John Rossman

Change Management, E-commerce, Innovation, Leadership, Strategic Planning, Technology

Travels from Washington, USA

John Rossman's speaking fee falls within range:
$25,000 to $30,000 (Speakers' virtual presentation fees are generally around 60-80% of the in-person fee range noted here.)

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John Rossman Profile

  • As Director of Merchant Integration at, he pioneered and launched the Amazon Marketplace, a platform that has grown to a $40 billion value.

  • He provides a unique insider look at Amazon's strategies, management techniques, and approaches along with suggestions on how you can apply them to your organization on a daily basis.

  • Equipped with nearly three decades of experience in technology strategy, design, implementation and operating experience, he has assisted countless complex companies build and execute new business models, boosting their performance and keeping them on the winning side of disruptive innovation.
  • An unmatched authority on disruptive innovation, John Rossman pioneered’s third-party service business, which now accounts for more than 50% of the multi-billion dollar company’s profits. Today he uses his unique insider experience to help companies build and execute new business models so they can boost their performance and stay on the winning edge of disruptive innovation.

    Apart from launching Amazon Marketplace, one of the world’s largest B2B networks, John oversaw e-commerce solutions for Amazon’s enterprise clients including, Toys R Us,, Marks and Spencer and the NBA. His book The Amazon Way, is an accessible no-frills guide to understanding and applying Amazon principles, culture, and philosophy to your own business.

    Currently John serves as a Managing Director with Alvarez & Marsal Business Consulting in Seattle, Washington. Additionally, he is the Senior Technology Advisor to the world’s largest philanthropy, The Bill and Melinda Gates Foundation.

    • View Extended/Alternate Bio

      John Rossman is a Managing Director with Alvarez & Marsal in Seattle, specializing in technology strategy, multi-channel operations scaling and platform enablement in multiple industries including retail, service and public sector.

      With more than 28 years of technology strategy, design, implementation and operating experience, Mr. Rossman has led several complex businesses and programs resulting in innovative business models. He has worked with clients across a broad range of industries including retail, insurance, education, forest products, industrial products and transportation.

      John Rossman is the author of The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive
      and is an expert on digital disruption and assisting his clients to build and execute new business models. He has served as the Senior Technology Adviser to the world’s largest philanthropy for more than three years, assisting in strategy and execution of complex data, technology integration, IP and multi-party program management initiatives that help to improve student outcomes. He has also assisted multiple retail
      and service companies with their multi-channel strategies and execution. These assignments include definition of strategic outcomes, process and technology architecting, process scaling assessments and implementations and managing significant cultural and organizational leadership change tied to multi-channel strategies. John Rossman served as the interim CIO for a large rental business retailer and helped implement multiple cost reduction and service improvement programs.

      Before joining A&M, Mr. Rossman was Director of Enterprise Services at, managing worldwide
      services to enterprise clients such as, Toys R Us,, Marks and Spencer and the National
      Basketball Association (NBA). In this role, he had full operational and technical ownership for existing clients,
      overseeing e-commerce solutions such as online merchandising capability, website technologies, branded fulfillment delivery and branded customer service. As Director of Merchant Integration at, he was responsible for developing the Merchants @ program, one of the largest B2B networks with thousands of sellers, offering products in new categories such as apparel, sporting goods, consumer electronics, health and
      beauty and home.

      Previously, he was a partner with Arthur Andersen Business Consulting. Mr. Rossman earned a bachelor’s degree in industrial engineering from Oregon State University.

    John Rossman Speaking Videos

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    John Rossman's Speech Descriptions

    As one of the co-founders of the Amazon Marketplace, John Rossman has been part of a major initiative that now defines the Amazon that most of us know. John takes audiences deep into Amazon’s unique culture and leadership principles, unpacking lessons on innovation and growth from the world’s most disruptive company. His on point programs examine vital themes like how to move faster, create customer obsession, boost technology effectiveness, improve decision making and have a leaner approach to innovation.

      Creating Digital Disruption
      Amazon has pioneered and created waves of disruption ever since it was founded.  From one click purchasing, to online shopping, to same day delivery, Amazon has created the marketplace for others to follow.  Author of the Amazon Way, John Rossman, will teach how the culture of Amazon drives the ability to disrupt, what principles continually produce these changes, and how to set up your company to drive disruption.

      Leadership the Amazon Way currently sells more online than its next 12 competitors combined.  It has grown from an online bookseller to conquering the online shopping world.  Many of the shopping expectations and tastes that consumers have today can be traced by to the Amazon Way.  

