Greg Link Profile

Greg Link is the co-founder of the Covey Leadership Center, as well as the founder of the FranklinCovey Global Speed of Trust Practice, a fast-growing global consultancy committed to influencing influencers to grow their careers and their organizations at the Speed of Trust. A leading authority on team building and organizational relationships, he helps businesses boost their performance through strengthening trust between leadership, employees, and consumers.

Greg’s leadership, marketing genius, and business acumen were key to building the Covey Center’s international legacy and $100 million success. He orchestrated the strategy that led to Dr. Stephen R. Covey’s book, The 7 Habits of Highly Effective People becoming one of the two best-selling business books of the 20th century – selling over 20 million copies in 38 languages. To this day he continues to serve as a publishing and marketing advisor to numerous FranklinCovey authors including Sean Covey, Roger & Rebecca Merrill, and Hyrum Smith.

Greg has taught The Seven Habits, Principle Centered Leadership, and The Speed of Trust and advised executives at numerous leading enterprises, including Hewlett-Packard, the U.S. Navy, Sony, Chevron, IBM, Microsoft, Boeing, and many other well-known organizations. He is the co-author of the bestselling book Smart Trust: The Defining Skill that Transforms Managers into Leaders with Steven M.R. Covey.

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    Greg Link is Co-founder, President and CDO (Chief Deal-making Officer) of CoveyLink, a fast growing boutique consultancy committed to influencing influencers to grow their careers and their organizations at the SPEED of TRUST™. As President of CoveyLink, he draws upon his trusted reputation among business leaders throughout the world to attract alliances, talent, and select clients. A recognized authority on leadership, sales, and marketing, Link is a sought-after advisor and speaker.

    As a co-founder and Senior Vice President of the Covey Leadership Center, Link orchestrated the marketing and public relations campaign that led Stephen R. Covey’s book, The 7 Habits of Highly Effective People, to the number-one best selling business book of the 20th century (survey by CEO Magazine), selling over 15 million copies in 38 languages. He created the marketing momentum that helped propel Covey Leadership Center to a $100+ million-dollar enterprise with offices in 40 countries. Link continues his 18-year relationship with now FranklinCovey as the lead publishing and marketing advisor to: Stephen R. Covey, Sean Covey, Roger & Rebecca Merrill, Hyrum Smith, and other FranklinCovey authors.

    Link developed and led the Covey Leadership Center’s seminar business and business development efforts and negotiated profitable multi-million dollar business alliances and joint ventures. He led the international publishing success resulting in partnerships with over 30 publishers worldwide. This included making publishing history in Japan, leading the strategy that sold over one million copies of a foreign language translation non-fiction business book: The 7 Habits of Highly Effective People in Japanese. He was also instrumental in formulating and executing one of the largest international business satellite broadcasts with partners, Lessons in Leadership and Fortune Magazine. The program continues to be broadcast annually in over 40 countries.

    Link has taught Principle Centered Leadership and advised executive clients at numerous leading enterprises, including Hewlett Packard, U.S. Navy Resale, U.S. Navy Supply, Sony, Chevron Oil, San Diego Gas and Electric, IBM, Microsoft, and numerous other organizations.

    His business acumen and experience as a successful business practitioner inform his presentations and make them uniquely relevant to clients. He is a riveting and energizing speaker who significantly impacts his audiences. He is currently a trusted leadership and business confidant and advisor to leading authors, senior executives, and other high performers in both the private and public sectors.

    Greg Link resides with his extraordinary wife of 25 years, Annie, and her pets on a quiet stream in the shadow of the Utah Rockies in Alpine, Utah. They are the parents of four children and two wonderful grandsons.

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Greg Link's Speech Descriptions

Greg Link is fueling a global renaissance of Trust by transforming toxic relationships, teams, and organizations. Greg demonstrates that trust is a hard-edged economic driver—a learnable, measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. He shows leaders and teams how to put tried-and-trusted FranklinCovey methodology into practice at their organizations in order to solve common organizational objectives like:

  • employee engagement
  • merger and acquisitions
  • leadership training and development
  • teamwork
  • change management
  • execution
  • productivity
  • innovation

Greg offers the following as keynote addresses, half-day retreats, or full-day workshops:

In this thought-provoking presentation, Greg Link challenges conventional wisdom about business. From his informed perspective as a highly successful CEO, he demonstrates how there are two important measures in business—SPEED and COST. The level of TRUST in an organization significantly effects this measurement. He will show how to increase your speed and lower your costs. How to turn a Trust Tax™ into a Trust Dividend™ and transform the way you do business on all levels.

Learn how great companies create cultures of high trust that produce extraordinary organizational dividends, enabling their firms to operate (unlike their competitors) at a different-in-kind “speed” in business. What do Wal-Mart, Berkshire Hathaway, and other great companies know about capitalizing on the matchless speed of high trust? How do companies convert the high Trust Taxes™ of low trust into the abundant Trust Dividends™? What can any influencer do, within any organizational setting, to likewise engage at this level of speed, benefits, and results?

