Travels from California, USA
Maddy Dychtwald's speaking fee falls within range: $25,000 to $30,000
Maddy Dychtwald, author, speaker and Age Wave co-founder, works at the cutting edge of demographic analysis, predicting the ways in which both generation and gender shifts will change every aspect of commercial and social life. For more than twenty-five years she has been researching the market habits of older persons and the “baby boomers,” providing influential analysis as to the market trends they will lead. In recent years she has expanded her field to become an acknowledged expert on the increasing economic influence of women and the effect this will have right across the commercial world.
Hugely in demand as a speaker, Maddy has thrilled more than 300,000 business and social service leaders across the world with her insights, addressing organizations including Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society. She has also featured in many prestigious global media outlets, including Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR.Her contributions to The Huffington Post and ThirdAge.com have been highly praised.
Maddy has published several books, including Cycles: How We Will Live, Work, and Buy which won the National Community Colleges Association 2004 Book of the Year Award. She is the co-author of Gideon’s Dream: A Tale of New Beginnings (2008), an illustrated children’s book exploring ideas of personal reinvention. Her latest book, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better (2010), explores the growing influence of women and the changes they will impose in the next decade.
Age Wave was co-founded by Maddy and has become the most respected company in the USA for the provision of research, analysis, consulting and marketing relating to the trends of an ageing population. The company now lists over half of the Fortune 500 companies as clients.
Maddy Dychtwald is a national bestselling author and co-founder and President of Age Wave, the world’s leader in understanding the social, lifestyle, and economic implications of longevity. For decades, she has been a pioneering voice in aging and longevity—bringing both a seasoned perspective and a forward-looking lens to how longer lives are reshaping our world.
Recognized by Forbes as one of the top fifty female futurists globally, she is the author of four books, including the national bestseller Ageless Aging: A Woman’s Guide to Increasing Healthspan, Brainspan, and Lifespan,which is being published in 12 languages, and the award-winning Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. Her work blends breakthrough science with real-world insights to help individuals and organizations thrive in a longer-lived, more chaotic world.
Through Age Wave, Maddy has partnered with almost half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer products.
With women at the forefront of the longevity revolution, Maddy has dug deep into their specific longevity-related wants, needs, challenges, and opportunities. As a thought leader and researcher, she has led numerousacclaimed studies, including the landmark Women, Money and Power sponsored by Allianz and Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on longevity, aging, retirement, health and wellness, family and social connections, purpose, caregiving, finances, and leisure, which have garnered over twentybillion media impressions.
As a member of The Wall Street Journal’s Expert Panel, her insights on leadership, longevity, and wealth management have ranked among their most-read lists. Her expertise has been featured in prominent media outlets, including Fortune. Forbes, LA Times, Newsweek, Time, CNBC, NPR, and more.
Married with two adult children and a grand dog, Maddy has become part of the age wave and has experimented personally with how to increase her healthspan, brainspan, and lifespan. She is a co-founder of the non-profit Women Against Alzheimer’s and previously served as a board member of the BrightFocus Foundation, which funds research to cure diseases of the brain and eye. She is also a lead partner in Portfolia’s Active Aging and Longevity 2 Fund, the largest community of women investors in the world.
“Retirement is kind of an experiment, we're not really sure what is going to look like." Maddy Dychtwald looks into the future to examine the consequences and opportunities of a larger and larger percentage of the population moving into the retirement age bracket.
Maddy provides customized presentations which draw on over a quarter of a century of analysis of market trends relating to the older population and the increasing influence of women. She demonstrates how the “Age Wave” of generations of older persons will transform workplaces and marketplaces.
She examines new ways of looking at retirement, both from the point of view of the consumer marketplace and with personal analysis of the best ways to plan for your post work decades. She also explores the implications of an increasingly ageing population for the healthcare system.
Maddy also speaks with great insight on the rising power of women in the workplace and in the consumer sphere. A critical mass of women is now assuming power, both financially and socially, but many businesses and marketers have not adapted their traditional practices to account for this. Maddy gives an historical overview of women’s increasing influence and explains just how your business can profit from it.
Ageless Aging: Boosting Healthspan, Brainspan, and Well-being at Every Age
OVERVIEW
In a world where we’re living and working longer than ever before, personal well-being isn’t a luxury—it’s a strategic advantage. In this inspiring, science-backed keynote, Maddy Dychtwald—national bestselling author of Ageless Aging (Mayo Clinic Press) and co-founder of Age Wave—reveals how increasing healthspan (how long we live healthy) and brainspan (how long we stay mentally sharp) can unlock greater well-being, resilience, focus, and fulfillment and even performance at every life stage.
Drawing on proprietary research and nearly 100 interviews with cutting-edge experts in longevity, neuroscience, and lifestyle medicine, Maddy shares a practical blueprint for living with more energy, clarity, and purpose—at work and beyond.
