Gregg Lederman Profile

  • Keynote Speaker on Leadership and Engagement.

  • New York Times best-selling author.

  • Gregg's clients average more than 3 times the employee engagement of their closest competitors.
  • From his earliest days in business, Gregg Lederman has been obsessed with what it takes to live a “values-driven life” at home and work. He has devoted his life and career to helping others achieve their personal definition of success and create lives with less stress, more optimism, happiness, and success.

    Gregg is a professional speaker, performance coach, and New York Times best-selling author of multiple award-winning books. Over the past 23 years, he has worked with thousands of students, business leaders, and high-performing individuals to enhance how they think, feel, speak, and act.

    Gregg’s Great Life NOW and Great Leader NOW books and programs take participants on an inward, life-changing journey to transform how they live and lead.

    As the founder and CEO of Brand Integrity, Inc, Gregg led a team of culture enthusiasts to implement programs that helped clients achieve unprecedented culture-enhancing employee engagement scores that were three times the national average. In addition, nearly 70% of Brand Integrity’s clients were noted on “best place to work” lists, either in their region, industry, or Fortune’s 100 Best Companies to Work For annual ranking.

    Gregg served for 19 years as an adjunct professor at the Simon School of Business at the University of Rochester, where he taught executive MBAs how to become more effective and trusted leaders in his course: Leading Organizational Change.

    Gregg lives in Rochester, New York, with his wife, Karyn, three wonderful daughters, and dogs, Milo and Rocky.

    Gregg Lederman Speaking Videos

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    Gregg Lederman's Speech Descriptions

    With over half of his clients on a “best place to work list,” veteran businessman and internationally known speaker, Gregg Lederman shares his proven strategies for delivering customer service experiences that drive loyalty, referrals, and profits. Gregg gets to the heart of what motivates employees, giving managers and leaders buckets of simple actions they can take to foster a work environment that inspires staff to bring brand values to life. Each of Gregg’s highly interactive presentations is packed with exercises aimed to equip audience members with everything they need to make their workplace the kind of organization they would enjoy doing business with.


    Many managers and leaders are stressed at work like never before. They often believe they have too much to do, too little time, and too many distractions.

    But not everyone is struggling… some have figured out how to develop great leaders who create great cultures, where employees are happier, more motivated, and more productive.

    There are no great cultures without great leaders who create environments for more empowerment, inspiration, and motivation.

    In this highly interactive keynote, audience members learn the Four Truths to Being a Great Leader™ that have enabled Gregg’s clients to witness more than 90% employee engagement — nearly three times the national average. This unprecedented level of engagement has landed nearly 70% of his clients on a "best place to work" list.

    These successes did not happen by chance. They are a result of organizations investing in the development of their managers and leaders who then help create the desired work cultures.

    Every participant will walk away knowing how to apply The Four Truths to Being a Great Leader, enabling them to:

    - Clearly document the type of human and leader they want to be.
    - Manage time, energy, and focus more effectively.
    - Communicate better with their team.
    - Create sustainable habits that lead to more happiness, less stress, and more success.


    This workshop is for those who want to become better humans and better leaders!

    When leaders in an organization live A Great Life Now™, they are happier, better communicators who are able to create great cultures.​

    Warning: Heavy thinking ahead! While Gregg delivers this workshop in his typical humorous, engaging, and enlightening style, all attendees need to be prepared to dive deep into their thoughts and feelings about their lives and ideas for the future. They will learn how their personal values power their “brand,” which, in essence, is their reputation based on the way they think, speak, and act both at home and at work.

    Participants can expect to:
    - Discover the core values that make up their personal brand of leadership. (“Who the heck are you?”)
    - Explore the thoughts and behaviors that bring their values to life (as well as those that don’t).
    - Identify F.E.A.R.S. that block success.
    - Learn what the best leaders do to balance both a focus on performance and humanity. (“What do the most effective and trusted leaders do?”)
    - Identify “hidden time” that dramatically improves performance in life and at work.
    - Leave with a well-documented, step-by-step, habit-building approach to implementing lasting mindset and behavior changes.

    In this life-enhancing workshop, supervisors, managers, and leaders at all levels learn the recipe for how to Live a Great Life NOW and how to do so one habit at a time. The result… become a better leader (and a better human) all while achieving more happiness and productivity at work and in life.


    Think about the companies you love to do business with. What's their secret?

    These companies have cracked the code for how to create and sustain a GREAT Culture where employees "live the brand" every day. These companies get and keep more profitable customers, and they do so with a workforce that is highly motivated and committed… more ENGAGED! This does not happen by chance; it is by design, and Gregg will show you how.

