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Communication strategist and language expert, Michael Maslansky teaches companies how to effectively connect with customers in a society where skepticism is at an all-time high. As the CEO of Maslansky + Partners, his emotionally savvy coaching has helped numerous Fortune 500s, industry associations, and other organizations find their footing in times of crisis as well as strategically position their brands during brighter days.
Named one of “25 Marketing Influencers Who Will Help You Dominate 2016” by Inc., Michael’s extensive list of clients includes world class organizations like Starbucks, Bank of America and Microsoft. A regular consultant for a variety of programs on both CNN and FOX, he often shares his insights of the public’s reactions to corporate and political moves and events. His firm’s polling methodologies and in-depth focus groups have frequently been cited in The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline and PBS’s Frontline, among others.
Michael’s book The Language of Trust: Selling Ideas in a World of Skeptics outlines ways you can build trust with consumers and harness the power of communication to navigate other industry challenges.
Expert on Communications and Language Strategies
As CEO of Maslansky & Partners, Michael advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael’s counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financial Services Roundtable, Pharmaceutical Research and Manufacturer’s Association, the Personal Care Products Council, the Direct Marketing Association, and the New Orleans tourism industry.
How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people – often means the difference between success and failure. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it.
Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis.
Michael’s book, The Language of Trust: Selling Ideas in a World of Skeptics was published on May 4, 2010. The book reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.
Michael’s strategic analysis builds on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline and PBS’s Frontline, among others. Michael is one of corporate America’s leading communications and research strategists.
Prior to coming to ml + p, Michael founded MarketResearch.com, a leading market intelligence company where he served as president and remains on the Board. Previously, he led a distinguished career as a corporate attorney with Wachtell, Lipton, Rosen & Katz.
Communication expert Michael Maslansky examines why the public has less trust than ever for corporations and institutions. We live in a society where not even hard facts can persuade 9 out of 10 people to change the way they feel about an organization, he cites.
According to Michael, most companies have not actually done something that would warrant such a loss of trust. However, the few high profile scandals that occur each year sour people’s perception of entire industries. Speaking to a corporate audience, he explains, “The sins of the bad guys who over-promised and under-delivered, who have cost us the benefit of the doubt, has rubbed off on all of us. And so you’ve lost the benefit of the doubt.”
“It’s not what you say – it’s what they hear.”
Michael builds on this philosophy to help organizations understand the current mood of their target groups. The communication strategist takes you out of your shoes to show you what your message and communication looks, sounds, and feels like from a consumer perspective. An experienced focus group leader, Michael often literally brings customers into the session for a live interactive focus group that will make you see your message and communication strategy in a new light.
The Language of Trust
Michael Maslansky helps communicators understand the challenges of effectively communicating their message to skeptical audiences. Based on a decade’s worth of research studying real-world examples of how people interpret and respond to messages, Michael presents a series of approaches that helps use language to rebuild trust with any audience.
Live Research Experience:
Bridging Perception Gaps
Want to show your attendees what their customers really think? Want to make your event truly interactive? In this extremely powerful presentation, we conduct a live, Instant Response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences.
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The Language of Trust: Selling Ideas in a World of Skeptics
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.
Still struggling through the financial crisis that began in 2008, consumers aren′t buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.
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