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John Manzella Profile

  • An internationally sought economic expert and strategy advisor, Manzella is the founder and president of Manzella Trade Communications and The Manzella Report.

  • Some of the world’s largest corporations, associations, and governments turn to Manzella for his insights on economic trends, global business issues, and communication strategy.

  • Manzella’s thorough and easy-to-understand economic outlooks help businesses, elected officials, and investors make better-informed decisions.
  • John Manzella is a world-recognized speaker (live and virtual), author of several books, and an international columnist on global business, trade policy, labor, and the latest economic trends.

    His valuable insight, analysis and strategic direction have been vital to many of the world’s largest corporations, trade associations and universities preparing for the business, economic and political challenges ahead.

    John’s views have appeared in The Wall Street Journal, New York Times, Chicago Tribune, Bloomberg, NPR, Newsday, Houston Chronicle, Denver Post, and other publications in China, Singapore, Mexico, Canada, Korea, Japan, and the Middle East.

    His books include Global America: Understanding Global and Economic Trends and How To Ensure Competitiveness, Grasping Globalization: It’s Impact and Your Corporate Response, and Mexico and NAFTA: The Real Impact, among others.

    John is founder of the ManzellaReport.com, a premier source for global business and economic analysis, and Manzella Trade Communications, a public affairs, publishing and consulting firm.

    Additionally, he is Chair of the Upstate New York District Export Council, a position appointed by the U.S. Secretary of Commerce, former Executive Director of goTRADE New York, an advocacy coalition sponsored by the Washington, D.C.-based Business Roundtable, and former President and CEO of World Trade Center BN.

    John Manzella Speaking Videos

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    John Manzella's Speech Descriptions

    Economic keynote speaker John Manzella imparts valuable insider information on the economic and geopolitical challenges around the corner, plus the strategies you and your organization can take now to ensure a prosperous future despite stormy global waters. From the rise of China to worsening skills deficit, from the U.S. energy revolution to the future of manufacturing, Manzella connects the dots in the domestic and global arenas, translating complex catalysts and chain reactions into plain English while drawing up actionable guidelines for business professionals, stock investors, journalists, educators, and students and their parents.

    Economic Trends, Global Trade, Labor and What’s Ahead

    Pandemic-related realities and the fallout from the Russia-Ukraine war continue to impact the U.S. and global economy, while complexities with China add new risks. Combined with the energy revolution, shifting demographics, and challenges with the USMCA and Europe, these issues are shaping our future. What does this mean to you? This invaluable program analyzes economic trends, examines trading relationships, reveals Chinese dangers, and explores critical issues involving labor, skills, automation, and immigration. Additionally, it offers survival strategies and provides insight on what's ahead.

    This popular program covers (if desired) four important areas that impact each other:

    (1) Macroeconomics: GDP forecast, long term economic risks, factors impacting growth and inflation, energy, housing, global GDP, and country forecasts, etc.
    (2) Labor: unemployment forecasts, shifting demographics, worsening labor shortages, falling participation levels and reasons, strategies to attract and retain labor, automation, immigration, etc.
    (3) Trade and globalization: the direction of globalization, impact on industry and workers, USMCA, Europe and Brexit, emphasis on China’s direction, decoupling prospects, Chinese risks and challenges, etc.
    (4) Capitalism is being threatened: The need to maintain reasonable tax rates is necessary in order to incentivize entrepreneurs to take risk, while generating enough revenue to help stabilize or prevent the continued erosion of the U.S. middle class (similar situation around the globe). As the middle class erodes, voters tend to support populists on the far right and left. In both cases, capitalism is at risk.

    American Realities, Critical Risks and Survival Strategies

    The key to American free-market capitalism lies in our ability to innovate new products and services and deliver them worldwide. This requires pro-trade policies, an educated labor force, and an environment that incentivizes entrepreneurs to take risks that create new companies, technologies, and jobs. However, critical risks stand in the way. (1) New technologies and globalization have tremendously improved our standard of living, but many have been left behind that support far left and right populists who may ultimately threaten capitalism. (2) Unless addressed, shifting demographics will translate into fewer consumers and worsening labor shortages. And (3) the pandemic, Russian war, and Chinese tensions have forced companies to continually assess risks that impact supply chains and globalization. This stimulating and insightful program explores these issues, analyzes economic trends, delves into labor and Chinese challenges, and provides strategies to prepare for what's ahead.

