Travels from New York, USA
Daymond John's speaking fee falls within range: $50,000 to $75,000
Marketing and branding expert Daymond John drew his inspiration and his first successes from the hip-hop scene in his native community of Hollis, Queens, New York. Starting out simply making hats for himself and his friends, he has become a fashion icon, branding expert and one of the most in-demand motivational speakers in North America.
Realizing that his community’s lifestyle was not well represented in the marketplace, Daymond started FUBU (“For Us By Us”), a clothing company that really took off when Daymond persuaded LL Cool J to wear his clothes for a promotional campaign. Style, persistence and business genius moved the business from the point where he and his mother mortgaged their family home for $100,000 to provide start-up capital to a brand that made a distribution deal with Samsung and records $350 million annual sales.
Daymond is one of the stars of ABC’s entrepreneurial show, Shark Tank, in which he partners with entrepreneurs by investing his own money into their projects and giving them the benefit of his marketing and business expertise.
Shark Branding was formed to fulfill the demand from many major companies for Daymond’s marketing services. Many top companies have invested in Daymond, knowing that his influence, contacts and relationships will enhance their sales capability.
Daymond has written two books, Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle which details the rise of his company and the techniques he used to achieve it and The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, which details the ways in which branding is now inextricably interwoven into the fabric of our lives.
Daymond’s expertise and talent have been acknowledged with many awards, including Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Crain’s Business of New York Forty Under Forty Award, and Ernst & Young’s New York Entrepreneur of the Year Award.
From his wildly successful role on ABC’s smash hit, Shark Tank, to his distinguished status as a Presidential Ambassador for Global Entrepre- neurship, Daymond John has become globally recognized for his re- lentless commitment to promoting and supporting entrepreneurs.
Daymond initially made his mark as the entrepreneur and branding ex- pert behind the groundbreaking lifestyle brand, FUBU, which has eclipsed more than $6 billion in global retail sales. From the streets of Hollis, Queens, Daymond started a global movement from the base- ment of his mother’s house by capitalizing on the then fledgling hip- hop culture. FUBU was a undoubtedly a key development for the streetwear market, which today is a $20 billion industry.
Since then, Daymond has continued to challenge himself and the busi- ness world in which he operates. In 2009, Daymond was tapped by lauded television producer, Mark Burnett, to join the cast of a new business-reality concept, Shark Tank. Now, after 9 seasons, 4 Emmy Awards, multiple Critic’s Choice Awards and millions of dollars in in- vestments, the show has become one of the most successful business reality series of all time. Over the course of the series, Daymond has been a mainstay of the cast of Sharks and is now affectionately referred to as, “The People’s Shark.”
Resolved to share his hard learned lessons – from major successes and failures – Daymond has written four books, and become a ‘New York Times Best-Selling Author’. While his previous books, Display of Power and The Brand Within were national best-sellers, The Power of Broke (2016) and Rise And Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life (2018) are the only New York Times best-selling books from any of the Sharks.
Beyond the brands, the television series and the books, Daymond’s commitment to entrepreneurship has been celebrated on a global lev- el. In 2015, he was named a Presidential Ambassador for Global Entre- preneurship and was part of an exclusive group who joined President Obama at the Global Entrepreneur Summit in Kenya. In March of 2016, Daymond accompanied The President on his historic trip to Cuba, which represented the first time a sitting US president visited the island since Calvin Coolidge in 1928.
One of Daymond’s proudest accomplishments is his continued fight against dyslexia. He has worked with the Yale Center for Dyslexia and he currently sits on the advisory board of Understood.org. Daymond has embraced his affliction allowing it to be a catalyst for his career as a highly sought after public speaker and author.
As a dynamic speaker with more than twenty-five years of proven busi- ness experience, Daymond has become one of the most highly sought after speakers in the country. He regularly speaks at Fortune 100 com- panies, conferences, universities, and independent businesses alike. Whether he’s speaking about entrepreneurship, marketing & branding, financial literacy or goal-setting strategies, Daymond’s high energy pre- sentations give audiences relatable advice and practical takeaways. Daymond has delivered keynote speeches for organizations such as General Mills, Johnson & Johnson, Samsung, AT&T, Yale, Georgia State University, Purdue University and dozens more.
