Charlene Li Profile

Charlene is a Principal Analyst at Altimeter, a Prophet company, and the author of the New York Times bestseller Open Leadership. She is also the co-author of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her newest book, The Engaged Leader, was published in March 2015. She is one of the foremost experts on business strategy and disruptive technology and a sought-after speaker and advisor to many top global companies.

Formerly, Li was the Founder and CEO of Altimeter Group, which was acquired by Prophet Brand Strategy in July 2015. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. She was named one of the Top 50 Leadership Innovators by Inc, and one of the 100 most creative people in business by Fast Company.

Charlene is frequently quoted by leading media channels such as the Wall Street JournalNew York TimesUSA Today, Reuters, and The Associated Press. She has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, SXSW, and Web 2.0.

Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She lives in San Francisco and enjoys baking sourdough bread to counter her real-time professional life.

Charlene Li Speaking Videos

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Charlene Li's Speech Descriptions

Open Leadership: Transform the Way You Lead with Social Technologies

Talk with your customers. Listen to your employees. These are long-time, well tested truisms of business. But ask organizations to engage with people on Facebook or Twitter and a look of sheer terror crosses their faces. The long held concept of command-and-control leadership is being tested as organizations are experiencing the largest technological and sociological shift of our generation. In this presentation, Charlene helps audiences to feel in command in a world where they’re no longer in control. For example, how open, how transparent, how authentic and how real do you need to be? More importantly, how do you leverage and measure the impact of using social technologies in your organization? Charlene lays out a new approach that today’s leaders must adopt for competitive advantage.

Groundswell: Winning in a World Transformed by Social Technologies

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon—the groundswell—that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. In this presentation, Charlene Li discusses how to turn the force of customers connecting to your own advantage. Based on hard consumer data and experience with dozens of companies from Procter & Gamble to Ernst & Young to a tiny but wildly successful winery in South Africa, Charlene discusses how to take advantage of communities, blogs, wikis, Facebook and YouTube and turn this potential threat into opportunity.

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Books by Charlene Li:

    Groundswell: Winning in a World Transformed by Social Technologies

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It′s an unstoppable groundswell that affects every industry — yet it′s still utterly foreign to most companies running things now. When consumers you′ve never met are rating your company′s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

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