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Adrian Gostick

Corporate Culture, Employee Engagement, Human Resources, Management, Motivational Speaker, Productivity

Travels from Utah, USA

Adrian Gostick's speaking fee falls within range:
$25,000 to $30,000 (Speakers' virtual presentation fees are generally around 60-80% of the in-person fee range noted here.)

Check Adrian Gostick's Availability and Fee

Adrian Gostick Profile

  • Ranked one of the world's top authorities on leadership and organizational culture by Global Guru
  • Founder of the training company The Culture Works
  • Engage, enable, and energize your employees
  • A global thought leader on corporate culture, employee relations and human resources management, Adrian Gostick has published several successful books on employee engagement. These include The Best Team Wins, All In and The Carrot Principle, a regular New York Times bestseller, as well as 24-Carrot Manager which Larry King on CNN described as “a must read for modern-day managers.”

    Adrian’s latest research on over 850,000 employee engagement surveys reveals the science of leadership success, which he distills into an engaging guide in his latest book The Best Team Wins. Adrian’s book, The Orange Revolution, reached the top spot on the Wall Street Journal’s bestseller list. His books have sold over a million copies worldwide and have been translated into thirty languages. His expertise on leadership has been sought by NBC’s Today Show, CNN, NPR and many other media outlets. His work has been featured in The Economist, the Financial Times, the New York Times, Fortune and the Wall Street Journal.

    • View Extended/Alternate Bio

      #1 New York Times, Wall Street Journal and USA Today bestselling author and the world’s preeminent authority on employee engagement and high-performance cultures

      How do today’s best leaders accelerate business results? By engaging their employees to execute on strategy, vision, and values. In his challenging, information-packed talks, #1 bestselling leadership author Adrian Gostick provides real solutions on managing change, driving innovation, and leading high-performance teams.

      Gostick is a global workplace expert and thought leader in the fields of corporate culture, leadership, and engagement. He is founder of the training and consulting company The Culture Works and author of the #1 New York Times, USA Today and Wall Street Journal bestsellers All In, The Carrot Principle and The Best Team Wins. His books have been translated into 30 languages and have sold 1.5 million copies around the world.

      As a leadership expert, he has been called “fascinating,” by Fortune magazine and “creative and refreshing” by the New York Times. Gostick has appeared on NBC’s Today Show and CNN, and is often quoted in The Economist, Newsweek, and Wall Street Journal. If you Google the 30 Top Leadership Gurus, he is on the list along side Jack Welch and Jim Collins. His consulting clients include Danaher, Bank of America, Rolls Royce, JELD-WEN and California Pizza Kitchen.

    Adrian Gostick Speaking Videos

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    Adrian Gostick's Speech Descriptions

    Adrian Gostick explains how to introduce the Orange Revolution into your company; through exhaustive analysis of the key traits of the world’s most successful management teams, he explains how you can boost productivity, engagement, loyalty and innovation by taking a number of simple steps.

    Drawing on the study of over 200,000 people undertaken for the New York Times bestseller The Carrot Principle, Adrian demonstrates how great managers use constructive praise and meaningful rewards to create powerful motivation for their employees.

    The Best TEAM Wins: The 5 Disciplines of Today’s Most Effective Team Leaders

    The Dilemma. The vast majority of employees’ days are now spent working collaboratively, but still 96 percent of executives cite poor teamwork as the main source of workplace failures in their organizations. It might be the most-pressing question organizations must address: How can managers lead their teams to improved performance given the volatility and challenges we face today.

    The Research. Based on an 850,000-person study of the most profitable, innovative work teams, New York Times bestselling author Adrian Gostick introduces his audiences to the new science of teamwork—helping leaders deal with the increased speed of change in business, global and remote employees, the rise of the Millennials, the need to work more cross-functionally across departments, and more.

