Travels from California, USA
Hal Varian's speaking fee falls within range: $10,000 to $15,000
Hal Varian is the Dean of the School of Information Management and Systems at the University of California at Berkeley, as well as a professor in the Haas School of Business and the Department of Economics. He is also the Chief Economist at Google and a fellow of the Guggenheim Foundation, the Econometric Society and the American Academy of Arts and Sciences.
Professor Varian has taught at MIT, Stanford, Oxford, Michigan and other universities around the world. He has served as Co-Editor of the American Economic Review and as an associate editor of the Journal of Economic Perspectives and the Journal of Economic Literature. He has published numerous papers on economic theory, industrial organization, public finance, econometrics and information economics, and he co-authored Information Rules: A Strategic Guide to the Network Economy.
Currently Professor Varian’s research involves the economics of information technology. He is specifically investigating strategic issues in technology management, the economics of intellectual property and public policy surrounding information technology.
Hal R. Varian is the Dean of the School of Information Management and Systems at the University of California at Berkeley. He is also a Professor in the Haas School of Business, a Professor in the Department of Economics, and holds the Class of 1944 Professorship. He is currently on leave from the University of California, Berkeley School of Information, and is Chief Economist at Google.
He received his S.B. degree from MIT in 1969 and his MA (mathematics) and Ph.D. (economics) from UC Berkeley in 1973. He has taught at MIT, Stanford, Oxford, Michigan and other universities around the world.
Professor Varian is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences. He has served as Co-Editor of the American Economic Review, and as an associate editor of the Journal of Economic Perspectives and the Journal of Economic Literature.
Professor Varian has published numerous papers in economic theory, industrial organization, public finance, econometrics, and information economics. His current research involves the economics of information technology. In particular, he is investigating strategic issues in technology management, the economics of intellectual property, and public policy surrounding information technology.
He is co-author, with Carl Shapiro, of INFORMATION RULES: A Strategic Guide to the Network Economy (Harvard Business School Press).
In this presentation at Telecom ParisTech, Professor Varian describes his “principle of curriculum reform,” which he says has been applied at his own school. He explains the three rules of this principle: “The student must know everything, the graduate student must know where to look everything up and the professor must know where to find the graduate student.”
He begins to discuss some of the basics from his book, Intermediate Microeconomics, which he says is “a very long book about 750 pages.” He explains that the key to using the book is “knowing what to skip and what to read carefully.” He continues by discussing what he says is the best place to start: “consumer demand.”
Professor Varian utilizes his years of economic research to educate audiences on topics like business strategy for IT, data sharing and integration, security and privacy, semantic web and mining the web for economic data.
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Intermediate Microeconomics: A Modern Approach
This text emphasizes the conceptual foundations of microeconomics and provides concrete examples of their application while keeping mathematics to a minimum (chapter appendices cover calculus methods). Chapters have been kept short to facilitate reading at one sitting, and discuss consumer theory followed by producer theory, with more emphasis on consumer theory. This sixth edition contains a new chapter on applications of game theory, and expands coverage of economic models of information networks, and of rights management for information goods. Varian is dean of the School of Information Management and Systems at the University of California-Berkeley.
Information Rules: A Strategic Guide to the Network Economy
Information goods—from movies and music to software code and stock quotes—have supplanted industrial goods as the key drivers of world markets. Confronted by this New Economy, many instinctively react by searching for a corresponding New Economics to guide their business decisions. Executives charged with rolling out cutting-edge software products or on-line versions of their magazines are tempted to abandon the classic lessons of economics, and rely instead on an ever-changing roster of trends, buzzwords, and analogies that promise to guide strategy in the information age.
Not so fast, say authors Carl Shapiro and Hal Varian. In Information Rules, they warn managers, “Ignore basic economic principles at your own risk. Technology changes. Economic laws do not.” Understanding these laws and their relevance to information goods is critical when fashioning today’s successful competitive strategies. Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy.
The first book to distill the economic principles of information and networks into practical business strategies, Information Rules will help business leaders and policy makers—from executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers—make intelligent decisions about their information assets. Drawing from twenty-five years of economic research and their own experiences as consultants, academics, and government officials, the authors explore the underlying economic forces that determine success and failure in the Network Economy. With its detailed case studies, historical examples, and lucid explanations of key economic concepts, Information Rules explains how to:
Shapiro and Varian look beyond the information-age hype served up by today’s pundits and prognosticators, and offer instead durable economic principles that have proven their effectiveness through decades of practice. Information Rules is an eminently useful guide that provides a deeper understanding of the fundamental forces at work in today’s—and tomorrow’s—information economy.
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