Stephen teaches your organization to measure TRUST and understand that establishing, growing, extending, and restoring TRUST are the leadership competencies required in the new global economy. This will increase your business acumen and allow for better, faster, and more profitable decisions at all levels.

“Leading at the SPEED of TRUST” practices significantly lower costs and increase speed, profits, and influence. In this fast-passed and engaging presentation Greg Link dramatically demonstrates the leadership benefits of TRUST from the informed perspective of a CEO and teaches how to establish and grow a high-trust, high-performance organization.

Stephen M. R. Covey predicts that:

“The ability to establish, grow, extend, and restore trust with all stakeholders–customers, suppliers, investors, and employees–is the critical leadership competency required in the new, global economy.”

TRUST, more important than VISION, you ask? Yes! No matter how grand a vision, the high cost of low trust can stop you from reaching it profitably.

TRUST, more important than STRATEGY? Yes! While high trust can‘t make a poor strategy succeed, the high cost of low trust can derail an otherwise great strategy.

TRUST, more important than SYSTEMS and STRUCTURE? Yes! No degree of re-engineering and quality control can overcome the sabotage and tax of a low trust culture.

TRUST, more important than SKILLS? Yes! No matter how skilled a group, the high cost of low trust can disrupt their potential success. Nothing repels talent like a high control, low trust workplace

We call it the “SPEED of TRUST™.” Leading at the SPEED of TRUST is both more financially rewarding AND just plain more fun and energizing. (And not just because of the money!)

What separates the great leaders from the good ones? What makes a manager a manager of choice by his reports, peers, and boss? While there are many elements to these questions, there is one common thread throughout—that of being a leader who can be trusted.

Greg Link identifies the 13 critical behaviors of a High Trust Leader in this engaging presentation. In his vintage, no nonsense style, he candidly and enthusiastically teaches these behaviors to participants.

These career critical behaviors insure success in this difficult new economy. Leaders that manifest these traits have a marked advantage over their competitors. High trust leaders attract and retain hard-to-find talent that amplifies their effectiveness and competitive advantage.

Organizations and teams that expect high performance must master these skills and make high trust leadership an explicit competency for hiring and promotional selections. Those that do will experience the dividends of Leading at the SPEED of TRUST™.

Teambuilding at the Speed of Trust

Beyond Compliance: An Inside Out Approach to High Trust Leadership

What People are Saying about Seeing Greg Speak

Rating Entries

“Greg Link is my ‘make it happen’ friend and affirming creative genius. He was crucially instrumental in the success of my book, The 7 Habits of Highly Effective People, and the Covey Leadership Center.”
    Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People

“Greg Link delivered his keynote presentation with confidence and enthusiasm and engaged the audience. Greg had our audience laughing, while also providing them with information they could take back and put into practice immediately at their own organizations. His keynote on ‘Leading at the Speed of Trust’ shares the importance of how to take an organization to the next level by cultivating trust. It was a compelling presentation, not just because the content was excellent but because Greg is an excellent presenter. If you want your conference to be a success, hire Greg Link!”
    Catherine Upton, Group Publisher/CEO, Elearning! Media Group

“My team is a different team. If you ask the people in PepsiCo when they come down here to visit Frito Lay, they’ll say something’s changed. It’s the Speed of Trust. It’s the most exciting change in the culture I’ve seen in the 28 years I’ve been at PepsiCo, most of which were at Frito Lay. They’ll say there’s a buzz in this building. And I think they’d say the team works as a team better than they’ve ever seen before.”
    Al Carey, CEO, Frito Lay

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Books by Greg Link:

Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World
Praise for Smart Trust:

Smart Trust is without doubt one of the most powerful and seminal books of our age. It exposes and helps solve the most dangerous crisis apparent in almost all human institutions: how to trust in a low-trust world.”
    Warren Bennis, Professor USC, author of Still Surprised

“We’ve turned to Stephen M. R. Covey to help us train more than 100,000 AT&T managers, … I recommend Smart Trust to anyone trying to succeed in today’s fast-paced, global business environment.”
    Randall Stephenson, Chairman, President and CEO, AT&T

“The job of every leader at every level is to cultivate and protect trust, but this is especially challenging in a distrustful world. Smart Trust shows the way; it is both a mindset and a toolbox for 21st century leadership. I recommend it highly.”
    Robert A. McDonald, Chairman, President and CEO, The Procter & Gamble Company

“From all the people I’ve interviewed, I’ve learned that trust is everything. Smart Trust powerfully shows us how to increase it, which is more important than ever in this low-trust world. The best leaders I’ve ever met have the ability to create trust. Smart Trust is a great read! This is an important addition to your library.”
    Larry King

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