Morinosuke Kawaguchi

“Morinosuke has a real sense of the future trends and what will spark them. This sense is the same one many innovators use during their creative processes.”
– Patrick Newell, Co-founder of TEDxTokyo

“Our president, Mr. Tadashi Yanai, has read Morinosuke Kawaguchi’s books and invited Mr. Kawaguchi for a lecture in our Tokyo headquarters. We live broadcasted the presentation to our offices in Shanghai, Hong Kong, Taiwan, Korea, Singapore, Thailand, Bangladesh and France so our international teams could also learn from Mr. Kawaguchi’s highly creative and unique viewpoint. Mr. Kawaguchi is able to both distance himself from Japan and at the same time squeeze out the essence of Japanese culture in order to come up with new business ideas. This is exactly what a multinational company like ours needs. Thank you! ”
– Naoki Otoma, Group Executive Vice President, Fast Retailing, Japan

“In his lecture, Morinosuke Kawaguchi made me realize that Korea has an amazing opportunity at its hand to recognize its own style of innovation. Morinosuke’s culture-based approach is perfect for us to find our core competence and our position in the world market. I bought Kawaguchi’s books for my offices around the world because they are not only fun to read and make us more creative, but they are full of hints on the winning strategy business people are looking for to have real competitiveness.”
– KyungChun Jang, CEO of FunctionBay, Inc., South Korea

“Morinosuke gave a great presentation on some of the hidden strengths of Japanese design for Swedish policy makers in innovation and growth. His ideas and insights are inspirational, forward looking and well worth paying attention to in Japan, Sweden and elsewhere… and his lectures are fun too!”
– Anders Karlsson, Counsellor Science and Innovation, Embassy of Sweden, Tokyo, Japan

“Morinosuke has a real sense of the future trends and what will spark them. This sense is the same one many innovators use during their creative processes.”
– Patrick Newell, Co-founder, TEDxTokyo, Japan

“Morinosuke Kawaguchi has a very distinctive knowledge of cutting-edge technology and its characteristics. That allows him to connect technology and appealing product innovations across many industries. I enjoyed his lecture and got inspired and entertained at the same time.”
– Lorenz Granrath, Representative, Fraunhofer Representative Office Japan

“Morinosuke’s great talent is to make his audience see and understand, as if for the first time, Japanese customs and commonplace objects. By analyzing human behaviour and interaction, he demystifies the processes which spark creative innovation. Always fascinating!”
– Heidi Potter, Chief Executive, Japan Society London, U.K.

“Professor Morinosuke Kawaguchi is a phenomenon. He has deep and wide knowledge of innovation, technology, design and culture and he is able to present any material in an entertaining fashion that is uniquely “Morinosuke style”. He is blessed with everything that a person wishes for and yet so few are lucky to have: an incredibly unique mind that creates fascinating content, wonderful writing ability that makes reading his books such a pleasure and a presentation style which makes him a world-class entertainer. I know him as a selfless and giving person who is always willing to discuss ideas with fans, students, or anyone who attends his lectures. I respect him very much and I feel lucky to have learnt from him through his books, lectures and workshops. I don’t call living people geniuses often but Professor Kawaguchi is definitely one genius I am lucky to know. Thank you for giving knowledge so freely to everyone. If we could clone Professor Kawaguchi, we would like a few of him in South Korea. “
– Jin H. Choi, Professor, Department of Mechanical Engineering, Kyung Hee University, Seoul, South Korea

“Whether you are looking for technological, business or cultural solutions, Morinosuke Kawaguchi’s innovative strategy sparks creativity across disciplines!”
– Jennifer Anderson, Head of Communications and Events, Japan Society London, U.K.

“Morinosuke´s lecture at EOI was to us like a breath of fresh air, spreading all these fantastic new ideas. One normally thinks that reality is the way it is and nothing can be changed, however, all of the sudden a person comes and shares ideas that make your mind upside down and helps you see things in a complete different way! That´s what Morinosuke did!! Arigatoooooooo!!”
– Eva Curto, Director of International Affairs, EOI-Business School, Madrid, Spain

“Morinosuke gave a very engaging and enlightening presentation at the DIJ Business & Economics Study Group on June 13, 2011. It attracted by far the largest audience of our study group and the audience feedback was unanimous that his talk was truly amazing and entertaining. We all learnt a lot!”
– Dr. Florian Kohlbacher, Head of Business & Economics Section German Institute for Japanese Studies (DIJ), Tokyo, Japan

“We had our first SDL DITA Day 2012 in Japan. We received a lot of positive feedback on the event and also on Morinosuke’s lecture. There is a huge potential market here for us and his keynote presentation gave the audience lots of hints for innovative thinking so important to companies that want to stay in the race and win, too. Morinosuke showed us a different view of the world and Japanese products. It was a wonderful presentation with stories of new technologies and ways of content creation for our clients’ products that our audience probably hase never heard of or thought about. I personally enjoyed his lecture immensely and from their feedback, we know that the audience did, also.”
– Yoshio Fujimatsu, SDL Sales Director, Japan

“Morinosuke Kawaguchi’s innovation model is a breakthrough. Whenever I listen to him lecture, I get inspired.”
– Dr. Eiichi Yamaguchi, Professor, Graduate School of Policy and Management, Doshisha University, Kyoto, Japan

“Morinosuke Kawaguchi’s lecture is amazing! It’s the best way to understand how “subculture” from Japan can inspire innovative products.”
– Pedro Medina, Director of Cultural Affairs, IED Madrid, Spain