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CNBC business superstar, Marcus Lemonis is America's doctor for small businesses. The charismatic serial entrepreneur and owner of the multi-billion dollar company, Camping World, shot to fame for his role in the reality series The Profit, in which he offers struggling small companies capital and expert advice in return for an ownership stake. Lemonis' valuable advice, raw authenticity, and effortless talent for connecting with show participants has made The Profit CNBC's top-rated show and spurred an upcoming spin-off The Partner.

Lemonis was born in war-torn Lebanon and adopted at the age of nine-months by a U.S. family. His family's ownership of the largest Chevrolet dealership in Florida helped nurture his entrepreneurial spirit. Despite having a loving relationship with his parents, he had what he described as a "rough childhood," dealing with an eating disorder as an adolescent, depression, and abuse from an extended family member. However, Lemonis claims that these struggles later helped him connect better with others, one of the key principles he attributes to any business' success.

After a failed run for Congress, Lemonis decided that in order to grow he needed to look outside his family and put himself in a situation where others would be tough on him. He went to work at AutoNation, the country's largest car dealer, and worked his way up to regional manager. With his small savings, he founded the company FreedomRoads, which set out to transform the RV industry, a sector in which innovation was long overdue. FreedomRoads grew and eventually merged with Camping World, and a few years later, Good Sam Enterprises, with Lemonis continually at the helm.

After appearing on Celebrity Apprentice and Secret Millionaire, Lemonis started The Profit as a means of reaching out to other underdogs in business. He receives no paycheck for appearing on the show and to date has poured over $35 million of his own money into struggling companies.

Full Profile

entrepreneur
[ahn-truh-pruh-nur, -noo r] noun;
1. A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

As an impressionable youth, Marcus Lemonis read the description of Entrepreneur to his mother from the dictionary while working on a school project, which inspired him to challenge himself and make his dreams come true. His humble beginnings and journey through life represent the heart and soul of what true entrepreneurism is. Although he was not born in America, he is proud to be living the American Dream through hard work, determination and believing; striving to take risks and show initiative while motivating people to do their best not by telling them what to do, but rather by showing them how to do it. Those who have had the chance to hear his story through his moving speaking engagements would say that he is humble, down to earth and 100 percent brutally honest.

On CNBC’s reality series, The Profit, which airs Tuesday nights at 10pm ET, Marcus lends his business expertise to struggling businesses in various industries across the country while using his famous people-process-product principle: THE 3 Ps. Through his mantra of THE 3 Ps, he analyzes every business by the quality people, whether they have an excellent and relevant product, and the best possible process for creating, delivering, and selling that product. Over 3 seasons of The Profit have aired since July of 2013 and more than $35 million dollars of his own money has been invested into helping these small businesses, and after experiencing tremendous success, his mission continues. While many people frequently call him the “business turnaround king,” he will be the first to say that he really helps people with tough love so they can use the experience to inevitably succeed.

Marcus was born in war-torn Beirut, Lebanon in 1973; and, at nine months old, was adopted by a Lebanese and Greek couple living in Miami, FL. As a young child, he was exposed to positive and prosperous business values at his family-owned business, Anthony Abraham Chevrolet. His entrepreneurial spirit bloomed at age 12 while attending Epiphany Catholic School, when he started a lawn mowing service in order to generate money to open a candy business while enlisting his friends for their help. He then graduated from Christopher Columbus High School in Miami and moved to Milwaukee, WI to attend Marquette University, where he studied Political Science, Criminology and Economics.

He returned to Florida after graduation and ran for a seat in the Florida House of Representatives. At age 22, with no political experience, he gained the endorsement of the Miami Herald. Though he lost the campaign, Marcus refocused and held several automotive sales and managerial roles. It was a conversation with family friend and former Chrysler CEO, Lee Iacocca, who advised him to get into the camping and RV business, which put him on the path to eventual chairmanship at America’s #1 source for RVs, camping accessories, RV maintenance and repair, Camping World and Good Sam.

