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David Atkins Profile

  • David Atkins is a distinguished former NY State Police Captain and accomplished business leader.

  • Atkins has a proven track record in law enforcement and building a million-dollar international business.

  • Atkins is the creator of the P3 Framework - Personal Perseverance Project.
  • David is a retired New York State Police Captain after 22 years of service. He ran all State Police operations for the County of Westchester NY, averaging approximately 400-500,000 911 calls a year. David was the New York State Trooper of the Year in 2003 followed by New York State Police Investigator of the Year in 2007.

    He moved up through the ranks during his 22-year career with the New York State Police. He went from patrol to Investigations to leading undercover units involved in Organized Crime, Auto Theft, Money Laundering, and large-scale drug organizations.

    David was also a first responder at Ground Zero on 09/11 where he spent weeks working in New York City. At the end of his career, he was the Incident Commander for the USGA 2020 US Open at Winged Foot Golf Club in Mamaroneck, NY. While working full-time with the NY State Police,

    David also built a million-dollar international direct sales business with Beachbody, leading a team of 1,400 people today. Through his success both in law enforcement and business, David became a Keynote Motivational Speaker presenting to groups of a few hundred people to over 20,000 people in the NFL Super Dome in New Orleans.

    David recently published his first book The Leveled Up Life and exclusively works with clients 1:1 as an Executive Coach and in groups in his Consulting business. Most importantly David is a husband and a Father to his three daughters.

    David Atkins Speaking Videos

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    David Atkins's Speech Descriptions

    No Excuses - Breakthrough fear and adversity to play a bigger game in business and life

    98% of people live life by default. Why?
    Because they let life’s circumstances control how they react.
    When you have a 2% mindset and live life be design, you overcome fear & adversity. No matter what happens to you, you control how you react and your attitude each day.

    You have a powerful Vision, a strong Mindset and a sense of Urgency to succeed at the highest level.

    In this Keynote you will recognize the excuses we all tell ourselves of why we can’t achieve a certain goal, or attain that next promotion, or make the biggest impact in our career and life.

    This program is perfect for:
    • Executives and leaders responsible for inspiring their team to get to that next level
    • Sales teams who feel stuck in their business and life
    • Organizations who want to create momentum among their employees
    • Entrepreneurs who feel stuck getting the momentum they need to succeed
    • Law Enforment Professionals

    The audience will leave with:
    • Empowerment that they can achieve big goals
    • Inspiration to take action immediately towards that next level
    • Having a vision that they can see and feel before they are even there
    • The positive mindset and attitude needed each day to succeed no matter what happens in life

    What People are Saying about Seeing David Speak

    Rating Entries

    “David not only did not disappoint but he absolutely crushed it. While bringing his very moving true-life experiences into his presentation, his message of taking ownership of yourself and looking within yourself, while not looking for reasons you can’t succeed, definitely resonated with all of us! It was exactly what we all needed to be reminded of and hear as we head into another record-breaking sales year!”
    – Gregory Scott – VP of Sales, Whelen Engineering Company

    “I plan several events each year for my organization across the country and have worked with numerous motivational speakers, speakers bureaus and agencies. Working with David Atkins was a magical experience in itself. The entire process, from our initial conversations to his keynote speech itself was phenomenal. He took the time to learn about our company, our mission, overall objective of our meeting and more. He then tailored his dynamic message specifically to our audience to where you felt he was a part of your company. Our attendees were mesmerized and hung onto his every word. He was relevant, empathetic, motivational and really connected with our audience. He made himself available to our group the entire time he was with us even serving as a guest judge for our team building event. If you are looking for an exceptional speaker to work with who will impact your organization, leave a lasting impression and who is also great to work with, look no further than David Atkins… there is NO EXCUSE.”
    – Jessica Davis, Senior Vice President of Marketing, Acentria Insurance & Foundation Risk Partners

    “David brought a very meaningful message that resonated with our staff members. His excitement and enthusiasm made his presentation the highlight of our conference.”
    – Craig Bargfrede – CEO, Winter Operations Administrator, Iowa DOT

    “We had David speak at our annual kick-off meeting this past January 2023. He was outstanding and provides real-life stories that correlate with success in the business world. He is captivating when he speaks and knows how to hold an audience’s attention. I especially liked how the themes that are important to us, were incorporated into his presentation. I highly recommend using David at your next corporate event!”
    – Joseph Wetmore – CEO, President, ClearBridge Techonology Group

    “David’s presentation was spectacular! The stories really hit a cord with our workforce. This was truly the morale booster the Department needed. Our work matters and we have to bring our best self every day! Thank you and we want to have you back next year!”
    – Moira Manning, Commissioner, Albany County Department For Children Youth and Families

