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Karl Lillrud Profile

  • One of the world’s TOP 30 Ecommerce and Online Business experts.

  • An ecommerce expert who has helped over 1000 ecommerce stores to increase their conversion and market growth.

  • Lillrud will make sure you get not just advice but also the tools to apply straight away to make a difference and improve your future, innovation thinking, and Leadership mindset.

  • Karl Lillrud is known as one of the world’s TOP 30 Ecommerce and Online Business experts, generating 300% increased sales. The world’s best speakers on future, innovation and leadership for business growth online, Karl Lillrud educates your audience on subjects related but not limited to e-commerce, online consumer behaviour, internet-based business, and online strategies.

    With an extensive experience from Unicorn Start-ups to Fortune 500 companies in multiple industries from Internet-based, E-Commerce, Retail, Cars, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more.

    With a burning interest in the growth of global E-Commerce and retail, Karl started to study customer behaviour and customer psychology to understand more about the difference between a customer and a window shopper. But also, to understand why E-Commerce conversion is around 3% as compared to the retail conversion of around 57%. Which led to the role of a speaker, where Karl is invited to speak all over the world.

    He started his first business at age 16, today 25 years later he has helped organizations like H&M, Spotify business, AstraZeneca, 3, Tele2, TUI, Volvo and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors. Karl has helped over 1000 ecommerce stores increase their conversion and market growth.

    It all started back in 1996 when Karl as a 16-year-old kid started his first IT Consultant company. Just a few years later in 2001 Karl started the first Nordic online interior design store. He developed a unique ecommerce engine and growth model connected to both consumer behaviour and robot behaviour.

    Since then, Karl have helped companies worldwide to operate more efficiently and generated over 300% in increased conversion for companies with a global footprint.

    In addition, Karl Lillrud is a bestselling author of 6 booksand two times TEDx speaker. He has been honoured as one of the world’s top 50 ecommerce experts and world’s top 30 ecommerce influencers. He is also named as one of the world’s top 50 speakers on online growth and ecommerce, and on the Top 30 list of the best Business coaches.

    As a speaker, Karl empower his audience by sharing his passion and experience to empower the audience. He makes sure that the audience have a great deal of new knowledge, methods, and tools that they can apply in their environment to make their companies grow faster than before.

    Karl work globally both as an on-stage professional speaker at events but also as a professional virtual speaker, meeting your needs to make the event in the most professional way.

    Karl Lillrud Speaking Videos

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    Karl Lillrud's Speech Descriptions

    Metaverse, VR, AR, AI, Block chain

    This keynote presentation addresses the technologies that many think of as futuristic, but in reality have been around for quite some time.

    What can you expect?

    - Real life examples, comparisons and tools to use within your organization.
    - Understanding how smart tech will change our lives, based on Karl working around the globe supporting and researching fast-growing organizations for 25 years.
    - This results in understanding how the future is shaping and how that will affect your company, the opportunities and the challenges.

    Internal company growth

    This keynote addresses the proven success methods to drive change internally within a company/organization.

    To prepare for the future and the unexpected in combination with understanding what’s just around the corner. Both from your internal view but also from an external point of view looking at your competition.

    Future of Work

    Metaverse, VR, AR, AI and how the workspace has changed, for ever.

    We talk about what companies around the world do and what some challengers have learned by empowering their workforce. What works well and what might just be a interesting distraction.

    In the presentation you will gather insight from around the world that will guide you in how you like to develop your way of working.

    Consumer Behavior

    This is one of Karl’s top focus areas, to understand and support who ever the consumer is and with that in mind drive the business growth.

    You will learn about how behavior and expectations differ around the world and how you can be better prepared for future generations and their expectations.

    Startup and Entrepreneurship

    With 25 years of experience Karl has all the experience you can imagine to empower any startup or entrepreneur.

    He will share his story with the audience, and bring out highlighted value points. Points that could only be found by daring to fail, to learn from the challenges and to empower future growth.

    As a strong voice withing the community Karl connects you with your “creative self,” pushing you outside your comfort zone towards an unexpected level of success.

    You will leave with:

    - Tools to drive your success.
    - Challenges to avoid as well as challenges to embrace
    - How to hack time and efficiency drivers.
    - And much more…

    Digital Marketing

    The time you use to distract your viewer needs to be repaid somewhere and somehow. Karl will address how and how it will improve the life quality of the observer.

    Secondly, Karl will help you understand that time is the new currency and how you should consider the new technologies to convert the visitor to a paying customer right there and then without having to move to your preferred transactional channel. This decreasing the risk of distraction and improving the overall conversion.