A recipient of more than thirty-five awards, including the Brandweek Marketer of the Year and Ernst & Young’s Master Entrepreneur of the Year, Daymond serves as CEO of the brand consultancy, The Shark Group, which specializes in brand strategy and development, artist rela- tions and talent development. Under Daymond’s leadership, The Shark Group has re-written the script on how companies, brands and prod- ucts can seamlessly work together to yield a sum greater than its parts. The Shark Group works with a wide range of businesses and brands, including Capital One, HSN, Forbes, Miller Lite, Gillette, Shopify and Infusionsoft and superstars such as Muhammad Ali, the Kardashians, Pitbull, Stan Lee, Carlos Santana, Jillian Michaels and others.
"There are two types of people in the world, there are sharks and those who want to be," opines Daymond John as he explains his view of entrepreneurship as seen through the eyes of one of the “sharks" on Shark Tank. "To be a shark is a mindset–I was a shark at five or six years old."
Daymond John brings his inspiring story of his rise from the streets to becoming a multimillionaire with over $4 billion of global product sales behind him to his keynote speeches.
As the pioneer of the integration of fashion, culture and music, Daymond has remained at the cutting edge of business and marketing strategy. He details the ways in which social media, brand integration and expertise in one’s field can lead to unprecedented success.
Along with a wealth of expert advice for negotiation, productivity, boosting employee morale and sales, Daymond is a living inspiration. His audience can be assured that there is nothing theoretical about the advice they are receiving; it is tried and tested and has been used to establish the success of the most exciting and innovative young entrepreneur in America today.
From humble beginnings to a self-made multimillionaire with over $4 billion to date in global product sales and a starring role on ABC’s newest business reality TV show, Shark Tank, Daymond John is the personification of the American Dream. He continues to set standards of excellence while expanding his interests in fashion, branding, marketing, consulting, entertainment, and beyond. This industry leader, best-selling author, and ground breaking entrepreneurial expert has evolved into a highly sought after business and motivational speaker.
As a dynamic business speaker with over twenty years of hands-on proven business experience, John shares the strategies that continue to bring him financial success. As Founder and CEO, John steered FUBU from a mere concept to a global fashion powerhouse with annual retail sales exceeding $350 million at its peak. Utilizing many of the same tactics commonly used today, John pioneered the art of integrating fashion, culture, and music nearly twenty years ago. From his then unprecedented guerrilla marketing and branding techniques to the continuously innovative ways in which he uses social media, brand integration, and his expertise on pop culture, John remains a cutting edge business strategist.
John teaches audience members how to apply his successful methods to a wide range of businesses today. He shares winning tips for negotiating and negotiating for women, boosting sales, improving employee morale, increasing productivity, and optimizing staff talents. John's pragmatic advice resonates with everyone from students and entry-level employees to small business owners and corporate CEOs. Each will walk away with invaluable tools to incorporate into their professional endeavors.
As a motivational speaker, John's quintessential rags-to-riches success story of sacrifice, hard work, and perseverance as well as the unique and charismatic way he communicates it, will inspire any audience. Much more than a business advisor, John shares his unique goal setting and achieving strategies, which will empower audience members to make positive changes in every aspect of their lives for immediate and long-term success. “The Shark” John, will reveal how you too can live the American Dream.
Sample Keynote Speech Outlines...
Daymond John’s 5 Shark Points: Fundamentals for Success in Business and Life
From FUBU to Shark Tank and countless ventures in between, Daymond John’s entrepreneurial journey has spanned more than 25 years. Having gleaned insights from both the successes and failures of his varied career, Daymond has developed this comprehensive lecture which empowers audiences to learn from his experiences and to make changes in all aspects of their lives; not just in business. He believes the keys to success require establishing the right mindset and following very specific set of principles, which he has distilled into five key S.H.A.R.K. points. Whether you’re an entrepreneur, intrapreneur, non-profit employee, bank teller or otherwise, this talk has inspired thousands of people around the country reconsider their methods and make positive changes in their lives
Branding & Marketing
This informative keynote is like nothing else on the market! Attendees learn—step-by-step—how to brand themselves and transfer that power into their job, company or product. According to this Shark, everyone was branded the day they are born and continuously every second since. In this keynote, John gives audiences in-depth insight into how personal brand affects all aspects of life. Not only will attendees learn the importance of branding, but they will also learn some of the tricks that helped John expand his brand into dozens of countries around the globe, and which can be applied to personal branding, as well as product and concept branding.
