Travels from Ottawa, Ontario, Canada
Colleen Francis's speaking fee falls within range: $15,000 to $20,000
Colleen is driven by a passion for sales – and results. A successful sales leader for over 20 years, she understands the particular challenges of selling in today’s competitive market, and that business leaders can no longer rely on approaches to sales based on techniques from decades ago—or even last year.
Whether maximizing revenue from sales teams or seizing new market opportunities, Colleen works with businesses to develop the right sales strategies for success and delivers practical approaches to ensure it sticks. Colleen’s results have attracted clients such as Chevron, John Deere, NCR, Trend Micro, Merck, Abbott, Experian, Royal Bank, Mosaic, Dow, and hundreds of other industry-leading companies.
Time and time again, clients who work with Colleen note her frank, no-nonsense approach to accelerate sales while reducing effort and increasing profits. Colleen’s practical strategies deliver immediate and lasting results.
Colleen is an award-winning writer, consultant and bestselling author of popular sales books including the recent Right on the Money. A recognized thought leader in sales leadership, she is an inductee in the Professional Speaker Hall of Fame and has been named the #1 sales influencer to follow by LinkedIn.
Colleen discusses the top factors that make a salesperson successful: a mentor and relationships. Drawing from her first year working in sales, she reveals that after months in the business she was $12000 in debt because she had only sold two policies: one to herself and one to her father. Her life turned around when she spent time shadowing her office’s top sales associate, a cattle rancher whose approach was quite the opposite of Colleen’s, he never took any promotional materials or contracts with him when he met with a potential client. “And Fred taught me the first of many important lessons,” she reveals. “That is, the relationship with the client is more profitable than the sale.”
Colleen stresses the massive need for organizations to broaden their focus when it comes to dealing with customers. She explains that too often sales associates zoom in on a relationship with one particular company representative, so when that representative retires or changes companies, the sales associate’s relationship with the organization terminates and the company often turns elsewhere to seek new deals.
Right on the Money: Your Best Opportunity for Success is Right in Front of You
Your current accounts are your most valuable resource for growth, offering the quickest path to surpass sales goals. However, many businesses fall into “Account Complacency,” focusing on new deals while neglecting existing clients. Successful companies grow by prioritizing customer success and strategically managing their top accounts. Right on the Money offers actionable insights and examples on leveraging these relationships, including:
Why clients value insiders over partners. Spotting and eliminating sales prevention barriers. Building systems to prevent customer defection.
Creating a Nonstop Sales Boom: Putting an End to Boom and Bust Sales Cycles
Sales teams often face fluctuating results due to pipeline inconsistencies, complacency, and a narrow focus on opportunity conversion. To achieve steady success, sellers must adopt a 360-degree customer-engagement model. In Colleen’s keynote, she shares a transformative approach to sales, featuring insights such as:
Why being ubiquitous attracts top-quality leads. The shared responsibility of buyers and sellers in qualifying opportunities. Prioritizing growth among deserving clients.
“You, Colleen and the Engage brand stand out head and shoulders from your competitors and from the general business community. Colleen′s understanding and recognition of the fiscal struggles small companies face is heartening. I would recommend Colleen and Engage Selling to any business people hoping to increase their competitive advantage. Her sincerity and desire to help small businesses and sales people be the best they can be is clear and very welcome!” – Jan Vincent, JV Consulting
“I just wanted to take a moment to thank-you for the very informative and refreshing sales strategies you presented. I gained some new knowledge, and was reminded of a few things I had forgotten over time. I think virtually any business could benefit from your common-sense approach to sales.” – Steve Milcik, Business Development, Orion Software
“Having worked with Colleen and Engage Selling, her style, approach and innovative way of presenting sales results has enhanced the selling skills of many of our sales associates. With over 1,000 associates worldwide, Colleen has had the opportunity of working with many of them over the past 4 years. On many occasions, she has produced great results and continues to mentor many of our associates. It is this relationship with Colleen that has dramatically helped our sales understanding and altered our approach. Engage Selling is an integral part of our ongoing sales training.” – Peter Shelly, Executive Vice President, HelmsBriscoe
“It is with such joy that I send you this email… the big news is, I made President′s Club with HelmsBriscoe!!! This accomplishment was achievable with the help of your regular reminders and sales support throughout this last year. The sales support, suggestions, assistance, reminders and ideas that you and your Engage Selling team have provided to me this past year is the ′secret weapon′ that I feel helped me achieve my aggressive goal.” – Brenda Howes, Regional Director, HelmsBriscoe
“I selected Colleen as I desired to get someone to ′engage′ the team to think about how they develop their business within the 122 markets globally. Her presentation kicked off the conference and kept 130+ sales & marketing professionals entertained and enlightened. Response has been positive as the team appreciated hearing Colleen′s perspective. Thank you for contributing to a very successful conference!” – Kevin Kirby, Senior Director of Sales, Hard Rock International
“Colleen′s Negotiation Keynote offered new ideas and reasons why we should change some of our older sales tactics. We were able to learn from Colleen′s real life sales experience as she shared with us many things that have and do work and many things that don′t!” – Mike Cutrone, Etobicoke Ironworks
“I just wanted to tell you about my success yesterday using your voice mail technique. I was getting frustrated trying to reach this potential client, and David reminded me to keep trying, and I left a message yesterday morning advising her I would call her back at 3pm, and sure enough she answered the phone (finally) and I got the search from her.” – Helen Lightfoot, Regional Sales Director, HelmsBriscoe
“Colleen′s energetic and invigorating style kept the audience entertained while imparting invaluable ideas and information. The attendance for her presentations was excellent. Here are just a few of the comments we received from the attendees, ′Excellent presentation, easy to understand.′ ′Practical ideas, great seminar – could easily be much longer.′ She is professional, upbeat and specific in her references to customers and their behaviour and she really understands the true-to -life challenges of the retail environment.” – Margo Warren, Special Events Manager, Canadian Gift and Tableware Association
“I feel like I am brimming over with action items and am already starting to implement some of the things I learned. I cannot wait to be able to report on the success of some of the new techniques my sales team and I will be implementing!” – Autumn Shirley, CEO, FundRaiser Software
“I was extremely impressed with Colleen′s presentation. Because of her enthusiasm and breadth of experience, she could engage and teach sales executives and sales professionals alike. The entire audience was actively participating and learning from her experiences and innovative sales techniques.” – Alison Evans, Anna Communications
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Right on the Money: New Principles for Bold Growth
Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world.
Even before COVID-19 upended lives and forced people to reimagine every interaction, “business as usual” tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environment—in which customers move through much of the buying cycle before ever engaging sellers—others stuck to their guns and found themselves condemned to failure. The bottom line: accept and embrace change or be done in sales. Right on the Money offers a compelling blueprint to understand and win over today’s buyers. It also offers a wealth of field-tested, actionable steps to excel in a marketplace far more digital, far less centralized, incredibly dynamic and much more lucrative than ever before. Colleen Francis sheds light on the current sales landscape and helps readers align personal and organizational strategies to win.
Nonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year
Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results–every quarter, from every member of the team.
Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them.
Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement.
When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline–taking the chaos and pressure away from the end of quarter for good!
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