Jackie Freiberg Profile

  • Dr. Freiberg has a stunning track record of helping companies get ahead through building positive and productive corporate cultures as demonstrated by her work with Southwest Airlines and Tata Motors.

  • Dr. Freiberg is the best-selling co-author of seven books including NUTS!, NANOVATION, and her most recent work, CAUSE! A Business Strategy for Standing Out In A Sea of Sameness.

  • Ranked one of “Top 30 Best Minds on Leadership” by Leadership Excellence magazine, Dr. Freiberg's advice is frequently sought by executives, managers, and entrepreneurs who are striving to increase employee engagement and bring meaning to their work.
  • Voted by business leaders as one of the top 5 Leadership Speakers in the U.S. by, Dr. Jackie Freiberg has dedicated almost three decades to helping big executives, entrepreneurs, and managers gain a competitive edge by nurturing better work environments.

    With an academic background in communication and leadership, Jackie’s extraordinary track record goes back to a powerful relationship with airline industry revolutionary, Southwest Airlines. As one of their earliest advisors, Jackie and her husband Kevin guided Southwest executives in their quest to make a difference in the world by making air travel more accessible and pleasant at a time when all its competitors were going in the other direction. The experience led to the Freibergs’ international bestselling book, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success.

    Her work with Southwest, India’s Tata Motors, and a long list of other legacy-crafting companies, are the basis for her in-demand leadership programs that challenge individuals to pursue their dreams rather than ask permission as they take action to make “work” meaningful again. Jackie has been named one of the “Top 30 Best Minds on Leadership” by Leadership Excellence magazine. Her articles and papers frequently appear in media outlets around the world.

    Jackie is dedicated to helping leaders create BEST places where the BEST people can do their BEST work to make the world BETTER.

    Jackie is NOT into canned speeches. You will never get an off-the-shelf or ready-made speech. When you book Jackie, your speech will be “tailor made,” she will work closely with you to thread your objectives into her message and co-create a keynote that has ROI and lasting impact.

    In addition to speaking, Jackie is an international bestselling author, business owner, and a leadership and culture consultant to various executive teams nationwide. She teaches graduate classes part-time at the University of San Diego, School of Leadership & Education Sciences and she also writes and speaks on the SheEconomy, a $20 Trillion female strength to know.

    Her books include: the international bestseller, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, its sequel GUTS!, BOOM! (7-timeless choices for inspiring leadership and accountability). NANOVATION (a how-to on innovation), as well as DO SOMETHING NOW and Be a PERSON OF IMPACT, two quick reads that will change your organization and your life. In her most recent work, CAUSE! A Business Strategy for Standing Out In A Sea of Sameness, Jackie and her husband, Kevin, examine how companies that define themselves as cause-oriented have better employee engagement, customer loyalty, stronger profitability and growth.

    Jackie‘s clients span a wide range of industries and include:

    •Smurfit Kappa •TEDx •Navy Federal Credit Union • National Restaurant Assoc •Medtronic •Johnson & Johnson •Charles Schwab •Eli Lilly •Tampa General Hospital •Kohl’s •Hallmark •Stanford Children’s Hospital

    •CUNA •USAA •PNC Financial •Vail Resorts •Sony •Ken Blanchard Companies •McDonalds •National Life Group •Sundance Resorts •Kiewitt •Victoria Secret •Associated Builders & Contractors •MorphoTrust •Cisco

    • View Extended/Alternate Bio

      For over 20 years, Jackie has been on a mission to expose the unconventional, business-best practices of globally admired leaders.
      As a bestselling author and leadership expert, Jackie has dedicated her career to helping executives and managers practice the art of leadership and build great companies, where the Best places and the Best people do their Best work to make the world Better.

      Jackie is the co-author of her latest book NANOVATION: How a Little Car Can Teach the World to Think Big. Jackie and her husband Kevin are also authors of their international best seller NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! and GUTS! Companies that Blow the Doors Off Business-As-Usual.

      Jackie has become a connoisseur of cool companies, places where people want to work and choose to stay. Jackie is on a mission to cure the Dead People Working™ syndrome, a global epidemic sweeping through so many companies today. Her goal is to create a movement of leaders who choose to defy mediocrity, take charge of their success at work and make a difference in their own little corner of the world.

      Leaders around the globe cast over 13,000 votes, and Jackie was voted a “Top 5 Leadership Speaker”. She is also recognized as one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine, and is one of the most sought-after female business speakers in the nation.
      Her articles and interviews have been published in the Wall Street Journal, Business Week, Investor’s Business Daily, Dubai’s CapitalME, India’s Management Next, India’s Business Standard, India’s Economic Times and India’s Financial Times.

      Jackie earned a doctorate in Leadership from the University of San Diego, a master’s degree in Communication from San Diego State University and a bachelor’s degree in Communication from the University of New Hampshire.
      Jackie held the contract for 25 years as a public speaking coach to the United States Marine Corps Recruiting Office. She has trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!

