Chester Elton Profile

  • The “apostle of appreciation,” eager to share that the best way to motivate others is through encouragement and recognition.
  • Author of the bestselling leadership books What Motivates Me, All In, and The Carrot Principle, translated into 30 languages worldwide with over a million copies sold.
  • Rated #1 speaker at the National Society for Human Resource Management annual conference.
  • Called the “apostle of appreciation” (Globe and Mail), Chester Elton is sought after by conference organizers across the globe for his insights into employee motivation, management and increasing productivity. Described as “creative and refreshing” by the New York Times, Chester has given compelling keynote presentations to diverse audiences around the world. Many of his keynotes are based on his bestselling leadership books, such as the worldwide hit: The Carrot Principle

    With over a million copies sold worldwide, Chester’s books are available in more than twenty languages. The Carrot Principle regularly features on the bestseller lists of the New York Times and Wall Street Journal, and The Orange Revolution became the #1 selling business book in the United States. On CNN, Larry King described 24-Carrot Manager as “a must read for modern day managers.”

    Chester’s unparalleled motivational skills have been featured in The Financial Times, Washington Post, Fast Company and the New York Times, and his broadcast media credits include 60 Minutes, CNN, ABC’s Money Matters, MSNBC and National Public Radio.

    Blue-chip firms and organizations including Pepsi, American Express, Madison Square Garden, Avis Budget Group and Texas Roadhouse have engaged Chester as an employee engagement consultant, and at the National Society for Human Resource Management annual conference he was rated #1 speaker, beating Bill Cosby into second place.

    • View Extended/Alternate Bio

      One of today’s most influential voices in workplace trends, Chester Elton has spent two decades helping clients engage their employees to execute on strategy, vision, and values. In his provocative, inspiring and always entertaining talks, #1 bestselling leadership author Chester Elton provides real solutions to leaders looking to manage change, drive innovation, and lead a multi-generational workforce. Elton’s work is supported by research with more than 850,000 working adults, revealing the proven secrets behind high-performance cultures and teams.

      He has been called the “apostle of appreciation” by Canada’s Globe and Mail, “creative and refreshing‚” by the New York Times, and a “must read for modern managers” by CNN. Elton is co-author of the multiple award-winning New York Times and #1 USA Today and Wall Street Journal bestselling leadership book, All In, The Carrot Principle, and The Best Team Wins. His books have been translated in more than 30 languages and have sold more than 1.5 million copies worldwide.

      Elton is often quoted in publications such as the Wall Street Journal, Washington Post, Fast Company and the New York Times. He has appeared on NBC’s Today, CNN, ABC, MSNBC, National Public Radio and CBS’s 60 Minutes. In 2018 Global Gurus research organization ranked him as #13 in the world’s top leadership experts and #5 in the world’s top organizational culture experts; and he is a member of Marshall Goldsmith’s 100 Coaches pay it forward project.

      Elton is the co-founder of The Culture Works, a global training company and a board member of Camp Corral, a non-profit for the children of wounded and fallen military heroes. He serves as a leadership consultant to firms such as American Express, AT&T, Avis Budget Group and Procter & Gamble. He is most proud, however, to be the father of four exceptional children-more exceptional now they’ve grown up and left home.

    Chester Elton Speaking Videos

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    Chester Elton's Speech Descriptions

    Drawing on his bestselling books and in-depth management studies, Chester demonstrates irrefutably that business works better with appreciated and recognized employees.

    Using case studies from some of the most successful companies in America he explains exactly how you can do recognition right, making you a high-performance leader and driving your team to new heights of achievement. Audiences worldwide have thrilled to Chester’s commonsense empathetic approach to employee management.

    The Best TEAM Wins: The 5 Disciplines of Today’s Most Effective Team Leaders

    The Dilemma. The vast majority of employees’ days are now spent working collaboratively, but still 96 percent of executives cite poor teamwork as the main source of workplace failures in their organizations. It might be the most-pressing question organizations must address: How can managers lead their teams to improved performance given the volatility and challenges we face today.

    The Research. Based on an 850,000-person study of the most profitable, innovative work teams, New York Times bestselling author Chester Elton introduces his audiences to the new science of teamwork—helping leaders deal with the increased speed of change in business, global and remote employees, the rise of the Millennials, the need to work more cross-functionally across departments, and more.

