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Jim Lawless Profile

  • Jim Lawless is a globally recognized Top 10 keynote speaker who has inspired over one million people across five continents with powerful, actionable insights on leadership, courage, and transformation.

  • He is a trusted C-suite advisor to some of the world’s biggest brands, including Apple, Microsoft, Diageo, Bayer, and VW Group, helping leaders turn ambitious strategies into measurable results.

  • He is a record-breaking freediver, bestselling author of Taming Tigers, and creator of the proven DARE Loop framework, bringing extraordinary real-world stories and practical tools that help audiences overcome fear, embrace change, and take bold action.
  • Jim Lawless is an architect of velocity. He works with CEOs and their executive teams to rebuild the way decisions get made, so that ambitious strategy becomes courageous action at scale.

    His client list includes Apple, Microsoft, Diageo, Bayer, BAE Systems, Novartis and VW Group. He is the author of the global bestseller Taming Tigers (Penguin Random House).

    He has delivered keynotes on his DARE Loop framework and Second Strategy architecture to well over a million people across five continents and is ranked among the world’s leading business speakers by Global Gurus.

    Jim’s credo is that performance and change are extremely emotionally testing for the individual and for those who would lead them, with discipline, through uncertainty to bold new ambitions. They are not academic pursuits or cascaded strategy decks.

    He tests his frameworks at the extreme edge. He became the deepest freediver in British history in just eight months with a dive to 101 metres on a single breath; he moved from non-rider to televised jockey in twelve months.

    Both were deliberate applications of the DARE Loop methodology. Both ran alongside his day job and his most important role, fatherhood.

    As a speaker, Jim leaves behind a precise, practical and simple map that audiences use to navigate uncertainty, swapping ownership and action for hesitation and escalation, for many years after the event.

    As an architect of strategy implementation, he walks beside clients to create tangible success stories, together.

    Jim worked as a City of London commercial solicitor before moving into high-performance and change. He was elected a Fellow of the UK’s Royal Society for the Arts in recognition of his business writing

    Jim Lawless Speaking Videos

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    Jim Lawless's Speech Descriptions

    Jim Lawless brings relevance and energy to each presentation to ensure a maximum long-term impact for your organization. He has personally tested every one of the ten rules of his “Taming Tigers” program and knows first hand that they are effective guidelines for building confidence and driving successful transformation. His framework has been used with much acclaim by companies globally to set and achieve tough strategic objectives while re-writing the rules of their industry.

    The Dare Loop

    The unit of transformation in a knowledge economy is the human. Velocity is achieved when our people have the courage, clarity and skills to do new things, fast, to deliver the strategy.

    Yet nobody teaches your people the map to ‘outside the comfort zone’ so that they can navigate confidently through the self-doubt and emotional turmoil it will bring.

    The DARE Loop is the mental model for adopting a growth mindset, designing from the future backwards to build tomorrow’s action list and taking accountability for your results.

    Jim’s keynote - which takes people from their own ambitions and fears to 101m under the ocean, challenges their limiting beliefs, make high performance accessible and lights up your delegates with energy, laughter and confidence in their ability to deliver the ambition.

    The Second Strategy

    The enterprise strategy, the ‘behaviours’ and the instruction that people are ‘empowered’ have all been rolled out. Yet there is no change. You have a ‘wicked’ problem to solve and ‘The Second Strategy’ is a proven way to approach it.

    Humans cannot be commanded into being empowered. People need specific things before they will leave their comfort zone, enter uncertainty and become vulnerable to self doubt, failure and criticism: at their workplace.

    A disciplined Second Strategy is how to deliver the enterprise strategy at the speed required to win today. Every leader from the CEO down needs to be able to understand it, regulate emotion, deliver consistency and nurture the courageous action you need for progress to accelerate.

    What People are Saying about Seeing Jim Speak

    Rating Entries

    “A true source of inspiration — easy to connect with, and triggers the mindset shift required to enable transformation.”

