Frances Cole Jones Profile

Personal communication expert Frances Cole Jones teaches some of the countries’ most high profile figures, celebrities, and business executives how to present their best self, whether in the meeting room or national television. Since founding Cole Media Management in 1997, she has met with hundreds of clients, across a spectrum of industries, preparing for everything from job interviews to sales meetings, appearances on Oprah to IPO road shows where they’ll be asking for a billion dollars.

Frances’s early books How to Wow and The Wow Factor made readers realize they can have far more control over how others perceive and interact with them. Her work delves into the psychological effects of our word choice, body language, voice tone, and presentation approach have on those we’re trying to connect with and influence. Her latest book is Wow Your Way into the Job of Your Dreams and her blog has been voted one of the top 100 websites for women by

Frances appears frequently on ABC and Fox News, is a body language expert for The Insider, a business etiquette expert for Demand Media’s eHow video series, and a job interview expert for Prior to launching her career as an image and media consultant, she was an editor at St. Martin′s Press, Viking Penguin, Doubleday, and Broadway Books, where she helped non-fiction authors translate their ideas and unique voices to general audiences.

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    Frances Cole Jones founded Cole Media Management in 1997 to help clients identify and cultivate their inherent strengths and, through these, develop the powerful communication skills that enhance personal and professional performance. Writing The Wow Factor and How to Wow has been her way of reaching a wider audience, “My goal is to have every person who picks these up, put them down feel more confident in their ability to present their best self –in any situation.”

    Prior to founding Cole Media Management, Frances worked at St. Martin′s Press, Viking Penguin, Doubleday, and Broadway Books as an editor of commercial nonfiction, working on popular psychology, parenting, self-help and how-to books. The experience of helping authors translate their ideas into books that retained their unique voice is what makes her valuable to her clients. “There′s no point in my writing a perfectly crafted sound bite that you have to strain to remember,” Frances says. “You have to sound like you. Authenticity is integral to trust.”

    As President of Cole Media Management, Frances′ clients have appeared on The Today Show, Good Morning America, Oprah, C-SPAN, CNN, Squawkbox, The Charlie Rose Show, Larry King Live, The Discovery Channel, The BBC News, E! Entertainment, Access Hollywood, Project Runway, Top Chef, ESPN, Extra! Fox and Friends, The View, Cashin′ In, QVC and others. Clients′ print interviews have appeared in publications including The Wall Street Journal, The New York Times, Forbes, Newsweek, Vogue, W, O Magazine, Town & Country, Harper′s Bazaar, Tatler, etc.

    The scope of their work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. They also provide presentation skills seminars and speechwriting for clients.

    Frances also writes for,,, and Executive Travel. Her most recent book, The Wow Factor, was published by Random House in August 2010.

Frances Cole Jones Speaking Videos

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Frances Cole Jones's Speech Descriptions

As a body language expert and former non-fiction editor, Frances Cole Jones knows all about presenting yourself and your ideas in a way that leaves others “wowed”. It’s possible to be far more in command of how you’re perceived than you currently realize; Frances gives you the tools you need to stay afloat in today’s sink-or-swim environment.

Each program is filled with critical, perfectly timed advice, amusing anecdotes, and proven strategies from how to use your voice to understanding how the words you choose affect your audience’s subconscious. You and your colleagues will embark on a fascinating journey towards social mastery.

    10 Things You Can Do Today to Wow Tomorrow
    Big ideas are all well and good, but if you need your team up to speed by tomorrow, you need this talk. It includes: how to incorporate the 12 most persuasive words in the English language; techniques for inter-office conflict resolution; how to read others’ body language to decode unspoken agendas and achieve your objective; efficient, effective, and professional phone/email guidelines; the art of the interruption; how to handle hostile Q & A.

    The Art of Selling
    Regardless of your product, there is a proven formula for selling anyone, anything, anytime - a literal A + B = C. This session breaks down the mystery behind why some pitches work and others fail, so you never again leave wondering, "What happened?"

