John Manzella Profile

  • An internationally sought economic expert and strategy advisor, Manzella is the founder and president of Manzella Trade Communications and The Manzella Report.

  • Some of the world’s largest corporations, associations, and governments turn to Manzella for his insights on economic trends, global business issues, and communication strategy.

  • Manzella’s thorough and easy-to-understand economic outlooks help businesses, elected officials, and investors make better-informed decisions.
  • Economic forecaster and international business expert, John Manzella provides businesses and organizations with the latest developments on trade, global affairs, and economic markets. Manzella is the founder of The Manzella Report, a leading source of economic analysis for countless readers across the globe including UPS, Hewlett-Packard, the Federal Reserve, Phillip Morris, Toyota, Wal-Mart, and General Motors.

    Manzella is also the founder of Manzella Trade Communications, where he helps his clients understand U.S. and global economic trends so that they can reduce risk and implement strategies that will enable them to stay competitive and expand. Manzella has done consulting for hundreds of organizations including Bank of America, HSBC, AT&T, Exxon, countless trade associations, the U.S. Department of State, and several branches of the Canadian, Mexican, and Chinese governments.

    Manzella is the author of several books, the most recent of which is Global America: Understanding Global and Economic Trends and How To Ensure Competitiveness. He has had numerous articles published and referenced in The Wall Street Journal, New York Times, Bloomberg, NPR, Xinhua (China), La Jornada (Mexico), and the American City Business Journals, which owns 43 metropolitan weekly publications.

    • View Extended/Alternate Bio

      John Manzella is an author, speaker, and founder of Manzella Trade Communications, Inc., a public affairs, publishing and consulting firm with a focus on global business and today’s leading economic issues.

      He is chair of the Upstate New York District Export Council, a position appointed by the U.S. Secretary of Commerce, and Northeast Regional Legislative Coordinator for the National Association of District Export Councils. Additionally, he is founder of the, a premier source for global business and economic news and analysis, and former President and CEO of World Trade Center BN.

      John has written hundreds of articles and several books, including Global America: Understanding Global and Economic Trends and How To Ensure Competitiveness, Grasping Globalization: It’s Impact and Your Corporate Response, and Mexico & NAFTA: The Real Impact.

      His op-eds have been nationally syndicated and his views have appeared in The Wall Street Journal, New York Times, Bloomberg, NPR, Xinhua (China), La Jornada (Mexico) and Lianhe Zaobao (Singapore). Additionally, he is a contributing writer for American City Business Journals, owner of 43 metropolitan weekly publications.

    John Manzella Speaking Videos

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    John Manzella's Speech Descriptions

    Economic keynote speaker John Manzella imparts valuable insider information on the economic and geopolitical challenges around the corner, plus the strategies you and your organization can take now to ensure a prosperous future despite stormy global waters. From the rise of China to worsening skills deficit, from the U.S. energy revolution to the future of manufacturing, Manzella connects the dots in the domestic and global arenas, translating complex catalysts and chain reactions into plain English while drawing up actionable guidelines for business professionals, stock investors, journalists, educators, and students and their parents.

    Most Requested Speaking Programs:

    Economic Forecast, Emerging Risks and Survival Strategies

    New drivers of growth, the Trump effect, advancements in manufacturing, the skills deficit, consumer confidence, demographic shifts, the energy revolution, free trade, globalization, shifting investment trends, automation, backshoring, a more aggressive China, and European disunion are impacting growth and corporate performance.

    This thought-provoking program provides analysis to better understand what has occurred, and peers into the chain reactions of what's unfolding so managers can make better-informed decisions, improve competitiveness, and develop more successful business strategies.

    Global Trends, China and Preparing for What's Ahead
    Hyper international competition and new destructive technologies are forcing companies to delve deeper into their core competencies and become more innovative, retain new talent, and expand internationally. Yet, volatility, shifting demographics, emerging risks, and a more aggressive China add complexity.

    This stimulating and insightful program separates myth from reality, analyzes the Chinese political, economic and business landscape, provides a world economic outlook, reveals global trends, and offers strategies to help companies succeed in today’s fast-changing international environment.

    The Trump Revolution: Realities and Ripple Effect

    New risks and opportunities are forcing companies to reassess trading relationships, investments, site selection decisions, and backshoring options. Plus, heightened levels of uncertainty and possible impeachment are adding greater volatility.

    This engaging program analyzes the positions of President Trump with a focus on economic growth, international trade, corporate taxes, protectionism, NAFTA, China, and immigration, and provides insight on connections between political dysfunction, globalization, Brexit, and automation. Additionally, this program offers strategies to better navigate the waters ahead.

    Economic Trends, Critical Issues and What's Ahead
    Economic trends, critical issues, and policy positions advanced by President Trump are impacting the U.S. and world economy, international business, the labor force, manufacturing, and corporate competitiveness. Combined with Brexit, new destructive technologies, the American energy revolution, China rising, and greater levels of volatility, these issues are shaping our future. What does this mean to the United States and your business?

    This invaluable program answers many questions, reveals global dangers, forecasts what's ahead, and provides analysis to help business professionals reduce risks.

    John Manzella on Speaking

    I provide attendees with a better understanding of what has and is likely to occur with regard to U.S. and global economic growth and risks, so they can make better informed decisions…

    SPEAKING.COM: What do you want people to learn/take away from your presentations?

    MANZELLA: I provide attendees with a better understanding of what has and is likely to occur with regard to U.S. and global economic growth and risks, so they can make better informed decisions, more accurately assess and reduce dangers, improve competitiveness, and develop more successful business strategies.

    SPEAKING.COM: What kind of special prep work do you do prior to an event? How do you prepare for your speaking engagements?

