Anthony Trucks Profile

  • From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible.

  • Author and host of the Aww Shift & Shift Starter Podcasts.

  • International speaker and founder of Identity Shift coaching.
  • Anthony Trucks is a former Foster Child, NFL Football Player, Competitor on American Ninja Warrior, Author, and Identity Shift Coach. From foster care to the NFL, to successful business owner, Anthony Trucks has accomplished what statistics would say is impossible.

    But it didn’t start out that way. At the age of three years old he was placed into the foster care system where he remained until age 14, when he was adopted by a poor, all-white family. In high school he set a challenging and lofty goal for himself … making the varsity football team. Hard work and determination lead to Anthony not only making the team but being offered a full ride scholarship to the University of Oregon and ultimately going pro in the NFL.

    A fluke shoulder injury sent his NFL dreams crashing down just as quickly as they’d come. Drawing on what he had learned in childhood, Anthony realized that he had to pivot and pivot quickly.

    With a degree in kinesiology, Anthony decided to open his own gym. However, it wasn’t long before Anthony found himself run down with a struggling business and a personal life that was suffering as well.

    A conversation with a friend reminded Anthony that others viewed him as an inspiration and a hero because, despite the odds, he always overcame. In that moment, Anthony began to think, “what if I could be an inspiration for others?” It occurred to Anthony that the gap between his current situation and his desired outcome wasn’t a method, a secret marketing strategy, or anything like that. What was missing, was within.

    Anthony once again put in the work. He spent years researching, practicing, and essentially rewiring his brain on a deep psychological level to achieve the necessary changes to become the person he wanted to be. Little by little, he slowly became a welloiled “shift making” machine.

    Now it is Anthony’s passion and life’s mission to pass along the knowledge that took him 30+ years to learn. As the founder of “Dark Work” and creator of the “Dark Work Experience” Anthony teaches people how to access the power of their identity through Dark Work, tap into their full potential, and Make Shift Happen!

    Anthony Trucks Speaking Videos

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    Anthony Trucks's Speech Descriptions

    Make Shift Happen - How To Up Your Game & Elevate Your Success In Life

    Ideal Audience:
    Corporate and General Audiences and can be tailored for Leadership,
    Sales, and your Specific Industry

    Increase personal productivity for yourself and your employees which leads to more bottom bottom-line effectiveness, efficiency, and income.

    Whether it’s to raise the bar and access success at work, start a business, become anauthor, or reach the top of Mt. Everest, we all have big goals in life. But many of usspend more time talking about the things we want to do, than actually doing them. Yetevery day we’re surrounded by people who achieve really big goals. From executives toentrepreneurs to athletes, we all have someone we admire for the elite level of successthey’ve achieved. But why weretheyso successful, when so many of us fall short of ourgoals time after time?

    As a former NFL football player, American Ninja Warrior, and successful entrepreneur, Anthony Trucks knows it takes an incredible amount of work to achieve big goals andelite levels of success. But many times, there are necessary “shifts” standing betweenwhat wewantto achieve and what we believe we’re actuallycapable ofachieving.Anthony believes these “identity shifts” are the KEY to reaching our goals, because theyunleash the amount of effort, we put toward achieving them.

    In this insightful and engaging program, Anthony shares how we can make the “shifts”that will skyrocket us to achieving our biggest goals. Learn the three core “shiftstages”—See, Shift, and Sustain—and how elite performers use them to reach higher levels of success in their career, their relationships, and in life. Get ready to Make Shift Happen!


    In this program, you’ll learn…

    - How our beliefs are linked to our behavior and how we perform each day
    - What an “identity shift” is and how it’s either keeping you from, or accelerating you towards, achieving your biggest goals in life
    - The 3 “Shift Stages” and how they influence whether we achieve our goals – or not
    - How to use the “Create Creates” method to achieve long-term success
    - How to develop habits that help make achieving your goal easier

    Dark Work Wins - How to Optimize Your Identity For Peak Performance

    Ideal Audience:
    Corporate, Entrepreneurs, Athletes, and General Audiences and can be tailored for Leadership, Sales, and your Specific Industry

    Elevate yourself and your team’s personal power, skill sets, and conviction to WIN, which leads to more impact, income, and limitless success.

    Everyone has a desire to access their next level of success in life, but it’s hindered by an unseen force holding them back. An inability to apply relentless pressure towards their dream and achieve it at all costs. Champions win not only because they have worked hard, but because they have outworked their competition and instilled a deeply rooted conviction to compete. They will die before they let someone who hasn’t worked as hard as them beat them.

    It’s the work they’ve done in the dark that allows them to shine in the light.

    As a former foster kid turned NFL football player, American Ninja Warrior, and successful entrepreneur, Anthony Trucks is an anomaly by any statistics and the only way he was able to shine in the light is because of his “Dark Work Experiences” that molded him, hardened him, and built up Dark Work Energy that field his passion to succeed and shine in the light.

