Kevin Roberts Profile

Worldwide CEO of the world’s most famous advertising firm, Saatchi & Saatchi, Kevin Roberts has led the company to record financial success and outstanding international recognition; Saatchi & Saatchi is consistently placed in the top three networks worldwide at the Cannes International Advertising Festival. A true creative guru, renowned for his positive inspirational leadership style, his talents and those of his teams are valued by the likes of Procter & Gamble, Toyota, Lexus, Gen Mills, Visa International, JCPenney and Novartis.

Among Roberts’ bestselling publications is Lovemarks: The Future Beyond Brands, which is now available in 18 languages. Its central thesis is the power of promotion to inspire businesses and brands in attaining sustainable value. Other books include sismo: the future on-screen, assessing the importance of sight, sound and motion in the digital age as creators of emotional connections, and The Lovemarks Effect: Winning in the Consumer Revolution, which examines the impact of his previous influential work.

Roberts has had an illustrious career working for some of the best-known companies worldwide, beginning in the late 1960s with the Mary Quant London fashion house. Other positions he has held include Senior Marketing Executive for both Gillette and Procter & Gamble and CEO of Pepsi-Cola Middle East and Canada.

His preeminence in his field has been acknowledged with the award of a number of honorary professorships, including those from the University of Auckland Business School, the Peruvian University of Applied Sciences and Lancaster University, UK. The latter institution also awarded him an honorary Law Doctorate and he has an honorary Doctorate in Letters from the International University in Geneva. He has also served as CEO in residence at Cambridge University’s Judge Business School.

A rugby enthusiast, Roberts is Chairman of the Board of USA Rugby, business ambassador for the New Zealand United States Council, a director of Telecom, New Zealand’s largest publicly listed company, as well as a trustee of the Turned Your Life Around Trust, a New Zealand charity for at risk teenagers. He is also a Sponsor Governor of his alma mater, Lancaster Royal Grammar School (UK).

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    CEO Worldwide, Saatchi & Saatchi

    Kevin Roberts is the New York-based CEO Worldwide of Saatchi & Saatchi – one of the world′s leading creative organizations with a team of 6000 people across 86 countries – and part of Publicis Groupe, the world′s fourth largest communications group. Under Roberts′ leadership, Saatchi & Saatchi has grown revenue year by year and achieved record financial performance and outstanding creative success at the Cannes International Advertising Festival, consistently placing in the top three networks worldwide. He has an international reputation for an uncompromisingly positive, inspirational leadership style, and an extraordinary ability to generate ideas and emotional connections that accelerate value. Clients of Saatchi & Saatchi include 50 of the world′s most valuable global brands including Procter & Gamble, Toyota, Lexus, General Mills, Visa International, JC Penney and Novartis.

    Roberts is the author of Lovemarks: The Future Beyond Brands, a ground-breaking business book published in 18 languages showing how emotion can inspire businesses and brands to deliver sustainable value. His book sisomo: the future on screen, looks at the central role of sight, sound and motion in accelerating emotional connections in the digital age, and The Lovemarks Effect: Winning in the Consumer Revolution, provides a collection of influential insights on the impact of Lovemarks in markets worldwide. With academic colleagues from the Waikato Management School, Roberts wrote Peak Performance: Business Lessons from the World′s Top Sporting Organizations, an inspiration driven business theory and practice.

    Roberts, born and educated in Lancaster in the north of England, started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. When he was 32, he became CEO of Pepsi Cola Middle East; he later became Pepsi′s CEO in Canada. In 1989, Roberts moved with his family to Auckland New Zealand to become Chief Operating Officer with Lion Nathan, a position he held for seven years.

    He is an Honorary Professor at the University of Auckland Business School, and an Honorary Professor of the Peruvian University of Applied Sciences, Lima. He was awarded an Honorary Doctorate by the University of Waikato in 1998 and in June 2009, received an Honorary Doctorate in Letters from the International University in Geneva. Kevin is also Honorary Professor of Creative Leadership at Lancaster University and in July 2009 accepted the award of Honorary Doctorate of Laws. He was CEO in Residence at Cambridge University′s Judge Business School from 2001-2009.

    The Citizens for NYC awarded Roberts the 2004 New Yorker for New York Award. In 2004 he was appointed business ambassador for the New Zealand United States Council in the US, to complement government-to-government relationships. A former director of the New Zealand Rugby Football Union, he is the current Chairman of the Board of USA Rugby. He was appointed a Director of Telecom, New Zealand largest publicly-listed company, in 2008.

    Kevin is a trustee of the Turn Your Life Around Trust, an Auckland charity that mentors at-risk teenagers, and is a Sponsor Governor of Lancaster Royal Grammar School in the UK, his former school.

Kevin Roberts Speaking Videos

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Kevin Roberts's Speech Descriptions

Kevin Roberts brings his creative and business expertise to his exceptionally detailed and inspirational speeches that truly change the ways in which his audiences think.

His revolutionary concept of “Lovemarks,” global marketing which touches the heart of the consumer, is essential in helping companies to achieve and sustain premium margins.

Roberts also has notable speech programs for young people, a particular passion of his, to inspire them to radical ideas based on heart-driven thinking.

    “You rocked the house! Thank you for being such a spectacular part of this year’s WWD/DNR CEO Summit. The take away value of your presentation was exceptional and the inspiration powerful. Each executive in attendance was truly driven to reconsider the nature and DNA of their brands. I’d consider that a huge win.”

    -Edward J. Menicheschi, President, WWD Media Worldwide

    Making It In Today′s Post Catastrophic World
    Kevin Roberts shares with young people, ideas on chasing their dreams and living a fulfilling life. The speech covers the importance of thinking with the heart, living for ideas, and heading to the radically-optimistic edge.

    Love On the Edge
    Kevin Roberts shares his ideas to help organizations thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the "shelf back" to reach the heart of the consumer, and building participation.

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Books by Kevin Roberts:


    Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

    The new chapter, “Diamonds in the Mine,” is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

    Order Here

    The Lovemarks Effect: Winning in the Consumer Revolution

    A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

    In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.

    In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

    From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.

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