    The Result. Elton’s research has discovered a set of leadership disciplines that make the biggest difference in building today’s best teams. He helps leaders:

    • Manage to the One—Identify the drivers of each team member for maximum engagement
    • Speed Productivity—Help new people and teams work faster & smarter
    • Challenge Everything—Inspire greater innovation through healthy debate
    • Focus on Customers—Build bridges across functions, cultures, and distance

    The Audience. Designed for senior leaders and managers (although often tailored to include all employees), Chester Elton has presented The Best Team Wins to corporate audiences and association conferences worldwide.

    “Extremely engaging and motivating talk! Most importantly, you tailored the content perfectly to ensure it was relevant to our fast-paced and forever-changing needs.”

    -Sally Williams Keenan, Executive Director, Morgan Stanley

    Carrots 2.0
: How today’s managers use recognition to engage their people, retain talent, and accelerate performance

    The Dilemma: Most managers want to create cultures where their teams achieve above-and-beyond results, but for a culture to really take off teammates must encourage each other on a daily basis. The answer is in rooting for each other: having each other’s backs, appreciating strengths, and recognizing strategic behaviors.

    The Research: Based his #1 bestselling book The Carrot Principle, which unveiled a 10-year, 200,000- person survey, Elton has become the preeminent authority on employee recognition. Now, he introduces us to Carrots 2.0—showing incontrovertible evidence that today’s employees respond best when they are recognized for things they are good at and for those actions where they had to stretch.

    The Result: Elton introduces audiences to new generational and industry-specific data from his 2016 proprietary survey of 14,000 working adults—helping managers link recognition to what is most meaningful to their employees. He introduces practical concepts that help managers encourage excellence, including ideas such as appreciation vs. recognition, effort vs. achievement, and praise vs. rewards. Chester shows how great managers lead with carrots, not sticks and in doing so achieve higher:

    • Productivity
    • Engagement
    • Retention
    • Customer Satisfaction

    The Audience: Designed for managers, Chester Elton has presented “Carrots 2.0” to corporate audiences and associations worldwide. The session is typically customized to an organization’s specific recognition needs and can also include the organization’s available R&R tools.

    “The concepts of "All In," "The Carrot Principle," and "What Motivates Me" can be combined to create a tool-box that all organizations can leverage to enhance organizational efficiency and effectiveness.
    - Glen Stambone, Northern Regional Medical Command, US Army

    All In - How Great Leaders Develop a Culture of Belief and Deliver Big Results

    The Dilemma: While most leaders understand their most reliable competitive advantage comes from their people, few know how to get their teams “all in”—convincing employees to buy into the strategy they’ve put forward. If a culture is clear, positive, and strong, then people will believe what they do matters and that they can make a difference. If a culture is dysfunctional—chaotic, combative or indifferent—employees will spend more time thinking about why the people sitting next to them should be fired than getting fired up themselves.

    The Research: Teaming up with research giant Towers Watson, #1 bestselling author Chester Elton presents the findings of an unprecedented 300,000-person study conducted in the worst of the recession for his book All In. Based on this breakthrough research and his extensive consulting experience with a who’s-who of successful organizations, he presents a simple roadmap that all managers can follow to create a high-achieving culture in their own teams where employees are engaged, enabled and energized.

    The Result: Elton offers specific how-tos for each step, and tells fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented. Audiences will learn:

    • The 3 research-based characteristics of the world’s most profitable, productive organizational and team cultures
    • The 7 steps today’s most successful leaders use to generate buy-in
    • How managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give an extra push of effort

    The Audience: Designed for senior leaders and managers (although sometimes tailored to include all employees), Chester Elton has presented “All In” to corporate audiences and association conferences worldwide. The session is typically customized to an organization’s specific culture challenges.

    “The ‘All In’ principles aligned to every aspect of our key messaging and reinforced the effectiveness of our approach. We can’t wait to continue this momentum and enthusiasm.”

    – Lynn Leblanc, Head of Strategic Planning, Aetna

    Managing Millennials
    What Motivates Me: How to lead and retain generations in the workplace.

    The Dilemma:
    By 2024, 75 percent of the workforce will be Millennials and Gen Z. The best leaders are retaining more of their key, young talent by creating meaningful career discussions from day one, and are helping younger workers understand their impact on the greater purpose of the organization.