Lemonis was recognized for having “more impact on the industry than any single individual or company in recent memory as an agent of change and retail consolidation,” when RV Business Magazine named him their 2007 Newsmaker of the Year. In addition, Crain’s Chicago Business featured him in their 2005 edition of “40 under 40,” and in 2008, Ernst & Young named him Entrepreneur of the Year. Prior to The Profit, he appeared on NBC’s Celebrity Apprentice in 2011 and 2012, and was also featured on ABC’s television show Secret Millionaire in 2012.

Marcus is truly passionate about people. His philanthropy started in college, where he served as the president of Marquette’s Student Athletic Committee and planned a citywide clothing drive to help the homeless of Milwaukee. Over the years, he has also contributed time and money to various organizations including St. Jude Children’s Research Hospital, Esperanza Community Services and the Lollipop Theater Network.

He receives hundreds of emails on a daily basis from people seeking business advice and investments, but as you may have seen on The Profit, he is not a bank, consultant or the fairy godmother. Marcus spends time carefully scouting out the businesses he would like to add to his current portfolio such as fashion, wine, auto and RV, ice cream, candy, pet supplies, cosmetics, furniture, restaurants, music equipment stores and many more!

With multiple ventures on his resume, Marcus can be seen sharing his knowledge through numerous business and entertainment television programs, and is also regarded as one of the most sought-after industry experts and keynote speakers in the small business sector today. Marcus drives results through collaborations, partnerships and relationships. His advice for aspiring entrepreneurs is simple:

  • KNOW YOUR NUMBERS
  • TRUST THE PROCESS
  • I’M 100% IN CHARGE

  • Marcus Lemonis Speaker Videos Back to top

    Marcus Lemonis, Entrepreneur: Small Business Bootcamp at LinkedIN


    Marcus Lemonis facilitates an in-depth group analysis of participants' existing businesses and practices with the aim of detecting vulnerabilities and opening entrepreneurs' minds to changes they can implement that will help their ventures grow and operate more efficiently.

    Before this exercise Lemonis reminds the participants about the importance of having thick skin, noting that though his feedback might seem "tough" at times, every word is said with the intent of making them and their business better. "It's really about vulnerability and being open-minded and transparent with people about your business," he describes his personal philosophy and methodology towards fostering improvement. "And I think that's the key to having some success."

    Marcus Lemonis, Entrepreneur: Workshop Excerpt from Inc. 5000 Conference



    Speeches / Speaking Engagements Back to top


    Marcus Lemonis connects to audiences like few other business experts can. A frequent theme threaded through his talks is the importance of vulnerability. Revealing a great deal about his own life experiences and how they've influenced his decisions and actions, the seasoned entrepreneur and television personality addresses that everyone has issues, but that if we communicate honestly about them we can build stronger and more cohesive teams.

    Lemonis makes the audience just as much a part of the program as he is, as he frequently invites members to discuss their personal story and business with the rest of the group. As a result, every presentation is a unique, immersive, and personal experience.

    Business Success with the 3 P's - People, Process, Product
    Hear Marcus share strategies on how you can implement these ideas into your organization for maximum impact.

    Leadership Amid Chaos
    Marcus knows how to turn around struggling businesses and will show the needed steps to not only bring a business back from the brink, but turn it into a thriving company.





    * Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.

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    Business Success with the 3 P's - People, Process, Product
    Hear Marcus share strategies on how you can implement these ideas into your organization for maximum impact.

    Leadership Amid Chaos
    Marcus knows how to turn around struggling businesses and will show the needed steps to not only bring a business back from the brink, but turn it into a thriving company.


    Marcus Lemonis, Entrepreneur: Small Business Bootcamp at LinkedIN


    Marcus Lemonis facilitates an in-depth group analysis of participants' existing businesses and practices with the aim of detecting vulnerabilities and opening entrepreneurs' minds to changes they can implement that will help their ventures grow and operate more efficiently.

    Before this exercise Lemonis reminds the participants about the importance of having thick skin, noting that though his feedback might seem "tough" at times, every word is said with the intent of making them and their business better. "It's really about vulnerability and being open-minded and transparent with people about your business," he describes his personal philosophy and methodology towards fostering improvement. "And I think that's the key to having some success."

    Marcus Lemonis, Entrepreneur: Workshop Excerpt from Inc. 5000 Conference