Travels from Vancouver, British Columbia, Canada
Lital Marom's speaking fee falls within range: $15,000 to $20,000
Lital Marom is internationally sought for her expertise on platform business models, AI, IoT, blockchain, and other emerging technologies. She has spent decades helping businesses identify, understand, and integrate new technologies that will make their companies disruptors rather than disrupted.
Marom is the founder of UNFOLD, a boutique consulting firm whose clients include Johnson & Johnson, KLM, eBay, TD Bank, the European Commission, Electrolux, and Nestle, among others. Additionally, she is the Founder and CEO of the Academy of Tomorrow, an institute with campuses in Amsterdam and Vancouver, BC, which prepares youth to build creative and strategic thinking in conjunction with leadership skills, an entrepreneurial mindset, and an understanding of the technologies that will shape our future economy.
Marom has delivered highly-rated keynotes across the United States, Canada, Europe, Asia, and Latin America. She frequently imparts Master classes on platform business models and exponential technologies in partnership with Spark Institute, IBS Business School and Singularity University.
Lital Marom is a thought leader of agile business processes and digital transformation. Specializing in advanced business models and new economies of scale.
Lital helps organizations to UNLOCK the potential of their business by integrating new growth strategies – such as the platform business model, digital ecosystem management and lean scale up.
Lital founded the consultancy UNFOLD, where she works closely with leaders and their organizations to design their strategic direction and digital transformation by leveraging platform thinking and understanding the application of distributed ledgers (blockchain), artificial intelligence (AI), machine learning (ML) and data. She founded the Academy of Tomorrow with the mission to help unlock the potential of young people by equipping them with new skillsets and preparing them for the future of work.
Lital is a frequent keynote speaker focusing on innovation and digital transformation, new economies of scale, growth strategies and the future of work. She delivered keynotes at TEDx Amsterdam, MEF, GSM, Mobile World Congress Asia, NAB, Interactive Advertising Bureau (IAB), Canadian Internet Marketing Conference, iHollywood, and a long list of industry conferences around the world.
Lital started her career in engineering and product management in Israel and Europe. She holds a computer science and business degrees from the Interdisciplinary Center Herzliya. She studied investment banking at NYU’s Stern School of Business, Transformative Strategies and Artificial Intelligence at MIT’s Sloan School of Management, and is a fellow of THINK School of Creative Leadership.
How is it that a start-up with minimal resources can hit a 1 billion dollar value within months of launching when such scaling and growth used to take an average of 40 years? Digital transformation guru, Lital Marom looks at the characteristics of platform-based business models that make such exponential growth a reality in our new economy. She discusses how to optimize businesses by moving towards platform-based business models and why these models aren’t going away anytime soon.
“Often I’m asked if these platforms are going to disappear when VCs are tired of losing their money,” Marom shares, noting that there are indeed several platform-based businesses, particularly in the ride-share business that are “bleeding cash.” “But then if we take the profit - not just revenue, but profit - of all the public platform companies around the world and we accumulate that profit over a five-year period, we reach over $1.5 trillion.”
Lital Marom helps businesses get an edge on how to prosper in the Digital Age. The internationally known digital transformation expert separates the hype from reality when it comes to emerging technologies like AI, IoT, and Blockchain. Her passion for future proofing businesses via integrating emerging technologies fuels each one of her knowledge-packed presentations, leaving audiences inspired and prepared to disrupt their market before somebody else does.
Digital Transformation: Platforms Shaping Industry Structures
The platform multi-sided market is one of the most important economic and social developments of our time. The growth of tech giants such as Google and Amazon has been impressive. Companies such as Uber and Airbnb grew from zero to dominance in only a few years. All the companies that emerged in the past decade have one fundamental thing in common that helps them scale exponentially and dominate markets – that’s the platform business model
This talk lays out the fundamental differences that set platforms apart and the key drivers for its success. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work.
Digital Innovation: Exponential technologies and scale
Shifting from an incremental to an exponential strategy is the first step towards real transformative growth. Much of this transformation is a result of rapidly accelerating exponential technologies such as Infinite Computing, Artificial Intelligence, Robotics, 3D Printing, Sensors, Networks, and Synthetic Biology.