    The Research:
    Based on Adrian Gostick and Chester Elton’s bestselling book What Motivates Me with the findings of an 850,000-person research study, and introducing their Primary Research Study of thousands of millennials, the authors identify practical methods to inspire today’s young workers to increase levels of commitment, enhance feelings of inclusion, and speed the process of onboarding.

    The Result:
    In addition to learning how to help team members of all generations work together more effectively, leaders in this session will discover ways to reduce employee attrition by helping each employee understand their core motivators and sculpt the nature of their positions to better match those drivers. The truth is very few leaders know what is really motivating to their people or, even if they do, don’t know how to apply that information to day-to-day work.

    The Audience:
    Designed for senior leaders, managers, and employee groups, the authors have presented “What Motivates Me” to corporate audiences and associations worldwide. Some groups have participants complete the online Motivators Assessment before the session.

    The Carrot Principle: Engaging Employees through Recognition
    A New York Times, USA Today and Wall Street Journal bestseller, The Carrot Principle has become the preeminent source on employee engagement and recognition. Based on his runaway bestseller, The Carrot Principle workshop or keynote reveals the ground breaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. This breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

    Drawing on case studies from leading companies including Disney, KPMG and The Pepsi Bottling Group, the bestselling author shows how the transformative power of purpose-based recognition produces astonishing increases in operating results. Elton shows how great managers lead with carrots, not sticks and in doing so achieve higher:

    • Productivity
    • Engagement
    • Retention
    • Customer Satisfaction

    This exceptional presentation introduces the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, drawn from real-life cases, of ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

    The Orange Revolution: How One Great Team Can Change an Organization

    New York Times, USA Today and Wall Street Journal bestselling authors Chester Elton and Adrian Gostick have once again transformed the corporate playing field with The Orange Revolution, recognized worldwide as the premiere book on how breakthrough teams and teamwork revolutionize a company, a community, and the world.

    The Orange Revolution Keynote highlights the key traits found inside the world’s most stellar teams. Chester illustrates the steps these teams took to conquer barriers, exceed expectations, and overcome mediocrity through brilliant collaboration. This presentation reveals the synergy that exists among teams in the world’s most respected and innovative organizations— and how to tap into that power within any group of individuals.

    Drawing on startling research and case studies from leading teams at Zappos, Pepsi Bottling Company, The Blue Angels, Texas Roadhouse,
    Apple, and numerous others, the Orange Revolution Keynote shows how true teamwork produces results that change the world and can immediately increase:

    • Productivity
    • Engagement
    • Loyalty
    • Innovation
    • Bottom-line Results

    This must-see presentation introduces the simple steps to inspiring an Orange Revolution in your organization— through easy, prescriptive, outcome-based applications that can be implemented today.

    The Invisible Employee: Unleashing Hidden Potential
    There is a crisis in business today - the potential of your employees and new hires is being trapped, squashed or just overlooked. Only one keynote speaker is unraveling the truth - ripping through Fortune 500 companies with a bag full of keys to unlock the power of your people. Based on the New York Times best selling book, The Invisible Employee, Chester Elton can unlock the hidden potential of your workforce.

    Elton enlightens, inspires and energizes audiences. He shares why many employees today feel over-looked, ignored and completely unappreciated. And, he exposes why employees respond to those feelings with negative reactions—doing just enough to get by, grumbling about work and passing toxic attitudes on to other team members. After all, why bother shining when no one notices your achievements? The Invisible Employee keynote leverages hard-won wisdom, with Elton’s renowned blazing energy, humor and real life examples. Across the globe and into the most recognized companies, Chester Elton is helping managers combat one of the most common negative forces in business—smart employees hiding from their potential and never doing more than is asked. Elton shows managers how to:

    • Engage or re-ignite an employee’s passion for work
    • Stimulate a new-hire’s onboarding experience
    • Recognize employees to accelerate performance
    • Minimize attrition and increase retention
    • Build a culture based on trust and appreciation
    • Setting clear goals and seeing the right behaviors

    The Invisible Employee Keynote is inspiring managers worldwide to create organizations jam-packed with productive employees who feel noticed, valued and appreciated.

    Chester Elton on Speaking

    I want people to understand that anyone can create a great place to work where people believe what they do matters…

    SPEAKING.COM: What do you want people to learn / take away from your presentations?

    ELTON: I want people to understand that anyone can create a great place to work where people believe what they do matters and they can make a difference – that when we really strive to know each other better we can be productive, engaged and energized at work. It is a matter of making it a priority.

