Jeff Fromm Profile

  • As President of the marketing consultancy FutureCast, Fromm has driven and delivered some of the decade's most cutting-edge research on Millennial consumer trends and how to market to them.

  • For 25 years, Fromm has been at the forefront of predicting consumer trends, offering real-time insights and actionable data that will help your organization allocate its resources wisely and efficiently while better engaging Millennials and Gen Z.

  • Fromm has co-authored three revealing books Marketing to Millennials, Millennials with Kids, and his latest, Marketing to Gen Z.
  • Jeff Fromm is one of nation’s leading authorities on Millennials and how to market to them. As President of the marketing consultancy, FutureCast, he’s spearheaded some of the most cutting-edge research in the last ten years on the Millennial mindset and the dramatic financial influence they have on Baby Boomers and GenXers. As a speaker, he goes beyond theory, showing companies the best practices for winning and keeping Millennial allegiance.

    Fromm is the co-author of the best-selling books Marketing to Millennials and Millennials with Kids. His third and most recent book, Marketing to Gen Z explores the values and mindset of Millennials’ successors – the socially-conscious cohort that grew up during the Great Recession and will comprise an estimated 40% of consumers by 2020. Fromm frequently contributes to and has delivered over 500 keynotes around the world.

    Fromm holds a marketing degree from The Wharton School at the University of Pennsylvania. Over his 25+ years in marketing, he has played a pivotal role in building and innovating nationally known brands, including Hallmark, KC Masterpiece BBQ Sauce, and Build-A-Bear Workshop. Prior to establishing FutureCast, he was executive vice president of Barkley, the largest employee-owned advertising agency in the United States.

    • View Extended/Alternate Bio

      As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world speaking professionally on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. In 2010 Jeff led the first public study of Millennials through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored 3 more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” Jeff is also a regular contributor to Forbes.

      Jeff is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations.

      With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.

      He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose & sustainability.

    Jeff Fromm Speaking Videos

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    Jeff Fromm's Speech Descriptions

    In an economy with endless options, stiff competition, and well-informed consumers who demand more, maintaining an emotional and passionate relationship with satisfied customers today requires more effort and creativity than ever before. Top Millennial and marketing expert, Jeff Fromm tosses out-of-date marketing advice aside and equips companies to embrace the new “participation economy”, create “brand love”, and keep it strong.

    Sales & Marketing Strategies to Thrive Through The Pandemic

    Your employees & consumers are expecting more and looking at your brand values. In this talk we will review new strategic frameworks and best practices used by brands to navigate uncertain times.

    · An action plan based on an economy and consumer in recovery.

    · How to use brand empathy as a superpower to unlock your brand potential

    · Consumer culture trends to follow

    · The role of innovation

    · How to think about trust

    2020 Has Changed Marketing Forever: Engage Gen Z

    From an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands.

    • Why a neutral brand stance is a failing strategy

    • Barriers to Gen Z trust of your brand

    • New rules of purpose & sustainability for brands that are winning

    • Youth culture trends impacting food culture, tech culture, social media and more

    Purpose & Sustainability will Drive Innovation

    In today’s noisy market where savvy consumers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, Jeff Fromm will look at the roles of purpose & sustainability through the lens of innovation — and why they are two key strategies used by brands creating meaningful differentiation.

    • Understand the meaning of brand purpose why this is matters in today’s marketplace

    • Improve customer loyalty, drive revenue and differentiate your brand

    • Barriers to Gen Z trust of your brand

    • Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity

    • Discover how we are in the first inning of a new era where brands integrate sustainability into their business models.

    • See how Wall Street is now paying attention

    What People are Saying about Seeing Jeff Speak

    Rating Entries

    “Grounded in research and chock-full of actionable insights, Jeff Fromm is a ‘must know’ for anyone who wants to know what really works in engaging and winning the loyalty of Millennials.” – Maxine Clark, Build-A-Bear

    “Jeff was able to provide great insights and unique information to a group representing many different areas of Target. He is a true expert in the field, and an excellent resource.” – Laura Anderson, Target

    “Regardless of your sector, Jeff’s insights will change the way you think about your next generation of customers and stakeholders. You’ll walk away with big ideas on how to engage the sizable and highly influential younger demographic” -Steph Wissink, Jefferies

    “#Inspired. Jeff’s message was inspiring, relevant and timely for our organization. It encouraged us to move into a world of connection through technology greatness, content excellence and shared values. We were left buzzing with possibility and look forward to honing our strategy and message.” – Lori Anderson, WhiteWave Foods

    “Jeff was our guest keynote at our annual Sports Summit, a gathering of professional sports clients across all five leagues. We sought a speaker and a topic that would exude aspirational thinking, contextual insights, creative messaging, and could entertain an always entertained group. Jeff scored! There seems to be so much research on millennial marketing; Jeff had the best package and delivered an engaging keynote.” – Nicole Hobby, Ticketmaster

    “Through compelling examples of brands that are getting it right and those that still have much to learn, Fromm offers useful insights into the values, insights and behaviors that shape this pragmatic generation” – Donald J. Hall Jr., Hallmark

    “Jeff gives me the tools and actionable examples to drive engagement in a digital, social and mobile world that’s constantly changing. And most importantly gives me insight into one of the most influential demographics in our society today.”- Dave Finnegan, The Orvis Company

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    Books by Jeff Fromm:

    Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers

    Today’s teens are a force to be reckoned with.

    Businesses focused on Millennials . . . beware! Their successors are right around the corner–promising bigger challenges, but much greater opportunities.

    Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially-conscious cohort requires real change, not just tweaks to the Millennial plan.

    Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to:

      • Get past the 8-second filter
      • Avoid blatant advertising and tap influencer marketing
      • Reflect their values
      • Understand their language and off-beat humor
      • Adapt content and social media strategies
      • Offer the shopping experiences they expect
      • And more

    By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.

    Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
    While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

    Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimedMarketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

      • Enlist Millennial parents as co-creators of brands and products
      • Promote purpose beyond the bottom line
      • Cultivate shareability
      • Democratize customer experience
      • Integrate technology
      • Develop content-driven campaigns that speak to Millennials
      • And more

    A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

    Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

    Identifies specific behaviors and attitudes common to the Millennial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

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