Lisa Nichols Profile

  • Nichols is the founder and owner of Motivating the Masses and one of only two African American women founders to own a public company.

  • Nichols' personal journey from being a single mother dependent on welfare to becoming the owner of a multi-million dollar company has inspired millions worldwide.

  • Nichols' presentations on building an abundant life get into the nitty-gritty of facing real life challenges as she takes questions from the audience head-on in a captivating and relevant dialogue.

  • Nichols is the best-selling author of seven books and her insights and tactics have also been featured in the 2007 hit The Secret.
  • Growing up and living in a South Central L.A. neighborhood divided between two warring gangs, single mother Lisa Nichols gave herself permission to take control of her life and get her family out of poverty. Today she is the founder and owner of a company that has a multi-million dollar value. Nichols speaks to thousands of people each year about how she turned her life around and how you can to.

    In 1994 Nichols found herself relying on Welfare and WIC in order to raise her infant son, whose father was in prison. While she was grateful but slightly embarrassed to have to rely on public assistance, it was still challenging to meet her household’s basic needs. Nichols hit rock bottom one day when she couldn’t afford to buy her son diapers and had to resort to wrapping him in towels. Instead of blaming her circumstances, she became determined to rise above them.

    Nichols carefully examined her life and habits closely to figure out what was working and what wasn’t. She took on a new go-getter mentality, got a job running the Family Resource Center for the LA Unified School District, and began to put aside a little bit of money each month for a dream project that she hadn’t yet identified. Later on, she started up a foundation called Motivating the Teen Spirit. In order to successfully grow the program, Nichols began attending several conferences on entrepreneurship and branding, a move that influenced her own decision to eventually start speaking.

    Since its foundation in 2000, Motivating the Teen Spirit has touched millions of lives, reuniting runaways with their families, preventing teen suicides, and helping drop-outs return to school. In 2010 Nichols launched the personal and professional development training company, Motivating the Masses, which today has a multi-million dollar value and is the only public company from the self development industry. Nichols is the best-selling author of seven books and her teachings were featured in the 2007 hit phenomenon The Secret.

    • View Extended/Alternate Bio

      LISA NICHOLS is CEO of Motivating the Masses, one of the top training and development companies in the world, a best-selling author of six books and one of the most sought-after transformational speakers whose global platform has reached and served millions.

      Ms. Nichols’ extraordinary story of transforming her own life from a struggling single mom on public assistance from South Central Los Angeles to now Millionaire Entrepreneur is the inspiration behind her bold mission to teach others that it is possible to do the same. Using her signature No Matter What! system (and based on her New York Times Bestseller by the same name), Lisa teaches people how to master accomplishing unfathomable goals and to tap their limitless potential.

      Her featured teacher role in the self-development movie and phenomenon, The Secret, catapulted her popularity across the globe. Lisa has appeared on the “Oprah Winfrey Show,” “Extra,” “Larry King Live” and starred on NBC’s Emmy Award-winning show, “Starting Over.”

      Coined “The Breakthrough Specialist” by her peers in the industry, her powerful message of empowerment, service, gratitude and excellence has been delivered via workshops and programs which have impacted the lives of millions of adults and over 200,000 teens through her non-profit foundation, Motivating the Teen Spirit.

      Honored with numerous awards for her work, Lisa has received the Humanitarian Award from the country of South Africa, The Ambassador Award, and The Legoland Foundation’s Heart of Learning Award. The City of Henderson, Nevada named November 20th as Motivating the Teen Spirit Day and the City of Houston, Texas named May 9th as Lisa Nichols Day for her dedication to service, philanthropy and healing.

      As a founding member of the Transformational Leadership Council, Lisa joins other personal and organizational development luminaries such as Jack Canfield, Mark Victor Hansen, John DeMartini, Marci Shimoff and others to co-create value and learning that help people change their lives and change the planet.

      As CEO of Motivating the Masses, Inc., Lisa Nichols leads a highly energetic, heart-centered and experienced team of business and leadership development master trainers and coaches who serve speakers, authors and entrepreneurs with world-class programs, masterminds and products. Lisa lives, plays and works in the greater San Diego, California area and on stages around the world.

