Travels from Massachusetts, USA
Johnny Earle's speaking fee falls
within range: $30,000 to $50,000
Entrepreneur Johnny Earle is founder of the cult retail sensation “Johnny Cupcakes,” a limited edition T-shirt company that operates under a bakery narrative. The brand has attracted thousands of loyal customers and millions of dollars in merchandise sold without ever spending a dime on advertising due to the memorable “experience” Johnny’s crafted. All purchases whether in-store or online, come in pastry box packaging complete with a story and sometimes hidden messages or gifts.
Johnny is constantly creating new experiences for his customers, whether he’s traveling across the country to host “pop-up stores” and sell his original T-shirts out of a suitcase or treating 300 of his customers dressed in their Johnny Cupcakes T-shirts to dessert at a Los Angeles ice cream parlor via a spontaneous invitation on Twitter. He has been named America’s #1 Young Entrepreneur by BusinessWeek and is a popular speaker at university and business events.
If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.
Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.
“When I was eight-years-old I got into magic. This was when everything changed. I realized that I could do something that makes me happy and makes other people happy and I could figure out a way to get paid for this.” Johnny Earle touches on key points on being a successful entrepreneur, building a beloved brand, and doing something that you love.
He hits on the importance of creating a unique experience for the customer, since everything has been done before. He notes that today more than ever people have limitless choices when it comes to buying something, so innovation, originality, and connecting with the customer is vital if people are going to choose your brand over the thousands that are out there.
Young entrepreneur Johnny Earle is uniquely qualified to help businesses cater to the millennial generation. Sharing his personal story, he shows how to capture customers’ hearts and build a brand so successful, that you might just call it a cultural phenomenon. His presentations at educational institutes inspire students to find their passion, make the most of their time, and meet their goals.
Whoever your audience, Johnny generates excitement with his talks and the life experience he has to back them up.
Building Brand Loyalty & Memorable Experiences
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.
In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
Inspiring Team & Customer Culture
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base.
There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.
Finding A Way
So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!
With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.
“Johnny has ‘creativity-as-a-business strategy’ nailed and he’s able to turn it into a talk which is so coherent and thoughtful that even a bean counter would understand why creativity is the most powerful, yet untapped force in business today.”
– LEWIS SCHIFF, FORBES
“Run – don’t walk – to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness…and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience – there are so many settings where this man will ABSOLUTELY CRUSH IT.”
– ROB DUNN, SALES MANAGER, STREAMLINE EVENTS, INC.
“We had over 650 attendees at the event. In post-event surveys Johnny scored the highest of all 13 main speakers!”
– TENA RUTLEDGE, MARKETING MANAGER, FEDEX
“We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites! Sincere, down-to-earth, motivational––a true pleasure to watch and a crowd favorite!”
– SHAWN PUCKNELL, DIRECTOR, FITC & NXNE INTERACTIVE
“When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting him on the agenda was one of the best decisions!”
– ERIC SCHURENBERG, EDITOR-IN-CHIEF, INC. MAGAZINE
“Johnny’s stories were entertaining and demonstrated his creativity and sense of fun. The audience was glued to their seats! We received a high amount of compliments about his presentation and style! Johnny Cupcakes has an amazing story, well worth hearing!”
– LOREN NALEWANSKI, FRANCHISING, MARRIOTT INTERNATIONAL
“Johnny Cupcakes inspired me to have more fun with my company!”
– FRÉDÉRIC ROZ_É, CEO, L´ORÉAL PARIS USA
“Johnny is an energetic and excellent speaker that is highly engaging. Our entire team from corporate to dealer left the room benefiting from easy-to-implement best practices!”
– NATHALIE CARPENTER, MARKETING MANAGER, AUDI
“Everyone at our user conference left motivated to breathe new life into their organization, firm, business, etc. I would highly recommend Johnny for your next big event or keynote opportunity!”
– SAM NOHAVA, MARKETING DIRECTOR, DELTEK
“Johnny delivered his keynote with personality, authenticity and inspiring energy. He engaged the audience with his story and made it relevant to the themes and ambitions of our conference. Most importantly he inspired us to think differently¬––and even more––he had a lasting effect, as since the conference colleagues have taken a ‘Johnny Cupcakes approach’ to some of our business challenges!”
– SALLY BARTON, SENIOR BRAND EQUITY MANAGER, MONDELEZ INTERNATIONAL
“How could I have not known about Johnny Cupcakes before this week?! I am a fan for life! Excellent ideas to make your brand unique, connecting with clients and finding innovative ways present your product/service that resonates “fun” for your customers. High energy and super dynamic with clear messages that can be applied to any product, meeting or service!!”
– KIMBERLY DUNNEGAN, NATIONAL ACCOUNT DIRECTOR, VISIT NEWPORT BEACH INC.
“With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight, and hard-earned experience. This is business building from the horse’s mouth – not from some consultant’s arse!”
– PAUL GASCOIGNE, CREATIVE DIRECTOR, MOMENTUM WORLDWIDE
“What you must know is Johnny Cupcakes is a supreme storyteller. Engaging, funny, and real, the advice he imparts is relevant and practical to everyone, from students to top CEOs. I’ve never seen an audience so charged with passion post-event!”
– COURTNEY BECK, CREATIVE STRATEGIST, THE WORKS
“Johnny’s energy, passion, incredibly creative thinking and strong entrepreneurship skills would be a fit for so many audiences and industries!”
– ANGELA SMITH, HEAD OF EVENTS – ATLASSIAN, CHAIRWOMAN – CEMA
“His attitude about business and his laser focus on the customer was spot on! Our theme was about going BIG and Johnny demonstrated this better than any keynote speaker, retailer, or innovator I have had the pleasure of observing!”
– ROBERT MCLEA, EXECUTIVE VICE PRESIDENT, PROMOTIONAL PRODUCST ASSOCIATION INTERNATIONAL
“Johnny was by far one of the most engaging keynote speakers we have ever had in the history of our 11-year IT Conference. His energy, sincerity and humor was just what we needed for our participants and sponsors. I would recommend Johnny for any conference!”
– JILL RAUSCH, PROJECT MANAGER, WORLD WIDE TECHNOLOGY
“After Johnny “wowed” the group with his inspiring words, lines wrapped around the hall to get one of the limited edition custom shirts he made for our event. We sold out in under 90 minutes and had to place an additional order. In true Johnny fashion he stayed to greet everyone in line even those that didn’t get a shirt. Our people are still talking about the event a year later and I often see the custom t-shirts around the country!”
– BART BURGER, EDUCATIONAL SERVICES, BPAA
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