Travels from California, USA
Lynne Lancaster's speaking fee starts in range: $15,000 to $20,000
One of the nation’s most highly regarded generational experts and cultural translators, Lynne Lancaster can help you transform your corporate culture and employee relations so that you no longer suffer from generational gaps in recruiting, retention or communication. Her keynotes and workshops provide deep insight into the hottest talent trends with practical guidance as to the best way to engage with them.
Ranked as a top five speaker on Speaking.com, Lynne’s distinguished client roster includes AT&T, Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank among others.
Co-author of the bestselling books When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace, Lynne’s firm undertakes large-scale research including surveys, focus groups and interviews to gauge the generational impacts on the business world. Her insight in this area has led to appearances on CNN, CNBC and NPR, and in Time, The Washington Post and the New York Times.
Are you struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly-hired Millennials in the room without turning off the Generation Xers and Baby Boomers? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Savvy, engaging, and entertaining, Lynne delivers sparkling keynotes and workshops tailored to your strategic issues.
Lynne Lancaster is one of the nation’s foremost generational experts and cultural translators. With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, Lynne was named a Top Five Speaker for 2010.
Lynne is one of The Generations People who make up BridgeWorks’ multigenerational team of experts, speakers, and corporate entertainers. Individually and together they deliver highly customized, high energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips.
Lynne is co-author of the best-selling books When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace (HarperBusiness 2010). Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today’s business world. Lynne has appeared on CNN, CNBC, and National Public Radio, as well as in Time, Washington Post, and New York Times.
“Can we put some stories behind the stats and find out what it really means to be showing up at work with a whole new generation in place?" asks Lynn Lancaster as she explores the implications of having four generations in the same workplace. As she notes, "We're already seeing a trend where companies are having to run etiquette programs, how to dress appropriately, business writing..."
Lynne Lancaster uses cutting-edge research, statistics and case studies in her multimedia presentations that highlight what you need to do to attract and retain the brightest stars of each generation. She analyses the challenges of having four generations in the workplace and shows how you can engage them all without alienating any.
Lynne draws on her bestseller, The M-Factor, to address the issues raised by the influx of eight million “Millennials” into the workplace. She demonstrates how you can make your workplace attractive for young talent without alienating your other generations.
As well as exploring workplace and workforce issues, Lynn shows how you can refocus your marketing system to maximize your sales to all the different generations in the marketplace.
Rocking the Workplace: Managing and Leading Four Generations
If you think you′ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it′s going to take to attract and retain the best and brightest talent of every age.
The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the best-selling The M-Factor (HarperBusiness 2010).
Selling and Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn′t about inventing a new selling system - it′s about adding a generational lens to your already successful approach.
Just for Associations: Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can′t afford not to see the association world through a generational lens.
“Your enthusiadm for your topic was evident and much appreciated. In fact, many attendees felt your session was the most valuable of the conference.”
Mary Wright Benner,
The Conference Board
“The information and insight you provided regarding the differences in generations were incredibly valuable and useful. I was especially impressed with the amount of research you did on our industry and institution and your ability to tailor your presentation to our audience.”
Director Business Solutions Services,
The California State University
“In all my years of chairing this conference, I have never had a keynote speaker who did such a thorough job preparing content and ensuring that the remarks were highly relevant to our audience. Your deep research and focus were very evident and much appreciated by me and my leadership team. In addition… to a client, there was overwhelmingly positive response to your remarks and presentation style.”
Deloitte Tax, Deloitte
“Based on results of our post-event survey, your presentation really resonated with employees. All of the respondents indicated that your presentation helped them better understand multi-generational workforces, with 95% saying they plan to utilize the lessons learned in their interactions with co-workers.”
Diversity and Worklife Manager,
Ford Motor Company
Business/Management American Management Association American Society for Training and Development American Society of Association Executives Council of Growing Companies Meeting Professionals International Society of Consumer Affairs Professionals
Business Services American Rental Association Ceridian Corporation Deluxe Check Lifetouch, Inc.
Civic/Government American Library Association California State Association of Counties League of California Cities New Jersey Chamber of Commerce
Communications/Media Newspaper Association of America Public Relations Society of America
Construction Home Builders′ Association Construction Industry Manufacturers
Defense Lockheed Martin Aeronautics Tinker AFB
Education College and University Professionals Association National Association of College and University Attorneys National Association of Educational Buyers National Education Association Pennsylvania Association of Colleges & Universities Robert Morris College Rose State College St. Louis Community College Southwestern College University of Michigan University of Minnesota
Financial American Bankers Association American Express Financial Advisors Charles Schwab Consumer Bankers Association Financial Women International Fortis Financial Group PricewaterhouseCoopers ReliaStar Financial Southern Employee Benefits Conference Washington Mutual Wells Fargo Bank
Food Industry Buffalo Wild Wings Floral Marketing Association Food Distributors International General Mills Land O′ Lakes, Inc. Produce Marketing Association
Healthcare, Medical, Dental 3M Dental Abbott Laboratories Adventist Health American Association of Blood Banks American Association of Homes and Services for the Aging American Dental Trade Association Amerinet Central Clinical Laboratory Management Association Foundation California Association of Healthcare Admissions Management Eli Lilly and Company Healthcare Human Resources Management Association of California HealthPartners Henry Schein, Inc. Johnson & Johnson Patterson Dental Supply, Inc. Sutter Gould Health Foundation Sutter Health
Legal/Law Dorsey & Whitney Law Firm Gray Plant Mooty Leonard, Street and Deinard Lowenstein Sandler PC Maslon Edelman Borman & Brand Meritas Law Firms Worldwide National Association of College and University Attorneys National Association for Law Placement Pepper Hamilton Tucker Alan
Manufacturing 3M Corporation Fibre Box Association Lockheed Martin Aeronautics Northrop Grumman Ship Systems, Inc. Weyerhaeuser
Retail Best Buy Ethan Allen Hallmark Marshall Field′s Salon Association Wilsons Leather
Sales and Marketing American Marketing Association Association of Sales & Marketing Companies Bank Marketing Association Liberty Database Marketing Services Photo Marketing Association International
Travel and Leisure Carlson Companies Travelodge Society of Incentive & Travel Executives National Tour Association
Utilities National Rural Electric Cooperative Association Minnesota Rural Electric Association Alabama Electric Co-operative Wisconsin Federation of Cooperatives
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The Millennial generation (those born between 1982 and 2000) has rapidly entered the workforce in greater numbers, but its introduction to the workplace has been anything but seamless. In fact, many companies already report attention-grabbing stories about:
Clashes like these are happening in workplaces around the world, and they leave leaders and coworkers scratching their heads and wondering, “What do these Millennials want? Why are they so different? How do we get the good ones in the door? How do we keep them there without alienating the other generations?” Going forward, a company′s success will depend upon knowing the answers to these questions, because they are the keys to motivating this new generation and to taking advantage of the amazing potential it possesses.
In The M-Factor, Baby Boomer Lynne Lancaster and Generation Xer David Stillman draw on cutting-edge case studies, findings from large-scale surveys, and hundreds of interviews to identify the seven trends essential for understanding and managing the Millennials: the role of the parents, entitlement, the search for meaning, great expectations, the need for speed, social networking, and collaboration.
Observant, humorous, and savvy, this book—the ultimate guide to Millennials in the workplace—offers valuable insights and practical, take-action tips and solutions that Traditionalists, Boomers, Gen Xers, and even Millennials can use to bridge generational gaps, be more productive, and achieve organizational success like never before.
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