John Jantsch Profile

Dubbed “the Peter Drucker of small business marketing tactics,”
John Jantsch is the creator of Duct Tape Marketing, a system that has been used by countless entrepreneurs to grow their business smoothly and sustainably. He is the author of four popular books including The Referral Engine: Teaching Your Business to Market Itself and Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar.

With over 4,000 blog posts and articles on every aspect of marketing, Jantsch’s site, Duct Tape Marketing has been recognized by Forbes as one of the 100 Best Websites for Entrepreneurs. Huffington Post calls him one of the top 100 “Must Follow” on Twitter and his Duct Tape Marketing podcast has been called a “must listen” by Fast Company magazine.

  • View Extended/Alternate Bio

    John Jantsch is a marketing consultant, award winning social media publisher and best selling author of Duct Tape Marketing and The Referral Engine. After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system. John has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.

    He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

    His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.

    He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.

    His practical take on small business is often cited as a resource in publications such as the Wall Street Journal, New York Times, and CNNMoney.

John Jantsch Speaking Videos

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John Jantsch's Speech Descriptions

John Jantsch has been called the world’s most practical speaker for delivering real-world, actionable marketing presentations, workshops, and seminars. His presentations are inspirational, informative, and packed with takeaway value. Outlining techniques that he’s used to help multiple small and midsize businesses grow, he takes the audience step by step through predictable, repeatable marketing systems that are a perfect fit for modern times propelled by social media, SEO, and on-line advertising.


    How to blend Marketing, Sales and Service efforts to create a useful customer experience. Today’s buyer has many ways to find the products and services they acquire. Growing a business today isn’t as much about creating demand as it is about leading a journey. Participants will learn:

    • The 7 behaviors every customer wants to experience
    • How to map the perfect customer journey
    • How to get marketing, sales and service to work together
    • How to measure and track the customer journey


    In this session, best selling author John Jantsch will reveal the 7 steps to small business marketing success as a framework for building a marketing system and marketing action plan. This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry. Participants will learn how to:

    • Mold strategy before tactics
    • Build a Marketing Hourglass
    • Develop a content strategy
    • Integrate a total web presence
    • Install the lead generation trio
    • Create a selling system
    • Build a marketing action plan


    Your online presence doesn’t end with your website – In this session, best-selling author, John Jantsch will show you how to integrate online advertising, local SEO, social media, reputation management and email marketing into your overall marketing plans. Participants will learn:

    • How to effectively use a website and blog
    • How to integrate social media marketing
    • How to be found by the search engines
    • How to manage your online reputation
    • How to create content that gets shared
    • How to automate marketing with email
    • How to use analytics to increase conversion


    Content marketing is all the rage today, but just how do you get it all done? In this session, best-selling author, John Jantsch will reveal how to conquer the content beast and use every word you create as a way to guide prospects down the path to becoming customers and raving fans. Participants will learn:

    • How to find great content ideas
    • How to optimize content for search
    • How to create content people love to share
    • How to drive traffic with content
    • How to drive leads with content
    • How to drive sales with content


    Referrals are the lifeblood of most practices, and often the driver of the most profitable business and yet few firms focus the appropriate attention on systematic referral generation. In this session, best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine. Participants will learn how to:

    • Create a more referable experience
    • Adopt a referral mindset
    • Target the hottest referral suspects
    • Educate and trigger referral sources
    • Build creative referral campaigns
    • Construct a referral network platform


    In this session, best-selling author John Jantsch walks participants through the process of developing or discovering a marketing strategy to act as a foundation for all marketing related activities, decisions, and campaigns. The session includes insights for both start-ups and ongoing enterprises. Participants will learn how to:

    • Connect purpose and passion with strategy
    • Define an ideal target client
    • Create a compelling value proposition
    • Choose a defining brand personality
    • Mold a core message of differentiation
    • Build a Marketing Hourglass
    • Use a Strategy Matrix to guide decision-making