    The Result. Gostick’s research has discovered a set of leadership disciplines that make the biggest difference in building today’s best teams. He helps leaders:

    • Manage to the One—Identify the drivers of each team member for maximum engagement
    • Speed Productivity—Help new people and teams work faster & smarter
    • Challenge Everything—Inspire greater innovation through healthy debate
    • Focus on Customers—Build bridges across functions, cultures, and distance

    The Audience. Designed for senior leaders and managers (although often tailored to include all employees), Adrian Gostick has presented The Best Team Wins to corporate audiences and association conferences worldwide.

    “Extremely engaging and motivating talk! Most importantly, you tailored the content perfectly to ensure it was relevant to our fast-paced and forever-changing needs.”

    -Sally Williams Keenan, Executive Director, Morgan Stanley



    All In - How Great Leaders Develop a Culture of Belief and Deliver Big Results

    The Dilemma: While most leaders understand their most reliable competitive advantage comes from their people, few know how to get their teams “all in”—convincing employees to buy into the strategy they’ve put forward. If a culture is clear, positive, and strong, then people will believe what they do matters and that they can make a difference. If a culture is dysfunctional—chaotic, combative or indifferent—employees will spend more time thinking about why the people sitting next to them should be fired than getting fired up themselves.

    The Research: Teaming up with research giant Towers Watson, #1 bestselling author Adrian Gostick presents the findings of an unprecedented 300,000-person study conducted in the worst of the recession for his book All In. Based on this breakthrough research and his extensive consulting experience with a who’s-who of successful organizations, he presents a simple roadmap that all managers can follow to create a high-achieving culture in their own teams where employees are engaged, enabled and energized.

    The Result: Gostick offers specific how-tos for each step, and tells fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented. Audiences will learn:

    • The 3 research-based characteristics of the world’s most profitable, productive organizational and team cultures
    • The 7 steps today’s most successful leaders use to generate buy-in
    • How managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give an extra push of effort

    The Audience: Designed for senior leaders and managers (although sometimes tailored to include all employees), Adrian Gostick has presented “All In” to corporate audiences and association conferences worldwide. The session is typically customized to an organization’s specific culture challenges.

    “The ‘All In’ principles aligned to every aspect of our key messaging and reinforced the effectiveness of our approach. We can’t wait to continue this momentum and enthusiasm.”

    – Lynn Leblanc, Head of Strategic Planning, Aetna



    Carrots 2.0
: How today’s managers use recognition to engage their people, retain talent, and accelerate performance

    The Dilemma: Most managers want to create cultures where their teams achieve above-and-beyond results, but for a culture to really take off teammates must encourage each other on a daily basis. The answer is in rooting for each other: having each other’s backs, appreciating strengths, and recognizing strategic behaviors.

    The Research: Based his #1 bestselling book The Carrot Principle, which unveiled a 10-year, 200,000- person survey, Gostick has become the preeminent authority on employee recognition. Now, he introduces us to Carrots 2.0—showing incontrovertible evidence that today’s employees respond best when they are recognized for things they are good at and for those actions where they had to stretch.

    The Result: Gostick introduces audiences to new generational and industry-specific data from his 2016 proprietary survey of 14,000 working adults—helping managers link recognition to what is most meaningful to their employees. He introduces practical concepts that help managers encourage excellence, including ideas such as appreciation vs. recognition, effort vs. achievement, and praise vs. rewards. Adrian shows how great managers lead with carrots, not sticks and in doing so achieve higher:

    • Productivity
    • Engagement
    • Retention
    • Customer Satisfaction

    The Audience: Designed for managers, Adrian Gostick has presented “Carrots 2.0” to corporate audiences and associations worldwide. The session is typically customized to an organization’s specific recognition needs and can also include the organization’s available R&R tools.

    “The concepts of "All In," "The Carrot Principle," and "What Motivates Me" can be combined to create a tool-box that all organizations can leverage to enhance organizational efficiency and effectiveness.
    - Glen Stambone, Northern Regional Medical Command, US Army



    Managing Millennials
    What Motivates Me: How to lead and retain generations in the workplace.

