Anindya Ghose

Anindya Ghose Profile

Anindya Ghose is considered the world’s top expert on the mobile economy, which is rapidly emerging as one of the biggest business differentiators of the near future. Since the early beginnings of mobile technology, the influential NYU professor has been pioneering research to better understand how companies can turn mobile data into increased customer value.

Ghose is the Director of the Center for Business Analytics at NYU Stern, a Professor of Information, Operations and Management Sciences, and a Professor of Marketing at New York University’s Leonard N. Stern School of Business. His research focuses on how companies can get closer to customers by harnessing mobile data – regarding customers’ geographic locations, contextual information, and other important environmental factors – and then use that information to effectively market in real time to the benefit of both customers and businesses. His expertise extends to mobile commerce, mobile social networks, crowdfunding, product search engines, and online markets.

Ghose has conducted extensive research on what works and what doesn’t in mobile marketing across North America, East Asia, and Europe. His insights and advice have been sought by Apple, Facebook, Samsung, and IBM as well as many other global Internet, technology, telecommunications, financial services and media firms. He is ranked by Thinkers50s as one of the world’s “Top 30 Management Thinkers”, by Analytics Week as one of the “Top 200 Thought Leaders in Big Data and Business Analytics”, and is
the youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award.

Ghose’s research has received 16 best paper awards and nominations, including accolades from Google, Microsoft, and Adobe. His award-winning book, TAP: Unlocking the Mobile Economy, has been called “the definitive guide” to harnessing the emerging opportunities in the $3-trillion-and-growing mobile economy. Ghose has spoken at over 200 international events, and taught MBA, undergraduate, and executive-education level courses in the US, India, China, and South Korea.

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  Mobile technology has become a cornerstone of the global economy. But its full impact – and potential – has not yet been realized, by consumers or businesses. Anindya Ghose is helping corporations globally, both better understand and capitalize on the game-changing power of mobility and Artificial Intelligence.

  Widely considered the leading global expert on the mobile economy and how it is affecting customer behavior, Ghose is Heinz Riehl Chair Professor of Technology and Marketing at New York University’s Stern School of Business. He is also the director of the school’s Masters in Business Analytics program. Named to the Thinkers50 2017 Radar list of up-and-coming management thinkers, the “Top 40 Professors Under 40 Worldwide” (Poets & Quants) and the “Top 200 Thought Leaders in Big Data and Business Analytics” (Analytics Week), Ghose is making big and quick strides in both academia and business. He focuses his work on economic issues and consumer behavior as it relates to the internet, mobile, digital marketing, big data, and business analytics. He has researched, and written, taught and spoken about the digital transformation of business and society for almost 15 years. He analyzes and makes sense of product reviews, reputation and rating systems, wearable technologies, mobile commerce and mobile advertising, crowdsourcing and online markets, and more broadly on digital technologies that are transforming markets and industries.

  In his book TAP: Unlocking the Mobile Economy (MIT Press, April 2017) – double winner of the 2018 Axiom Business Book Awards – Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. His insights empower readers to tap into nine forces shaping the mobile economy, resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy.

  A patent-owner and entrepreneur, he is also the advisor to several startups globally in the US, India, Hong Kong, Singapore and elsewhere. Ghose has consulted and worked in various capacities with numerous Fortune 500 firms in the U.S., Europe and and Asia, including, Adobe, Apple, Alibaba, Berkeley Corporation, CBS, China Mobile, Dataxu, Facebook, Google, IBM, Indiegogo, Microsoft, NBC, Samsung, Showtime, SK Telecom, Travelocity, Via and YelloMobile among others. He teaches courses on digital marketing, and business analytics in the U.S., Europe and Asia.

  The youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award, Ghose and his work are consistently recognized. His research has been honored with 16 best paper awards and nominations; he is also the winner of the highly prestigious NSF CAREER award. Ghose has published more than 100 papers in premier scientific journals and conferences, and has been awarded 14 research grants from Adobe, Google, Microsoft and several other corporations. Additionally, he is a frequent and revered speaker, and has delivered more than 200 talks internationally.

  Ghose is also a sought-after source for expert insights and perspectives by top media platforms; his expert commentary has been featured in all the top business and mainstream outlets, including The Economist, Financial Times, Forbes</i >, New York Times, NPR, TIME, Wired, Washington Post, and Wall Street Journal. He has spoken on NPR and Marketplace Radio shows, and appeared on television shows around the world, including those on BBC, Bloomberg TV, CNBC, PBS, Korea Broadcasting System, NHK World Japan and Xinhua TV, China.

  Ghose, who has been a visiting professor at the University of Pennsylvania’s Wharton School, serves on the Research Council of the Wharton Customer Analytics Institute, and is a faculty affiliate with the Marketing Science Institute. Before joining NYU Stern, Ghose worked at GlaxoSmithKline, as a product manager in HCL-Hewlett Packard and as a senior e-business consultant with IBM.