      Jackie served as a member of Southwest Airlines’ Culture Committee. She was one of only two non-employee members invited to serve on this highly influential leadership committee.

      Jackie served as an executive consultant for the Center for Creative Leadership, providing feedback to executives participating in the five-day Leadership Development Program.

      Jackie was the Manager of Corporate and Professional Programs at the University of San Diego’s Executive Conference Center before joining in 1993. During her tenure at USD, Jackie co-founded the Family Business Institute, founded the Certificate in International Business Program and was the Director of the Institute for Quality & Productivity.
      Jackie currently teaches leadership, public speaking and communications courses as an adjunct professor at USD.

      Jackie was an HR specialist for NCR Corporation. She was in charge of college recruiting, all employment issues, new hire on-boarding and all internal employee communication programs and publications.

    Jackie Freiberg Speaking Videos

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    Jackie Freiberg's Speech Descriptions

    Jackie shows companies how they can create optimum work environments to encourage people to do their best work. Drawing from 27 years of proven techniques, she molds individuals into leaders that employees will want to follow, equipping them with tactics to cultivate innovation, embrace change, and raise people’s sense of accountability and responsibility in the workplace.

    Bochy Ball! The Chemistry of Winning and Losing in Baseball, Business, and Life.

    Business leaders can draw from the insights and apply the wisdom that turned the failing San Francisco Giant's franchise into a $2B force, with 3 World Championship titles in 5 years.

    You do NOT have to be a baseball fan or sports addict to learn from Bochy Ball. You do have to be a person who wants to borrow from what great leadership looks like in the best and worst of times! How does that translate to today's business leaders?

    The Giant's success is based upon clubhouse culture, team chemistry, and a championship mindset, all things every business can gain from. Top CEO's understand that an intentional approach to company culture and a willingness to nurture a "champion's mindset" in each of their employees is vital to their organization's success. Whether you want to...

    • Reinforce a Major Initiative
    • Stretch People's Thinking
    • Build More Team Chemistry
    • Establish a Business Case for Change
    • Coach People to Perform at their Very Best, or
    • Inspire a Higher Level of Leadership

    You will get a highly customized keynote, that wraps countless lessons from Bochy Ball around your team’s performance goals and your meeting objectives.

    Leadership: Drives Engagement and Culture

    Audience Takeaways: Timeless leadership strategies for turning an average culture, average performance and average results into exceptional. Leaders will be challenged to see themselves as stewards of engagement, culture and people’s potential. How?

    MODEL - If you want to improve the organization, first improve yourself, then through your example draw the best out of others.

    SERVE - Show up to who and what matters.

    ENABLE everyone… Pave the way for ownership and input, ask, listen, mentor and redirect when needed.

    Innovation: It’s Everyone’s Job

    Audience Takeaways: Proven strategies for creating a culture where teams of intrapreneurs dare to try. Jackie demystifies innovation and shows people at all levels how to own and accelerate innovation.

    NOTICE and look beyond the blur of work-as-usual to discover the opportunities before you.

    LEAD others to question the unquestionable, get comfortable being uncomfortable, and challenge limitations.

    DISRUPT the status quo, collaborate to find new and innovative solutions, change the things that don’t seem right.

    Change: Do Something Now

    Audience Takeaways: Change is a constant, and leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning, and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing.

    See it! Notice what is holding you back, routine, white noise, frivolous distractions.

    Enable it! Ideate solutions and what ifideas to life.

    Do it! Be the change, reach across functional boundaries, collaborate and engage others to drive positive change.

    Grow ROI: Through Purpose and Profit

    Audience Takeaways:Forward thinking insights and strategies for what it takes to attract and keep great talent and earn loyal customers. In this Keynote, Jackie shares trends and data that prove the future belongs to businesses that are profitable AND improving society (businesses that are mission and cause driven).

    Don’t Pitch, Enrich - A formula for attracting and gaining loyal employees and customers advocates for life.

    People will work for a CAUSE - A corporate WHY might be your silver bullet.

    Customers will buy for a CAUSE - Social impact and giving back… priceless!

    Lead ToGetHer: Global Trends on Women, Work, Wealth and Wall Street

    Audience Takeaways: If you hire HER, work with HER, market to HER, and want to own HER purchasing power, this keynote offers surprising and insightful strategies on what it takes to earn HER time, talent, attention, loyalty and wealth. Ignore HER and your business is doomed. SHE is a $20 trillion economy, it's time to get to know HER.

    · Who is SHE?

    · Where will SHE work?

    · Where does SHE buy?

    · Why does SHE buy?

