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Jamie Kern Lima Profile

  • American Entrepreneur & Billion-Dollar Business Success Story.

  • Co-Founder of IT Cosmetics.

  • She’s also an active philanthropist who has funded leadership training in more than 100 prisons and shelters across the United States.
  • Jamie Kern Lima is a New York Times bestselling author, American entrepreneur, billion dollar business success story, champion of women, philanthropist, culture-shifter and highly sought-after keynote speaker. She Co-Founded IT Cosmetics from her living room, relying on her faith and calling to endure hundreds of rejections, and eventually grew it into a top selling makeup and skincare brand, then sold it to L’Oréal for $1.2 Billion, in their largest US acquisition to date, making Jamie the first female CEO of a brand in L’Oréal’s 100+ year history. She recently partnered with Oprah to teach the 2022 Life You Want Class, and is the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher’s Weekly bestseller and #1 Barnes & Noble bestseller.

    Jamie is passionate about inspiring and mentoring entrepreneurs, building businesses, making a difference in the lives of women and girls and giving back in a big way. As a passionate speaker, Jamie loves sharing her stories of inspiration, underestimation, overcoming self-doubt, rejection and never giving up.

    From working as a grocery bagger at Safeway grocery store, to waitressing at Denny’s, Jamie’s always hustled to pay her way through school and make her dreams happen. Prior to launching IT Cosmetics, Jamie was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin and she could never find products that truly worked. That’s when IT Cosmetics and Jamie’s mission to empower every woman to believe in her own beauty was born. Jamie’s now shared this vision of inclusivity and inspiration, doing more than 1000 live TV appearances herself on QVC, where she grew IT Cosmetics to be the largest beauty brand in QVC history. Through her work, Jamie has built an inspired community of millions of women across the country and globally who have shared their stories of overcoming struggle when it comes to confidence and self-worth.

    Jamie graduated Valedictorian from Washington State University and received her MBA from Columbia University. Jamie’s recently been named on the 2020 Forbes Richest Self-Made Women list, Goldman Sachs’ 100 Most Intriguing Entrepreneurs, WWD’s 50 Most Powerful Women in Beauty, Porter Magazine’s Incredible Women list and is a member of the CBS Board of Overseers and Harvard Women’s Leadership Forum. She also received the 2019 Columbia University Medal of Excellence, EY Entrepreneurial Winning Women Award, Columbia Business School’s Distinguished Early Achievement Alumni of the Year Award, Fashion Group International Star Award, the CEW Achiever Award and is the recipient of the 2019 Look Good, Feel Better Dream Ball Award.

    Jamie Kern Lima Speaking Videos

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    Jamie Kern Lima's Speech Descriptions

    • Building a Billion Dollar Company from Your Living Room
    • How to Go From Underestimated to Unstoppable (In Your Business, Joy, Life And/Or Faith)
    • Billion Dollar Resilience
    • Billion Dollar Belief
    • Winning Through Authenticity
    • The Power of Momentum in Business and Life
    • Entrepreneurship
    • Leadership & The Art of Leading Winning Teams
    • Selling and Leading Authentically
    • Change Your Relationship with Rejection, Change Your Life and Business
    • How to Crush Self-doubt
    • Faith-led Success, How to Let God Fuel Your Journey

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    Books by Jamie Kern Lima:

    Believe IT: How to Go from Underestimated to Unstoppable

    #1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER

    ARE YOU READY TO BELIEVE IN YOU?

    “Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed

    “Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx

    Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!

    In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

    With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

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