      In John Rossman’s signature leadership keynote he will reveal and unpack the secrets of Amazon’s unparalleled growth and how the company’s culture has driven innovation and growth.  Rossman will show how these principles can help any business seize this advantage.

      Building a Culture of Innovation the Amazon Way
      Leaders at Amazon expect and require innovation and invention from their teams.  They are externally aware and look for new ideas everywhere.  Amazon has a thrilling power to innovate that few other company has matched.  Former Amazon executive turned business consultant John Rossman shows how it is not one single
      individual that drives innovation and dreams up new technology, but a well thought out and preserved culture.

      The Future Internet of Everything at Amazon
      From John Rossman’s new book The Amazon Way:  10 Lessons Every Leader Should Learn from Amazon’s IoT Strategy, the former Amazon executive unpacks how connected devices will transform industries and businesses, and what leaders should do to take advantage.  Rossman will look at how connected devices will
      revolutionize how business is done and change the marketplace. This speech will give leaders from all types of businesses a blueprint on how to leverage connected devices for the future of their business.

      Becoming Obsessed with the Customer
      Amazon’s customer service and customer centric attitude is legendary.  It is driven by leadership that can deduce the needs and wants of the customer and constantly push to improve the customer experience.  Author of The Amazon Way, John Rossman, to teach you how to put yourself in your customer’s shoes.  He will reveal Amazon’s “holy trinity” for customers and make it applicable to any business.  After this speech you
      will see how your customers will drive innovation and have the potential to be your best salespeople.

      Making a Supply Chain a Golden Asset -- The Amazon Way
      Amazon was recently rated the number 1 supply chain by Gartner.   With Amazon’s innovative and revolutionary culture, they have reset customer expectations for delivery speed, precision, and cost.  John
      Rossman scaled third party market place business during his time as an executive at Amazon.  Today that accounts for 45% of all units shipped and sold.  In this speech Rossman will discuss the key to scaling, Amazon’s secrets to drive accountability, how to achieve “operational excellence” and “innovation” and what customers truly desire.

    What People are Saying about Seeing John Speak

    Rating Entries

    “As a former Amazon executive, John Rossman provides a unique view into how a digital world may impact companies of all types and sizes. As the Internet of Things (loT) becomes more mainstream, companies need to think differently about how they interact with and provide value to customers in an ever-connected world. John uses his industry knowledge and connections to incorporate real-life examples of how some big name companies are approaching this phenomenon.”
    – President and COO, Nationwide Direct and Member Solutions

    “John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.”
    – Xerox

    “It was a privilege to have John Rossman speak at our March 25th, 2015, Georgia Technology Summit. Our Summit is one of the largest tech events in the SE, with over 1,300 attendees participating. This year’s Summit theme was ‘Disruptive Innovation – The Power to Inspire’. John’s remarks were right on target. Combining key points in his Book, the Amazon Way, with his broader knowledge base, made for a quality presentation. One participant sent me an unsolicited note comparing John’s presentation to a high-level Ted Talk. I would recommend John for speaking opportunities for an event of any size when the topic revolves around innovation and/or disruption. He was also a pleasure to work with, which is a sometimes overlooked aspect when it comes to speaker selection, yet of critical importance.”
    AG – Technology Association of Georgia

    “We needed an expert to speak at our corporate leadership event—someone who was able to speak at length on adopting different corporate cultures and looking at business from a different perspective than our own. While people may not think of Amazon and AAA Washington as having much in common, finding ways to make a business more efficient and keeping the customer in focus is a basis for all organizations. His personal history at Amazon gave us a unique view of an incredibly successful company and what it takes to innovate, lead, and sometimes disrupt the status quo.”
    – AAA

    “In planning our 2015 product organization kickoff, we looked for a speaker who could both inspire and offer practical insights on execution. We were lucky to have John Rossman present to the team. John introduced us to the key leadership principles he observed during his time at Amazon, which are also described in his excellent (and accessible) book, The Amazon Way.”
    – CIPP

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    Books by John Rossman:

    The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company

    In just twenty years, has gone from a start-up internet bookseller to a global company revolutionizing multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing. But what is at the heart of’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer service innovations like “one-click”? As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to their foray into enterprise services, he witnessed it all—the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt. In The Amazon Way, Rossman introduces readers to the unique corporate culture of the world’s largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture. Peppered with humorous and enlightening firsthand anecdotes from the author’s career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos’s “everything store” so well—providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.

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