    What People are Saying about Seeing Jackie Speak

    Rating Entries

    “It was an absolute joy to hear you describe how we could lead with passion and hope. Your energy, insight, and powerful illustrations lit a fire under our leaders, and I am excited to witness the transformation that follows. We were impressed at how you tied your presentation in our theme for the retreat. We eagerly look forward to hearing from you and Kevin at our October Governance Conference and witnessing similarly impressive results with our board members.”

    President and CEO CHRISTUS Health

    “Jackie’s engagement with us and what we stand for was exceptional and definitely contributed in having a presentation that was tailor made for Smurfit Kappa. We rarely have a speaker who is able to articulate the content of the conference with the company agenda as you did.”

    CEO, Smurfit Kappa

    I just started the CAUSE! book, and really enjoying it. Seeing you in person solidified that I’m a huge fan! I will be reading all of the books and recommending them as well. You did an excellent job of integrating examples from the PBGH and CVS Health as well as my son! I’m so

    very appreciative of this extra effort and I am very impressed!”

    CVS Heath, Strategic Account Executive

    The homework you did showed as you spoke from the stage. You were completely connected to our culture and tied it in with your message perfectly. Thank you for your attention to detail and inspiring our group with strategies to take back to their business.”

    Member Education & Special Events Manager, Do it Best Corp.

    “I consider Jackie to be a soulmate, she always looks for the good news stories to share. We consider it a real treat when we host Jackie.”

    Ken Blanchard, author “One Minute Manager, owner, The Ken Blanchard Companies

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    Books by Jackie Freiberg:

    CAUSE! A Business Strategy for Standing Out in the Sea of Sameness
    These days everyone is increasingly concerned about people, planet and profit, if your company isn’t tied to a heroic cause, your business may be doomed.

    Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth, all of which the Freibergs document in their new book CAUSE!.

    CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS Shoes, Lululemon, Virgin, Southwest Airlines and PepsiCo. But CAUSE! highlights Vermont-based financial services firm National Life Group. The Freibergs take an in-depth look at how National Life built its culture around a clear purpose – its cause – and that sets it apart in a sea of sameness.

    Be A Person of Impact

    To everyone in search of more… This book is your unapologetic kick in the butt, it is a reminder that you are a POI—Person of Impact and you have a pocket of influence.

    You have been designed to choose and you will be defined by your choices. Your future is in your hands. You can reimagine, rethink, refresh, and even completely reengineer your brand. Why? Because you choose to.

    The 12 POI strategies in this book will help pave the way for you to start making intentional choices to step out of the mundane, lead, and stand out to be your best—one choice at a time.

    Do Something Now
    DSN – Do Something Now! Three simple letters. Three simple words that could change your organization—change your life. The scarcest resource in organizations right now is not money or talent or ideas or power; it’s people who DO, people who add value and get things done. This book will inspire Dreamers to become Doers. Everyone wants to add value and this book shows you how.

    This very detailed, colorful, and authorized story of Southwest Airlines’ unmatched success will give you and your organization a blueprint for strategic change in leadership, culture and service. NUTS! gives every reader permission to engage in new patterns of behavior and leadership. NUTS! defines vision as the true boss and offers a how to on creating a culture of service and accountability — a culture that is purposeful not accidental.

      Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold

      Do you have the eyes, the ears, and the hands to be a Nanovator? You′re about to find out.

      In India, entire families- too poor to afford a car- crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor′s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata′s imagination.

      The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T.

      Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions?

      What′s your Nanovative idea? It′s time to get moving!

      Warning! Don′t read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking “what if?” and “why not?” to some of your industry′s toughest questions.

      But, if you′re ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer′s wildest expectations.

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      BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual!

      You are DESIGNED to choose and DEFINED by your choices.
      In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work.

      In BOOM the Freiberg′s have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM

      Choice #1: Be a Player
      Choice #2: Be Accountable
      Choice #3: Choose Service Over Self-Interest
      Choice #4: Focus Forward
      Choice #5: Play to Your Genius
      Choice #6: Get It Done
      Choice #7: Risk More – Gain More

      These 7 choices are your wake-up call to freedom, and it′s your invitation to create a community of like-minded people who – together – will create organizations that can blow the doors off business as usual and cure the Dead People Working™ syndrome

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      Nuts!: Southwest Airlines′ Crazy Recipe for Business and Personal Success

      Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is “Hire people with a sense of humor,” and in-flight meals are never served–just sixty million bags of peanuts a year. By sidestepping “reengineering,” “total quality management,” and other management philosophies and employing its own brand of business success, Kelleher′s airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

      Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

      With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

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      Guts!: Companies That Blow the Doors off Business-as-Usual

      Kevin and Jackie Freiberg′s previous book, Nuts!: Southwest Airline′s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In Guts!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

      Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:

      • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
      • Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
      • James Goodnight of SAS, a world leader in intelligence software

      Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn′t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company′s brand and culture.

      An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, Guts! proves that it is possible to have fun, live your values, and still make money.

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