    “Captain Atkins possesses a keen ability to connect with and captivate an audience. He commands any room with his energy and ability to story tell.”
    – Christopher Herbst, Business Development Manager, Pearson VUE

    “David Atkins was a tremendous asset to our Annual Conference! From our first conversation, David was responsive, easy to work with, and personable. In addition, Mr. Atkins took the time to learn more about our organization and its members even meeting with our leadership to deepen his understanding of his audience. During his presentation, David was personable and kept our interest the entire time. Our group left feeling motivated and energized and excuse free.”
    – Nick Rhoad, CEO, ARELLO (Association of Real Estate License Law Officials)

    “Each year we have an appreciation banquet for customers and their spouses. One of the highlights of the event is to have a featured speaker that brings meaningful insight to the audience. This year we had David Atkins speak and he knocked it out of the park. He shared his story about being with the New York State Police, and how that helped mold his perspective on life. The impact his message had on everyone was both inspiring and emotional. I have listened to many speakers throughout my career that were impressive, but David has a unique gift because he impacts the audience in a way that is truly life changing. It was an honor getting to know David. He definitely has the “Wow” factor.”
    – Tom Severson, Marketing Manager, GROWMARK Retail Division

    “I had the pleasure of hearing David speak at the New York Staffing Association Leadership and Growth Summit. All I can say is WOW. If you ever had any doubt about what is important in life and business, you must hear David. His personal experiences coupled with his energy makes you realize you can do anything!”
    – Doug Klares, NY Staffing, CEO Infinity Consulting Solutions

    “I had the pleasure of bringing David to the Massachusetts Staffing Association Annual Conference as our keynote speaker. He opened the day with a powerful presentation filled with passion, energy and emotion that everyone in the audience could feel. If you are looking for a speaker who can really engage with your audience, I would recommend connecting with David. His story really was just as unforgettable as his delivery!”
    – Daphne Phalon, Massachusetts Staffing Association, President Ardent Staffing Solutions

    “As one with prior law enforcement experience and still connected to the First Responder community via Fund the First and the Fallen First Reserve, David is the real deal……… Every once in a while someone touches your heart and soul, that someone was David Atkins. Last week, Acentria Insurance engaged David to be one of our key speakers at our annual sales event at the JW Marriott in Orlando, FL; we had approximately 500 team members at the conference and you could hear a pin drop within just a few moments of his presentation. Let me start by saying David is new to the speaking circuit, but you would never know it. Engaging us with meaningful words, while his stage presence was off-the-charts. You could not only hear David, you could feel the enormity of what he was saying and the meaning behind his experiences. There wasn’t a dry-eye around me, but more importantly, we all walked away feeling enlightened, knowing you just were a part of something special; David’s life story!”
    – Mitchell Weinstein, Acentria Insurance, Partner

    “We had David speak at our conference as our opening keynote. He was passionate and his story was so amazing for our members!!! Everyone left his session inspired and wanting to make a difference in their lives!!!”
    – Jay Ramos, California Staffing Professionals, President Amtec Inc

    “Thoroughly enjoyed your presentation! Very engaging impactful! Thank you for doing what you do! Great job!”
    – Pauline Gourdie, California Staffing Professionals Attendee, CEO CSL Staffing

    “Your speech was amazing, emotional and inspiring. Thank you for being authentic, vulnerable and true to yourself. You made a serious impact. I realized that I have to live today, work on my health and increase the time I spend with the ones I love!”
    – Patricia Hanks, California Staffing Professionals Attendee, Operations Manager BBSI

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    Books by David Atkins:

    The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential

    David Atkins, successful business coach and personal development guru, has always lived his life according to a set of principles that revealed themselves to him at an early age.

    – At the ripe age of twelve, he set a goal to earn the money to buy a $3000 batting machine and cage.
    – Between fifteen and sixteen, he undertook rigorous physical training to ultimately become an open-water lifeguard.
    – At twenty-nine he suffered the tragic loss of his best friend, a Mobile Response Team member, in a police shootout.
    – By thirty-three, he overcame naysayers and haters to become a million-dollar earner and motivational speaker.

    Now David shares all these learnings and teaches you his success principles in The Leveled Up Life. Stories from his life will inspire and motivate you to live a life by design, not by default, and reach your fullest potential.

    Always giving 100 percent, David is grateful to live life on his own terms – a Leveled Up Life!

    David Atkins is a former New York State Trooper who rose through the ranks to Captain and is a 9/11 first responder hero. He also built a million-dollar direct sales business and is currently a Keynote Motivational Speaker, speaking to crowds of twenty thousand people. Most importantly David is happily married and a father to three amazing daughters.

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