    Economic Trends, Globalization and the Need to Improve American Capitalism

    Rising protectionism, populism and inequality, along with economic trends and Covid-19, are having a profound impact on the United States, globalization and American capitalism. Plus, skills deficits, immigration issues, and tensions with China are severely affecting industry. In addition, advances in automation and digitalization, and the need for lifelong learning are adding greater complexity. This thought-provoking program peers into the chain reactions of what’s unfolding, reveals the myths and realities of globalization, and examines the need to improve American capitalism so we don't lose it.

    International Trade, New Realities and Ripple Effects

    Tensions with China and rising global protectionism are forcing companies to reassess trading relationships, investments, site selection decisions, backshoring options, and supply chain operations. Plus, issues causing friction and heightened levels of volatility are adding new risks. This engaging program analyzes the positions of President Joe Biden with a focus on international trade, China, USMCA, and Europe, provides insight on China’s strengths, weaknesses and practices, reveals connections between rising populism, automation and globalization, and offers strategies to better navigate the dangers ahead.

    John Manzella on Speaking

    I provide attendees with a better understanding of what has and is likely to occur with regard to U.S. and global economic growth and risks, so they can make better informed decisions…

    SPEAKING.COM: What do you want people to learn/take away from your presentations?

    MANZELLA: I provide attendees with a better understanding of what has and is likely to occur with regard to U.S. and global economic growth and risks, so they can make better informed decisions, more accurately assess and reduce dangers, improve competitiveness, and develop more successful business strategies.

    SPEAKING.COM: What kind of special prep work do you do prior to an event? How do you prepare for your speaking engagements?

    MANZELLA: I continually study and assess the quickly-changing macro picture, and research and understand the risks and opportunities impacting the client’s members/audience.

    SPEAKING.COM: What types of audiences would most benefit from your message?

    MANZELLA: – Senior corporate managers, including C-suite.
    – Those responsible for international business expansion.
    – Those responsible for domestic and international sales.
    – Those responsible for domestic and global corporate strategy.
    – Those responsible for planning
    – Those responsible for government relations
    – Those responsible for supply chain and purchasing

    The content of these presentations helps companies and individuals improve competitiveness, reduce risks, and prepare for the economic, political and business challenges ahead.

    SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

    MANZELLA: My four most popular presentations include the following:
    – Economic Forecast, Emerging Risks and Survival Strategies
    – Economic Trends, Critical Issues and What’s Ahead
    – Global Trends, China and Preparing for What’s Ahead
    – The Trump Revolution: Realities and Ripple Effect

    The content of these presentations helps companies and individuals improve competitiveness, reduce risks, and prepare for the economic, political and business challenges ahead.

    SPEAKING.com Exclusive Interview with John Manzella
    The Economic and Political Challenges Ahead, with John Manzella
    In this interview, economics speaker John Manzella discusses:
    • How Trump's policies will effect the U.S. economy.
    • What companies need to be doing to stay competitive.
    • Closing the skills gap.
    Read the Full Interview

    "Globalization and international business have had a net positive impact on economic growth and the American standard of living. However, companies that do not produce smart (IP rich) products and services, and employees that do not embrace life-long learning will incur increasingly greater challenges ahead."
    - John Manzella

    What People are Saying about Seeing John Speak

    Rating Entries

    “John gave an excellent keynote speech on the latest economic trends and the industry-specific impact at the FeedInfo Summit last week in Vienna, Austria. As a Talent Acquisition professional with a focus on Europe, his presentation was particularly insightful on labor markets and what employees want. He pinpointed very well the influence of the Chinese economy with specific U.S. and European market distinctions. I was very glad to hear his analysis, which was different than the usual ones. After the presentation I had the opportunity to discuss more with John, including details of his experience in U.S. policy-making circles. If one wants to gain a broader perspective, I encourage you to hear John speak and follow him on Social media.”
    Andra Ardeleanu | Talent Acquisition Lead
    Bunge, Romania

    “John’s presentation at the New England Relocation Association conference was the sharpest and most insightful explanation of the current macro economy I’ve heard. He doesn’t just “talk the talk,” he thoughtfully has mastered the factors that have led to where we are today, and understands what must be done to initiate growth in the United States and world economy. Importantly, he can convey these complex ideas in a straight-forward, clear and concise manner — something few of his peers can do. John is engaging, likable and pensive. Several members of our association ecstatically declared how impressed they were with his presentation. He should be on CNBC and CNN every day.”
    Brandon Tabassi | Relocation Director
    RE/MAX Partners

