Travels from Georgia, USA
Ira Blumenthal's speaking fee falls within range: $5,000 to $10,000
A visionary business development expert, Ira Blumenthal has been invited to open for speakers like President George H. W. Bush, General Colin Powell, Bob Dole, Lech Walesa and Henry Kissinger. He has given lectures on four continents to corporate, academic and other audiences.
President of Co-opportunities Inc, the Atlanta-based consulting company, among Ira’s clients are such blue-chip names as Coca-Cola, Nestlé, McDonald’s, American Airlines, Disney, United Artists, Walmart and many others. Amongst his written works are Ready, Blame, Fire! concerning marketing “myths and misses,” and more than 100 articles on business development. The Freedoms Foundation has awarded him their coveted “George Washington Honor Medal for Literary Excellence.” He has received many other business and civic awards, including The Educational Foundation’s highest honor for his contributions to spirited, innovative business education.
As a talk-show host (“SuccessTalk”), Ira sought out guests who had stories of success to tell, such as General Colin Powell and Mario Andretti.
Among Ira’s many academic engagements, he has served as visiting university instructor at the University of Notre Dame and Michigan State University. He is the inaugural Executive in Residence at Georgia State University’s Robinson College of Business, overseeing the renowned hospitality industry executive Council.
Quoted and featured in many prestigious publications, including The Wall Street Journal, USA Today, BrandWeek, Entrepreneur Magazine, Executive Excellence, Marketing News and many others, Ira is committed to charity work aimed at ending world hunger and also works as a community activist and youth sports coach.
Ira Blumenthal is the president of CO-OPPORTUNITIES, Inc., an Atlanta-based consulting company that has counseled world class clients such as Coca-Cola, Nestle, Kroger, McDonald′s, Harrah′s, American Airlines, Disney, United Artists, Marriott, Exxon, Wal*Mart and others in areas related to branding, strategic alliances, marketing, change management, re-invention and success.
Ira is a published author. His successful first book, Ready, Blame, Fire! focuses on the “myths and misses in marketing.” He is also the recipient of the coveted “George Washington Honor Medal For Literary Excellence” (Freedoms Foundation). Ira has written and published over 100 magazine articles on business development. He has also received numerous business and civic awards and honors, including The Educational Foundation′s highest honor for his contributions to “…spirited, innovative business education.”
The former host of a popular radio talk show (“SuccessTalk”), Ira has interviewed guest “success stories” such as General Colin Powell, Mario Andretti, Tommy Lasorda and other notables. Ira has also served as visiting university instructor at The University of Notre Dame and Michigan State University. Guest lecturing at many institutions, Ira also delivered the commencement program at the University of Houston′s Conrad Hilton School of Business. Ira was also honored being named the “first” Executive-In-Residence at Georgia State University′s Robinson College of Business where he oversees the prestigious hospitality industry executive council.
Delivering over 75 speeches annually, Ira has served as the “opener” for leaders such as President George Bush (Sr.), General Colin Powell, Tommy Lasorda, Bob Dole, Lech Walesa, Henry Kissinger and others…and has lectured on four continents. Recognized as a visionary business development expert, Ira has been quoted and featured in media sources such as The Wall Street Journal, USA Today, CNN, BrandWeek, Entrepreneur Magazine, Executive Excellence, Marketing News and more.
On a personal note, Ira is a committed leader in the fight against hunger. . .is a tireless community activist and youth coach. . .and in his own youth, was a “World Cup” athlete, as well as a collegiate Football and Lacrosse coach. Originally from New York, Ira resides in Hot-lanta, Georgia with his red-head Missouri bride, Kim. He is the father of two daughters and three sons.
Ira Blumenthal offers his insights on the marketing process and branding to his audience. Using an example from his own life, he says, “Years ago I had a Toshiba photocopy machine in my office, and I would ask my secretary to make me a Xerox. Now I'm not saying that's bad or good, but we live in a branded world… a corporate and also a personal branded world. As a corporation, you want to be trusted, don't you? Well guess what, that's part of branding."
Urging his listeners to think how they can improve their own branding, he says, “You've got to think of the right images, of the right messaging, of the right words. By the same token, you represent your telco, and you've got to manage brand you. Why? Because you represent your organization. The way you act, the way you speak, where you go, how you work, your essence, is all going to be reflected upon the organization you work for."
Explaining further, he says, “You see, in marketing, we have these terms identity, and equity, essence and image. Let's talk a little bit about that. Brand identity, brand image, changing rapidly folks.… brand identity, my personal image of what people see… brand image, that's the way they see you."
Ira offers a series of presentations that are high content, high-energy and interactive giving audiences numerous valuable insights.