During this presentation, you will get a real sense of the shifts (taking examples from multiple industries) and the key principles that separate successful companies from the unsuccessful ones in the digital economy.
Disruption: Disruption in the digital age
The only constant is change, and the rate of change is increasing. In the next 10 years, 40% of today’s Fortune 500 companies will no longer exist.
Disruption is dominated by data-driven tech giants who are entering into adjacent fields: Google into the automotive industry, Apple into the music industry, Facebook into the global telecom industry, and IBM Watson into healthcare.
In this keynote Lital gives the audience a true understanding of the urgency of these disruptions. She explains the rate of technological change, where it’s going and how can you identify opportunities to innovate and transform your own business model before someone else will.
Shaping the Future of Work: 21st century skills
Lital founded the Academy of Tomorrow with the mission to prepare the next generation for the future of work.
The gap between the skills people learn and the skills people need is becoming more obvious, as traditional learning falls short of equipping students with the knowledge they need to thrive, according to the World Economic Forum.
So, what separates individuals with strong 21st century skills from individuals competing without these skills?
Attention: The new creative currency
As barriers to entrepreneurship disappear, the race for attention will repeatedly separate the winners from the losers. How do startups like Instagram, WhatsApp, and AirBnb build massive user bases without a marketing team?
How do individuals like Eric Ries build a huge global following without ever appearing on the metaphorical TED stage? How do self-published books like Fifty Shades of Grey gain worldwide appeal with zero marketing budget?
This keynote answers these questions by laying out a strategic framework to leverage the network to market you or your business.
Upended: How one tiny upstart can disrupt a giant incumbent
“Where should community fit in my organization?” and “What is the business value of community?” are questions we hear from business leaders daily.
This keynote unpacks how new entrants are unbundling incumbents’ businesses and chipping away at their advantage. It lays out the key strategies enabling new social and business communities, which cultivate scale and exponential growth.
“Lital is such a dynamic and engaging speaker. Her presentation at IAB MIXX in Toronto was provocative and extremely well received by our audience members. Her timely material transforms issues that most see as threats into tremendous opportunities. Lital clearly articulates a winning framework for organizations to adapt and thrive by diving into new business structures and models that work for today’s fast-paced environment.”
– SONIA CARRENO PRESIDENT, IAB CANADA
“The Platform masterclass was an eye-opener for our team and Lital’s engaging presentation and participatory method was well suited for the subject matter. The session generated important discussion amongst the group as we consider the implications for our organization moving forward. A must for any organization looking to stay competitive in a rapidly evolving business environment.”
– RICHARD FENSTER DIRECTOR CORPORATE STARTEGY, BCLC
“Lital’s insight and ability to convey the fascinating opportunities of exponential technologies and big data have been extremely inspirational and motivating. Some of her slides will be useful for my work.”
– ESZTER SZABO REGIONAL CORPORATE COMMUNICATIONS & PR, CEE, GENERAL ELECTRIC
“Lital’s captivating keynote and deep knowledge was instrumental to helping us learn key considerations for platform-building. She is able to take big ideas and theory, and apply it to specific verticals in a practical and actionable ways. This is important for anyone looking to adapt and scale with the agility required in the world today.”
– ZOLTÁN SZILÁRD PÁPAY HEAD OF MARKET MANAGEMENT, ALLIANZ
“I have participated in the executive leadership program of Spark Institute and Singularity University where Lital was leading a master class about transformative technologies, focusing on the power of exponential technologies and the platform revolution. It was a super inspiring class with great stories which has helped me become a more entrepreneurial thinker focusing on what drives real disruptive changes.”
– ZSUZSANNA ILLÉS SIMPLIFICATION LEADER, GE GLOBAL OPERATION
“Lital’s energy and enthusiasm is infectious. She ‘gets it’ better than most.”
– GABOR PETE HEAD OF IOT HUNGARY & CZECH REPUBLIC, VODAFONE GROUP
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