    “We were very fortunate to have John Manzella as our keynote speaker for the Asheville Area Chamber of Commerce’s Economic Outlook. His presentation elevated our program and he was very well-received. John’s content expertly navigated economic complexity and interdependency at a global and national scale. He highlighted potential risk and offered suggestions for addressing challenges and opportunities relevant to organizations and communities. We received numerous compliments for his presentation, as well as his warmth and generosity. It was a pleasure to meet him and we hope he’ll return again to Asheville.”
    Heidi Reiber | Senior Director of Research
    Asheville Area Chamber of Commerce

    “In Cargill, we use experts on industry mega-trends, like John Manzella, to bring an outside-in mindset and spark innovative thinking to serve our customers into the future. John was articulate and clear, providing us an inspiring and enlightening session on international trade and economic trends at the inaugural Alaatus Technical Leaders Forum. Thank you for joining us, John!”
    Dr. Suzanne Petersen | Global SMT Director, Ruminants
    Cargill, Animal Nutrition & Health

    “I had the privilege and pleasure of listening to John Manzella deliver a keynote at our annual association event. I was completely impressed by his depth of knowledge and ability to deliver a complex topic to an audience that does not deal in geopolitical economics. John’s breadth of knowledge and insights were precise, deep, and sophisticated, yet he made the topic relatable, digestible, and easy to understand. His areas of focus were timely and well connected, and his ability to elevate the audience was impressive. Without hesitation, I highly recommend John and look forward to having him speak at our next corporate event.”
    Matthew Saltzman | Chief Executive Officer
    Louisville Tile

    “Wow! In a clear and concise presentation, John sure knows how to deliver a great deal of information in a relatively short time frame. He spoke to business owners and leaders in the natural gas industry at our Distribution Contractors Association Fall Meeting. His insight into global forces affecting not only the economy, but the energy industry specifically, was fascinating and eye-opening! From the Russia-Ukraine war to shifting demographics to the pandemic fallout, John revealed economic trends and explored these challenging times. Using graphics which clearly focused the discussion, John gave our members strategies and insights into the challenges and opportunities ahead. Great comments from the audience, as well as those who were able to spend time with him one-on-one. We look forward to having John back in the future.”
    Robert G. Darden, CAE, CMP | Executive Vice President
    Distribution Contractors Association

    “John Manzella’s keynote address at the United States Meat Export Federation’s Fall conference was fantastic. He provided in-depth analysis of international trade outcomes and prospects facing the U.S., examined today’s workforce issues and challenges, and offered enlightening survival strategies. These and other complex topics were delivered in a manner that was easy to follow and understand. And as a bonus, I had the opportunity to visit one-on-one with him at the post-event social gathering. I hope to hear him speak again soon.”
    Mike Holden | Board member
    United States Meat Export Federation

    “I cannot say enough about each experience I have had with John. Not only is he an incredible speaker, but a true authority and subject matter expert. He delivered an incredible presentation at our flagship conference that had people talking and buzzing for weeks after. When he was generous enough to lend his time as a guest on my podcast, he blew me away with his expertise, quick wit, and articulation of complicated topics in a digestible way. I look forward to any opportunity to work with John in the future, as I know that I will come away knowing more than I did before.”
    Laura Zinger | Podcast Host and Ally to Protein Industry
    Urner Barry

    “John’s 90 minute presentation to our group was very well received. He engaged the audience so well it could have gone on even longer. We have attendees already asking for us to bring him back.”
    Rick Church | Executive Director
    Ceramic Tile Distributors Association

    “John’s thoughtful, well reasoned presentation helped our members see events and issues from new perspectives, giving us insights that will help us be more competitive in a rapidly changing world.”
    Jack Mulder | Chair
    Food Northwest

    “John’s recent presentation provided valuable insights into understanding global economic trends in the US. He takes a complex topic and articulates it in a format that is engaging and easy to follow.”
    Tricia Gabberty | Senior Vice President and Regional Head of Marketing
    HSBC Bank

    “John’s presentation at the National Poultry and Food Distributors Association’s Fall Meeting left me thirsting for more! His ability to connect the dots between seemingly dissimilar economic influences and explain how, in fact, they are all woven into the same global economic fabric was outstanding. His content was enhanced by delivery that was clear, concise and easily understood.”
    Russ Whitman | Senior Vice President
    Urner Barry

