of API’S, 3D printing, laser scanning, hyper influencing social networks, and hyper connectivity. Organizations that ignore these trends will quickly find themselves irrelevant. Nicholas will leave your audience with actionable insights and takeaways that they can apply to their jobs and businesses immediately.

What People are Saying about Seeing Nicholas Speak

Rating Entries

    Industries We Serve
    The rules of innovation apply across all industries. However, our wide range of industry experience provides a unique and special benefit to your organization. We understand the market drivers and other environmental factors that affect your organization. This industry-specific expertise allows us to deliver a world-class customized training program.

    Consumer goods and retail
    Financial services
    Healthcare delivery
    Medical device industry
    Digital media
    Consumer packaged goods
    University technology transfer
    State agencies
    Chemical and process industries
    Fresh produce and farming
    Supply-chain management
    Services industries
    Innovation management
    Private equity
    Aerospace and defense
    Consumer & industrial Hardware

    And here′s what some of our clients are saying about Nicholas Webb′s keynote programs…

    “Nicholas Webb’s keynote was ranked NUMBER ONE out of the 25 professional speakers at this years Orthoworld annual meeting. His message provided real-world answers not theories or concepts.”
    Jack Detweiler,
    Vice President, Business Development,

    “Our audience loved Nicholas’s message, but more importantly they respected him because of his real-world expertise. Our selection committee has already asked him back for the 2010 conference.”
    Michael Good,
    Pharm.D., MBA,

    “Very inspiring and real. In a world of hype, Nick cuts through to the core.”
    John Lopker

    “Nick cut out the u and provided real substance that could be immediately implemented as soon as you leave.”
    Mike Kirkpatrick

    “A wonderful seminar experience. One of the most professional and positive experiences of my career!”
    Charlie Childers

    “Excellent to be provided a system to use in evaluating the viability of a product.”
    Joanne Angell

    “An easy to follow plan. To get to point “D”, you must rst go to ‘A’ through ‘B’ through ‘C’ and if your ideas make it through the proper steps, then and only then do you do ‘D.’”
    Bruce Engles

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Books by Nicholas J. Webb:

    The Digital Innovation Playbook: Creating a Transformative Customer Experience

    Praise for The DIGITAL Innovation Playbook

    The Digital Innovation Playbook is the product of Nicholas′s inventive mind, countless hours of research, and keen perspective on all things digital. Not only do I value Nick′s advice, but I also enjoy the passion with which he delivers it. That said, I couldn′t imagine leaving you in more capable hands.”
    —Steve Faktor, Vice President, Business Growth and Innovation, American Express, from the Foreword

    “Nicholas Webb′s theories on innovation and innovation management are so insightful, practical, and visionary that they have becomes the best practices of innovation management for future.”
    —Dr. Johan Kotze, Innovation Manager Racquet sports,HEAD Sport GmbH

    Order Here

    The Innovation Playbook: A Revolution in Business Excellence
    If 84% of top business leaders think innovation is critical to their organization′s success, then why do 95% of new products fail in the marketplace and less than 1% of the 2,000 patents issued each week ever return a profit to their company? Addressing the dismal failure rate of corporate innovation head on, The Innovation Playbook provides a complete road map to a revolution in business excellence founded on innovation.

    Written by successful innovator Nicholas J. Webb—who has launched more than 300 innovations and has been awarded more than 35 patents by the U.S. Patent Office—Part I of The Innovation Playbook highlights the importance of innovation in today′s corporate world and details the reasons why so many of today′s organizations can′t get it done. Part II then lays out in six chapters the Nicholas Webb solution to achieving success through innovation.

    Whether you are a business owner, C-level manager, R&D manager, marketing manager, or inventor, here, you will discover:

    • Why innovation isn′t working in today′s organizations
    • The obsession with risk and risk management
    • Common “myths” about what innovators and innovative organizations should do
    • The magic combination of customer focus, process, and culture that separates true innovation superstars from the rest of the pack
    • The crucial concept of net customer value, including Webb′s “value strata” set of standards of excellence and how to achieve it
    • How you can get really close to customers and establish the “conduits of connectivity” necessary to truly understand net customer value
    • A unique, modifiable framework and toolbox to find new ideas from external and internal sources, filter those ideas, and move them through the development process at utmost speed
    • The key cultural components in an organization that support good innovation and tips for how to get there, with particular emphasis on using today′s digital media tools to support innovation
    • Case examples of companies that have “made it,” how they did it, and how to become a superstar using the Certified Innovation Superstar certification and training program

    Complemented by a companion web site that helps you put theory into practice, The Innovation Playbook′s blueprint to success prepares managers and inventors to get their Innovation Superstar certification as well as implement a successful innovation culture in real corporate life.

    Order Here

    The Cost of Being Sick

    Healthcare futurist and medical product inventor Nicholas J. Webb, explores seven key predictions regarding the future—and the reality—of America’s current health care system. Based on current studies, The Cost of Being Sick follows today’s trends to their logical finales. Avoiding this imminent crash, however, can be done. With health benefits slipping while the cost of treatments continues to escalate all in the face of poor health routines that feed the disease process, there is only one possible course of action. Each of us must accept the responsibility for our own health—not only for ourselves, but for our children as well.

    And here’s the silver-lining: Not only does The Cost of Being Sick expose the cause of our failing health-care system, but it also presents the cure. And the cure promises more than just relief from the problems we are facing. This cure also promises a better lifestyle and a strengthened financial position.

    So what exactly is “the cost of being sick?” The price is more than you will want to pay—but it is a bill you can avoid.

    Order Here

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