        Constanze Rieck, Head of Strategy, Novartis

    “The event with Jim was perfect. We all had a great time and people are still talking about his speech. In fact, our internal evaluation results also showed that Jim’s speech definitely was one key highlight of our Leaders’ Lounge.”
        Vossloh AG (Event booked by Speaking.com)

    “Jim was a great person to work with and really knows how to enthusiast his audience.”
        Incentive Europe (Event booked by Speaking.com)

    “I have worked with Jim on stage at three high-profile Barclaycard leaders’ conferences. Not only is he engaging, challenging, inspiring and very funny but he delivers a practical, compelling model for achieving results—which he has risked his life on the racecourse to prove.”
        Gary Hoffman, Director of Barclays PLC, Chairman of Barclays UK Banking and Chairman of Barclaycard

    “This was a very important event for my department. Your challenging and inspiring presentation and professional (but hilarious) hosting made the day for us. One of the delegates went straight back and ran a “Taming Tigers” training session for his own team! No racehorses were involved, thank heavens.”
        Ian Dyson, Finance Director, Marks and Spencer plc

    “After hearing Jim’s speech, I was truly inspired and started immediately to incorporate the principles learned on how to approach my work, family, and social activities. After 12 months, I have to say that it has changed my life. I have done things I wouldn’t have otherwise and most importantly accomplished things that I thought were well beyond my abilities. Everyone should hear Jim’s story and “Taming Tigers” principles. He delivers them in such a fun way!”
        Jack Bush, Director, Global Pharmaceutical Marketing Intelligence, ALCON Laboratories INC.

    “Jim Lawless related Taming the Tiger to our current situation—an organisation going through massive change—with wit, enthusiasm and challenge.”
        Isabel Nisbet, Acting Chief Executive, Ofqual

    “His key themes of leadership, change and teamwork were delivered in a powerful yet fun way, but most importantly he gave us the tools to go back to our businesses and make a difference immediately. Everything great looks impossible at first—you just have to tame some tigers”
        Frank van de Ven, Vice President EMEA, Life Fitness (SSC) BV

    “We were looking for something to motivate and energise our sales force in this challenging environment, and we had high expectations of Taming Tigers. The results were fantastic, feedback from a Questionnaire to 140 salespeople, Taming Tigers scored 75% of the audience rating the session as outstanding and 24% rating it as Excellent. These are the best scores we have ever seen either for an external or an internal speaker. The benefits are already visible just weeks after the conference.”
        Nick Frazer, General Manager Business Marketing, Business Information, Experian

    “Jim is great at showing two things. One, ordinary people can do extraordinary things. Two, the key to delivering this is to ‘act now’ on the difficult but necessary tasks. He does this in an entertaining and engaging manner.”
        Rob Fleming, Market Strategy and Planning Manager, Procter and Gamble.

    “…A big thanks to Jim, he reminded me of our own power and of who we really are.”
        Wouter Murrath, Captaris.

    “His sessions were fantastic: funny, energetic, inspiring and real.”
        Lisa Munford Talent Management—Senior Specialist , UK HR Talent Team, E.ON—UK.

    “If you want motivation combined with great entertainment value you are on a winner with Jim Lawless. He is an odds on favourite to not only leave you inspired but also chuckling with laughter.”
        Geoff Loader, Director of Communications, Southern Water

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    Books by Jim Lawless:

    Taming Tigers: Do Things You Never Thought You Could
    Do something scary!

    You are writing the story of your life. You must be, mustn’t you? Who else can be holding the pen? The question is, are you choosing what to write or is your Tiger dictating your story to you?

    Over 70,000 people around the world have heard Jim Lawless speak about the Ten Rules for Taming Tigers. Now for the first time you can learn how to use the highly practical ten rules—described by Richard Dunwoody MBE as “the antidote to self help”—to do things you never thought you could.

    You can also read the hilarious and inspiring tales of racing legends, hospital trips and breakthroughs that Jim experienced on his way from overweight non-riding consultant to riding in his first televised horse race in just 12 months to prove that Taming Tigers worked.

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