    In this highly interactive keynote, audience members will learn the secrets for how Gregg’s clients have witnessed more than 90% employee engagement — nearly three times the national average. This unprecedented level of engagement has landed nearly 70% of his clients on a "best place to work" list.

    Participants will walk away knowing how to implement the three ways leaders create an environment for more inspiration, empowerment, and motivation in the workplace. Every participant will learn the Ultimate Leadership Habit of 10 Minutes by Friday™ for giving people more of what they CRAVE! In return, they position themselves to become better managers and leaders who can achieve the business results that matter most to their teams, departments, and companies.


    Eighty-plus years of research has proven that humans CRAVE three things that enable them to become more motivated:

    RESPECT: Help me feel respected for the work I do.

    PURPOSE: Show me how what I do has purpose, makes a difference, and is relevant to the organization.

    RELATIONSHIP: Help me build stronger connections with people, especially my immediate manager/supervisor.

    In this highly interactive keynote, the audience is introduced to the power of strategically recognizing employees as a way to reduce stress and fuel the work environment with what employees CRAVE. Using real-life case studies with financial impact and highlighting compelling realities managers can relate to, Gregg ensures that audiences will walk away with valuable leadership techniques and feel inspired to put them into practice.

    Gregg says, “We, as humans, love recognition, but we struggle to give enough of it. Whether we want to admit it or not, recognition plays a huge role in our everyday work lives — in our happiness, well-being, and working relationships. Learning to strategically recognize employees is the most effective and efficient way to give people what they CRAVE. Doing so leads to accelerated improvements in employee engagement and in the work culture, which together inspire a more consistent customer experience."

    In this learning experience, supervisors, managers, and executives will commit to the 10 Minutes by Friday habit for giving people more of what they CRAVE! In return, they will become better managers and leaders who are able to achieve the business results that matter most to their teams, departments, and companies.

    Gregg Lederman on Speaking

    My presentations are for leaders who want to learn how to create habits that help them become even more effective and trusted leaders.

    SPEAKING.COM: What do you want people to learn/take away from your presentations?

    LEDERMAN: My presentations are for leaders who want to learn how to create habits that help them become even more effective and trusted leaders. To help them do so, I take them on a journey where they accomplish three things:

    1. Understand the realities of engagement in their workplace
    2. Learn the three motivational drivers employees crave most: Respect, Relevance, and Relationship
    3. Learn how to build and sustain an Essential Habit that helps them better communicate and reinforce their work culture

    SPEAKING.COM: What kind of special prep work do you do prior to an event? How do you prepare for your speaking engagements?

    LEDERMAN: I immerse myself in the industry to understand the business metrics that are of most importance to the audience. That way I am able to share case examples to ensure a connection between the engagement of employees and their financial success.

    Learning about the unique challenges also helps me to determine the stories I can share to help the audience emotionally connect with the messages. This leads to stronger take-home value as I am able to build up an urgency to put the tools and techniques I share into practice immediately.

    SPEAKING.COM: What types of audiences would most benefit from your message?

    LEDERMAN: Anyone who has the responsibility of managing or leading other humans will benefit from understanding how to create the Essential Habits that help them to communicate expectations more effectively, thus becoming a more trusted leader.

    SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

    LEDERMAN: “The Essential Habits of Trusted Leaders” is the most applicable speech I’ve ever given. Audience members are immediately able to put the habit-forming process I provide to use—and not only does it help them become more effective and trusted leaders, but in many ways it is life-changing as it can be used in their personal lives to create more positive habits.

    I like to say that I “fell into the speaking business.”

    SPEAKING.COM: What inspired you to start doing speaking engagements?

    LEDERMAN: I like to say that I “fell into the speaking business.” Quite simply, my clients would ask me to present the work that we did together to either their leadership, board of directors, or at their industry conference. In 2002, I delivered a keynote for a client at an industry conference in San Diego. I was the highest-rated speaker. It was then that I realized the other speakers all got paid and I had only asked them to pay my travel expenses.

    SPEAKING.COM: How do you keep your audience engaged and actively listening during your keynotes? Do you use case studies, personal stories and/or in your speeches?

    LEDERMAN: Keeping the audience engaged has never been a challenge for me. In fact, I rarely see the eyes leave the stage and drift toward the ultimate distraction… the cell phone. Why? Because I keep the entire keynote (which usually ranges from 60 to 90 minutes) in high energy mode—not only by telling stories and jokes to keep them thinking and laughing, but also I provide a few interactive handouts.

    There are a number of key messages and a few exercises that I weave into the keynote so their participation is a must. Then, when I am done, they can give me a standing ovation and turn around and walk out and get to work immediately putting their newly found habits into action. Keep them laughing and provide simple, easy-to-do take-home value and the audience will love the speech, and, most importantly, they will take action to become more effective and trusted leaders, which improves employee engagement, which improves the customer experience, which ultimately makes the world a better place. Then I know I’ve done my job ☺

    The number one success that I see over and over again is that managers and leaders learn the ultimate Essential Habit of recognizing and sharing success.