    MANZELLA: I continually study and assess the quickly-changing macro picture, and research and understand the risks and opportunities impacting the client’s members/audience.

    SPEAKING.COM: What types of audiences would most benefit from your message?

    MANZELLA: – Senior corporate managers, including C-suite.
    – Those responsible for international business expansion.
    – Those responsible for domestic and international sales.
    – Those responsible for domestic and global corporate strategy.
    – Those responsible for planning
    – Those responsible for government relations
    – Those responsible for supply chain and purchasing

    The content of these presentations helps companies and individuals improve competitiveness, reduce risks, and prepare for the economic, political and business challenges ahead.

    SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

    MANZELLA: My four most popular presentations include the following:
    – Economic Forecast, Emerging Risks and Survival Strategies
    – Economic Trends, Critical Issues and What’s Ahead
    – Global Trends, China and Preparing for What’s Ahead
    – The Trump Revolution: Realities and Ripple Effect

    The content of these presentations helps companies and individuals improve competitiveness, reduce risks, and prepare for the economic, political and business challenges ahead. Exclusive Interview with John Manzella
    The Economic and Political Challenges Ahead, with John Manzella
    In this interview, economics speaker John Manzella discusses:
    • How Trump's policies will effect the U.S. economy.
    • What companies need to be doing to stay competitive.
    • Closing the skills gap.
    Read the Full Interview

    "Globalization and international business have had a net positive impact on economic growth and the American standard of living. However, companies that do not produce smart (IP rich) products and services, and employees that do not embrace life-long learning will incur increasingly greater challenges ahead."
    - John Manzella

    What People are Saying about Seeing John Speak

    Rating Entries

    “John is an extremely insightful and dynamic speaker. He eloquently provided his thought leadership around current economic and global trends in a way that truly resonated with the audience. It was a privilege and an honor to have John as our guest speaker.”
    Catherine Dumont
    High Tech Marketing Manager Northeast District, UPS

    “John is an excellent speaker who understands global trends and U.S.-China trade very well. His insight on how U.S. Members of Congress operate is extremely informative and thought provoking to stakeholders of international business.”
    Intan Chen
    Director, Executive MBA Program Asia, The University of Chicago Booth School of Business

    “John Manzella has been providing great information and insights on global trends to our employees and customers. One hundred percent of attendees rated his sessions “Excellent” (79%) or “Very good” (21%). Fifth Third Bank is thrilled to work with John for our international thought leadership efforts.”
    Peter Mack
    Senior Vice President, Director of International Banking, Fifth Third Bank

    “John Manzella’s presentation to an audience of more than 700 at our annual Economic Forecast in Phoenix was extremely well received. John’s command of the material was very impressive and many who attended commented that he was one of the best speakers we’d had in some time. I would recommend John highly for any business or organization looking for a qualified speaker with excellent presentation skills that keeps the audience interested and engaged.”
    Ray Schey
    Publisher, Phoenix Business Journal

    “Your keynote presentation confronted the brutal facts and provided insight on the trade deficit, business trends and global manufacturing. Registrants described your presentation as a home run!”
    Hazel J. Pankey, Director of Conference Programs
    Industrial Asset Management Council

    “Our attendees found your presentation outstanding and packed with insight. It was obvious that you are in the know on the pressing issues making headlines across the world. I can categorically say that you gave the most outstanding presentation I have heard in my history of involvement with the conference.”
    Theodora von Hohenstaufen Noll
    Virginia Economic Development Partnership

    “As this year’s returning speaker of the Economic Forecast held by the Phoenix Business Journal and SRP, John Manzella has made a name for himself here in Phoenix. He delivered great content and certainly understands global business, economics and China trade. The comments I received after the event were tremendous. He connected with our audience and clearly captured their attention. A special thanks to John for making this event extremely successful two years in a row.”
    Haley Metcalf
    Event Manager, the Phoenix Business Journal

    “John’s presentation on global and economic trends given to International Marketing students at Buffalo State College was outstanding. The students were thoroughly engaged in his lecture, especially with his expertise in China.”

    Mary Ann Zylka
    Adjunct Faculty/Business Administration Department, Buffalo State College

    “John’s deep knowledge-base and thoughtful presentational style causes his audience to lean in, to consider, and to walk away with a broader sense of the world community. Participants, young and old, have a new lens with which to view the world community as a result of their time with John!”

    Larry J. Leaven
    Assistant Superintendent for Instruction, Sweet Home Central School District

    “John Manzella’s recent speech exceeded our most optimistic expectations. Our members were very impressed with his extensive knowledge and insight of international commerce, global politics, manufacturing, trade, and China. Manzella is a polished speaker who captured our attention and left us better educated.”

    Jack F. Nicholson
    Program Director, International Men’s Club of America

    “John gave an excellent, engaging and in-depth talk on the current and pressing issues facing global enterprises. The feed back from our member organizations in attendance was extremely positive. Special thanks, John!”

    Carl Diem
    President, CDI International

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    Books by John Manzella:

    Global America: Understanding Global and Economic Trends and How To Ensure Competitiveness

    John Manzella, recognized author, speaker and global business consultant, shares his inside perspective on the complex challenges that face America in the domestic and global arena. Get a glimpse of which events cause powerful chain reactions and how they will ultimately impact and shape our future, including new destructive technologies, the rise of China, worsening skills deficit, economic volatility, manufacturing trends, U.S. energy revolution, dysfunctional governments, and the poisoning of America’s “Secret Sauce.” This book will help you connect the dots between today’s economic trends and resulting challenges in a very easy-to-understand, straightforward and relatable format. Offering key strategies to boost competitiveness, Global America is an essential guide for business professionals, stock investors, journalists, educators, and students and their parents.

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