Now more than ever, corporate leaders recognize that entrepreneurial thinking isn’t just for entrepreneurs. Creativity, resourcefulness, and the ability to think outside the proverbial box are skills that are just as valuable in large corporations as they are in startups. In this keynote, John uses personal examples from his phenomenally successful rags-to-riches journey to explain how he honed his entrepreneurial mindset. More importantly, John teaches audiences how to apply this mindset, which includes what he calls the “Power of Broke” thinking, to achieve goals and objectives.
Diversity: A Good Business Practice
In this speech, John suggests that business owners should create teams with members from a variety of backgrounds in order to gain competitive advantage. John says FUBU has been sold in more than 60 countries, and the company has always been filled with diverse employees. He discusses diversity from a social standpoint, as well as from a business perspective, in addition to sharing secrets on the importance of diversity in hiring employees and choosing vendors, manufacturers, partners and teammates.
Negotiating Strategies for Women
When California First Lady Maria Shriver called on John to speak about the art of negotiation at her annual women’s conference, he immersed himself in research to find out if there were differences between the way men and women negotiate. In this keynote, John shares what he discovered. According to The Shark, women have several distinct advantages over men when negotiating, but come disadvantages, as well. As John shares specific techniques on how to respond to today's negotiation challenges, attendees will leave feeling empowered and ready to tackle the world. (And John adds, they will have lots of fun in the process.)
SPEAKING.COM: What inspired you to start doing speaking engagements?
JOHN: I was asked to do various speaking engagements and panels when I first started FUBU. I noticed when I spoke at larger corporations, they would take a couple of key things I had said, hire a young African-American or a minority from the mail room and say, “Alright, we’re appointing you to be somebody in the marketing department or somebody else.” Then those people would not necessarily do the best job, so corporate leadership would say, “Well Daymond, you don’t know what you’re talking about.” As a result, I said, “I don’t need to do this anymore” and shied away from speaking for a while.
At a certain point though I decided to write books because I realized that what I had been saying on stage was not being transcribed like it is today and/or I needed to put something down where people understood exactly what I was saying and the methods on how I say you can accomplish this, whether in my world, or in your world.
As I started doing books and promoting them, I went on shows like Donny Deutsch and MSNBC and I saw that there was this need – this audience of everyday people who felt they wanted to make it, and they just needed a little bit of information. People would say, “Thank you for empowering me. I want to become the CEO”, or “I want to move up in my organization” or “I want to think outside the box.”
I then got picked up by Shark Tank because of my work speaking on these panels and TV shows, and that made me realize that there was a much bigger world. I thought of people who want to become entrepreneurs, and be empowered. Likewise, corporations want to empower their people to think outside the box; they don’t want people who are just doing exactly what they say because that doesn’t lead to growth especially when times are changing so quickly.
So, I started getting requests. Once I pivoted my presentation from telling one company how they should brand their product to instead, telling them how they should brand and educate their people, I started to get joy out of it. I started to see the CEOs and CMOs, and people that worked at the companies come to me and tell me how it was working. It was opening up their eyes to how they could empower themselves personally, as well as their employees.
Now, I work on my speaking every single day, because if somebody entrusts me with their message for the most valuable asset in their company – their people – I really have to think about how I deliver that. It’s an honor and a big responsibility, and I love everything about it.
SPEAKING.COM: What are some of the themes and topics you like to address in your presentations?
JOHN: I always wrap it around my story because I never want to insult the professors and experts out there. I tell them why things have worked for me, and then I attach it to what I think are the most important takeaways:
1. You have to set a goal. If you don’t set goals, then you don’t know what direction to go in.
2. Do your homework. Whatever situation you’re in today has happened before. Maybe it has happened in a different way, maybe the technology wasn’t the same, maybe the product wasn’t the same, but it happened. How can you apply that information to what you’re doing?