    The Dilemma: By 2024, 75 percent of the workforce will be Millennials and Gen Z. The best leaders are retaining more of their key, young talent by creating meaningful career discussions from day one, and are helping younger workers understand their impact on the greater purpose of the organization.

    The Research: Based on Adrian Gostick and Chester Elton’s bestselling book What Motivates Me with the findings of an 850,000-person research study, and introducing their Primary Research Study of thousands of millennials, the authors identify practical methods to inspire today’s young workers to increase levels of commitment, enhance feelings of inclusion, and speed the process of onboarding.

    The Result: In addition to learning how to help team members of all generations work together more effectively, leaders in this session will discover ways to reduce employee attrition by helping each employee understand their core motivators and sculpt the nature of their positions to better match those drivers. The truth is very few leaders know what is really motivating to their people or, even if they do, don’t know how to apply that information to day-to-day work.

    The Audience: Designed for senior leaders, managers, and employee groups, the authors have presented “What Motivates Me” to corporate audiences and associations worldwide. Some groups have participants complete the online Motivators Assessment before the session.


    Orange Revolution Keynote
    High-energy Teamwork Keynote

    The New York Times, USA Today and The Wall Street Journal bestselling authors Chester Elton and Adrian Gostick have once again transformed the corporate playing field with The Orange Revolution, recognized worldwide as the premiere book on how breakthrough teams and teamwork revolutionize a company, a community, and the world. The Orange Revolution Keynote highlights the key traits found inside the world’s most stellar teams.

    Drawing on startling research and case studies from leading teams at Zappos, Pepsi Bottling Company, The Blue Angels, Texas Roadhouse, Apple, and numerous others, the Orange Revolution Keynote shows how true teamwork produces results that change the world and can immediately increase:

    • Productivity
    • Engagement
    • Loyalty
    • Innovation
    • Bottom-line Results

    This must-see presentation introduces the simple steps to inspiring an Orange Revolution in your organization—through easy, prescriptive, outcome-based applications that can be implemented today.



    The Carrot Principle Keynote
    High-Energy Recognition Keynote</=br>
    A New York Times, USA Today and Wall Street Journal bestseller, The Carrot Principle has become the preeminent source on employee engagement and recognition. Based on Gostick and Elton's runaway bestseller, The Carrot Principle keynote reveals the ground-breaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition.

    This breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

    Drawing on case studies from leading companies including Disney, KPMG and the Pepsi Bottling Company, our presenters show how the transformative power of purpose-based recognition produces astonishing increases in operating results and how great managers lead with carrots, not sticks in order to achieve higher:

    • Productivity
    • Engagement
    • Retention
    • Customer Satisfaction

    This exceptional presentation introduces the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, drawn from real-life cases, of ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

    Adrian Gostick on Speaking

    Every leader, manager and employee is responsible for creating a culture where people thrive, and want to give their full ingenuity and energy to the enterprise.

    SPEAKING.COM: What do you want people to learn / take away from your presentations?

    GOSTICK: My top priority is to help managers know that employee engagement is everyone’s responsibility. Engagement isn’t owned solely by the CEO or Human Resource department. Every leader, manager and employee is responsible for creating a culture where people thrive, and want to give their full ingenuity and energy to the enterprise. My goal at the end of any talk is to have given enough “how-to” examples from real case studies that managers leave thinking “I can do that.”

    SPEAKING.COM: What kind of special prep work do you do prior to an event? How do you prepare for your speaking engagements?

    GOSTICK: I’ve had some speakers tell me they don’t do a lot of pre-work, they customize “during” a presentation. Sorry, but that’s pretty lazy. As a researcher, my goal is to come in and sound like I understand the audience’s troubles, challenges and people issues, while also bringing in data, case studies and ideas that are fresh. I’ll have a few calls with a group beforehand to prepare, by learning their language and business issues. I also pour through through their employee engagement data and anything else they send my way. We do pre-event surveys to uncover specific challenges the organizations are facing so I can speak directly about them in the speech.

