
Beau Lotto
Creativity, Innovation, Science, TED Talk Speaker
Travels from New York, New York, USA
Beau Lotto's speaking fee falls
within range:
$30,000 to $50,000

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Beau Lotto Profile
Globally renowned neuroscientist Beau Lotto brings innovative science to the study of human perception. His work takes place at the intersection between science and the arts, with a philosophical understanding of the way humans perceive the world around them being just as important to him as a scientific one.
Beau’s work comes from Lottolab, which has become a combination of science lab and art studio. In addition to high-level scientific experiments covered by major scientific publications it produces astonishing visual illusions and installations which have exhibited in the Hayward Gallery, the Serpentine Gallery and the Science Gallery in Dublin among other spaces.
Researching into not just human vision but also that of bees and robots, Beau collaborates with artists, musicians, fashion designers and others to find exciting and innovative ways of working. He is particularly passionate about allowing children to develop revolutionary ways of seeing science and learning, and his workshops allow schoolchildren to design their own experiments and analyze their own data.
The Lottotlab has had a two-year residency in London’s Science Museum that led to two BBC2 Horizon programs, to programs on the National Geographic Channel and the world’s first science paper authored by primary school children.
Beau has brought his work on perception to lectures for TED, the RSA series and the BBC. His interactive illusion and game filled lectures have been enjoyed by banks, government agencies and universities including Harvard.
- View Extended/Alternate Bio
According to Dr. Beau Lotto, “Once you understand how perception works, you can’t but help see yourself in the world in a different way and engage in it in a different way.” Renowned neuroscientist and entrepreneur, Beau Lotto, has spent decades studying the way we see—and in his three-time mainstage TED talks with over 7 million views, he shows us how to see differently. As Lotto puts it, “the brain never sees the world as it actually is, only the world that is useful to see.” By illuminating these principles of perception, Lotto helps companies overcome biases, embrace uncertainty, transform their approach to creativity, and unlock innovation.
Lotto is the founder and CEO of The Lab of Misfits, the world’s first neuro-design studio that seeks to “break down the walls of the traditional laboratory” and study humans in their natural habitats. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their “experiential experiments” invite consumers to engage with brands and offer brands science-backed insights that foster innovation. The measurable insights gleaned from these experiments have led to organizational breakthroughs for clients as diverse as Cirque du Soleil (awe and wonder), L’Oréal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight), and The London Science Museum (curiosity).
Lotto is a professor of neuroscience at the University of London, and a visiting scholar at New York University. He is the author of Why We See What We Do, and Deviate: The Science of Seeing Differently, which explores the surprising science of creativity and unveils the unexpected relationship between perception, reality and innovation. In addition to his role at The Lab of Misfits, Lotto is the Founder and CEO of the sound-based AR company Acoustigram.
Lotto spoken at large-scale events such as the G8 Innovation Conference, as well as for companies like WIRED and Google. He has contributed to television and radio documentaries produced by influential media such as the BBC, National Geographic, Netflix, and PBS.
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