    Most people want to “shine” without doing what’s necessary to earn it, and they find themselves falling short of their potential for a lifetime. Anthony believes that when you finally understand the power of a Dark Work Experience, and how to properly and intentionally put yourself through one, you’ll find the “hidden in plain sight” secret to unlimited success and absolutely any area of your life.

    In this powerful and soul shaking program, Anthony shares how we can “Do The Dark Work” that will allow us to compete with conviction to shine our brightest in the light. Learn the three phases of a “Dark Work Experience” — Respect The Shine, Do The Dark Work, and Emerge — and how world class achievers utilize them to access levels of success in their career, their relationships, and in life that 99% of people never experience. It’s time to do the work in the dark so NO ONE can take what is yours in the light!


    In this program, you’ll learn…

    - How our skill sets, and brazenness to deploy our skill sets, are only developed in the dark
    - The positive power, and critical need, of Dark Energy and how to tap into it at just the right moments
    - What a “Dark Work Experience” is and how to do one on demand, not just when crap hits the fan
    - How to “Define Your Shine” so you curate a vision that’s magnetic to your soul.
    - Learn the single question you must ask yourself multiple times a day to tap into your Dark Energy and fuel your success

    What People are Saying about Seeing Anthony Speak

    Rating Entries

    “Anthony is one of the most amazing speakers I have seen. His stage presence is insane! He has the ability to make people laugh and cry but most importantly, to get them to transform. It’s some of the best I have ever seen. If you get the chance to have Anthony at your event – do it! He will transform your audience and change their lives.”

    “As a conference event manager for T-Mobile, I would like to share with anyone looking for a keynote speaker… you must consider Anthony Trucks. Anthony blew us all away at our recent Day of Learning event. The message Anthony delivered was personalized and customized and it was motivating, inspiring and captivating. Most importantly his message was clear, concise, actionable, structured and he was laser-focused on building the skills of resilience and how to S.H.I.F.T your mindset. Our employees (approximately 7,000 that chose to participate) literally could not get enough and our survey feedback was overwhelmingly positive. I would highly recommend Anthony Trucks for any conference if his topics are a fit, and I truly believe he would be successful with any audience on any size stage! Anthony partnered with our team, took detailed feedback in stride, did all his T-Mobile research and he delivered for us big time. Anthony Trucks was nothing but a pleasure to work with and he is no doubt a great human!”

    “Anthony Trucks is an engaging storyteller and a motivating speaker that knows how to connect with his audience and inspire them to “make shift” happen. From the moment I reviewed his bio, I knew he was the perfect speaker for our Recent College Grad (RCG) conference, and he did not disappoint. Anthony was professional and attentive to the details of our program’s mission and vision and he made sure he delivered a cohesive message using real-life experiences. Our RCGs related to his presentation and enjoyed his interactive style that kept them involved and on their feet. Working with Anthony was a true pleasure, and he went above and beyond to make sure everything went well including attending several meetings to discuss the conference’s goals and understand what is important to our company, personally meeting me to deliver signed books so we could get it out to our attendees on time, and attending technical speaker checks prior to the engagement to make sure audio and video issues were addressed. I appreciate and admire Anthony’s work ethic, passion, and drive to his clients and his audience. We thank Anthony for an amazing experience that reminded us that hustle, grit, and the belief in ourselves can help anyone succeed through change and transformation…”

    “I’ve been blessed over the years to have Anthony Trucks on my stages and on my broadcasts — speaking to my audiences and inspiring them. His background is so inspiring and empowering. His messages and his frameworks and the way that he teaches are so captivating and motivating that he has become one of the most popular speakers I’ve ever had on my stages. So if you have an opportunity to have him on your stage, take it! He will serve your audience. He will help them grow. He will help them lead. And he will leave them on their feet!”

    “Anthony is a true inspirational thought leader with an incredible amount of self-awareness. Post May 2020 everyone’s world had changed and topics that were once taboo in the workplace became common place conversations. In an effort to drive our conversations forward we invited Anthony in to speak with our very diverse team. His unique insight as someone who has the intuitive ability to read the room and to see not just one perspective, but all perspectives, opened the door for valuable and insightful conversations. He asked the right questions which drove conversation and aligned his personal stories and life experiences to the topics at hand. I have an immense amount of respect and admiration for Anthony. I’d recommend to any organization that’s looking for a facilitator around challenging topics to engage Anthony. There’s no shortage of those topics in today’s world.”

    “Anthony is the kind of speaker that can captivate an entire room of strangers. His sense of humor, vulnerability, skilled storytelling and high energy make him a world-class keynote. In addition to his skillful delivery, his message is profound and inspiring. He also provides tangible tools to assist in personal transformation. I highly recommend Anthony if people in your organization need a serious jolt of motivation to live their best lives. It was a true honor to hear Anthony’s story and learn from one of the most genuine people I’ve met in a long time. Thank you, Anthony!”

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