    SPEAKING.COM: Have you had any particularly memorable speaking engagements / unusual situations arise while on the road?

    GOSTICK: Years ago, at one of my first speaking engagements, the CEO got up and absolutely berated his people for half an hour. Saying things like they were worthless, slothful, and incompetent. Then, without any fanfare, he said, “Now, here’s your motivational speaker.” Um. Okay. Hi everyone. Thankfully, today I work with a lot of senior-level audiences in some amazing companies, but there’s always something interesting that happens.

    For instance, I did an engagement just a few weeks ago for a Fortune 10 company, where the organizer was very stressed, so we went through every bit of my presentation many times. I was happy to do it to help her feel comfortable. She explained, “These guys are all PhDs, scientists, engineers, Harvard and Wharton MBAs. They are geniuses.” By the time the presentation rolled around I was getting a little nervous. But you know what, the session started and within five minutes these folks were hooting with laughter and participating. Some were even shouting to have their voices heard on employee engagement. We are all just people.

    SPEAKING.COM: What types of audiences would most benefit from your message?

    GOSTICK: Most of the audiences I speak with are manager-level or senior leaders. I also address conference audiences. About 20 percent of the time I’ll address an employee group, but my message is more suited to people who lead people.

    SPEAKING.COM: Which of your keynote speaking topics are your favorites and why?

    GOSTICK: My favorite subject is “All In.” It’s a message about how to get employees fully engaged, full of how-tos and laughter and takeaways. Sometimes I’m given a little more time and add a few exercises. It’s always interesting to hear from the group members, and I always learn a lot. The message is inspiring and practical at the same time, and I always customize it to the audience I’m speaking to.

    I’ve flown 2 million miles around the globe and have spoken to audiences from China to Nigeria, from Kuwait to Kalamazoo. In what other job can you take an hour or two and make a difference in 200 people’s lives?

    SPEAKING.COM: What inspired you to start doing speaking engagements?

    GOSTICK: Chester Elton and I wrote our first leadership book more than 15 years ago, and after that the phone just started to ring. It’s a natural extension of our work as writers and researchers, and we love to make audiences laugh and change their behavior. I’ve flown 2 million miles around the globe and have spoken to audiences from China to Nigeria, from Kuwait to Kalamazoo. In what other job can you take an hour or two and make a difference in 200 people’s lives? My favorite emails are a few weeks or even months after a presentation, when a leader emails and says things are better because they have tried my ideas out.

    SPEAKING.COM: How much do case studies, personal stories and/or humor factor into your keynote speech content?

    GOSTICK: As to humor, if they aren’t laughing they aren’t listening. I had a woman say to me recently that she couldn’t leave to go the bathroom because she was terrified of missing something. Score! I do tell a couple of quick personal stories, but mostly I’m bringing a lot of real case studies from leaders in real companies that faced similar challenges to theirs. They are usually more powerful and relatable for the senior-level audiences I’m speaking to.

    SPEAKING.COM: What are some of the successes you’ve helped clients make?

    GOSTICK: What is most rewarding is when I get to work with a client and then they have me come back and speak to a few more of their groups. That’s when we go deep and really start helping them with their employee engagement solutions, when we start to feel we are making a real difference. We’ve had a chance to work with American Express for years now, Bank of America, Danaher, GE, and so many others.