    Also I want people to know that these wonderful principles work at home as well. Let’s not leave our best selves at work. Let’s bring that home to our families too!

    SPEAKING.COM: What kind of special prep work do you do prior to an event? How to you prepare for your speaking engagements?

    ELTON: I love to have a couple of pre-conference calls to get to know the companies and the leadership that I will present to. The more I can learn about the culture the more effectively the message will be received. I have often visited the companies’ locations and had one on one’s with employees. It all helps to shape sessions that will have lasting impacts.

    SPEAKING.COM: Have you had any particularly memorable speaking engagements / unusual situations arise while on the road?

    ELTON: International engagements are always memorable. You are never sure that the translator is conveying the same message. Additionally, when flights are late and you are jet lagged it presents interesting dynamics on stage. I had a case of food poisoning once that made presenting pretty tricky!!

    AV challenges can be exciting; for example, sometimes the power goes off. One time the fire alarm went off during my presentation. That was particularly exciting!! People were grabbing their laptops and running for the doors! Ha Ha Ha!

    Over the years pretty much everything has happened. In the end it all works out. It is all great fun and makes for wonderful memories.

    When people feel valued every part of their lives gets better.

    SPEAKING.COM: What types of audiences would most benefit from your message?

    ELTON: I don’t think there is an audience that can’t benefit from our messages. They apply to appreciating and engaging the people around you at work and at home. What I love most about what we do is that its application is universal. I have used these principles of engagement and appreciation at home, with the kids I work with in inner cities and even at Boy Scouts. When people feel valued every part of their lives gets better.

    SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

    ELTON: That’s like asking which child do you love the most! They are all wonderful topics and I enjoy every session. Whether it is the carrot of recognition, culture or motivation and teamwork, one common thread that is always there is the idea that we celebrate our successes. A culture of appreciation is always present in great teams and cultures. Great work happens in places where people are valued and appreciated.

    SPEAKING.COM: What inspired you to start doing speaking engagements?

    ELTON: After we had written a few books people asked us to speak. So we did! It has been very rewarding to take what we have written in our books and bring it to life on the stage. We have had many great mentors in speaking that have helped and crafted our message. It has been more fun than we had ever imagined!

    People will forget the numbers but remember the stories.

    SPEAKING.COM: How much do case studies, personal stories and/or humor factor into your keynote speech content?

    ELTON: All of the above! The data has always been the foundation of our work. The case studies bring the data to life and the humor makes it memorable. People will forget the numbers but remember the stories. If you can make them laugh it really brings it all together: great data + the case studies to validate the data and the humor to make sure they remember it days and weeks later. It is a wonderful formula, and fun too!

    SPEAKING.COM: What are some of the successes you’ve helped clients make?

    ELTON: I am always gratified to get a note or an email after a session from a manager or leader who has applied what we talked about and found success. Sometimes it has helped them connect in a more meaningful way with their team. The influence of my work really sinks in when I get a note from a manager who has applied the principle at home. That’s when you know you have made a difference! Exclusive Interview with Chester Elton
    Motivating and Retaining Talent with Chester Elton
    In this interview, Chester Elton discusses:
  • Why simple recognition is more powerful than most managers realize .
  • How one high performing team can transform an organization.
  • The key components of effective employee motivation. Read the Full Interview
  • "Recognition is the greatest communication tool that a manager or leader has at their disposal."
    - Chester Elton

    What People are Saying about Seeing Chester Speak

    Rating Entries

    “Chester was outstanding and delivered a message that fully aligned with our vision. The audience engagement was off the charts. He incorporated specific Fannie Mae examples into his session to make the menage relevant to our employees. His energy and engagement style elicited many emotions from the audience, but mostly laughter. They are still talking about how motivating Chester was! He was a fantastic ending to our annual conference.”
    -Carlos Perez, VP & Chief Credit Officer, Fannie Mae

    “Chester was a huge hit and personally inspired me to be a better leader! Not only did he bring relevant, factual data into his presentation about driving business results through engaging the workforce, he used humor and audience participation to keep the team motivated and invested.”
    – MaryLynn Carver, Chief Communications Officer, General Mills

    “Folks at various levels throughout our organization are still raving about Chester’s session. He received the highest marks of any speaker. Not only was he entertaining, but he put time into getting it right and the content really resonated with this group. That says a lot for such a quiet and cynical crowd.”
    – Lisa Stornaielo, Vice President Leadership Development, Fidelity

