Frank Luntz Profile

“Public opinion guru”, Frank Luntz is “the premier man” in explaining the behind the scenes of politics and why people do what they do. The respected communication professional is an American political consultant, pollster, and Republican Party strategist who has written, supervised, and conducted more than 2,500 surveys, ad tests, and focus groups in over 24 countries – many during national election cycles.

Dr. Luntz is the CEO of Luntz Global, LLC, a leading communication strategy firm that specializes in message creation, language choice, and image management for commercial and political clients.
He pioneered the “Instant Response” technique that dives into the intersection of communications and public opinion, enabling access to precise corporate and campaign data. His focus groups have become so influential in political and private circles following the 2007 PBS presidential debate, Barack Obama stated: “When Frank Luntz invites you to his focus group, you talk to his focus group.”

Frank has been a guest on nearly every news-related and political talk show in America and his ‘instant response’ technique for focus groups has been profiled on 60 Minutes, Good Morning America, and Frontline. He has served as a consultant to the award-winning NBC hit show, The West Wing, and most recently can be seen on the Fox News Channel as a frequent commentator and analyst, as well as running focus groups during and after the 2016 presidential debates.

  • View Extended/Alternate Bio

    Frank Luntz is one of the most honored communication professionals in America today. “The Nostradamus of pollsters,” said Sir David Frost, TIME magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the Boston Globe. Frank was named one of the four “Top Research Minds” by Business Week and was a winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

    Dr. Luntz has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade. Frank has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance, from General Motors to Federal Express, Disney to American Express, from AT&T to Microsoft, from Lowe’s to Pfizer, from Kroger supermarkets to McDonalds to the entire soft drink, hotel, and motion picture industries, as well as for the U.S. Chamber of Commerce, the National Association of Manufacturers and the Business Roundtable. In some capacity he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers.

    The “Instant Response” focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show Frontline. He has been a guest on virtually every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O’Reilly Factor, Tavis Smiley, Montel Williams, and Hardball. He also served as a consultant to the award-winning NBC hit show “The West Wing.”

    More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. In 2008, Frank was the “Focus Group Czar” for Fox News, conducting over 40 sessions in 14 states, as well as co-hosting four live hour-long prime time specials and dial sessions during every debate. He was a primary night and election night commentator for The News with Brian Williams on MSNBC in 2000 and for Hardball in 2004. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Frank has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC, as well as for The Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report.

    Frank is the author of The New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear. Now out in paperback, the book explores the art and science of language creation, and was awarded the Audie Award for the best business information/educational audiobook of the year. His latest book, What Americans Really Want… Really addresses the private hopes, dreams and fears of the American people, and was nominated for a second Audie Award for the year’s best non-fiction audiobook. He has written about language for The Wall Street Journal, The New York Times, The Los Angeles Times, the Financial Times, The Times of London, and The Washington Post.

    When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught courses at Harvard and George Washington University.

    Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.

Frank Luntz Speaking Videos

Bring Frank Luntz to Speak Live at Your Event


Check Speaker Availability

Frank Luntz's Speech Descriptions

What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten?

The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion.

In his speeches, based on his New York Times bestselling book Words that Work, Dr. Frank Luntz not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life.
Luntz’s engaging, interactive and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day.

A Behind-the-Scenes Look at the White House & Washington

Frank Luntz has the most comprehensive library of presidential debate performances and political advertising in America today. He knows Barack Obama’s words as well as the President himself, having tested the President’s speeches for Fox News, ABC News, PBS and HBO.

To some, the halls of power are painted with mystery and intrigue, but pollster and political consultant Frank Luntz has enough experience on Capitol Hill to make him the 536th member of Congress.

He will share the wisdom and experience that helped write the Contract With America and bring a party to power after 40 years of failure. Members of Congress from both parties actively seek the help of Dr. Luntz to refine their message and better interact with their constituents.

This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.

Words that Work

The most important element in the free market is the individual. To communicate free-market principles effectively, we must first understand the people who drive the free market economy. Dr. Frank Luntz has spent his career studying language use all over America. He has a deep understanding of what motivates, what inspires, and what connects with hardworking American consumers. His new, bestselling book “Words that Work” is an exciting look at the process that creates the words and phrases we all recognize and remember – from politics to commercials to corporate America. Dr. Luntz will share his intimate understanding of how America thinks, how America feels, and how America communicates. This presentation will make available the communicative tools needed to craft a free market message that is sure to appeal to the American citizenry.

What Americans Really Want… Really

Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.

Focus on Your Organization

Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this - at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Dr. Luntz will bring your customers to you. Live. He can conduct a focus group in front of any size audience. There is perhaps no better way to "get employees on board" than to let them listen directly to what their customers think. Dr. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.

What People are Saying about Seeing Frank Speak

Rating Entries

“Frank Luntz knows how to engage a crowd. His speech was precise, funny, and knowledgeable and is able to convey his message with humor and charisma. He′s one of a kind and truly knows how to deliver a message.”
Jeff Montejano, Vice President, K-COMM, Inc.

“Dollar for dollar, Frank was the best speaker we′ve had in a decade. His give-and-take with the audience was refreshing and very funny. He understands the American people better than anyone, but more importantly, he has an effective presentation style that conveys his knowledge with wit and wisdom.”
Jesse Sharf, Partner, Gibson Dunn & Krutcher

“Frank walked into a room filled with the top business people in California and just took it over. The energy and excitement he brought to his speech was electrifying. The audience was really involved and nobody wanted to leave.”
Kevin McCarthy, Minority Leader, California State Assembly

“His methodology has always been outstanding. He thinks outside the Washington box and brings a fresh, new perspective to issues.”
Andy Sieg, Vice President, Citigroup

“Words are enormously important to me. I love language, the sheer pleasure of words in the right order. Frank Luntz is brilliant about words.”
Former New York City Mayor Rudy Giuliani

“Great words can accomplish great things. If you really want to capture the power of communication, you have to read Frank Luntz’s book.”
Frederick W. Smith, Chairman and CEO, FedEx Corporation

“He is also, arguably, one of the most influential people in modern politics, having advised a long list of conservative clients in the United States and around the world.”
The Ottawa Citizen

Have You Seen this Speaker? Leave a Star Rating.

Your email address will not be published. Required fields are marked *

Books by Frank Luntz:

Words that Work

Words That Work
The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country.

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.”

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.


Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
From The New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories—in their own words—and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.

Dr. Luntz offers more than seventy new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.

Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.


    • The ability to grasp the human dimension of every situation
    • The ability to know what questions to ask and when to ask them
    • The ability to see the challenge, and the solution, from every angle
    • The ability to communicate their vision passionately and persuasively
    • The ability to connect with others and create an enduring chemistry
    • and 10 other universal attributes of winners.

Related Speakers


Need help filling the seats at your next meeting / event?

Call us / email us / check availability and fee for your favorite speaker.

Get in touch
Call us: (760) 656-8770
Toll free in the US: (877) 717-5327