    SPEAKING.com Exclusive Interview with Adrian Gostick
    Boosting Employee Productivity and Engagement with Adrian Gostick
    In this interview Adrian Gostick discusses:
  • How employees must be enabled and energized.
  • The Orange Revolution.
  • The types of recognition that employees value.
    Read the Full Interview
  • ""Energized employees know someone cares about their well-being, receive regular recognition for their great work, and have a strong sense of purpose at work.""
    - Adrian Gostick

    What People are Saying about Seeing Adrian Speak

    Rating Entries

    “Adrian’s messages were right on and resonated beautifully with all. His wonderful delivery of insightful leadership lessons with great humor captured the minds and hearts of all. As one participant said, ‘Adrian spoke for an hour and if he went for two hours, we’d still be with him’.”
        Tom Joyce, CEO, Danaher

    “What can I say, Adrian was awesome! He delivered a fantastic message that left our people inspired at our annual GM Conference. We will see him again soon.”
        GJ Hart, CEO, California Pizza Kitchen

    “The feedback was outstanding! Adrian made a significant and impactful contribution to our meeting and our journey as a company. Everyone is talking about “being in the wheelbarrow” and being “all-in.” We now have some highly motivated senior leaders.”
        Mark Beck, CEO, JELD-WEN

    “Extremely engaging and motivating talk! Most importantly, you tailored the content perfectly to ensure it was relevant to our fast-paced and forever-changing needs.”
        Sally Williams Keenan, Executive Director, Morgan Stanley

    “Adrian Gostick is the undisputed thought leader in employee motivation.”
        John Mullen, Global CEO DHL

    “The best speaker on the two-day agenda. Adrian Gostick’s presentation was so personalized for us. Our CEO was just blown away.”
        CACI Senior Leadership

    “The amount of feedback/buzz for Adrian Gostick’s presentation is rare at Boeing. For the key leaders it was a home run.”
        Boeing

    “Great workshop! There are a lot of tools and useful suggestions in the materials. You’re funny and can really hold and audience. We were richly rewarded!”
        Maureen Gahan

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    Books by Adrian Gostick:

    A massive shift is taking place in the business world. In today’s average company, up to eighty percent of employees’ days are now spent working in teams. And yet the teams most people find themselves in are nowhere near as effective as they could be. They’re often divided by tensions, if not outright dissension, and dysfunctional teams drain employees’ energy, enthusiasm, and creativity. Now Adrian Gostick and Chester Elton share the proven ways managers can build cohesive, productive teams, despite the distractions and challenges every business is facing.

    In The Best Team Wins, Gostick and Elton studied more than 850,000 employee engagement surveys to develop their “Five Disciplines of Team Leaders,” explaining how to recognize and motivate different generations to enhance individual engagement; ways to promote healthy discord and spark innovation; and techniques to unify customer focus and build bridges across functions, cultures, and distance. They’ve shared these disciplines with their corporate clients and have now distilled their breakthrough findings into a succinct, engaging guide for business leaders everywhere. Gostick and Elton offer practical ways to address the real challenges today’s managers are facing, such as the rise of the Millennials, the increasing speed of change, the growing number of global and virtual teams, and the friction created by working cross-functionally.

    This is a must-read for anyone looking to maximize performance at work, from two of the most successful corporate consultants of their generation, whom The New York Times called “creative and refreshing.”







    All In: How the Best Managers Create a Culture of Belief and Drive Big Results

    Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters.

    Bestselling authors of The Carrot Principle and The Orange Revolution, Adrian Gostick and Chester Elton return to answer the most overlooked leadership questions of our day: Why are some managers able to get their employees to commit wholeheartedly to their culture and give that extra push that leads to outstanding results? And how can managers at any level build and sustain a profitable, vibrant work-group culture of their own?

    These leading workplace experts teamed up with research giant Towers Watson to analyze an unprecedented 300,000-person study, and they made a groundbreaking finding: managers of the highest-performing work groups create a “culture of belief.” In these distinctive workplaces, people believe in their leaders and in the company’s vision, values, and goals. Employees are not only engaged but also enabled and energized (termed the three Es), which leads to astonishing results—average annual revenues three times higher than for organizations lacking such a positive culture. And this was true during a period that included this most recent recession.