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    Lisa Nichols's Speech Descriptions

    Lisa Nichols’ approaches to creating an abundant life go beyond generalized themes like goal setting. The self-made businesswoman is forthright in tackling “behind-the-black curtain questions” – questions she herself wanted answers to when she was making her way from public assistance to public company owner. What happens when someone makes you angry and you have to forgive them? How do you stay connected to your community when your success takes you other places? How do you unleash yourself from a mindset that says you can only achieve so much because you grew up in a poor family, a certain town, or ethnic group?

    Nichols’ extraordinary lessons, stories, and the incredibly honest dialogue she facilitates between her and the audience will show you that her success story is not the exception, but rather the result of decisions and actions she took – a path that is accessible to anyone willing to do it.


    I.N.S.P.I.R.E. is the proprietary method and year-long program designed to help leading companies recommit to their employees and more importantly help employees recommit to their company.

      • Get clear about your company's purpose and create a purposeful culture
      • Define your company's values to accelerate your employees
      • Deliver and sustain employee performance and satisfaction
      • Create a team that exceeds expectations

    Bootstrap to Big Time

    We'll help you gain clarity around the nuts and bolts of building a healthy business. Learn about key topics in leadership, finance, sales, management, marketing and productivity.

      • Clarity around what financial indicators you should be managing
      • Developing yourself as a strong leader
      • Learning to manage things and lead people
      • Get more done in less time Comprehensive Sales Strategy understanding what to measureUnderstanding
      • Drip Campaigns and marketing strategies

    Building Trust and Rapport in 60 Seconds!

    The keys to building client trust to turn prospects into sales and one-time customers into lifetime customers.

      • Recognize how to use an enrollment process that creates relevancy with every client and every audience
      • Learn techniques to have them laughing and crying in 60 minutes
      • Design your signature opening and powerful close
      • Identify strategies to get people mentally and physically in the room
      • Greatest Lesson learned from doing it WRONG

    Pitch Your Niche – Marketing Strategy

    Discover what makes your business unique and how to turn that into your advantage!

      • Defining your market, who needs YOU
      • Marketing to your target audience effectively
      • Selling to your market

    Mastering Multiple Revenue Streams

    Most millionaires have more than one way to earn money. Learn how to master multiple revenue streams!

      • How to create mail box money and get paid while you are doing other activities
      • Learn to leverage your brand for profits
      • Multiply income streams and maximize your personal income

    Turning Passion into Profit

    Live out your purpose, and make money while doing it!

      • Discover your biggest dreams and desires for yourself
      • Create ways to turn your dreams into revenue
      • Make and achieve actionable goals for practical results
      • Commit yourself to changing your life and making your passion your profit!

    Mastering Story Telling

    Every great leader and speaker has to master the art of storytelling. Incorporate this skill into effective teaching.

      • Create memorable lessonsLearn "show me" stories vs. "tell me" stories
      • Hear other signature stories, then create and craft your own

    Recession-Proof You: Strategies Based on the Sole/Soul Purpose Implementation Methodology

    Explore how sole/soul purpose methodology gives you a holistic way to be profitable!

      • Learn practical ways to keep your business successful, regardless of the economy or other outside factors
      • Implement cutting-edge branding, marketing, sales, outsourcing, customer service, and referral systems
      • Discover unique ways to best serve your clients, from business development to delivery of goods and services

    Growing to Fit Into Leadership Boots

    Tune up your leadership skills (or empower your team) for better results.

      • Step up from an intermediate level program manager to a senior managerial role
      • Acquire the skills, competency and attitude needed to lead project management teams in complex and dynamic environments
      • Gain practical tips for how to achieve your career goals Take on leadership roles with the confidence that guarantees success

    Employee Empowerment

    Are you tired of being a "peon" and ready to climb the management ladder? Learn how to stand out from the crowd and move to the next level of career success.

      • Move from your cube to that coveted corner office
      • Transition with ease from a low-level job to an intermediate ─ and even top management position
      • Discover how to navigate employment challenges, stand out from the crowd, and be more successful in your career

    The Keys to SIGNIFICANT Leadership

    Leaders must ask themselves whether they want survival, success or significance. Leadership is not for the faint of heart but takes dedication and determination to move from success to making a significant impact on your tribe!