Key Takeaways:
- The new science of longevity: how boosting healthspan and brainspan is reshaping how we age, live, and work - Evidence-based wellness strategies and action tools to improve mental clarity, emotional resilience, and physical vitality - The emerging role of purpose and connection as powerful drivers of well-being and extended health - How individuals and organizations can proactively support lifelong wellness—not just for performance, but for life satisfaction
The Bottom Line:
This keynote provides a powerful wake-up call—and an actionable roadmap—for building a future where wellness fuels performance, longevity enhances leadership, and aging becomes a path to greater vitality, not decline.
The New Rules of Retirement: What Today’s Clients Really Want—and Need
Retirement isn’t what it used to be—and it never will be again.
Driven by increased longevity, financial uncertainty, and generational shifts in values and expectations, the entire concept of retirement is being redefined. For financial professionals, this transformation presents both a challenge and a once-in-a-generation opportunity to lead.
In this eye-opening keynote, Maddy Dychtwald—national bestselling author and co-founder of Age Wave—reveals the latest insights from cutting-edge research on how retirement is changing: its timing, funding, and purpose. With an emphasis on practical application and strategic foresight, Maddy shows how forward-thinking financial professionals can build deeper trust, deliver greater value, and help clients navigate this new chapter with confidence.
What Your Audience Will Learn:
- Why financial peace of mind has overtaken wealth accumulation as the #1 retirement priority—and how to help clients achieve it - What’s keeping pre-retirees and retirees up at night—and how to turn anxiety into action - How generational generosity is reshaping family wealth planning and creating hidden risks – and how to avoid them - Why caregiving is a growing financial disruptor—and how to prepare clients for it - The untapped power of purpose in retirement—and how to integrate it into planning conversations
- Retirement is no longer a wind-down—it’s a reinvention. - Financial professionals who grasp the new rules will deepen relationships, future-proof their value, stand out in a competitive landscape, and recharge their business. Those who don’t could be left behind.
The $Multi-Trillion Opportunity Hiding in Plain Sight
The 50+ market is the next big thing—and most brands are still missing it.
Forget the outdated stereotypes. Today’s 50+ population isn’t slowing down—they’re living longer, thinking younger, controlling more than 70% of all U.S. personal wealth, and spending more boldly than ever before. Especially women, who control the lion’s share of household wealth and influence.
Yet most businesses are still chasing youth, ignoring the fastest-growing, most financially powerful consumer segment in the country.
In this high-energy, insight-rich keynote, Maddy Dychtwald—bestselling author of Ageless Aging and co-founder of Age Wave—unveils why the longevity revolution is a game-changer for businesses you can’t afford to ignore. Drawing on cutting-edge research and real-world successful brand strategies, Maddy will shift your lens—and inspire new strategies.
What your audience will walk away with:
The shifting consumer behaviors and values redefining aging—and why it matters to every industry • Why women 50+ are the most influential—and overlooked—trendsetters in today’s marketplace • What longer lives mean for loyalty, brand strategy, and customer experience • Cautionary tales and smart moves from brands already engaging this powerful demo • Clear, actionable, data-driven strategies to future-proof your growth
The Bottom line:
This isn’t just a niche. It’s a wide-open, multi-trillion-dollar opportunity—and the brands that serve its needs and dreams will win big.