3. Ask yourself: are you loving what you’re doing? And if you’re not loving what you’re doing, are you loving what the results are and who you’re doing it for? I worked at Red Lobster for five years while I was doing FUBU. I didn’t necessarily love Red Lobster, but I loved the fact that I was able to do FUBU at night, or in the day, while I did Red Lobster at night. I was using that as the base to fuel my company and my company kept growing. I didn’t love being a waiter and serving shrimp to a bunch of strangers, but I did love the fact that I had medical, the ability to pay my mortgage, and I was able to live a decent life without the old entrepreneurial saying, “Burn everything, and just go hard” – a piece of advice that can leave you with absolutely nothing.
4. You have to take personal responsibility for who you are. You may think that, “I work at IBM, and IBM needs to take responsibility,” but actually you need to take even more responsibility now because you are representing IBM. You’re an extension of a bigger brand, and you’re your personal brand as well. At the end of the day, the buck stops at you. Responsibility is something that must be taken, it can’t be given.
5. My story is no different than anybody else’s. Everybody has had a bunch of brick walls in their way. We’ve all fallen, been hurt, been scared, but you just kept swimming. If you take ego and embarrassment out, and you add all these things that have gotten you to where you are today, you’ll realize how powerful of a person you are. You just have to keep swimming, but you have to do so with affordable steps, because I don’t want somebody to hear me, quit their job and run crazy.
Put everything together that I said, and either way – whether you become successful or whether you leave it all on the field and you know you tried your damnedest – you’ll be proud of yourself.
SPEAKING.COM: What types of audiences would most benefit from your message?
JOHN: An audience that’s open for change, only. I’ve spoken to so many people, from HR to everyday entrepreneurs at Chambers of Commerce to large corporations.
I make sure that I customize it for the exact group that I’m speaking to because I put myself in their position, whether I’m speaking to other fellow business owners like myself, who are right in the middle, and they’re pivoting. They don’t know if they’re going to scale or they don’t know if they’re going to close up shop.
Or I’m talking to kids who are in college like when I was a young man, and I didn’t know where I wanted to do, where I wanted to go, and there was so many different pieces of information coming to me.
Or I’m speaking to a corporation like myself and I need to figure out how do I energize my 50 employees to think outside the box, feel like there’s no glass ceiling, bring me all the greatest and brightest ideas, feel like they’re going to partake in the uptick of it and the growth, and more importantly, feel like they’re going to be acknowledged for their contribution.
So I put myself in all those positions.
SPEAKING.COM: Have you had any particularly memorable speaking engagements or unusual situations arise while on the road?
JOHN: About three months ago, I got to the venue and the crowd was about 7,000 people. I had just seen Bohemian Rhapsody, and I was so impressed with the movie, not knowing that much about Queen, even though hearing them from time to time. At the end I started singing “We are the Champions” – “I’ve paid my dues, time after time” – and the crowd, a bunch of entrepreneurs, joined in and we sang the whole song together. It was the largest karaoke that I’ve ever seen. My voice was cracking and so was everybody else’s, but we just had a really good time and it was so improv that I’ll remember it forever.
“Daymond John was a phenomenal speaker to have at the 2010 Women’s Conference hosted by California Governor Schwarzenegger and First Lady Maria Shriver. Daymond’s keynote address on how to negotiate effectively at work and at home received overwhelming praise from conference attendees. Daymond John is a fantastic speaker that will be an asset to any event. Daymond is an especially good fit for a business or corporate team, enhancing important communication skills. I give my enthusiastic recommendation for Daymond’s participation in events like these.”
– Tamara Torlakson, Program and Speaker Manager, The Women’s Conference
“As the founder and CEO of the Early Stage East Venture Capital Conference, one of the largest on the East Coast, I have had the opportunity to host several keynote speakers since its inception in 1998. Daymond John is clearly one of the best! Daymond has an innate ability and powerful presence that invites every attendee to turn off their cell phones…because they don’t want to miss a word. Each attendee feels Daymond is speaking to them one on one. He infuses lessons, humor, insight and experience into his keynotes unlike anyone else we have hosted. “-David Freschman, Founder & CEO of Early Stage East Venture Capital
“We were thrilled to have Daymond John as a speaker for our Miami VC and Angel Investor conference! He lit up the room…” – Joe Rubin, Director at FundingPost.com, Second Venture Corporation
“It has been quite a week since the New York Stock Exchange (NYSE) Student Pitch Competition portion of the NY Entrepreneurial Experience (NYEE) event on Monday… Now that the event is behind us, I am proud to report that I have received numerous notes of appreciation from sponsors, participants,…University of Michigan (U-M) alumni and guests all letting me know how much they enjoyed and appreciated what we accomplished together.