      • Become equipped to steer the ship as the leader of your company or organization
      • Motivate your staff to join you on the journey
      • Build a highly impactful company, school or other organization

    Don’t Stay Stuck: Letting Go Of What Is Hindering You

    All too often a person's greatness is held back due to personal hurt and circumstances. It's time to get unstuck and let go so you can achieve what you were destined to do!

      • Work through past hindrances and become the best person you can be
      • Take the first steps to living in your own light
      • Remove the barriers that have held you back, giving you freedom to design the future of your dreams

    It’s Your Time to Shine!

    This workshop is a natural partner with "Don’t Stay Stuck" so you can continue the building blocks to achieve success.

      • Acknowledge that it's time to live your greatest life in a comfortable and approachable atmosphere
      • Become inspired and empowered to make choices and stand on top of yesterday
      • Use these lessons to build your tomorrow!

    What People are Saying about Seeing Lisa Speak

    Rating Entries

    You are my inspiration. I am following you from Lebanon, watching your motivational speaking, and hoping one day to be a public motivational speaker just like you.


      “After listening to her I felt like I was listening to the next Dr. Martin Luther King!”
      Jack Canfield,
      Co-Author of the New York Times Best Selling Chicken Soup for the Soul Series

      “Lisa is a sister with soul that tells the best and most moving soul stories on the planet. She and Maya Angelou move us to be better, do better, love better and share more than ever before. I love her, her messages and the impact she has on every audience that she addresses. I encourage you to have her talk at you next meeting, you will thank me in you prayers for my wise recommendation.”
      Mark Victor Hansen,
      Co-Author of the Chicken Soup for the Soul Series
      and The One Minute Millionaire

      “Lisa Nichols is one of the most powerful and empowering speakers that I have ever heard. Her workshops produce immediate breakthroughs. I highly recommend any educator or mental health professional to experience Lisa Nichols.”
      Janet Addo,
      Teacher of the Year Los Angeles County

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    Books by Lisa Nichols:

    No Matter What!: 9 Steps to Living the Life You Love
    From bestselling author and motivational speaker Lisa Nichols comes a unique and powerful inspirational program that will both move you and empower you to realize your dreams. Millions are trying to live by The Secret‘s Law of Attraction, but the truth is it won’t work unless you flex your all-important “bounce-back” muscles, which give you the ability to successfully navigate life’s speed bumps.

    By developing and toning her own bounce-back muscles at critical points in her life, Lisa found the power to become her authentic self and achieve everything she dared to hope for. Now, in No Matter What, she offers a groundbreaking program that outlines these 9 Steps or “muscles,” which include among others your Confidence, Faith-in-Myself, Honesty Out Loud and Forgiveness muscles, and explains how anyone can use them to achieve happiness and off-the-charts success.

    In this powerful guide Lisa Nichols introduces her dynamic plan, shares her own remarkable story, and prescribes specific exercises and action steps to inspire readers to learn from their past and move toward a courageous future.

    Chicken Soup for the African American Woman’s Soul

    Chicken Soup for the African American Woman s Soul is a rich collection of stories that truly celebrate the mountaintops and share the valleys of the African American woman’s experience; highlighting her moments of strength, as well as her struggles.

    This candid, touching and inspiring collection of stories proves that the spirit of sisterhood extends beyond geography, economics, age and time. Whether we’re passing on family traditions, keeping the faith or just keepin’ it real, one thing is for sure; we are here because of the shoulders we stand on.

    Chicken Soup for the African American Woman’s Soul will leave you feeling as if you’ve just shared a sacred space with some legendary African American women through quotes or stories from Rosa Parks, Coretta Scott King, Mary McLeod Bethune, and modern day heroines like Patti LaBelle, Halle Berry and Queen Latifah.

    Experience inspiring moments of ordinary sisters doing extraordinary things in the world like voting in a time when voting could cost you your life to learning the true meaning of self love through the simple gesture of letting your hair down. Allow these stories – exclusively for sisters, from sisters – encourage and inspire you as you feed your soul and soothe your spirit.

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