Travels from New York, USA
Anindya Ghose's speaking fee falls
within range: $15,000 to $20,000
Anindya Ghose is considered the world’s top expert on the mobile economy, which is rapidly emerging as one of the biggest business differentiators of the near future. Since the early beginnings of mobile technology, the influential NYU professor has been pioneering research to better understand how companies can turn mobile data into increased customer value.
Ghose is the Director of the Center for Business Analytics at NYU Stern, a Professor of Information, Operations and Management Sciences, and a Professor of Marketing at New York University’s Leonard N. Stern School of Business. His research focuses on how companies can get closer to customers by harnessing mobile data – regarding customers’ geographic locations, contextual information, and other important environmental factors – and then use that information to effectively market in real time to the benefit of both customers and businesses. His expertise extends to mobile commerce, mobile social networks, crowdfunding, product search engines, and online markets.
Ghose has conducted extensive research on what works and what doesn’t in mobile marketing across North America, East Asia, and Europe. His insights and advice have been sought by Apple, Facebook, Samsung, and IBM as well as many other global Internet, technology, telecommunications, financial services and media firms. He is ranked by Thinkers50s as one of the world’s “Top 30 Management Thinkers”, by Analytics Week as one of the “Top 200 Thought Leaders in Big Data and Business Analytics”, and is
the youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award.
Ghose’s research has received 16 best paper awards and nominations, including accolades from Google, Microsoft, and Adobe. His award-winning book, TAP: Unlocking the Mobile Economy, has been called “the definitive guide” to harnessing the emerging opportunities in the $3-trillion-and-growing mobile economy. Ghose has spoken at over 200 international events, and taught MBA, undergraduate, and executive-education level courses in the US, India, China, and South Korea.
Mobile technology has become a cornerstone of the global economy. But its full impact – and potential – has not yet been realized, by consumers or businesses. Anindya Ghose is helping corporations globally, both better understand and capitalize on the game-changing power of mobility and Artificial Intelligence.
Widely considered the leading global expert on the mobile economy and how it is affecting customer behavior, Ghose is Heinz Riehl Chair Professor of Technology and Marketing at New York University’s Stern School of Business. He is also the director of the school’s Masters in Business Analytics program. Named to the Thinkers50 2017 Radar list of up-and-coming management thinkers, the “Top 40 Professors Under 40 Worldwide” (Poets & Quants) and the “Top 200 Thought Leaders in Big Data and Business Analytics” (Analytics Week), Ghose is making big and quick strides in both academia and business. He focuses his work on economic issues and consumer behavior as it relates to the internet, mobile, digital marketing, big data, and business analytics. He has researched, and written, taught and spoken about the digital transformation of business and society for almost 15 years. He analyzes and makes sense of product reviews, reputation and rating systems, wearable technologies, mobile commerce and mobile advertising, crowdsourcing and online markets, and more broadly on digital technologies that are transforming markets and industries.
In his book TAP: Unlocking the Mobile Economy (MIT Press, April 2017) – double winner of the 2018 Axiom Business Book Awards – Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. His insights empower readers to tap into nine forces shaping the mobile economy, resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy.
A patent-owner and entrepreneur, he is also the advisor to several startups globally in the US, India, Hong Kong, Singapore and elsewhere. Ghose has consulted and worked in various capacities with numerous Fortune 500 firms in the U.S., Europe and and Asia, including, Adobe, Apple, Alibaba, Berkeley Corporation, CBS, China Mobile, Dataxu, Facebook, Google, IBM, Indiegogo, Microsoft, NBC, Samsung, Showtime, SK Telecom, Travelocity, Via and YelloMobile among others. He teaches courses on digital marketing, and business analytics in the U.S., Europe and Asia.
The youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award, Ghose and his work are consistently recognized. His research has been honored with 16 best paper awards and nominations; he is also the winner of the highly prestigious NSF CAREER award. Ghose has published more than 100 papers in premier scientific journals and conferences, and has been awarded 14 research grants from Adobe, Google, Microsoft and several other corporations. Additionally, he is a frequent and revered speaker, and has delivered more than 200 talks internationally.