    The art of selling has changed dramatically. Sales professionals can no longer wait around and hope that the marketing department turns up enough leads to work. Today’s sales superstars understand that they need to think and act like marketers so they can attract ideal clients, differentiate their approach, build authority and expertise and provide insight over information. In this session John will show sales teams and sales managers how to:

    • Learn exactly what a prospect is missing
    • Communicate your core value proposition
    • Build a reputation for providing insight
    • Create an inbound attraction platform
    • Use social media to build authority
    • Create a sales process that makes you stand out from the crowd


    Teaching sales professionals to tap the rich vein of new marketing and sales tools and tactics. Selling today has changed dramatically because buying today has changed dramatically. Anyone who sells for a living must adopt a new toolset and mindset to thrive. In this session participants will learn:

    • How to tap the power of social selling
    • How to find leads before your competitors
    • How to mine social networks for leads
    • How to build expertise and authority
    • How to add substantial value to every engagement


    How to combine inbound marketing and inbound selling to deliver a world class customer journey and experience. The culture of division between sales and marketing doesn’t serve anyone – not the least of which is the customer. Getting sales and marketing working hand in hand is the key to delivering a remarkable customer experience. In this session participants will learn:

    • How to use content in sales and marketing
    • How to personalize the social media experience
    • How to create the perfect customer journey
    • How to work to build relationships instead of departments
    • How to build functional teams to better serve clients

What People are Saying about Seeing John Speak

Rating Entries

    “John Jantsch is the Peter Drucker of small business marketing tactics.”
    -Seth Godin, author of Linchpin

    “John Jantsch was a fantastic keynote speaker for our eMarketing For Entrepreneurs Conference. Working with John was a pleasure, as he not only served as keynote speaker, but also as a breakout session facilitator. His vast knowledge and experience in the area of marketing — and specifically eMarketing — showed throughout the day. There is no doubt that John contributed to the conferences incredible approval rating, with 97% of polled participants stating they would recommend the conference to others.”
    -Brad Kleimann, Corporate College Cleveland, OH

    “John Jantsch is one of the best resources available today for small business owners looking for real-world marketing ideas that actually work. Duct Tape Marketing proves that there are REAL business benefits to a disciplined approach to marketing!”
    -Anne Plese, Marketing Alliance Manager, Sage Software

    “Your presentation at our annual conference was informative, right on point and clearly targeted to our audience of independent information professionals. You provided practical insight on the topic of small business marketing that should be shared with all small business owners. You presented in a manner that was thoroughly captivating with just the right balance of humor. Our members left wanting more and anxious to put into practice the tips you provided. Thanks for the inspiration! “
    -Jodi Gregory – President Association of Independent Information Professionals

    “I thought I’d let you know that we thought the PRSA workshop yesterday was fantastic. We got a lot of great ideas from it. We have already set up our own blogs to practice our blogging skills.”
    -Plattform Advertising

    Partial Client List:

    Small Business Administration

    American Marketing Association

    OPEN from American Express

    U.S. Chamber of Commerce


    International Association of Business Communicators

    American Institute of Architects

    American Academy of Family Physicians

    Painting and Decorating Contractors of America

    Associated Builders and Contractors

    National Association of the Remodeling Industry


    Public Relations Society of America

    Sage Software

    SCORE Leadership

    Exact Target

    Venda Mas

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Books by John Jantsch:

    Duct Tape Marketing: The World′s Most Practical Small Business Marketing Guide

    Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

    This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

    There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing that sticks.

    Order Here

    The Referral Engine: Teaching Your Business to Market Itself

    The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

    Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can′t help recommending products and services to their friends-it′s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

    Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch′s strategies include:

    • Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
    • The sales team is the most important part of your marketing team. Salespeople are the company′s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
    • Educate your customers. Referrals are only helpful if they′re given to the right people. Educate your customers about whom they should be talking to.

    The secret to generating referrals lies in understanding the “Customer Referral Cycle”-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

    This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

    Order Here

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