Travels from Illinois, USA
Deanie Elsner's speaking fee falls
within range: $25,000 to $30,000
With more than 25 years of experience in marketing, Deanie Elsner is an industry leader in business transformation and strategic brand innovation. Named one of the “World’s Most Influential CMO’s” by Forbes, she is currently President of Kelloggs’ $4B Snack Business Unit with over 5000 employees and a DSD sales organization leading iconic brands such as Pringles, Keebler and Cheez-It.
Prior to taking the reigns at Kelloggs, Deanie made a name for herself as a master of marketing innovation at Kraft. Serving as Vice President and CMO, she introduced Big Data and technology as means to connect with consumers, specifically Millennials, in a more interactive and meaningful way. She updated several of Kraft’s classic brands by making them more natural and environmentally friendly and building a diverse leadership team with a dynamic culture to match. Under her watch Kraft received the New York Urban League’s Champions of Diversity Award. Additionally, it was recognized by the National Association of Female Executives (NAFE) as one of the Top 50 Companies for Executive Women.
Deanie has been acknowledged as one of ADWEEK’s “Stars of Ad Tech Building the Future.” Noted for her energetic keynotes, she has spoken at numerous high-level industry conferences including the Association of National Advertisers’ Masters of Marketing conference.
Deanie Elsner is Kellogg Co.’s President of U.S. Snacks. She’s focused on new approaches to brand innovation and renovation, real-time precision marketing to create more relevant consumer relationships, and creating a dynamic culture on the cutting edge of marketing innovation. She has built a strong, diverse team of leaders to foster constructive tension and ignite revolutionary approaches.
Prior to her current role, Elsner was Kraft Foods Group’s Chief Marketing Officer, leading company strategy to turbo-charge Kraft’s iconic brands. In this role, she developed and launched a proprietary infrastructure (Parallux®) to harness Big Data assets to drive the digital/technology transformation to Agile Marketing. Deanie brings 25 years of diverse CPG experience spanning North American and International geographies across both line business and marketing leadership roles.
Deanie is a passionate disruptor, taking on the toughest challenges, using her head and heart to set bold direction and inspiring her teams to achieve great things. She is a leader with moxie that people love to follow. Deanie drives for bold, transformational change and believes anything can be accomplished.
Deanie’s previous Kraft roles include EVP and President Beverages, where she refocused the organization on consumer-relevant innovation, including launching water enhancer MiO, strategically targeted at Millennials. As President of Kraft’s coffee business in Europe, she implemented major brand and product innovations to completely turn the business around and establish a clear roadmap for success.
Her talent for breaking the mold and compelling great change was recognized and helped propel Deanie through various levels in the Kraft marketing organization, both in the US and abroad. Over two decades in Consumer Packaged Goods she moved quickly from Associate Brand Manager through to Chief Marketing Officer, with her clear vision and commitment to excellence as a constant driving force.
Earlier in her Kraft career, Deanie led the integration of the Boca Foods acquisition into the Oscar Mayer division and followed by leading the turn-around of the Lunchables brand following 4 years of declining results. She started at Kraft in marketing following experiences at other consumer product powerhouses such as Quaker Oats, Johnson & Johnson and Procter & Gamble
Admired CMO, Deanie Elsner makes the case that the marketing models her generation grew up with are on their way out. She explains why consumers are the new CEOs, logistics operators, and sales force, and how companies can leverage this power shift to ensure they don't become obsolete.
Despite changing times, she insists that the "Four P's" that make up the foundation of marketing are still the same. "What has changed profoundly is there's a whole new set of inputs that go through that filter," Deanie points out. If marketers can master the skills to deal with these new inputs, she claims they will have higher ROI than ever before.
Drawing from her accomplishments at Kraft and Kelloggs, Deanie Elsner gets minds ticking on how to reinvent marketing models and stay relevant in the digital age. The admired CMO helps audiences understand how to improve the information about making marketing decisions by focusing on the three pillars of every business: consumers, customers, and communication. Warm and to the point, she shares her unmatched expertise at fine tuning Big Data to make it meaningful and connecting with the U.S.’s most powerful emerging markets, Millennials and Latinos.
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