    Catch Your Customer′s Attention - Keep Their Trust
    Every selling situation has a driver, a gatekeeper, and a facilitator - do you have the bait necessary for each? And once you′ve caught them, do you know how to keep them coming back? This talk offers immediately applicable methods for finding new, and retaining established, customers.

    Feels Like (Virtual) Team Spirit
    With more and more companies spread across offices, time zones, and countries, virtual teams are becoming a must. Through group participation and case studies, Frances demonstrates the elements necessary for maximum efficiency and effectiveness.

    Position Yourself for Promotion
    In the current economic climate, it′s easy to think, "I′ll just lie low until this blows over." In fact, these turbulent times provide enormous opportunity for those with the guts and skill to seize it. This talk gives you immediately applicable skills you can use to position yourself for the promotion you want and deserve.

    3 Interviews You Must Master
    The Chance, The Informational, and the Formal

    You′re at a cocktail party or on the street and you meet the person you′ve been trying to get on the phone - what do you say that gets you in the door? Why are informational interviews important, how do you get them, and what should your takeaways be? You have an important interview scheduled, what are the 3 questions you MUST be able to answer in order to get hired, regardless of the situation? Find out!

What People are Saying about Seeing Frances Speak

Rating Entries

    “Frances Cole is an outstanding presenter. I needed a dynamic speaker for a small business expo and Frances was the perfect fit. In particular, her tips on presentation techniques were great takeaways. In fact, it was fun to watch her put them into place while simultaneously learning what they are.   Once you hear a presentation from Frances, you’re on your way to a more engaging delivery style. Her sense of humor, wit and directness is both instructive and entertaining and a true asset to any event or training. I highly recommend her for speaking engagements.”
    Kimberly Duva,
    Director of Business Development,
    The Wall Street Journal

    “I just wanted to thank you again for the incredible job you did speaking at The Art of Sales in Calgary and Vancouver. You were excellent. I have heard numerous comments from attendees on how much they enjoyed your presentation.”
    Scott Kavanagh,
    “The Art of” Productions

    “Frances made such an impact on our group. People who were presenting after her, scrambled to change their presentations based on the teachings they had just learned. I have had numerous comments from my attendees about how useful Frances′ information was and will be in their every day business”
    Robin Mercer,
    VP of Sales Operations,
    Picis, Inc.

    “Frances brings her books to life with an engaging and entertaining presentation. I would highly recommend Frances to any group or organization wanting to improve their ability to make an positive, lasting impact their clientele.”
    Robert Gowan,
    Managing Partner of Southern Strategy Group of Tennessee

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Books by Frances Cole Jones:

    The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today′s Business World
    In today’s volatile business world, success requires an edge—a factor that sets you apart from the crowd. Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In this paperback edition, corporate coach Frances Cole Jones has added new ways to wow. She shares vital things you must (and must not) do to survive in the current sink-or-swim environment, including how to:

    • identify and transform the habits that dull your edge
    • restore your confidence in these days of “look hungry, go hungry”
    • target your dream job, outprepare your interviewer, and get your résumé to the top of the pile
    • fine-tune the “soft skills” that will amplify your network
    • perfect your written communications—text, email, snail mail
    • get the ten worst business sayings out of your vocabulary

    Through perfectly timed advice, amusing anecdotes, and proven strategies, The Wow Factor ensures that your ideas and skills remain both timely and timeless—giving you the confidence to wow anyone, anywhere, anytime.

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    How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
    In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her book, How to Wow, she shares her strategies for making your mark in business and in life.

    Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

    Inside, you’ll learn how to

    • leave a lasting impression with a simple introduction
    • effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
    • read nonverbal responses accurately–and shift negative ones immediately
    • motivate your team under deadline
    • interview fearlessly and flawlessly
    • write the perfect pitch, résumè, cover letter, or e-mail
    • deliver speeches that bring people to theirfeet
    • transform a PowerPoint presentation into a powerful success

    With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.

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