Bruce Himelstein Profile

  • His smart and savvy take on marketing rebuilt the Ritz Carleton hotel brand, taking it to a new generation.
  • His career in the hospitality industry spans over 30 years of excellence including key roles in Oceania cruise lines, Loews hotel and resorts, and Mariott Senior Living Services.
  • He has been recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI).
  • He is the subject of the leadership strategy book The New Gold Standard.
  • One of the smartest and most sophisticated minds of the marketing world, Bruce Himelstein is the innovative CMO behind some of the hospitality industry’s top luxury names. At a time when technology and the economy have turned the rules of marketing upside down, Himelstein has breathed new life into old brands, turning the Ritz Carlton, Loews hotels, and Oceania cruise lines into top-notch success models even in the middle of financial crises and economic recessions.

    Himelstein spent seven years as the dynamic sales and marketing leader behind the eye-grabbing campaigns for The Ritz-Carlton Hotel Company. His award-winning marketing recaptured the hospitality giant’s golden crown, reinventing its image and opening it up to a new generation of consumers. He has brought the same competitive relevance to both Oceania cruise lines and Loews hotels. In 2013 he spearheaded a digital and social media campaign that made history when Loews became the first hospitality name to enable bookings via Twitter.

    In addition to a stellar work history, Himelstein’s resume includes a long list of award-winning advertising campaigns. He has been recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI). He currently serves on the Board of Directors of the US Travel Association and is one of primary figures featured in the book The New Gold Standard which examines the leadership principles that restored the Ritz Carlton to prestige.

    • View Extended/Alternate Bio

      Business Strategy Expert, Former Chief Marketing Officer, Loews Hotels & Resort

      Bruce Himelstein recently served as chief marketing officer of Loews Hotels & Resorts and oversaw sales, marketing and communications efforts for all 23 Loews Hotels & Resorts in the United States and Canada.

      At Loews, Himelstein was integral in activating key initiatives across the brand. These initiatives include a partnership with FIAT, the brand’s dramatic Midwest expansion in 2014; innovation in the technology space introducing Social Reservations and offering free Wi-Fi in all hotels; and spearheading the implementation of several strategic promotions and new brand campaigns (The Room You Need). In 2015, Himelstein was at the helm of launching the Loews Regency brand and OE Collection to the public.

      As chief marketing officer, Himelstein was invited to speak to marketing students at Auburn, NYU and Syracuse. Additionally, Himelstein participated in interviews with Wharton Business School on XM Sirius radio and the Forbes CMO Series.

      Himelstein’s distinct record of accomplishments in the hospitality industry spans decades. Prior to joining Loews, he held several assignments including roles as a consultant developing brand strategy for Jin Jiang Hotel, a 5-star Interstate Hotels & Resorts in Shanghai; president of Oceania Cruises, Inc., responsible for sales, marketing and e-commerce strategy; and executive vice president, chief marketing officer of Kerzner International North America, Inc.

      Himelstein also spent seven years focused on the luxury hotel business with The Ritz-Carlton Company. Beginning as senior vice president, Field Sales, Himelstein quickly rose to senior vice president, Sales and Marketing for Marriott Senior Living Services, where he oversaw and managed myriad sales and marketing initiatives for the $1 billion division, increasing move-ins by 18 percent. Finally as senior vice president, Sales and Marketing, he drove sales, marketing and branding initiatives for the $3 billion company with 70 properties and 32,000 associates in 23 countries. In this role he also dedicated efforts toward innovating a trio of web series, which was highlighted in The Wall Street Journal and won multiple HSMAI Platinum Awards.

      An active and involved professional, Himelstein is a member of the Luxury Institute Advisory Board and on the Executive Board of the Hospitality Sales and Marketing Association International (HSMAI). In addition, he serves on the Florida Atlantic University Advisory Board. He was also inducted into the American Marketing Association Hall of Fame in 2007 and was named one of HSMAI’s Top 25 Most Extraordinary Minds in 2006.

      Himelstein earned a Bachelor of Science degree in Communications from State University of New York in Genesco. He currently resides in Boca Raton, Florida.

    Bruce Himelstein Speaking Videos

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    Bruce Himelstein's Speech Descriptions

    An award-winning 30-year veteran of the hospitality industry, Bruce J. Himelstein brings his vast experience to a range of topics from the importance of developing a culture of service, sales intensity, and brand innovation.

    From a beginning career as a hotel bellman to a recognized expert on sales and marketing breakthroughs, Himelstein’s humble beginnings and admired accomplishments create a balance of candor and expertise that resonates with audiences while giving them the leadership skills and strategies necessary to take a company from obscurity to a name that is synonymous with “luxury” and “top-quality”.

    Blowing the Dust off the Lion and Crown: The Ritz-Carlton Brand Journey
    How do you make your brand relevant? Bruce Himelstein, the man behind the Ritz-Carlton’s journey to the top of the luxury world, reveals the secrets behind his award-winning and groundbreaking strategies to revitalize the brand, while staying true to its roots. From harnessing the talents already within your organization to embracing new ways of thinking, Himelstein reveals the secrets to brand success.

    Build (or re-build) Your Brand.
    How do you flip the switch and make your brand more relevant? Bruce Himelstein, the brains behind Ritz Carlton’s award-winning to “blow the dust off the lion and crown”, reveals strategies to elevate your brand while staying true to it’s core character. How do you sell change internally? How do you harness the talents of your team, and find the most talented vendors? And how do you garner the guts and resiliency to stay the course? Himelstein uses the gift of a natural storyteller to give solid solutions and inspiring ideas for any organization.

    Create a Customer Experience
    Why do travelers choose Ritz-Carlton? Because the customer experience at the Ritz is unmatched by any other hotel. But customer experience is not just a concern of the luxury sector. Any organization looking to win loyal customers and convert brand evangelists must pay attention to this concept. Bruce Himelstein, former SVP of sales and marketing for Ritz-Carlton, is an authority on using customer experience to elevate a brand and capture market share. His case studies and influential techniques are vital for bolstering any kind of brand.

    Sales and Marketing in a Slump
    When the economy ground to a halt, “luxury” became a dirty word. Bad news for The Ritz-Carlton Hotel Company, who immediately faced declining occupancy. Good news for Bruce Himelstein, former SVP of sales and marketing for Ritz-Carlton, who proved his mettle by quickly reacting with smart strategies. He’s been praised by The Wall Street Journal for helping Ritz-Carlton be the first luxury brand to reveal a solid marketing plan after the economic collapse. How did he do it? And how can his strategies work for your company? This presentation is not about luxury, but about gathering a talented team, making swift decisions, and staying true to your brand.

    What People are Saying about Seeing Bruce Speak

    Rating Entries

    “Thank you for your inspiring and informative speech on Saturday. It was a true pleasure to have you join us. The feedback from the team was outstanding. You had an impact and made a difference.”
    – Starkey Hearing Technologies

    “I have seen Bruce Himelstein in action as a client of mine, when he worked at Ritz-Carlton, and as a guest speaker to my students at Syracuse University. Aside from being a savvy and inspirational professional, Bruce is a natural storyteller. Bruce captivates his audiences. Most importantly, he captivates them with a purpose: to reach heights of marketing they never dreamed possible.”
    – Syracuse University

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