    SPEAKING.COM: What are some of the successes you’ve helped clients achieve?

    LEDERMAN: I follow up with many of my clients to ensure they are measuring their success of implementing my tools, techniques, and technology. Here are some of the most noted successes I hear:

    • They become a best place to work—more than 65% of my private clients are
      on a best place to work list, up from 60% five years ago.
    • They increase employee engagement.
    • They decrease employee turnover—especially unwanted turnover, which is only measured
      by a few.
    • They increase customer loyalty scores—usually measured as the Net Promoter Score (NPS).
    • They increase sales and profits.
    • They decrease cost or cost avoidance associated with safety, quality issues, and workers’
      compensation insurance are the most noted.

    Finally, the number one success that I see over and over again is that managers and leaders learn the ultimate Essential Habit of recognizing and sharing success. This simple habit that I cover in my keynote drives every one of the outcomes noted above. Exclusive Interview with Gregg Lederman
    Learn What Customers & Employees Crave Most, with Gregg Lederman
    In this interview, Gregg Lederman discusses:
      • Common managerial missteps.
      • The research on what employees want.
      • How leaders can earn their employees' trust.
    Read the Full Interview

    "The number one challenge I see over and over again is the simple act of communicating expectations for “how” an organization lives its brand or lives its core values."
    - Gregg Lederman

    What People are Saying about Seeing Gregg Speak

    Rating Entries

    “The best presentation of our conference! Gregg kept the audience engaged and energized, while giving them tools to make their business better.”

    ~ American Express

    “The most well-received presentation we’ve ever had. He produced positive energy in a commonsensical and entertaining way.”

    ~ Bluecross Blueshield

    “Gregg’s ENGAGED! presentation rocked it for the IABC audience! He more than engaged (pun intended) our audience of 1,000+ with a thoughtful, high-energy and high takeaway value presentation that was the highest rated from among all of our keynote speakers from the 2014 IABC World Conference. If you’re thinking about hiring Gregg to inspire, engage, and transform your audience, it could be the best business decision you make this year.”

    ~ Claire Watson, Meeting Planner, IABC

    “With all the great speakers/entertainers we had at the conference, Gregg Lederman’s ENGAGED! presentation was by far the best. He kept the audience engaged and energized, while giving them tools to make their business better. Truly an asset to the conference”

    ~ Nichol Druckemiller, Manager, Business Development, American Express Travel & Lifestyle Services

    “We just had the most dynamic speaker! Gregg Lederman challenged our audience to think about their business in new ways and captured their hearts with buckets of takeaway value relevant to their business. He is one of the highest audiencerated speakers our regional AMA Chapter has ever had.”

    ~ Peter Piusz, VP, NY Capital Region Chapter of the American Marketing Association

    “Gregg’s workshops provided thought-provoking insight to help us delve deeper into how we could further improve our differentiation and results in the marketplace. His methodology goes well beyond the discovery phase to give businesses the ‘how-to’ advice they need to begin implementing change today.”

    ~ Mary Kellmanson, VP of Marketing, Wegmans Food Markets Inc.

    “Our audience wanted actionable content and Gregg gave it to them! Gregg has mastered the art of providing the ‘right’ amount of content packed with strong takeaway value.”

    ~ Mary Beth Reidy, Meeting Planner, The Conference Board

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    Books by Gregg Lederman:

    A Great Life NOW: The Journey to a Life with Less Stress and More Optimism, Happiness & Success

    Life is a game like all other games. The good news is…you can’t lose in this game because you get to make up your own set of rules. All you have to do is follow them.

    A Great Life NOW is an illustrated and condensed version of The Great Life NOW high-performance program. It is a fun, easy-to-follow, and execute guide containing the exercises, and goal achievement strategies used for decades by high performers who’ve achieved greater happiness by learning to manage their inner voice and implement the habits that make their life truly GREAT!

    A Great Life NOW provides you the game plan for living on purpose, with more energy and focus, leading to less stress, more time, more happiness, and ultimately more success.

    Life is not easy. So much of your success has to do with your attitude and how you invest your hours, days, weeks, and years.

    There is no better time than NOW to get clear on WHO you are and start “being” it more consistently.
    NOW is the time to discover what brings joy into your world.
    NOW is the time to get clear on your purpose and discover your strengths.
    NOW is the time to get clarity on habits that lead to less stress, more optimism, Happiness & Success.

    Packed with more than a dozen exercises that, once completed and implemented, will positively influence the way you think, speak, and act for the rest of your LIFE!

    The time is NOW!

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