Ghose is also a sought-after source for expert insights and perspectives by top media platforms; his expert commentary has been featured in all the top business and mainstream outlets, including The Economist, Financial Times, Forbes</i >, New York Times, NPR, TIME, Wired, Washington Post, and Wall Street Journal. He has spoken on NPR and Marketplace Radio shows, and appeared on television shows around the world, including those on BBC, Bloomberg TV, CNBC, PBS, Korea Broadcasting System, NHK World Japan and Xinhua TV, China.
Ghose, who has been a visiting professor at the University of Pennsylvania’s Wharton School, serves on the Research Council of the Wharton Customer Analytics Institute, and is a faculty affiliate with the Marketing Science Institute. Before joining NYU Stern, Ghose worked at GlaxoSmithKline, as a product manager in HCL-Hewlett Packard and as a senior e-business consultant with IBM.
The world’s top mobile economy expert, Anindya Ghose, dives into how organizations can enrich customers' lives by tapping into one of mobile’s biggest advances. The accuracy of location data has dramatically improved, Ghose states, offering companies an unprecedented connection to consumers’ context at any given moment.
“Ten years back...you would probably get accuracy levels with an error margin of 200 meters (650 ft.),” he explains. “In today’s world we can get accuracy levels within 3 feet of where you are.”
Add to this, knowledge of the time, day, and even weather, and brands are able to precisely and efficiently target potential customers with relevant offers they can’t resist when they are just a few feet away from that business’s doorstep.
“It’s 2 PM on a Tuesday afternoon...you’re walking down Fifth Avenue and there’s a Starbucks and a pub and they’re both trying to communicate with you to send you an offer,” Ghose illustrates, pointing out that in this case, most people would pay attention to the offer from Starbucks. “But you flip the time from 2 PM to 8 PM – suddenly, it’s the pub that’s actually getting a lot of these responses back from people.”
An internationally leading consultant on the mobile economy, Anindya Ghose helps companies hone their ability to harness data, effectively target customers, and tap into a market that’s valued at $3 trillion and growing. Ghose demystifies the key factors that are really driving modern consumers’ decisions, showing audiences what works and what doesn’t when it comes to mobile advertising.
Each of Ghose’s programs are packed with substance and practical tips accumulated from his years of in-depth ground breaking research, offering the definitive guide to the emerging opportunities and challenges of the mobile economy.
How to Win in the Mobile Economy
The mobile economy is at a global tipping point – mobile is the future of business and that future is here. Anindya Ghose is helping corporations globally, both better understand and capitalize on the game-changing power of mobility. Drawing from his award winning and best selling book, “TAP: Unlocking the Mobile Economy” (2017, now translated into multiple languages), Professor Ghose will empower leaders to tap into the nine forces shaping the mobile economy.
Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. His insights empower readers to tap into nine forces shaping the mobile economy, resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy.Whether marketing products or services in telecom, retail, banking, e-commerce, healthcare, manufacturing, or hospitality, Ghose expands audience’s current understanding of how mobile is shaping the digital economy and prepares them for its future.
The Future of Retail: Winning the Digital Transition
The future of retail is incredibly bright, but we are only at the beginning of the big shift that comes with mobile digital connectivity. Massive technological disruptions, tied to major changes in consumer behavior, are altering the rules of the retail space.
As consumers spend more time shopping on their mobile devices, they will come to expect a seamless experience between digital and in-person. Brick-and-mortar businesses have a huge opportunity to incorporate mobile to carve out a valuable space for themselves, even in the face of the growth of subscription-based platforms. Don’t get left behind.
Turn Artificial Intelligence into Innovation
You’ve got data. So what? Everyone has data. The question is: How are you going to turn that data into innovation? The solution is through Artificial Intelligence. AI lives at the intersection of business and technology, deeply embedded in a culture of data and analytics. As a strategic asset, AI offers many organizations a differentiator and a competitive advantage.
How should organizations be thinking about data-driven decision-making using AI? When do firms need it and when can they do without it? Ghose helps you navigate the complicated and the unknown world of AI and data analysis, from culture to strategy to new business opportunities.