    “John recently spoke to members of the California Fresh Fruit Association during our 83rd Annual Meeting. His insight, clear business applications and honest assessment of the international business climate was well received. His use of timely statistics and up to date descriptions of business challenges had those in the crowd nodding in agreement. John is an engaging speaker and we would recommend his services to anyone in the business industry!”
    George Radanovich | President
    California Fresh Fruit Association

    “John is an extremely insightful and dynamic speaker. He eloquently provided his thought leadership around current economic and global trends in a way that truly resonated with the audience. It was a privilege and an honor to have John as our guest speaker.”
    Catherine Dumont
    High Tech Marketing Manager Northeast District, UPS

    “John is an excellent speaker who understands global trends and U.S.-China trade very well. His insight on how U.S. Members of Congress operate is extremely informative and thought provoking to stakeholders of international business.”
    Intan Chen
    Director, Executive MBA Program Asia, The University of Chicago Booth School of Business

    “John Manzella has been providing great information and insights on global trends to our employees and customers. One hundred percent of attendees rated his sessions “Excellent” (79%) or “Very good” (21%). Fifth Third Bank is thrilled to work with John for our international thought leadership efforts.”
    Peter Mack
    Senior Vice President, Director of International Banking, Fifth Third Bank

    “John Manzella’s presentation to an audience of more than 700 at our annual Economic Forecast in Phoenix was extremely well received. John’s command of the material was very impressive and many who attended commented that he was one of the best speakers we’d had in some time. I would recommend John highly for any business or organization looking for a qualified speaker with excellent presentation skills that keeps the audience interested and engaged.”
    Ray Schey
    Publisher, Phoenix Business Journal

    “Your keynote presentation confronted the brutal facts and provided insight on the trade deficit, business trends and global manufacturing. Registrants described your presentation as a home run!”
    Hazel J. Pankey, Director of Conference Programs
    Industrial Asset Management Council

    “Our attendees found your presentation outstanding and packed with insight. It was obvious that you are in the know on the pressing issues making headlines across the world. I can categorically say that you gave the most outstanding presentation I have heard in my history of involvement with the conference.”
    Theodora von Hohenstaufen Noll
    Virginia Economic Development Partnership

    “As this year’s returning speaker of the Economic Forecast held by the Phoenix Business Journal and SRP, John Manzella has made a name for himself here in Phoenix. He delivered great content and certainly understands global business, economics and China trade. The comments I received after the event were tremendous. He connected with our audience and clearly captured their attention. A special thanks to John for making this event extremely successful two years in a row.”
    Haley Metcalf
    Event Manager, the Phoenix Business Journal

    “John’s presentation on global and economic trends given to International Marketing students at Buffalo State College was outstanding. The students were thoroughly engaged in his lecture, especially with his expertise in China.”
    Mary Ann Zylka
    Adjunct Faculty/Business Administration Department, Buffalo State College

    “John’s deep knowledge-base and thoughtful presentational style causes his audience to lean in, to consider, and to walk away with a broader sense of the world community. Participants, young and old, have a new lens with which to view the world community as a result of their time with John!”
    Larry J. Leaven
    Assistant Superintendent for Instruction, Sweet Home Central School District

    “John Manzella’s recent speech exceeded our most optimistic expectations. Our members were very impressed with his extensive knowledge and insight of international commerce, global politics, manufacturing, trade, and China. Manzella is a polished speaker who captured our attention and left us better educated.”
    Jack F. Nicholson
    Program Director, International Men’s Club of America

    “John gave an excellent, engaging and in-depth talk on the current and pressing issues facing global enterprises. The feed back from our member organizations in attendance was extremely positive. Special thanks, John!”
    Carl Diem
    President, CDI International

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    Books by John Manzella:

    Global America: Understanding Global and Economic Trends and How To Ensure Competitiveness

    John Manzella, recognized author, speaker and global business consultant, shares his inside perspective on the complex challenges that face America in the domestic and global arena. Get a glimpse of which events cause powerful chain reactions and how they will ultimately impact and shape our future, including new destructive technologies, the rise of China, worsening skills deficit, economic volatility, manufacturing trends, U.S. energy revolution, dysfunctional governments, and the poisoning of America’s “Secret Sauce.” This book will help you connect the dots between today’s economic trends and resulting challenges in a very easy-to-understand, straightforward and relatable format. Offering key strategies to boost competitiveness, Global America is an essential guide for business professionals, stock investors, journalists, educators, and students and their parents.

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