    Based on their extensive consulting experience and in-depth interviews with leaders and employees at exceptional companies such as American Express, Cigna, Avis Budget, Pepsi Bottling, and Hard Rock, the authors present a simple seven-step road map for creating a culture of belief: define a burning platform; create a customer focus; develop agility; share everything; partner with your talent; root for each other; and establish clear accountability. Delving into specific how-tos for each step, they share eye-opening stories of exceptional leaders in action, vividly depicting just how these powerful methods can be implemented by any manager.

    All In draws on cutting-edge psychology and all of the creative genius that have made Gostick and Elton a must-read for leaders worldwide. This vital resource will empower managers everywhere to inspire a new level of commitment and performance.






    The Orange Revolution: How One Great Team Can Transform an Entire Organization
    From The New York Times bestselling authors and renowned leadership consultants Adrian Gostick and Chester Elton comes a groundbreaking guide to building high-performance teams. What is the true driver of a thriving organization’s exceptional success? Is it a genius leader? An iron-clad business plan?

    Gostick and Elton shatter these preconceptions of corporate achievement. Their research shows that breakthrough success is guided by a particular breed of high-performing team that generates its own momentum—an engaged group of colleagues in the trenches, working passionately together to pursue a shared vision. Their research also shows that only 20 percent of teams are working anywhere near this optimal capacity. How can your team become one of them?

    Based on a groundbreaking 350,000-person study by the Best Companies Group, as well as extraordinary research into exceptional teams at leading companies, including Zappos.com, Pepsi Beverages Company, and Madison Square Garden, the authors have determined a key set of characteristics displayed by members of breakthrough teams, and have identified a set of rules great teams live by, which generate a culture of positive teamwork and lead to extraordinary results.

    Using a wealth of specific stories from the breakthrough teams they studied, they reveal in detail how these teams operate and how managers can transform their own teams into such high performers by fostering:

      • Stronger clarity of goals
      • Greater trust among team members
      • More open and honest dialogue
      • Stronger accountability for all team members
      • Purpose-based recognition of team members’ contributions

    The remarkable stories they tell about these teams in action provide a simple and powerful step-by-step guide to taking your team to the breakthrough level, igniting the passion and vision to bring about an Orange Revolution.



    The Invisible Employee: Using Carrots to See the Hidden Potential in Everyone
    There is a crisis in business today: the invisible employee. Feeling threatened, ignored, and unappreciated, invisible employees fight back the only way they know how—by staying hidden in the corporate shadows, doing just enough to get by, grumbling about this and that, and passing these techniques along to new workers. After all, why bother shining when no one notices your achievements? Why bother trying when you could be let go in the next batch of layoffs?

    A business fable packed with hard-won wisdom, The Invisible Employee follows a group of people who live and work together on a mysterious island. In this second edition—updated with new case studies and current survey results—managers learn how to combat one of the most common negative attitudes in business: that smart employees keep their heads down and never do more than is asked.

    Bestselling authors Adrian Gostick and Chester Elton show how effective leaders change this mind-set by engaging their people in their cause—setting clear goals, encouraging productive behavior, and celebrating every success along the way. The end result is an organization of productive employees who feel noticed, valued, and appreciated. In other words, they feel visible.

    In today’s competitive environment, all of us are looking for the next big product, the next big capability or solution. But great managers are finding that recognizing people leads to a more engaged workforce and a more successful business. The Invisible Employee shows you how to bring out the hidden potential in your team and your business.



    The Carrot Principle
    Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft?

    Think again.

    The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

    Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results—whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher:

      • Productivity
      • Engagement
      • Retention
      • Customer satisfaction

    The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable-it’s proven to work. But it’s not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

    Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn’t take time—it can be done in a matter of moments—and it doesn’t take budget-busting amounts of money.

    This exceptional book, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization, offering a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high performance leader and take your team to a new level of achievement.

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