“Maddy was exceptional! She combines research driven data with poignant stories, humor and multi-media that bring the data alive for the audience.” Siobhan Lane, Senior Vice President of Marketing & Gaming Operations N.A
“Maddy’s presentation was great! The topics resonated with our members and were very timely. The presentation was particularly engaging and made the members think about things in a different way for their work, their families, their lives.” Karen Downer-Doyle, Vice President, U.S. Trust, Bank of America Private Wealth Management
“Maddy Dychtwald did an outstanding presentation. The program was very informative and was delivered in a powerful manner. Her insight and knowledge of the financial services industry provides a perfect ending to motivate the audience in taking advantage of the wonderful market opportunities.” Gordon J. Sprague, Senior Vice President, AIM Distribution
“Maddy gave more than a presentation. She offered an exceptional degree of intellect, passion and knowledge that was both empowering and contagious. Through various channels and methods, including PowerPoint, video clips, statistics, personal stories and genuine conversation, Maddy truly engaged our female leaders. It is clear that Maddy not only understands the political, business and socioeconomic factors that shape the world for women today, but she has a firm grasp of how those trends will evolve and impact our world in the future – and is ahead of the curve in recognizing them.” Joan Walker, Senior Vice President, Corporate Relations, Allstate Insurance Company
“Your entire presentation was spectacular and the clips you wove in were hilarious at times and certainly right on cue for our audience.” Bethany H. Corum, Executive Vice President, Florida Bankers Association
“You rock! I have heard very few speakers so brilliantly keep an audience focused with a combination of spoken and audio-visual material. I have to tell you I was bowled over. You have a vital message for women – and men – with Influence and you match the vitality of the message with a vibrant delivery.” Jane Glenn Haas, Columnist, Orange County Register and Founder of WomanSage
“The audience certainly enjoyed the stories you added to personalize the message and the multi-media photos, charts and videos were exactly right to illustrate and affirm your points. Those in attendance were captivated throughout your lecture.” Larry Whiteworth, President, Washtenaw Community College
“The program was thought provoking, and provided data that was fact driven and brilliantly presented. Interweaving live video clips kept the audience entertained while ingesting a good deal of information. I would highly recommend your presentation to any group, large or small.” Rita Hernandez, Vice President, Property Management, JMA Ventures, LLC
“Your presentation was a highlight of our meeting. I’ve heard numerous comments regarding the applicability of your message given the current economic times we all face.” John D. Patterson, CACUBO Program Committee
“Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy’s preparation and presentation style were excellent.” Jim Cooper, CHA, Vice President, Education & Training, Choice Hotels
“Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.” Nira Jang, USA Trends, Coca-Cola USA
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Ageless Aging: A Woman’s Guide to Increasing Healthspan, Brainspan, and Lifespan
We are in the midst of a longevity revolution. And that is particularly true for women:
– Women can expect to live five years longer than men. – A 50-year-old woman can expect to live another 35 years, on average. – Women comprise 80% of centenarians, the fastest growing segment of the world’s population.
But despite these incredible statistics, women are not living well. Women typically spend the last 14 years of their lives in a cascade of health issues. And while current research suggests that some 70 to 90% of your health and longevity is under your control—rather than at the mercy of your genes—the reality is that most women are not taking advantage of the measures that could lead to a longer and happier life.
Ageless Aging presents a pioneering new way for women to age—an ascent that includes feeling youthful and vital while gaining wisdom, resilience, and experience. It provides a holistic, actionable plan that will help women make use of all the tools available to them as they grow older.
Women need a trusted resource to help them thrive as they age. Internationally acclaimed author and thought leader Maddy Dychtwald is the perfect guide. Maddy has her finger on the pulse of all the latest research, science, and information about longevity and aging, as well as the specific issues facing women. She understands that Ageless Aging is a complex process, that the various pieces of the puzzle work synergistically, and with this book she shows you how to create your best future self by taking control of the aging process.
Influence: How Women′s Soaring Economic Power Will Transform Our World for the Better
Publishers Weekly Dychtwald, a demographer and marketing executive, provides a riveting exploration of female economic emancipation in the 21stcentury as unprecedented numbers of women all over the world are becoming financially powerful enough to stand on their own and tip global power balances: individually, as their attitudes toward money changes; in the home; in the work place; and in society at large, as gender gaps in health and education in even the poorest nations are narrowing.
Dychtwald shows how women are upending the status quo in corporate America through this rapid economic shift and offers a welcome, more micro look with her five “money profiles”—archetypal ways that modern women relate to their money, how financially self-confident they feel, and what they expect their money to do for them. She provides fascinating glimpses of women from all corners of the globe who are taking advantage of this change, from Uganda to Northern California, and her rousing and well-researched book contains valuable insight into a pivotal movement that holds vast and heartening advancements.
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CYCLES: How We Will Live, Work, and Buy
Dychtwald runs Age Wave, a consulting firm specializing in teaching clients how to sell to baby boomers and mature adults, two rapidly merging categories. As life expectancies continue to grow, boomers are staying active and, Dychtwald argues, rapidly replacing the 18-to-34 demographic as the prime force driving the economy. She shows how they′re defying conventional wisdom about growing old in the arenas of work and leisure, as well as with relationships and the concept of retirement. Although her cultural references are up-to-date, her conclusions seem at least five years behind the times, e.g., her idea that people are getting remarried and starting second families is already a cliche. People who worked for dot-coms in the mid-′90s or found themselves out of a dot-com job by 2001 already know the importance of developing new skills to shift to a second or third career. Likewise, the “self-responsibility and empowerment” trend she sees in Americans′ personal health regimes should come as no surprise to anyone familiar with the increased interest in everything from yoga to gingko pills. Boil it all down, and here′s what you′ve got: previous generations had a “midlife crisis,” but boomers have put a positive spin on the process and “reinvent” themselves. It′s no wonder Dychtwald finds herself repeatedly defending the “Me Generation” against the specter of narcissism. The book sets itself up as a successor to Gail Sheehy′s “important but increasingly obsolete” Passages, but it is already behind the times itself.
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