Lior Zoref Profile

  • A passionate speaker who has presented at TED, Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft and LinkedIn, Dr. Zoref is one of the world's leading experts on crowdsourcing decisions in the era of social networks.

  • Dr. Zoref's best-selling book, Mindsharing: the Art of Crowdsourcing Everything, is the definitive book on how you can harness your personal networks to "supercharge" your thinking and decision-making.

  • A former Microsoft vice-president, Dr. Zoref shares his fascinating insights on how organizations can effectively use "mind sharing" to make smarter faster decisions and innovations.
  • One of the world’s leading authorities on collective intelligence, Dr. Lior Zoref is the author of the best-selling book, Mindsharing. In the last decade, he has pioneered ground-breaking research on thinking and decision-making in the era of social networks.

    A passionate speaker who has presented at Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft and LinkedIn, Dr. Zoref shares his fascinating insights on how both individuals and organizations can effectively use “mind sharing” to make smarter faster decisions and innovations.

    Dr. Zoref rose to international prestige when he gave the first ever crowd-sourced TED Talk in 2012. In one of the most memorable presentations in TED history, he demonstrated how crowd intelligence can surpass individual intelligence by marching a live ox onto the stage and asking the audience to submit guesses regarding the animal’s weight online in real time. Zoref then calculated the average, which turned out to be just 3 pounds short of the ox’s actual weight.

    Trained as a computer scientist, Dr. Zoref worked at Microsoft for 14 years, serving as vice-president of marketing for consumer and online services. He became interested in the idea of “crowdsourcing” after hearing the story of a New York mother who saved her sick son’s life by posting photos of him on Facebook after her family doctor had incorrectly dismissed the boy’s illness as strep throat. Inspired by his own social media networks to turn his fascination with mind sharing into a career, he left Microsoft to earn a Ph.D. from Bar-Ilan University in the area of crowdsourcing.

    • View Extended/Alternate Bio

      Dr. Lior Zoref is a researcher, keynote speaker, advisor and author of the bestselling book, Mindsharing – the art of crowdsourcing everything. Mindsharing has been translated to many languages and was listed by Inc. Magazine as one of the best books for entrepreneur leaders, along with books by Richard Branson, Elon Musk and Tony Hsieh.

      Dr. Zoref gave a talk at TED in Long Beach California and has been invited to speak at some of the world’s most innovative organizations, including The White House, Nike, Google, MIT Media Lab, Microsoft and LinkedIn where he shared the stage with figures like Bill Gates, Al Gore, Jeff Bezos and more.

      Dr. Zoref worked for fourteen years at Microsoft. His last role was vice president of marketing for consumer and online services. He earned his PhD in the area of crowdsourcing from Bar-Ilan University. He lives in Israel, married and a proud father of 3 kids.

    Lior Zoref Speaking Videos

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    Lior Zoref's Speech Descriptions

    Most organizations and people have one or multiple social media accounts, but few are tapping into the full potential of their online networks. Crowdsourcing expert and pioneer researcher, Lior Zoref shares how we can upgrade our brainpower and make quicker, wiser decisions by harnessing the power of our virtual base, or as he calls it, “mind-sharing.” Drawing from a diverse collection of real-life examples, he illustrates proven techniques that will allow you and your organization to innovate and problem-solve in record time.

    ME Vs. WE Thinking

    From the prospective of a researcher, a former Vice President of marketing at Microsoft and a passionate speaker, this talk inspires a new look about the power of WE, a new perspective on leadership and and innovation using our collective intelligence.

    This talk inspires setting big goals, innovation and making dreams come true.

    What People are Saying about Seeing Lior Speak

    Rating Entries

    “Lior Zoref’s presentation to our regional Brand Leadership team
    was insightful, inspirational and mind opening.
    Highly recommended!”
    Einat Israeli, Nike

    “In your pleasant, humble and humorous way, Lior walked us
    through his personal story while gifting us with key methods and
    technics of giving a presentation.
    I can already see the change and the step up of the team.”
    Dalit Sharon, Kodak

    “The lecture was inspiring and powerful.
    All participants were magnetized!”
    Mali Luzon, Cisco

    “Lior’s lecture was inspiring, empowering, and taught us that
    ‘the sky’s the limit’ is not just an empty phrase.”
    Rothy Bitterman, Perion

    “Crowdsourcing is the base line of all sharing economy.
    Lior is doing outstanding job in providing the experience of
    how does it really work and the power of crowdsourcing.”
    Uri Levin, Waze co-founder and former president

    “I invited Lior to present to our Microsoft Europe leadership
    team. They all LOVED IT! It was refreshing, relevant and most
    insightful. The session worked very well for a diverse
    audience and feedback was excellent.”
    Sally Katz–Atzmoni, Microsoft

    “I used to think it was hard to match Malcolm Gladwell’s skill
    of presenting complex subjects easily, but Lior Zoref’s
    matches and at times exceeds it.”
    Vova Soroka, IBM

    “The internet has become humanity’s nervous system. In
    Mindsharing, Lior Zoref offers us powerful insights into how
    this will change the way we make our decisions in every
    aspect of our lives.”
    Peter H. Diamandis
    CEO, X PRIZE Foundation; Executive chairman, Singularity University

    “In my life I have hired hundreds of speakers — some commanding fee’s more than 2x’s what Lior charged — and rarely do any of them take the time to get to know us or find exciting ways to incorporate our purpose and intent into their remarks. Lior did. He went above and beyond delivering a speech. He actually found a unique and exciting way to verify the value of what we do and we couldn’t be more grateful”
    The Jewish Federations of North America

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    Books by Lior Zoref:


    Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions.

    But few of us even come close to tapping the full potential of our online personal networks. This book offers proven guidelines for applying “mind sharing” in new ways. For instance, how a mother’s Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year’s worth of market research in less than a day.

    Organization are using these techniques to innovate and problem-solve in record time. Mindsharing reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

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