    “Chester’s extremely high energy is contagious with audiences as he inspired and motivated our attendees. He really took the time to get to know Golden Corral and customized his remarks to be relevant for our restaurant managers and franchisees. He continues to rank among our best speakers ever and I highly recommend Chester.”
    – Erika Braun, PHR, CCP, Golden Corral Corporation

    “You were simply outstanding. Specifically, your suggestions on low-cost-no-cost appreciation were well-worth stealing. Thank you for inspiring us and entertaining us, for making us laugh and for making us sing. We have been talking about how much we thoroughly enjoyed the show. Thank you forever, on behalf of all who were inspired.”
    – Jennifer Granholm, Governor of Michigan

    “We’ve seen first hand just how important recognition is within an organization of our size. Chester Elton’s presentation and the results of his survey made everyone in attendance really stand up and take notice.”
    – Mohini Patel, Royal Mail

    “Chester Elton has his finger on the pulse on what any industry needs to develop a positive workforce and build loyalty.”
    Hard Rock International

    “Worth the trip alone…very relevant…best in event…what a performer!”
    – European HR Directors Business Summit

    “Chester excites audiences by making recognition fun and a daily opportunity. More importantly, he shows how giving the gift of a carrot can improve the lives of those in your care as well as your own. Our company is better because of Chester’s involvement.”
    – Scott Northcutt, Global Human Resource Officer, DHL Express

    “Anyone would be fortunate to have the opportunity to bring Chester into their organization. His enthusiasm for the topic….and his ability to bring that alive for all levels of an organization from front-line employees to executives is well worth the time, effort and money.”
    – Paul Andrews, Senior Vice President, Horace Mann

    “High energy…he′s fun… He′s the best keynote we′ve ever had. I can′t say enough good things Chester.”
    – Ray Blanchette, President and CEO, Joe’s Crab Shack

    “Chester’s presentation was very insightful and really hammered home the point that recognition is such an effective way to engage the hearts and minds of an entire workforce. It stands to reason that every employee likes to be acknowledged, but one of the most important points that Chester raised, was the vital role that each manager plays in communicating this and effectively delivering this recognition to each and every one of their employees”
    – Michaela Wright, HR Director, First Direct/HSBC

    “99% of our senior executives rated Chester’s session excellent or good!”
    – Holly Lampier, Director, Leadership & Management Education, Motorola University

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    Books by Chester Elton:

    The Best Team Wins: The New Science of High Performance
    The New York Times bestselling authors of The Carrot Principle and All In deliver a breakthrough, groundbreaking guide for building today’s most collaborative teams—so any organization can operate at peak performance.,p>

    A massive shift is taking place in the business world. In today’s average company, up to eighty percent of employees’ days are now spent working in teams. And yet the teams most people find themselves in are nowhere near as effective as they could be. They’re often divided by tensions, if not outright dissension, and dysfunctional teams drain employees’ energy, enthusiasm, and creativity. Now Adrian Gostick and Chester Elton share the proven ways managers can build cohesive, productive teams, despite the distractions and challenges every business is facing.

    In The Best Team Wins, Gostick and Elton studied more than 850,000 employee engagement surveys to develop their “Five Disciplines of Team Leaders,” explaining how to recognize and motivate different generations to enhance individual engagement; ways to promote healthy discord and spark innovation; and techniques to unify customer focus and build bridges across functions, cultures, and distance. They’ve shared these disciplines with their corporate clients and have now distilled their breakthrough findings into a succinct, engaging guide for business leaders everywhere. Gostick and Elton offer practical ways to address the real challenges today’s managers are facing, such as the rise of the Millennials, the increasing speed of change, the growing number of global and virtual teams, and the friction created by working cross-functionally.,p>

    This is a must-read for anyone looking to maximize performance at work, from two of the most successful corporate consultants of their generation, whom The New York Times called “creative and refreshing.”

    All In: How the Best Managers Create a Culture of Belief and Drive Big Results

    Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters.

    Bestselling authors of The Carrot Principle and The Orange Revolution, Adrian Gostick and Chester Elton return to answer the most overlooked leadership questions of our day: Why are some managers able to get their employees to commit wholeheartedly to their culture and give that extra push that leads to outstanding results? And how can managers at any level build and sustain a profitable, vibrant work-group culture of their own?