Ira demonstrates how you can strengthen your company by making alliances, and how embracing change can lead to growth. An expert in marketing, Ira offers practical strategies for creating brand images, and can offer valuable insights into how you can brand yourself.
Looking back over the history of business, Ira shows how many marketing “misses” result from people following the myths of marketing and not learning from the mistakes of the past. He also draws on his experience of meeting many of the world’s most successful people to show just what is required to achieve success.
Strength In Numbers (Strategic Alliances) Call it business development synergies, joint ventures, partnering, or strategic alliances... there is truly strength-in-numbers! This highly interactive keynote educates and motivates companies of all sizes (entrepreneurial, second tier, mid-size, multi-national) on the importance, power and viability of alliances. After all, we are fast-moving into ′The Age of Collaboration.′
Change Is Inevitable - Growth Is Optional There is one constant in life (and business)... change! Change is not new. What is new is the incredible speed of change. Industries, companies and careers have gone from ′distinction′ to ′extinction′ because of their inability to adapt, adjust and master change. This session offers a high-content, high-energy, ′hands-on′ approach to embracing as well as capitalizing on change in business building.
Brand-Building for Your Future Products are consumed. Brands are purchased. In our branded world, we make Xerox copies, blow our nose in Kleenex, snack on Jell-O, relax in the Jacuzzi and cover wounds with Band-Aids. From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development. This session focuses on the philosophy, strategy, guiding principles and ′best practices′ to create, build, maintain and manage brand success.
Myths and Misses In Marketing (Business Development) This energetic speech (and workshop) focuses on challenging conventional wisdom. Targeting the fourteen greatest ′myths′ in marketing (i.e., ′Bigger Is Better,′ ′Close Enough Is Good Enough,′ ′The First One In Wins,′ ′It Won′t Happen Here,′ etc.), participants learn from history (the ′misses′) and gain a well-defined understanding of ′the compelling imperatives′ for success in a complex, highly competitive business climate.
The DNA of Success (Success) In business and in life, success (and fulfillment) is not an accident. Using dynamic messages on success from his talk show interviews with “success stories” such as Colin Powell, Mario Andretti, Debbi Fields, Tommy Lasorda and others, as well as his diverse business career, Ira provides audiences with the compelling imperatives for success, fulfillment and peak performance. Filled with “best practice” examples, provocative anecdotes and purposeful humor, this is a high-appeal speech with great content. The company (and career) on top of the mountain didn’t fall there!
Managing Brand You (Personal Branding) What if you thought of yourself as a brand? Everyone struggles with what they stand for… or what they’d like to stand for… Each one of us is a brand. This speech focuses on the disciplines of business branding and applies them to the process of crafting, developing, extending, managing and protecting your most important brand… “Brand You!” Ideal for business executives, sales professionals, even non-business audiences… this is an interactive, high-energy, fun-filled educational (and inspirational) speech (and workshop) experience. What if you thought of yourself as a brand?
“Ira was awesome. He got a standing ovation at the end. Ira was fantastic! Thank you (addressed to the bureau that booked Ira) for sending us the BEST!!! He was wonderful. Everyone loved him and his style was perfect for the audience, time and theme.” Donna Fields, Vice-PresidentBellSouth
“Ira was terrific. His topic was a great blend of pertinent business subject matter combined with humor.” Mary McCune GVA Advantis Palm Beach, FL
Ira was incredible! He was not only extremely helpful in preparing for the conference, he was outstanding as our conference moderator onsite. I would recommend him to others within our company as well as external.” Stephanie Waters NCR Corporation Washington, DC
Ira is a wonderful speaker and he hit the topic right on the head. We had him tag-team with two other speakers and the audience response couldn′t have been better. Thank you.” Dawn Schumacher U.S. Central Miami, FL
“You have single-handedly given this course a distinctive image on campus. ′Is Ira coming this year?′, is the familiar phrase. You belong in the classroom. As a business executive, you play an extraordinary role in bridging the gap between the campus and the world of work.” Dr. John W. Allen, Professor Michigan State University
“Ira has a unique knack for engaging an audience. And while the audience is engaged, he educates them. One thing you can be guaranteed with Ira is that you never know what he′s going to do next. He is an incredibly dynamic and knowledgeable speaker.” Chuck O′Dell, Division President Marriott
“Here it is ten days later and I am still energized by your presentation. How the heck do you do that on a regular basis? What kind of vitamins are you taking? I think you could tell by the extended ovation that you were well received by the footwear executives.” Barbara Singer, Vice President of Communications Footwear Industries of America
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Managing Brand You: 7 Steps to Creating Your Most Successful Self
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.
Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
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