No Time Like the Present: Go Digital
How are you thinking about digital marketing? What are the challenges you face? How do you decide which resources to invest? Anindya Ghose answers these questions and shares best practices for digital marketing, from top-level strategy to analytics-oriented tools and how they can improve your organization from the ground up.
Thriving in today’s digital-centric environment requires understanding the current mega-trends of digital disruption. Based on your needs, this presentation can be customized to focus on the creation and execution of your organization’s comprehensive digital marketing plan.
“Loved Anindya’s energy and his ability to break down complex analytics terms/concepts in easy to understand terminology. He is clearly very experienced and has a great teaching style that adapts to the room.”
-Executive education participant, Wharton Business School
“With succinct writing and great authority, Anindya Ghose delivers a tour de force on the mobile economy. Ghose draws on his vast experience as a researcher, consultant, and speaker as he unravels the nine key factors that determine users’ mobile experiences and the four human contradictions that can vex the ‘Tappers.’ The delicate trade-off between privacy and commercial opportunity is handled adroitly; consumer or marketer, you need this book on your shelf (or phone)!”
-David R. Bell, Xinmei Zhang and Yongge Dai Professor, Wharton School, University of Pennsylvania; author of Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
“The mobile economy has already unlocked trillions of dollars in value, but we’re still in the early days of this revolution. Ghose draws on his path breaking research and compelling case examples to provide the definitive guide to the emerging opportunities and challenges. Required reading.”
-Erik Brynjolfsson, Professor, MIT, and Director of the MIT Initiative on the Digital Economy; coauthor of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
“Tap is the most comprehensive book I’ve seen on mobile’s business transformational power and its unique ability to get closer to customers.”
-Greg Stuart, CEO, Mobile Marketing Association; coauthor of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
“The smartphone is a truly transformative technology. This book is required reading for anyone who wants to understand how mobile technology is changing our businesses, our economy, and our lives.”
-Hal Varian, Chief Economist, Google
“I recently completed a Social Media course with Professor Ghose at NYU Stern’s Executive MBA Program and I walked away very impressed by what I learned during our relatively short course period. Professor Ghose proved to be an incredible, engaging and thoughtful teacher with great knowledge of Social Media. He gave us very well thought out articles to read and engaged us in class discussions and debates that made us realize just how influential the internet is in every aspect of business today; Moreover, he gave us in class assignments that allowed us to solidify our understanding of how different metrics are constantly used in internet advertising. It is not at all a surprise that Professor Ghose has received many an accolade and I highly recommend taking any course that he offers.”
-Dr. Rohit Reejsinghani, Regional VP of Clinical Operations at HealthCare Partners, IPA; Medical Director – Heritage New York Medical
“An excellent session that demystified the current strategic role of Mobile marketing , and upcoming opportunities. Anindya has a very positive energy and it is infectious. Loved the materials.”
-Executive education participant, Wharton Business School
“Another valuable session. His pace was excellent, the materials really supported the conversation and he took us through comprehensive overview of the mechanics and and psychology of the digital marketing ecosystem. I really enjoyed this session.”
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Tap: Unlocking the Mobile Economy
Consumers create a data trail by tapping their phones businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy According to Anindya Ghose a global authority on the mobile economy this two-way exchange can benefit both customers and businesses In Tap Ghose welcomes us to the mobile economy of smartphones smarter companies and value-seeking consumers Drawing on his extensive research in the United States Europe and Asia and on a variety of real-world examples from companies including Alibaba China Mobile Coke Facebook SK Telecom Telefnica and Travelocity Ghose describes some intriguingly contradictory consumer behavior people seek spontaneity but they are predictable they find advertising annoying but they fear missing out they value their privacy but they increasingly use personal data as currency When mobile advertising is done well Ghose argues the smartphone plays the role of a personal concierge – a butler not a stalker Ghose identifies nine forces that shape consumer behavior including time crowdedness trajectory and weather and he examines these how these forces operate separately and in combination With Tap he highlights the true influence mobile wields over shoppers the behavioral and economic motivations behind that influence and the lucrative opportunities it represents In a world of artificial intelligence augmented and virtual reality wearable technologies smart homes and the Internet of Things the future of the mobile economy seems limitless.
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