I wanted to thank you on behalf of the entire planning committee, the University of Michigan – Center for Entrepreneurship, and Entrepreneurs Organization of New York (EO-NY) for being there…to moderate the student pitch competition and subsequent panel discussion. It was inspirational to the students to have you with us…all my fellow EO-NY members who participated on the committee have told me how contagious they found the entrepreneurial spirit in the room and you clearly fostered that among the students. You were the perfect choice for our Master of Ceremonies and we appreciate your infectious enthusiasm for your work and your support of entrepreneurs.”-Joshua E. Aaron, President Business Technology Partners, Inc., Planning Committee Member, Entrepreneurs Organization of New York
“The Babson College community is still buzzing about Daymond John! As the #1 school in entrepreneurship education, we expect guest speakers to give us practical and actionable advice on how to be a successful entrepreneur! Daymond John reset the bar! Not only was he smart, funny, warm and engaging, he also challenged the audience to take notes on the keys to his success: S H A R K. and Babson students, faculty and staff all took notes! He even gave the audience a call to action! And many have accepted the call!
In short, Daymond John is an exceptional speaker who instantly captures an audience and leaves the audience wanting more. And perhaps most compelling is what happened after the standing ovation! Daymond John played Shark to 3 students with business ideas. These students competed among their peers to earn an opportunity to pitch to Daymond John! Daymond John was masterful in how he responded to each student’s idea and gave each very practical advice on how to move forward. The winning team will never be the same! I highly recommend Daymond John to be a guest speaker or guest lecturer in any academic institution. He is selfless, caring, intelligent and down-to-earth–a true role model for all students today!”
– Elizabeth R. Thornton, Chief Diversity Officer, Lecturer in Entrepreneurship of Babson College
“Because Move The Crowd is an entrepreneurial training company dedicated to helping the next generation Stay True, Get Paid AND Do Good, Daymond was the perfect choice for our launch event. His authentic insights and hard earned wisdom were the perfect match for our audience. Our entrepreneurs left the training thoroughly motivated by his example to achieve their own flavor of success.”Rha Goddess, Founder & CEO
“It is rare in American commerce when you encounter a self-made and self-invented individual such as Daymond John. Aside from his apparent and inspiring success story as well as his keen eye for spotting trends and talent, Daymond brings to bear a personalized style and hard-earned insights that imbue value into his relationships, involvements and initiatives. Beyond those attributes: Daymond is quite frankly just a damned charming guy. I am glad that I have occasion to call him my friend!”
Rob Snyder, Chairman of the Board & Chief Executive Officer of Stream Energy
“Daymond was absolutely awesome!!!! He was dynamic, energetic, and informative! The event ended up being standing room only. People are still talking about the event!! We had to turn away about 70 people.”
“Daymond John, the ‘Shark,’ did NOT disappoint! The message was extremely well received and positive feedback has since been flowing in from sponsors and attendees alike. Daymond is a rare commodity with a unique story of success…definitely someone worth paying close attention to.”
“Daymond was a huge success. More than a keynote address, he delivered a very unique performance and tied his storytelling into the theme of the event…and more importantly…into the DNA of our client…the reviews are off the charts”
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The Brand Within
The Brand Within, the second title in “The Shark” Daymond John’s best-selling Display of Power Series of business, motivational and empowerment books aimed at young, would-be entrepreneurs, examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle.
Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard-won insights developed as a sought-after marketing consultant to global trendsetters and taste-makers, the author maintains that branding relationships have now seeped into every aspect of our lives, and that in order to survive and thrive in the marketplace consumers and aspiring professionals need to understand and nurture those relationships if they mean to get and keep ahead.
Display of Power
Display of Power is the first book of the Display of Power Series written by Daymond John. Part autobiography, part blueprint for success, Daymond John puts his experiences out there to show you just what it takes in order to get something bigger out of life. He gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America and what it takes to harness and display the power that resides in us all.
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