Larry Huston

Larry Huston Profile

Larry Huston is the former Vice President of Innovation, Procter & Gamble and the father of the Connect + Develop business model. Under Larry’s watch, P&G began to source 50% of its innovation externally, collaborating with organizations and individuals around the world, to systematically search for proven technologies, packages and products they can improve, scale up, and get to market fast. While at P&G, Larry also created the CEO’s Innovation Leadership Team and piloted the effort to implement a transnational innovation model at P&G, which led to a dramatic reduction in global launch speeds around the world.

Currently, he is taking his Connect + Develop model to businesses around the world through his innovation and growth consulting firm, 4iNNO. He is particularly focusing on creating and implementing new Innovation Operating Models with CEOs in developing regions such as Latin America and Southeast Asia.

Since 2007, he has taught the executive course “Innovation for Growth: Strategies for Creating Value” at the University of Pennsylvania’s Wharton School’s Mack Institute for Innovation Management. Larry has twice received the Wharton School’s Industry Leader Award.

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  Larry is the Managing Director of 4iNNO, a leading consultancy on Open Innovation. 4iNNO also creates $1+ billion growth platforms for client companies.

  He has created a new model of Innovation that is being adopted by hundreds of companies around the world. In the popular business press, it is referred to as Open Innovation and at Procter & Gamble where Larry created this revolution, it is called Connect + Develop.

  Larry’s unique approach to Innovation has been presented in the Harvard Business Review, CNBC, hundreds of magazine articles, and top-selling business books such as Mavericks at Work and Wikinomics.

  A Wharton Fellow, Larry teaches innovation at Wharton′s Mack Center for Technological Innovation at the University of Pennsylvania.

  Larry is in high demand as a consultant and speaker and he is assisting CEO’s to Reinvent Growth through Innovation and to date, has assisted over one hundred companies from the US, Europe and Asia to adopt this new model.