    Karl will:

    - Open your eyes
    - Engage your organization in solving current problems
    - Make you find new channels and even create new channels

    What People are Saying about Seeing Karl Speak

    Rating Entries

    “An excellent presentation, it was not good. It was Excellent! Simple yet comprehensive.””
    — Majid Bin Abdullah Al Qasabi – Saudi Minister of Commerce

    “Working with Karl, is not only a great lesson on the future of e-commerce and retail, but also a pleasure. Karl prepares very carefully for each workshop, explores the topic in depth, and each workshop is tailor-made for the particular client. The participants thanked us for a tremendous lesson and a discussion they didn’t want to end”
    — Ewa Lankiewicz, Digital University – Allegro

    “Karl is an engaging keynote speaker who caught attention and interest of the audience in his speech on the topic of ‘Training Your Subconscious Mind on an Entrepreneurial Success.’ His passion for the subject matter is highly noticeable, in just 15-minute, attendees gained a fresh perspective and valuable insight into challenging and influencing their own subconscious mind. It was a pleasure to include Karl as one of our speakers at TEDx ANOTHER PERSPECTIVE, and I would definitely recommend him to other conferences and events.”
    — Idominika Mikurenda TEDx PiotrkowskaStreet

    “I would recommend Karl to any group looking for an informative, e-commerce, entrepreneur no matter the audience. I just can’t thank you enough for your inspiring keynote presentation on E-commerce, your presentation really stands out with real life examples.”
    — Rana Algowaiz – Saudi Arabia Ministry of Commerce (E-Commerce Council)

    “Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity”
    — Sam Tidmarsh eCommerce Expo London

    “We have been working with Karl in the past and knew inviting him as a guest speaker to one of our events would be good. It actually turned out great. Karl talked about the future for e-commerce, a really current topic. He also brought in aspects as entrepreneurship and innovation which really made it interesting for the broader group. We will for sure ask Karl to come back again soon.”
    — Axel Ödman TEKTalk Stockholm

    “Karl Lillrud is truly an amazing, Inspirational Speaker on many different topics around eCommerce. His range of knowledge of eCommerce is second to none and Karl’s input into the Event went beyond the call of duty. He’s not only a complete Professional, but to work with him was a great experience. The feedback we received from the audience on the day; and the other companies who participated in eCommerce eXpo Ireland was extremely positive. Karl’s also one of the nicest guys I’ve met in my 20+ years of business! If you are considering working with him, I would recommend him highly.”
    — Stephen Quin, E-Commerce eXpo Dublin

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    Books by Karl Lillrud:

    Hacking Your Destiny

    Hacking your destiny is a book that is stuffed full with tools that will give you superpowers.

    Karl has gone above and beyond in his unique storytelling style that really captures you and even transforms the many situations in the book into your own situations.

    You can really feel the power of inspiration throughout the book and how the two topics of doing the impossible and empowering yourself with smart methods that Karl talks about in his two TEDx talks.

    I especially love the closing page, that really summarizes the feeling that he built throughout the entire book in one sentence.

    I now know I can do the Impossible and I know you can do it too after you read this book.

    This book covers:

    *How to do the impossible
    *Gives your superpowers
    *Get more out of life
    *Make your dreams next days reality
    *Transforming from Want-repreneur to Entrepreneur.

    Being dyslexic, Karl had difficulties that he needed to overcome as a child. With a strong will and self-improvement mindset, he now stands as a proud entrepreneur, mentor, husband, and father. This book is written in a format that enables everyone to make what they read into their own experiences.

    This book will give you the tools to hack your destiny.



    Organizing Amazing Speaker Events: Vol. 2

    Are you an event organizer looking to add value and improve the event you host?

    Well, look no further, as you can learn from entrepreneur, business coach, and public speaker, Karl Lillrud who has over 25 years’ experience, from running fast scaling start-ups and as a consultant, helping Fortune 500 companies maximize the potential of the Internet for growth and efficiency, Karl really can advise from all angles and give THE best outside view.

    Two time TEDx speaker and an expert who speaks at events all over the world in front of thousands of people, he has experienced the HIGHS and the LOWS, which inspired him to write this book.

    Following on from Volume 1, Volume 2 is an additional mini handbook as they say of Karl’s ‘top tips’ and ways in which he can help event organizers to improve so that they can limit their ‘mess ups!’

    Volume 2 includes bonus material where Karl goes in to greater detail on ways in which you can add value to your event. For example, a strategy of how you can include speakers at your event which you may not dream in approaching as they are ‘out of your budget range.’

    Keeping evolving, keeping learning and always stay ahead of the game.



    The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By Volume 4 (The 100 Person Book Series)

    If you’re like me, you probably have 100+ business books on your shelf collecting dust. Some of them you’ve read, some of them you had hopes of reading, but life just got in the way.

    Each of those books probably followed a theme and had one important underlying message to share with you. Hundreds of pages, thousands of words, but only one golden nugget of underlying wisdom.

    All that reading for just one golden nugget.

    Imagine if you could have one book that gave you 100 golden nuggets. Less dust. Less clutter. Just one book to always have by your side and reference whenever you need to.

    Well, that’s The Better Business Book. It’s your one-stop shop for crystal-clear business advice that you can use to grow your business and live the life you’ve always wanted.

    The Better Business Book is better than your average business book. That’s how we came up with the title. It consists of 100 people each sharing their most valuable business lesson. A real story from their business experience and the lesson they learned from it. Each time you read it, you will learn something new. Guaranteed.

    We hope you enjoy reading this book half as much as we enjoyed creating it for you.

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