    These leading workplace experts teamed up with research giant Towers Watson to analyze an unprecedented 300,000-person study, and they made a groundbreaking finding: managers of the highest-performing work groups create a “culture of belief.” In these distinctive workplaces, people believe in their leaders and in the company’s vision, values, and goals. Employees are not only engaged but also enabled and energized (termed the three Es), which leads to astonishing results—average annual revenues three times higher than for organizations lacking such a positive culture. And this was true during a period that included this most recent recession.

    Based on their extensive consulting experience and in-depth interviews with leaders and employees at exceptional companies such as American Express, Cigna, Avis Budget, Pepsi Bottling, and Hard Rock, the authors present a simple seven-step road map for creating a culture of belief: define a burning platform; create a customer focus; develop agility; share everything; partner with your talent; root for each other; and establish clear accountability. Delving into specific how-tos for each step, they share eye-opening stories of exceptional leaders in action, vividly depicting just how these powerful methods can be implemented by any manager.

    All In draws on cutting-edge psychology and all of the creative genius that have made Gostick and Elton a must-read for leaders worldwide. This vital resource will empower managers everywhere to inspire a new level of commitment and performance.

    The Orange Revolution: How One Great Team Can Transform an Entire Organization

    From New York Times bestselling authors and renowned leadership consultants Adrian Gostick and Chester Elton comes a groundbreaking guide to building high-performance teams.

    What is the true driver of a thriving organization’s exceptional success? Is it a genius leader? An iron-clad business plan? Gostick and Elton shatter these preconceptions of corporate achievement. Their research shows that breakthrough success is guided by a particular breed of high-performing team that generates its own momentum—an engaged group of colleagues in the trenches, working passionately together to pursue a shared vision. Their research also shows that only 20 percent of teams are working anywhere near this optimal capacity. How can your team become one of them?

    Based on a groundbreaking 350,000-person study by the Best Companies Group, as well as extraordinary research into exceptional teams at leading companies, including, Pepsi Beverages Company, and Madison Square Garden, the authors have determined a key set of characteristics displayed by members of breakthrough teams, and have identified a set of rules great teams live by, which generate a culture of positive teamwork and lead to extraordinary results. Using a wealth of specific stories from the breakthrough teams they studied, they reveal in detail how these teams operate and how managers can transform their own teams into such high performers by fostering:

    • Stronger clarity of goals
    • Greater trust among team members
    • More open and honest dialogue
    • Stronger accountability for all team members
    • Purpose-based recognition of team members’ contributions

    The remarkable stories they tell about these teams in action provide a simple and powerful step-by-step guide to taking your team to the breakthrough level, igniting the passion and vision to bring about an Orange Revolution.

    Order Here

    The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

    Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft?

    Think again.

    The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

    Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results-whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher:

    • Productivity
    • Engagement
    • Retention
    • Customer satisfaction

    The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable-it′s proven to work. But it′s not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

    Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn′t take time-it can be done in a matter of moments-and it doesn′t take budget-busting amounts of money.

    This exceptional book, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization, offering a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high performance leader and take your team to a new level of achievement.

    Order Here

    The Invisible Employee: Using Carrots to See the Hidden Potential in Everyone

    There is a crisis in business today: the invisible employee. Feeling threatened, ignored, and unappreciated, invisible employees fight back the only way they know how—by staying hidden in the corporate shadows, doing just enough to get by, grumbling about this and that, and passing these techniques along to new workers. After all, why bother shining when no one notices your achievements? Why bother trying when you could be let go in the next batch of layoffs?

    A business fable packed with hard-won wisdom, The Invisible Employee follows a group of people who live and work together on a mysterious island. In this second edition—updated with new case studies and current survey results—managers learn how to combat one of the most common negative attitudes in business: that smart employees keep their heads down and never do more than is asked.

    Bestselling authors Adrian Gostick and Chester Elton show how effective leaders change this mind-set by engaging their people in their cause—setting clear goals, encouraging productive behavior, and celebrating every success along the way. The end result is an organization of productive employees who feel noticed, valued, and appreciated. In other words, they feel visible.

    In today′s competitive environment, all of us are looking for the next big product, the next big capability or solution. But great managers are finding that recognizing people leads to a more engaged workforce and a more successful business. The Invisible Employee shows you how to bring out the hidden potential in your team and your business.

    Order Here

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